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Moosehead Breweries

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273:, Canada. With her husband John and nine other employees, Susannah opened The Army and Navy Brewery in 1867, a name that came after their most appreciative customers. After John Oland's untimely death in 1870, the brewery changed its name to S. Oland, Sons and Co. Over the next eight years, the brewery faced two fires, but recovered after each. In 1886, Susannah Oland died, and the company went to her two sons, Conrad and George. With the approach of the 20th century, the company changed its name to the Maritime Brewing & Malting Co. It faced hard times once again when the 623: 258: 595: 27: 211: 609: 443:
With most of the beer recovered and the driver in custody, the police in the New Brunswick area began to look in wooded areas for the remaining beer. Knowing the area in which the police were looking, many civilians took up the search as well. Because of the media attention on the story almost all of
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Mr. Oland was appointed president of the New Brunswick brewery in 2008 and became CEO in 2013, continuing a family chain that stretches back to Susannah Oland, who began brewing beer in 1867. Two of his brothers, Matthew and Patrick, are, respectively, Moosehead's Vice President of Supply Chain and
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Today, Derek Oland's sons Andrew, Patrick and Matthew are the sixth generation of Olands to own and work for the family brewery. Andrew is the current president, Matthew is a Vice President and Patrick is the CFO. Moosehead sells its beer throughout Canada, in many US locations, and in 15 countries
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was found dead in his Saint John office at the investment firm Far End Corp. Oland had been bludgeoned to death. His son Dennis Oland, a financial planner, was charged in 2015 with second degree murder. Throughout the high-profile court case, intimate details about the private lives of the entire
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The annual Canadian Brewing Awards recognizes the best beers in Canada using blind taste tests. Most of the 2015 and 2016 winners were craft beers. However, some were made by larger brewers, including Moosehead; this company won a Gold in 2015 for their Pale ale and a Gold and Silver, respectively
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In 2018, the company decided to redesign the labeling of its products for a "fresh and modern look and to attract millennial consumers while not alienating an older demographic", starting in April. At the time, Moosehead products had a 4% market share in Canada, and 5% in the province of Ontario.
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show, Jay Leno asked me how I liked living in the States, "It's great. Except for the beer. American beer's a little watery," I confided. "So I drink Moosehead Ale, imported from Canada." A week later, sitting at my kitchen table, I heard the grinding of a large vehicle laboring up my driveway.
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said in a news release. The release said there was no sign of either the animal or the people who had stashed the beer. Eventually, after a lengthy investigation, a total of 14,000 cans were recovered. Wade Haines, a New Brunswick truck driver, was found guilty of stealing the shipment and was
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This company had an estimated four percent share of the Canadian domestic market in 2018. Since all major competitors are owned by multi-nationals, Moosehead is now the largest fully Canadian-owned brewer. This is a private company that is not required to release financial information, but the
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who had been a Vice President of Moosehead until 1981. (Richard Oland had vied with his brother Derek for the control of Moosehead. Their father, P.W. Oland, decided to select Derek to succeed him as president; Richard subsequently left the company.) On July 7, 2011, the body of 69-year-old
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Drawing aside the curtain, I peered out the window to see a green beer delivery truck with the giant Moosehead logo painted on the side. "There's lots more where this came from," the delivery guy said, handing me a business card. "Just give us a call when you run out."
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Haines claimed to have parked the trailer at his employer's yard in Fredericton and to have driven the tractor to the Trans-Canada where he abandoned it by the side of the highway with the keys in it. He said he then hitchhiked to
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In June 2016, the company announced plans to build a small-batch brewery. In January 2017 however, Moosehead announced that the plan had been cancelled because it could not be achieved within the intended budget.
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he was surprised the Crown is filing an appeal to the Supreme Court. My understanding is that the other side could then ... appeal on some of the grounds they were denied on in the Court of Appeal in Fredericton
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in 2005. In 2015, Moosehead won a single Gold award in the Canadian Brewing Awards where most of the winners are craft beers. In 2016, two of the company's products won a Gold and a Silver award, respectively.
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for their Alpine Lager and Cracked Canoe in 2016. For the 2017 competition, new rules allow for entries only from fully Canadian-owned breweries (and that includes Moosehead) for the 55 categories of beer.
