25:
114:
communication, at the Free
University of Berlin. In 2007, he has been offered the chair for marketing at the European University Viadrina, where he has been working since then. From 2014 to 2018, he was Study Dean of the Faculty of Business and Economics and since 2019, he has been vice president for Research, Graduate Education, and Knowledge Transfer at the European University Viadrina.
194:
960:
113:
from 1994 to 2000. After completing his master's degree, he worked from 2000 to 2004 as a research assistant at
Professor Alfred Kuss's chair for marketing at the Free University of Berlin. In 2003, he received his doctorate. From 2004 to 2007, he was junior professor for marketing, especially market
148:
and marketing communication. Other work explains the effect of specific marketing communication techniques, such as the use of humor, creativity, advertising repetitions, or negative information in advertising.
361:
133:
and at the Vienna
University of Economics and Business in 2016. Since 2017, he is heading the Center for Market Communications. He has been President of the European Advertising Academy since 2018.
932:
1020:
607:
Eisend, Martin; KĂĽster, Franziska (December 2011). "The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators".
202:
1025:
757:
125:
in 2006; at
Antwerp University in 2011; at the Amsterdam School of Communication Research (ASCOR) at the University of Amsterdam in 2015; at
806:
180:
based on the quality of their publications, he placed 13th place for current research performance and 19th place for career performance.
1030:
782:
45:
284:
522:
Eisend, Martin (May 2015). "Have We
Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research".
981:
265:
837:
237:
160:
works on the application and development of this method as well as on the scientific methodology in marketing in general.
218:
41:
1035:
82:
172:
in 2020, which analyzes the research performance of more than 3000 researchers in business administration in
Germany,
970:
244:
207:
737:
Research
Methodology in Marketing. Theory Development, Empirical Approaches and Philosophy of Science Considerations
211:
106:
66:
908:
251:
110:
102:
1015:
233:
335:"Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?"
98:
586:
Eisend, Martin; Tarrahi, Farid (September 2014). "Meta-analysis selection bias in marketing research".
1010:
126:
37:
118:
682:
653:
624:
574:
539:
483:
448:
419:
384:
360:
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; de Ruyter, Ko; Grewal, Dhruv (December 2020).
321:
51:
362:"Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review"
145:
703:
674:
645:
616:
595:
564:
531:
508:
473:
440:
409:
376:
346:
313:
169:
86:
258:
304:
Bergkvist, Lars; Eisend, Martin (May 2021). "The dynamic nature of marketing constructs".
157:
153:
1004:
686:
657:
628:
578:
543:
487:
452:
423:
388:
325:
122:
884:
707:
599:
351:
334:
569:
552:
478:
461:
444:
380:
636:
Eisend, Martin (August 2010). "A meta-analysis of gender roles in advertising".
396:
Rosengren, Sara; Eisend, Martin; Koslow, Scott; Dahlen, Micael (November 2020).
177:
723:
Grundlagen empirischer
Forschung. Zur Methodologie der Betriebswirtschaftslehre
553:"Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising"
317:
221:. Contentious material about living people that is unsourced or poorly sourced
678:
649:
620:
414:
397:
78:
959:
513:
496:
152:
His work involves the application of meta-analyses and he has written some
462:"Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis"
860:
665:
Eisend, Martin (June 2009). "A meta-analysis of humor in advertising".
535:
173:
74:
70:
694:
Eisend, Martin (June 2006). "Two-sided advertising: A meta-analysis".
130:
136:
Martin Eisend lives in Berlin with his husband and two children.
953:
933:"Exklusives Ranking: Das ist Deutschlands bester Betriebswirt"
725:, 2. Aufl., Wiesbaden: Springer-Gabler. ISBN 978-3-658-32889-4
398:"A Meta-Analysis of When and How Advertising Creativity Works"
187:
18:
732:, 2. Aufl., MĂĽnchen: Rainer Hampp. ISBN 978-3-95710-267-6
977:
984:
to it so that it can be listed with similar articles.
551:Schmidt, Susanne; Eisend, Martin (2 October 2015).
117:He held guest professorships and research stays at
739:, Cham: Springer Na-ture. ISBN 978-3-030-10794-9
460:Eisend, Martin; Hermann, Erik (8 August 2019).
431:Eisend, Martin (January 2019). "Gender Roles".
333:Eisend, Martin; Hermann, Erik (December 2020).
