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1832:. The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers. To sum up, the marketing branch of a company is to deal with the selling and popularity of its products among people and its customers, as the central and eventual goal of a company is customer satisfaction and the return of revenue.
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1976:. Marketers may therefore coordinate with the company's Purchasing department on the procurement of these services. Under the area of marketing agency management (i.e. working with external marketing agencies and suppliers) are techniques such as agency performance evaluation, scope of work, incentive compensation,
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The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segments than it will for other, non-targeted customers. In some cases, the firm may go so far as to turn away customers who are not in its target
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Zo luidt de definitie van marketing management van de
American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to
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a part of those firms' marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary
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After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product, or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning
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The basic concept of a brand audit is to determine whether a business's resource strengths are competitive assets or competitive liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. What's
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is to uncover the business's resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve the brand position and competitive
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of established competitors. Additionally, a brand audit investigates trends in a business's net profits, the return on existing investments, and its established economic value. It determines whether the business's financial strength and credit rating are improving or worsening. This kind of audit
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A brand audit usually focuses on a business's strengths and resource capabilities because these are the elements that enhance its competitiveness. A business's competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets,
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context. For example, in a small- and medium-sized enterprises, the managing marketer may contribute to both managerial and marketing operations roles for the company brands. In a large consumer products company, the marketing manager may act as the overall
1879:, pricing (at what price slot does a producer position a product, e.g. low, medium, or high price), place (the place or area where the products are going to be sold, which could be local, regional, countrywide or international) (i.e. sales and
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more, a successful brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business's position and future performance.
1992:
Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a
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valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and alliances or cooperative ventures.
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capabilities within the industry. Once a brand is audited, any business that ends up with strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy.
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is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed:
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segment. The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons.
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A brand audit examines whether a business's share of the market is increasing, decreasing, or stable. It determines if the company's margin of profit is improving, or decreasing, and how much it is in comparison to the
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Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual
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If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a
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as an industry leader in technology, offering product or service innovations, along with exceptional customer service, among other relevant issues that customers use to decide on a brand of performance.
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they want the company, product, or brand to occupy in the target customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is
2246:
Hollander, Stanley C (15 October 2011) . "Let us contemplate our navels: the need for a sociology of marketers and marketologists". In Lamb, Charles W.; Dunne, Patrick M. (eds.).
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Klein, A. S.; Masi, R. J.; Weidner II, C. K. (1995). "Organization
Culture, Distribution and Amount of Control, and Perceptions of Quality: An Empirical Study of Linkages".
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The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and
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Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology.
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In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using
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The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably.
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to describe systems that facilitate an integrated approach for controlling marketing resources. In some cases, these efforts may be linked to various
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of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth,
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recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders
1972:
Effective execution may require management of both internal resources and a variety of external vendors and service providers, such as the firm's
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1586:, which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".
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The marketing strategy the business has chosen, specifying the target segments to be pursued and the competitive positioning to be achieved
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in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of
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also assesses a business's image and reputation with its customers. Furthermore, a brand audit seeks to determine whether a business is
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Ideally, a firm's positioning can be maintained over a long period of time because the company possesses or can develop, some form of
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Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.
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of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed,
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1621:. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive
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Aghazadeh, Hashem (29 April 2016). "Sphere of
Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions".
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to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include:
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to specify how the company will execute the chosen strategy and achieve the business's objectives. The content of
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The
Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic.
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A statement of the company's key objectives often subdivided into marketing objectives and financial objectives
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Situation analysis to summarize facts and insights gained from market research and marketing analysis
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2289:. Vol. 1: Theory (reprint ed.). Basingstoke, Hampshire: Palgrave Macmillan. p. 94.
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Marketing management therefore often makes use of various organizational control systems, such as
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Taken together, the company's implementation choices across the 4 P's are often described as the
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Two customer segments are often selected as targets because they score highly on two dimensions:
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More broadly, marketing managers work to design and improve the effectiveness of core marketing
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Maatschappelijke ondernemingen: Naar een andere benadering van maatschappelijk ondernemen
2208:
Botter, Ferna Maria
Patricia (2010). "5.6: Maatschappelijke ondernemingen en marketing".
