145:
160:. Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001, however, they rebranded them as Maverick in 1998. In the US, Maverick is in the discount price level of the cigarette market. They are available in packs of 20.
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In order to comply with FDA regulations, Mavericks' former owner, Lorillard, had until June 22, 2010, to rebrand tobacco products marketed as "Lights", "Ultra-Lights", "Medium", "Mild", "Full Flavor", or similar designations to belie the impression that some tobacco products are comparatively safe.
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On July 14, 2016, the FDA ordered that
Maverick Menthol Silver Box 100s stop being sold under the Not Substantially Equivalent (NSE) order.
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420:"Reynolds, Lorillard Must Sell Salem, Kool, Maverick & Winston Brands To Gain Approval Of $ 27.4B Mega-Cigarette Merger"
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Mavericks were originally introduced on a limited basis in 1986 and branded as
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to prevent a market monopoly. The brands that were sold off were
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394:"Harley buttet out of cigarette market amid fears over image"
175:, but the FDA demanded that four brands be sold off to
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Menthol Silver 100s (previously
Menthol Ultra Light)
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324:Menthol Gold 100s (previously Menthol Lights)
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259:. Unsourced material may be challenged and
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279:Learn how and when to remove this message
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128:, currently owned and manufactured by
315:Silver 100s (previously Ultra Lights)
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257:adding citations to reliable sources
341:Maverick American Lights Kings: Box
466:"BrandMaverick - Cigarettes Pedia"
338:Maverick American Blend Kings: Box
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970:formerly, "Commonwealth Brands"
206:Maverick is mainly sold in the
309:Gold Kings (previously Lights)
169:R. J. Reynolds Tobacco Company
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312:Gold 100s (previously Lights)
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16:American brand of cigarettes
1168:Products introduced in 1986
124:), is an American brand of
80:; 38 years ago
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908:Stephen Mitchell & Son
1038:Lorillard Tobacco Company
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191:and Maverick, as well as
173:Lorillard Tobacco Company
158:Lorillard Tobacco Company
24:
918:William Clarke & Son
470:www.cigarettespedia.com
120:(originally branded as
1163:Imperial Brands brands
210:, but is also sold in
149:
147:
1141:Old Gold on Broadway
903:Lambert & Butler
650:Lambert & Butler
398:Racine Journal Times
253:improve this section
1134:Lorillard v. Reilly
934:George Alfred Wills
440:. Associated Press.
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156:cigarettes by the
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132:, a subsidiary of
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913:WD & HO Wills
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303:Full Flavor Kings
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400:. April 7, 1998
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318:Menthol Kings
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297:United States
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269:February 2022
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238:This section
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208:United States
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167:In May 2015,
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148:Maverick pack
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69:United States
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891:Predecessors
860:Subsidiaries
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438:TribLIVE.com
437:
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414:
402:. Retrieved
397:
371:
321:Menthol 100s
275:
266:
251:Please help
239:
205:
197:
166:
162:
151:
121:
117:
116:
97:
34:Product type
898:Churchman's
781:Montecristo
705:Roth-Händle
220:Switzerland
171:bought the
1157:Categories
1102:Snuff Mill
961:Cubatabaco
955:Brands of
877:ITG Brands
842:Skruf Snus
776:Henry Clay
725:Superkings
563:Cigarettes
484:"Maverick"
404:8 February
363:References
130:ITG Brands
126:cigarettes
75:Introduced
59:ITG Brands
1090:Buildings
966:50% share
771:H. Upmann
756:Backwoods
625:Gauloises
352:Cigarette
292:Varieties
240:does not
193:blu eCigs
110:Lorillard
38:Cigarette
1074:Old Gold
1062:Maverick
983:Category
882:Reemtsma
847:White Ox
806:Trinidad
796:Quintero
786:Phillies
740:Woodbine
715:Senoussi
695:Richmond
655:Maverick
615:Ernte 23
600:Davidoff
502:"Brands"
377:"Brands"
346:See also
118:Maverick
20:Maverick
1123:Founder
1070:Newport
995:Commons
957:Habanos
872:Habanos
867:Altadis
735:Winston
660:Melbour
630:Gitanes
620:Fortuna
610:Embassy
605:Ducados
585:Capstan
580:Cabinet
333:Austria
261:removed
246:sources
216:Austria
212:Germany
202:Markets
189:Winston
140:History
99:Markets
93:Markets
83: (
65:Country
50:(2015–)
1046:Brands
927:People
761:Cohiba
749:Cigars
720:Strand
665:Mevius
590:Cohiba
575:Bastos
555:Brands
1116:Other
1077:Satin
837:Rizla
815:Other
710:Salem
690:Reval
685:Regal
670:Mocne
570:Atika
185:Salem
44:Owner
1081:True
1057:Kent
827:Drum
730:West
675:More
645:Kool
640:Juno
595:Colt
406:2017
244:any
242:cite
218:and
181:Kool
96:See
85:1986
78:1986
1066:Max
1053:Blu
968:;
822:Blu
635:JPS
255:by
1159::
964:;
953:;
680:R6
504:.
486:.
468:.
436:.
396:.
385:^
222:.
214:,
195:.
187:,
183:,
136:.
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454:.
408:.
379:.
282:)
276:(
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267:(
263:.
249:.
87:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