1021:Academic staff of European University Viadrina
696:International Journal of Research in Marketing
588:International Journal of Research in Marketing
339:International Journal of Research in Marketing
8:
497:"Explaining Digital Piracy: A Meta-Analysis"
667:Journal of the Academy of Marketing Science
638:Journal of the Academy of Marketing Science
609:Journal of the Academy of Marketing Science
306:Journal of the Academy of Marketing Science
735:Eisend, Martin & Alfred Kuss (2019),
568:
512:
477:
413:
350:
285:Learn how and when to remove this message
721:Eisend, Martin & Alfred KuĂź (2021),
909:"Europa-Universität Viadrina, Research"
749:
168:In the ranking of the German newspaper
7:
831:
829:
827:
144:Martin Eisend's research focuses on
838:"Martin Eisend Biographical Sketch"
77:) is a German chaired professor of
969:needs additional or more specific
14:
40:to comply with Knowledge (XXG)'s
1026:Free University of Berlin alumni
958:
865:Center for Market Communications
192:
23:
708:10.1016/j.ijresmar.2005.11.001
600:10.1016/j.ijresmar.2014.03.006
352:10.1016/j.ijresmar.2020.01.005
50:Please discuss further on the
1:
807:"Viadrina-Präsidium komplett"
570:10.1080/00913367.2015.1018460
479:10.1080/00913367.2019.1628676
445:10.1080/00913367.2019.1566103
65:(born September 14, 1968, in
16:German professor of marketing
889:European Advertising Academy
501:Information Systems Research
495:Eisend, Martin (June 2019).
381:10.1016/j.jretai.2020.05.007
203:biography of a living person
83:European University Viadrina
913:Europa-Universität Viadrina
787:Europa-Universität Viadrina
223:must be removed immediately
1052:
1031:University of Hagen alumni
318:10.1007/s11747-020-00756-w
783:"Prof. Dr. Martin Eisend"
758:"Prof. Dr. Martin Eisend"
679:10.1007/s11747-008-0096-y
650:10.1007/s11747-009-0181-x
621:10.1007/s11747-010-0224-3
107:Free University of Berlin
67:Auerbach in der Oberpfalz
762:Freie Universität Berlin
415:10.1177/0022242920929288
184:Publications (selection)
728:Eisend, Martin (2020),
103:business administration
557:Journal of Advertising
514:10.1287/isre.2018.0821
466:Journal of Advertising
433:Journal of Advertising
217:Please help by adding
97:Martin Eisend studied
32:This article contains
212:references or sources
111:Fernuniversität Hagen
99:communication science
46:neutral point of view
524:Journal of Marketing
402:Journal of Marketing
369:Journal of Retailing
298:Journal publications
127:Macquarie University
1036:Marketing theorists
119:Columbia University
34:paid contributions.
536:10.1509/jm.14.0288
201:This section of a
999:
998:
982:adding categories
295:
294:
287:
269:
146:consumer behavior
60:
59:
1043:
994:
991:
985:
962:
954:
948:
947:
945:
944:
937:Wirtschaftswoche
929:
923:
922:
920:
919:
905:
899:
898:
896:
895:
881:
875:
874:
872:
871:
857:
851:
850:
848:
847:
842:
833:
822:
821:
819:
818:
803:
797:
796:
794:
793:
779:
773:
772:
770:
769:
754:
711:
690:
661:
632:
603:
582:
572:
547:
518:
516:
491:
481:
456:
427:
417:
392:
366:
356:
354:
329:
290:
283:
279:
276:
270:
268:
227:
219:reliable sources
196:
195:
188:
170:Wirtschaftswoche
87:Frankfurt (Oder)
55:
42:content policies
27:
26:
19:
1051:
1050:
1046:
1045:
1044:
1042:
1041:
1040:
1001:
1000:
995:
989:
986:
975:
963:
952:
951:
942:
940:
931:
930:
926:
917:
915:
907:
906:
902:
893:
891:
883:
882:
878:
869:
867:
861:"Martin Eisend"
859:
858:
854:
845:
843:
840:
836:
834:
825:
816:
814:
805:
804:
800:
791:
789:
781:
780:
776:
767:
765:
756:
755:
751:
746:
718:
693:
664:
635:
606:
585:
550:
521:
494:
459:
430:
395:
364:
359:
332:
303:
300:
291:
280:
274:
271:
234:"Martin Eisend"
228:
226:
216:
197:
193:
186:
166:
158:epistemological
142:
95:
56:
49:
44:, particularly
36:It may require
28:
24:
17:
12:
11:
5:
1049:
1047:
1039:
1038:
1033:
1028:
1023:
1018:
1013:
1003:
1002:
997:
996:
966:
964:
957:
950:
949:
924:
900:
876:
852:
823:
798:
774:
748:
747:
745:
742:
741:
740:
733:
726:
717:
714:
713:
712:
702:(2): 187–198.
691:
673:(2): 191–203.
662:
644:(4): 418–440.
633:
615:(6): 906–921.
604:
594:(3): 317–326.
583:
563:(4): 415–428.
548:
519:
507:(2): 636–664.
492:
472:(4): 380–400.
457:
428:
393:
375:(4): 458–473.
357:
345:(4): 678–696.
330:
312:(3): 521–541.