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D.David
Winster Praveenraj; B. Nandini; Bushra Tasleem (2023). "Marketing Management".
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has traditionally positioned its brand to be perceived as the leader in "performance".
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In conjunction with targeting decisions, marketing managers will identify the desired
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among target customers, and achieves the firm's marketing and financial objectives.
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market in North
America in order to be perceived as the leader in "safety", whereas
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How strong the business's competitive position in comparison to its competitors is
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Marketing
Metrics in Action: Creating a Performance-Driven Marketing Organization
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2209:
2170:
2132:
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2548:
The Path to
Campaign, Customer, and Corporate Profitability by James D. Lenskold
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has led some firms to market beyond the borders of their home countries, making
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A commonly cited definition of marketing is simply "meeting needs profitably".
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Baker, Michael John (16 September 2017). "Marketing and corporate strategy".
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and superior to the benefits offered by competitive products. For example,
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to analyze the industry context in which the firm operates. These include
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1981:
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2234:
create exchanges that satisfy individual and organizational objectives.'
1936:
Implementation choices for each element of the marketing mix (the 4 Ps)
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634:
165:
1965:
to ensure these processes are properly designed, and use a variety of
170:
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What the company's established resource strengths and weaknesses are
1633:, historical responses to industry developments, and other factors.
2252:(reprint ed.). Chicago: Marketing Classics Press. p. 55.
1702:
2137:. Bangalore: Archers & Elevators Publishing House. p. 4.
1719:
1716:
1701:
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1977:
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Association of
Technology, Management, and Applied Engineering
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29:
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2016:
tools (CRM). Some software vendors have begun using the term
1927:
The company's mission statement or long-term strategic vision
2442:
Positioning: The Battle for Your Mind (20th-anniversary ed.)
1890:, meaning the mix of elements the business will employ to "
1574:
orientation, techniques and methods inside enterprises and
1727:
How well the business's current brand strategy is working,
2214:(in Dutch). Delft: Eburon Uitgeverij B.V. p. 167.
1687:
Marketing managers may also design and oversee various
1898:
that reinforces the firm's chosen positioning, builds
1695:
processes to identify trends and inform the company's
2175:(5, revised ed.). London: Palgrave. p. 52.
1988:
Reporting, measurement, feedback and control systems
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1980:'s and storage of agency information in a supplier
1909:In many cases, marketing management will develop a
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How competitive the business's prices and costs are
60:. Unsourced material may be challenged and removed.
27:
Practical application of marketing in organizations
2359:
2357:
1961:, and pricing. Marketers may employ the tools of
1817:has traditionally positioned its products in the
2431:
2429:
1733:What its external opportunities and threats are
1582:of marketing resources and activities. Compare
2665:
2364:Clancy, Kevin J.; Peter C. Kriegafsd (2000).
1917:varies for each firm, but commonly includes:
1742:What strategic issues are facing the business
1570:that focuses on the practical application of
1541:
546:
8:
2079:understanding of their own business and the
1969:techniques to keep them operating smoothly.
1746:When a business conducts a brand audit, the
1871:, long-term profitability, or other goals.
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2785:
2778:
2672:
2658:
2650:
2316:The core concept of marketology involves '
2062:significantly based on a business's size,
1548:
1534:
564:
553:
539:
131:
120:Learn how and when to remove this message
1845:
1594:Marketing management employs tools from
2122:
1941:Project, process, and vendor management
567:
134:
2249:Theoretical Developments in Marketing
7:
58:adding citations to reliable sources
3349:Bachelor of Business Administration
2593:Group & Organization Management
2471:Competitive Advantage (revised ed.)
1636:Marketing management often implies
3450:Organizational behavior management
2334:Competitive Strategy (revised ed.)
2050:International marketing management
25:
3364:Doctor of Business Administration
3354:Master of Business Administration
2172:Marketing Strategy and Management
1830:sustainable competitive advantage
1522:Business and economics portal
3465:
2637:
2626:
2014:customer relationship management
1515:
34:
2004:, and sales force and reseller
1963:business process re-engineering
1659:Quantitative marketing research
1655:and various types of interviews
45:needs additional citations for
3328:Chartered Management Institute
2036:material requirements planning
2010:sales force management systems
1706:Example of SWOT analysis chart
1649:Qualitative marketing research
1:
2405:Marketing Management, 12th ed
2024:marketing resource management
1177:management information system
828:Chief human resources officer
2697:Index of management articles
2551:. McGraw-Hill Professional.
2521:Kotler, P. and Keller, K.L.
2497:Joshi, Rakesh Mohan, (2005)
2032:enterprise resource planning
1171:Enterprise resource planning
999:Financial statement analysis
3333:Critical management studies
3196:Full range leadership model
2545:Lenskold, James D. (2003).
2367:Counter intuitive Marketing
2040:efficient consumer response
3513:
3323:Certified Business Manager
1883:channels), and promotion.
1839:
1780:
477:Promotional representative
3463:
3191:Evidence-based management
2687:
2572:Patterson, Laura (2008).
2525:12th ed., Pearson, 2006,
2505:, New Delhi and New York
2286:Principles of Marketology
1859:designed to maximize the
1568:organizational discipline
833:Chief information officer
665:Limited liability company
3445:Organization development
3201:Management by objectives
2605:10.1177/1059601195202004
2576:. Racom Communications.
2469:Porter, Michael (1998).
2332:Porter, Michael (1998).
1959:marketing communications
1693:competitive intelligence
1677:Observational techniques
846:Chief technology officer
780:Mergers and acquisitions
750:Constitutional documents
575:Management of a business
3226:Social entrepreneurship
3186:Earned value management
2503:Oxford University Press
2499:International Marketing
2295:10.1057/9781137379320_6
2097:Marketing effectiveness
2059:international marketing
2028:supply chain management
1951:new product development
1836:Implementation planning
1668:Experimental techniques
1627:product differentiation
906:Environmental economics
886:International economics
837:Chief marketing officer
823:Chief financial officer
818:Chief operating officer
814:Chief executive officer
775:International trade law
569:Business administration
472:Promotional merchandise
457:Out-of-home advertising
246:Account-based marketing
3472:Systems science portal
3415:Management development
3410:Management cybernetics
3395:Executive compensation
3231:Sustainable management
3093:Information technology
3073:Environmental resource
2642:Quotations related to
2019:customer data platform
1851:
1707:
1689:environmental scanning
1475:International business
1460:Business judgment rule
805:Chief business officer
705:Annual general meeting
685:State-owned enterprise
675:Privately held company
281:Horizontal integration
69:"Marketing management"
3435:Managerial psychology
3400:Management consulting
3221:Scientific management
3004:Customer relationship
2692:Outline of management
2523:Marketing Management,
2410:Pearson Prentice Hall
1849:
1705:
1683:(on-site) observation
1614:analysis and others.
1151:Customer relationship
1087:Business intelligence
1049:Financial institution
1024:International finance
974:Cash conversion cycle
881:Development economics
842:Chief product officer
590:Management accounting
467:Product demonstration
319:Corporate anniversary
3497:Strategic management
3430:Managerial economics
3390:Corporate governance
3297:Oliver E. Williamson
3176:Collaborative method
2644:Marketing management
2134:Marketing Management
2112:Outline of marketing
2107:Strategic management
2102:Predictive analytics
2044:inventory management
1921:An executive summary
1631:vertical integration
1604:Porter's five forces
1600:competitive strategy
1561:Marketing management
1092:Business development
936:Economic development
698:Corporate governance
595:Financial accounting
482:Visual merchandising
412:Behavioral targeting
286:Vertical integration
266:Influencer marketing
54:improve this article
18:Marketing Management
3292:Eliyahu M. Goldratt
1875:across the "4 Ps":
1663:statistical surveys
1502:Business statistics
1485:International trade
1470:Business operations
1166:Electronic business
1071:Types of management
959:Financial statement
941:Economic statistics
809:Chief brand officer
765:Corporate liability
680:Sole proprietorship
660:Joint-stock company
432:In-game advertising
422:Display advertising
298:Promotional content
3455:Pointy-haired Boss
3405:Management control
3241:Virtual management
2085:strategic planning
1974:advertising agency
1967:process management
1877:product management
1857:marketing strategy
1852:
1783:Marketing strategy
1777:Marketing strategy
1708:
1697:marketing analysis
1642:marketing research
1465:Consumer behaviour
1267:Product life-cycle
1054:Capital management
1019:Managerial finance
710:Board of directors
515:Marketing research
452:Online advertising
442:Native advertising
437:Mobile advertising
389:Sex in advertising
206:Consumer behaviour
3479:
3478:
3425:Management system
3359:PhD in management
3131:
3130:
2990:
2989:
2903:
2902:
2871:Product lifecycle
2583:978-1-933199-15-3
2400:Kevin Lane Keller
2064:corporate culture
2030:systems, such as
1896:value proposition
1558:
1557:
1445:Business analysis
1014:Corporate finance
984:Capital budgeting
921:Knowledge economy
715:Supervisory board
563:
562:
525:Consumer research
406:Promotional media
394:Underwriting spot
369:Product placement
349:On-hold messaging
339:Loyalty marketing
256:Product marketing
251:Digital marketing
130:
129:
122:
104:
16:(Redirected from
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3206:Management style