299:
296:
293:
292:
200:
198:
191:
185:
182:
165:
162:
154:methodological
141:
138:
94:
91:
58:
57:
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
1048:
1037:
1034:
1032:
1029:
1027:
1024:
1022:
1019:
1017:
1016:Living people
1014:
1012:
1009:
1008:
1006:
993:
983:
979:
973:
972:
967:This article
965:
961:
956:
955:
938:
934:
928:
925:
914:
910:
904:
901:
890:
886:
880:
877:
866:
862:
856:
853:
839:
832:
830:
828:
824:
812:
808:
802:
799:
788:
784:
778:
775:
764:. August 2007
763:
759:
753:
750:
743:
738:
734:
731:
727:
724:
720:
719:
715:
709:
705:
701:
697:
692:
688:
684:
680:
676:
672:
668:
663:
659:
655:
651:
647:
643:
639:
634:
630:
626:
622:
618:
614:
610:
605:
601:
597:
593:
589:
584:
580:
576:
571:
566:
562:
558:
554:
549:
545:
541:
537:
533:
529:
525:
520:
515:
510:
506:
502:
498:
493:
489:
485:
480:
475:
471:
467:
463:
458:
454:
450:
446:
442:
438:
434:
429:
425:
421:
416:
411:
407:
403:
399:
394:
390:
386:
382:
378:
374:
370:
363:
358:
353:
348:
344:
340:
336:
331:
327:
323:
319:
315:
311:
307:
302:
301:
297:
289:
286:
278:
267:
264:
260:
257:
253:
250:
246:
243:
239:
236: –
235:
231:
230:Find sources:
224:
220:
214:
213:
209:
204:
199:
190:
189:
183:
181:
179:
175:
171:
163:
161:
159:
155:
150:
147:
139:
137:
134:
132:
128:
124:
123:New York City
120:
115:
112:
108:
104:
100:
92:
90:
88:
84:
80:
76:
72:
68:
64:
63:Martin Eisend
53:
47:
43:
39:
35:
30:
21:
20:
987:
968:
941:. Retrieved
939:. 2020-12-11
936:
927:
916:. Retrieved
912:
903:
892:. Retrieved
888:
879:
868:. Retrieved
864:
855:
844:. Retrieved
815:. Retrieved
813:. 2018-10-15
810:
801:
790:. Retrieved
786:
777:
766:. Retrieved
761:
752:
736:
729:
722:
699:
695:
670:
666:
641:
637:
612:
608:
591:
587:
560:
556:
530:(3): 23–40.
527:
523:
504:
500:
469:
465:
439:(1): 72–80.
436:
432:
408:(6): 39–56.
405:
401:
372:
368:
342:
338:
309:
305:
281:
272:
262:
255:
248:
241:
229:
222:
205:
167:
151:
143:
135:
116:
96:
62:
61:
33:
1011:1968 births
885:"EAA Board"
730:Metaanalyse
178:Switzerland
164:Recognition
89:, Germany.
1005:Categories
971:categories
943:2021-05-11
918:2021-05-11
894:2021-05-11
870:2021-05-11
846:2021-05-11
817:2021-05-11
792:2021-05-11
768:2021-05-11
744:References
245:newspapers
990:July 2021
687:144010592
658:145124603
629:167314161
579:143974202
544:167526635
488:199164894
453:219536064
424:222231693
389:225683693
326:229502012
275:July 2021
206:does not
93:Biography
79:marketing
52:talk page
978:help out
140:Research
109:and the
976:Please
259:scholar
208:include
174:Austria
105:at the
81:at the
75:Germany
71:Bavaria
38:cleanup
811:Moz.de
685:
656:
627:
577:
542:
486:
451:
422:
387:
324:
261:
254:
247:
240:
232:
131:Sydney
841:(PDF)
835:pdf:
716:Books
683:S2CID
654:S2CID
625:S2CID
575:S2CID
540:S2CID
484:S2CID
449:S2CID
420:S2CID
385:S2CID
365:(PDF)
322:S2CID
266:JSTOR
252:books
238:news
210:any
176:and
156:and
101:and
980:by
704:doi
675:doi
646:doi
617:doi
596:doi
565:doi
532:doi
509:doi
474:doi
441:doi
410:doi
377:doi
347:doi
314:doi
129:in
121:in
85:in
1007::
935:.
911:.
887:.
863:.
826:^
809:.
785:.
760:.
700:23
698:.
681:.
671:37
669:.
652:.
642:38
640:.
623:.
613:39
611:.
592:31
590:.
573:.
561:44
559:.
555:.
538:.
528:79
526:.
505:30
503:.
499:.
482:.
470:48
468:.
464:.
447:.
437:48
435:.
418:.
406:84
404:.
400:.
383:.
373:96
371:.
367:.
343:37
341:.
337:.
320:.
310:49
308:.
73:,
69:,
992:)
988:(
974:.
946:.
921:.
897:.
873:.
849:.
820:.
795:.
771:.
710:.
706::
689:.
677::
660:.
648::
631:.
619::
602:.
598::
581:.
567::
546:.
534::
517:.
511::
490:.
476::
455:.
443::
426:.
412::
391:.
379::
355:.
349::
328:.
316::
288:)
282:(
277:)
273:(
263:·
256:·
249:·
242:·
225:.
215:.
54:.
48:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.