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1955:brand management
1900:customer loyalty
1610:of competitors,
1608:strategic groups
1550:
1543:
1536:
1520:
1519:
1497:Business process
1039:Financial market
876:Labour economics
871:Public economics
630:Corporation sole
565:
555:
548:
541:
520:Mystery shopping
417:Brand ambassador
354:Personal selling
344:Mobile marketing
324:Direct marketing
309:Ambush marketing
276:Annoyance factor
261:Social marketing
211:Consumer culture
191:Brand management
132:
125:
118:
114:
111:
105:
103:
62:
38:
30:
21:
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3318:Business school
3301:
3279:
3273:
3259:Decision-making
3251:
3245:
3216:Micromanagement
3211:Macromanagement
3163:
3157:
3127:
3083:Human resources
3078:Field inventory
3059:
3033:
2996:
2986:
2958:
2911:
2909:
2899:
2849:
2792:
2774:
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2708:of organization
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2623:
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2539:Further reading
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2427:
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2396:Kotler, Philip.
2394:
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2149:
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2073:general manager
2052:
2002:sales forecasts
1990:
1943:
1915:marketing plans
1844:
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1638:market research
1592:
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1450:Business ethics
1440:
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1370:
1362:
1361:
1072:
1064:
1063:
1059:Venture capital
989:Commercial bank
979:Insider dealing
954:
946:
945:
896:Planned economy
861:
851:
850:
795:
793:Corporate title
785:
784:
760:Corporate crime
740:
730:
729:
725:Audit committee
700:
690:
689:
645:Holding company
625:Corporate group
620:
613:Business entity
605:
604:
585:
559:
530:
529:
510:Market research
505:
497:
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407:
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384:Sales promotion
299:
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186:Brand licensing
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3420:Management fad
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3380:Administration
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2908:On activity or
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2622:
2621:External links
2619:
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2514:
2490:
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2475:The Free Press
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2372:The Free Press
2353:
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2338:The Free Press
2324:
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1995:cost-efficient
1989:
1986:
1942:
1939:
1938:
1937:
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1928:
1925:
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1911:marketing plan
1842:Marketing plan
1840:Main article:
1837:
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1811:differentiated
1796:
1795:
1792:
1781:Main article:
1778:
1775:
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1131:Communications
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10:
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6:
4:
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2:
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3451:
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3443:
3441:
3440:Managerialism
3438:
3436:
3433:
3431:
3428:
3426:
3423:
3421:
3418:
3416:
3413:
3411:
3408:
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3398:
3396:
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3385:Collaboration
3383:
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3287:Peter Drucker
3285:
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3257:
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3236:Team building
3234:
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3222:
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2815:Communication
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2598:
2594:
2589:
2585:
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2575:
2570:
2560:
2558:0-07-141363-4
2554:
2550:
2549:
2543:
2542:
2538:
2532:
2531:0-13-145757-8
2528:
2524:
2518:
2515:
2512:
2511:0-19-567123-6
2508:
2504:
2500:
2494:
2491:
2486:
2484:0-684-84146-0
2480:
2476:
2472:
2465:
2462:
2457:
2455:0-07-135916-8
2451:
2447:
2443:
2439:
2432:
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2421:
2419:0-13-145757-8
2415:
2411:
2407:
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2401:
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2383:
2381:0-684-85555-0
2377:
2373:
2369:
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2347:0-684-84148-7
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2304:9781137379320
2300:
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2261:
2259:9781613112342
2255:
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2223:
2221:9789059724556
2217:
2213:
2212:
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2200:
2196:
2184:
2182:9781137342133
2178:
2174:
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2144:9789394958241
2140:
2136:
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2117:
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2110:
2108:
2105:
2103:
2100:
2098:
2095:
2094:
2090:
2088:
2086:
2082:
2078:
2074:
2069:
2065:
2060:
2056:
2055:Globalization
2049:
2047:
2045:
2041:
2037:
2033:
2029:
2025:
2021:
2020:
2015:
2011:
2007:
2003:
1998:
1996:
1987:
1985:
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1968:
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1956:
1952:
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1940:
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1932:
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1920:
1919:
1918:
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1907:
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1901:
1897:
1893:
1889:
1888:marketing mix
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1758:
1757:profit margin
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1619:SWOT analysis
1615:
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1609:
1605:
1601:
1597:
1589:
1587:
1585:
1581:
1577:
1576:organizations
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1455:Business plan
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1386:
1385:Communication
1383:
1381:
1378:
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1355:
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1346:
1345:administrator
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1255:
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1246:
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1242:
1240:
1237:
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1228:
1227:administrator
1225:
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1215:
1213:
1210:
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1200:
1196:
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891:Mixed economy
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738:Corporate law
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493:
492:Word-of-mouth
490:
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462:Point of sale
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221:Effectiveness
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110:December 2021
102:
99:
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92:
88:
85:
81:
78:
74:
71: –
70:
66:
65:Find sources:
59:
55:
49:
48:
43:This article
41:
37:
32:
31:
19:
3470:
3024:Supply chain
2997:relationship
2995:On aspect or
2927:
2888:Construction
2854:On component
2775:organization
2747:Intelligence
2646:at Wikiquote
2634:at Wikibooks
2596:
2592:
2573:
2562:. Retrieved
2547:
2522:
2517:
2498:
2493:
2470:
2464:
2441:
2404:
2390:
2366:
2333:
2327:
2317:
2315:
2308:. Retrieved
2285:
2278:
2270:
2263:. Retrieved
2248:
2241:
2232:
2225:. Retrieved
2210:
2202:
2193:
2186:. Retrieved
2171:
2163:
2155:
2148:. Retrieved
2133:
2125:
2053:
2023:
2017:
1999:
1991:
1971:
1944:
1908:
1904:brand equity
1892:go to market
1885:
1881:distribution
1873:
1869:market share
1853:
1827:
1804:
1800:
1797:
1786:
1771:
1767:
1753:
1745:
1714:
1686:
1681:ethnographic
1672:test markets
1653:focus groups
1635:
1629:, degree of
1616:
1593:
1583:
1560:
1559:
1375:Architecture
1369:Organization
1335:Supply chain
1161:Earned value
1123:
1034:Stock market
911:Open economy
901:Econometrics
640:Conglomerate
236:Segmentation
161:Distribution
155:Key concepts
144:
116:
107:
97:
90:
83:
76:
64:
52:Please help
47:verification
44:
3264:Forecasting
3181:Distributed
3088:Information
3065:On resource
3009:Engineering
2835:Performance
2793:(top-level)
2720:Association
2446:McGraw-Hill
2042:(ECR), and
1807:positioning
1711:Brand audit
1623:positioning
1612:value chain
1584:marketology
1578:and on the
1490:Trade route
1405:Engineering
1400:Development
1252:Performance
1195:development
1156:Distributed
1029:Liquidation
670:Partnership
655:Corporation
650:Cooperative
329:Franchising
304:Advertising
271:Attribution
196:Co-creation
3486:Categories
3269:Leadership
3252:activities
3164:approaches
3118:Technology
3038:On problem
3019:Perception
2972:Accounting
2937:production
2933:Operations
2910:department
2825:Innovation
2800:Capability
2762:Reputation
2742:Healthcare
2730:Restaurant
2681:Management
2564:2008-11-03
2438:Jack Trout
2436:Ries, Al;
2118:References
2008:programs,
1949:, such as
1819:automobile
1661:, such as
1651:, such as
1580:management
1357:Technology
1239:Operations
1119:Commercial
1112:innovation
1102:Capability
994:Derivative
583:Accounting
487:Web banner
374:Propaganda
181:Activation
145:Management
80:newspapers
3492:Marketing
3306:Education
3278:Pioneers,
3171:Adhocracy
3136:Positions
3108:Materials
3098:Knowledge
3014:Logistics
2928:Marketing
2820:Financial
2790:Strategic
2773:within an
2771:By focus,
2632:Marketing
2613:145719140
2206:Compare:
2167:Compare:
2129:Compare:
2077:objective
2046:systems.
2006:incentive
1947:processes
1762:perceived
1596:economics
1590:Structure
1572:marketing
1565:strategic
1425:Structure
1410:Hierarchy
1330:Strategic
1217:Materials
1207:Knowledge
1184:Financial
1124:Marketing
969:Factoring
964:Insurance
866:Commodity
859:Economics
447:New media
379:Publicity
231:Promotion
216:Dominance
136:Marketing
3280:scholars
3162:Methods,
3045:Conflict
2861:Facility
2782:On scope
2752:Military
2725:Business
2715:Academic
2440:(2000).
2402:(2006).
2091:See also
2068:industry
1997:manner.
1982:database
1861:revenues
1679:such as
1670:such as
1415:Patterns
1395:Conflict
1380:Behavior
1320:Security
1297:Resource
1282:Property
1245:services
1202:Incident
1141:Conflict
1097:Capacity
800:Chairman
755:Contract
504:Research
359:Premiums
314:Branding
241:Strategy
3342:Degrees
3250:Skills,
3143:Interim
2982:Records
2947:Quality
2942:Process
2912:managed
2895:Program
2883:Project
2866:Product
2845:Systems
2805:Capital
2706:By type
2310:26 July
2265:26 July
2227:26 July
2188:26 July
2150:26 July
2038:(MRP),
2034:(ERP),
1865:profits
1563:is the
1390:Culture
1340:Systems
1325:Service
1304:
1292:Records
1287:Quality
1277:Project
1272:Product
1262:Process
1241:
1222:Network
1191:
1173:
1146:Content
953:Finance
635:Company
176:Service
166:Pricing
94:scholar
3153:Senior
3148:Middle
3113:Skills
3055:Stress
3050:Crisis
3029:Talent
2977:Office
2810:Change
2757:Public
2611:
2580:
2555:
2529:
2509:
2481:
2452:
2416:
2378:
2344:
2301:
2256:
2218:
2195:gain.'
2179:
2141:
2081:market
2066:, and
2012:, and
1352:Talent
1308:crisis
1234:Office
1107:Change
364:Prizes
226:Ethics
171:Retail
96:
89:
82:
75:
67:
3373:Other
2964:Staff
2954:Sales
2876:Brand
2830:Legal
2737:Court
2609:S2CID
2599:(2).
1815:Volvo
1720:audit
1717:brand
1438:Trade
1420:Space
1315:Sales
1257:Power
1212:Legal
1082:Brand
1077:Asset
600:Audit
334:Label
101:JSTOR
87:books
3123:Time
3103:Land
2920:Line
2840:Risk
2578:ISBN
2553:ISBN
2527:ISBN
2507:ISBN
2479:ISBN
2450:ISBN
2414:ISBN
2376:ISBN
2342:ISBN
2312:2024
2299:ISBN
2267:2024
2254:ISBN
2229:2024
2216:ISBN
2190:2024
2177:ISBN
2152:2024
2139:ISBN
1978:ERFx
1902:and
1863:and
1748:goal
1691:and
1640:and
1625:and
1598:and
1302:Risk
617:list
73:news
2601:doi
2320:' .
2291:doi
2022:or
1823:BMW
1044:Tax
56:by
3488::
2607:.
2597:20
2595:.
2501:,
2477:.
2473:.
2448:.
2444:.
2428:^
2412:.
2408:.
2398:;
2374:.
2370:.
2356:^
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2336:.
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2297:.
2269:.
2231:.
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2154:.
2087:.
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