1409: 300:, the Oland-owned brewery changed its name to Moosehead Breweries Ltd. in 1947. Thirty-one years later, in 1978, the brewery president Philip Oland expanded the brand and launched 1072:
The intention of our proposed brewery was for Moosehead to expand its small-batch brewing capability and to have a place to show our passion for beer. That goal has not been lost.
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during the first week of October 2007 and charged him with possession of stolen property. Police believe he is responsible for the theft and of selling the beer to bars and
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about 100 kilometres northeast of Fredericton. "Six of the cans were discovered with bite marks in them indicating a bear had, at one point, been into the beer," the
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In 2005, Moosehead Lager won Gold at the prestigious Monde Selection; the company had also won Gold medals at the World Beer Cup and 2003 Canadian Brewing Awards.
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In September 2007, two tractor trailers carrying 77,000 cans and 44,000 bottles with a reported retail value of $ 200,000 were stolen from a transport company in
233:. The brewery was founded in 1867 and is still privately owned and operated by the Oland family. The company is now in the sixth generation of family ownership. 989:
OCB members had their best year ever at the CBAs, almost doubling last year's medal haul. They took home 38 medals, including 16 golds, and Brewery of the Year
432:, with two empty cans; another report of two cans were reported later in northern New Brunswick. Police working on a tip eventually found the truck driver in 463:
The unique and quirky nature of this crime story made international headlines and resulted in publicity for Moosehead; it has also been the basis of a book.
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family were revealed. On conviction in December 2015, Dennis Oland was sentenced to life in prison, with no possibility of parole for at least 10 years.
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in the United States. In 1982, Derek Oland, then the president of the company (after succeeding his father P.W. Oland), expanded the company worldwide.
425:. Easily identified by the Spanish writing on the labels (which is not distributed in English and French speaking Canada) the beer was slowly tracked. 1419: 1370: 1055: 825: 44: 946: 788:
privately owned and operated by the Oland family since its inception, and therefore does not publicly disclose its financial information
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threw out his conviction based on errors made by the trial judge, and ordered a new trial. The Crown attorneys said they would ask the
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IBISWorld Industry Report on Breweries in Canada stated the company was expected to generate $ 263.8 million in revenue over 2016.
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for a Mexican supermarket chain disappeared with the beer, leaving the nearly empty transport truck abandoned in a parking lot in
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for leave to appeal the lower court ruling; the defense said it might request a full acquittal from the Supreme Court.
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Scheduling was adjourned last month as parties waited for Court of Appeal's written ruling quashing conviction
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the beer was quickly found by civilians and police, and most of it was returned to Moosehead Breweries.
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of 1917 killed Conrad Oland and destroyed the brewery. A year later, George Oland and his sons moved to
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The final piece of the story occurred in October 2004 when 200 cans of the stolen beer were found at a
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around the world. Moosehead USA has recently become its own importer, replacing its importing partner
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In addition to overwhelming success, the Oland dynasty has also experienced tragedy with the
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Moosehead and its subsidiary The Premium Beer Company brew/market the following beverages:
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and bought another brewery. In 1928, George bought a second, larger brewery in the city of
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The beer co. has repackaged its four product lines to create more consistent branding.
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In August 2004 a truck driver transporting over 50,000 cans of Moosehead beer to
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announced that Moosehead would be the official domestic brewery for the league.
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Once a popular premium import beer in the United States that was distributed by
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Statue given by Moosehead Breweries to the people of Saint John, New Brunswick
1385: 1372: 1275: 366:. In the same year, Derek Oland's son Andrew assumed the role of President. 210: 1198:"N.B. Crown to appeal ruling overturning Dennis Oland's murder conviction" 316: 433: 226: 348:. Moosehead wholly owns the Niagara Falls Brewing Company in Ontario. 130: 1056:"Moosehead backs away from opening small-batch brewery in Saint John" 418: 363: 1141:"Dennis Oland gets life in prison for killing father, Richard Oland" 919: 893: 698: 1292: 1240: 772:"IBISWorld Industry Report 31212CA - Breweries in Canada pdf file" 289: 256: 209: 864:"HOW CEO ANDREW OLAND STEPPED BACK INTO A FAMILY BREWING DYNASTY" 333:
Ale made its way to Fox's house as a free gift from the company.
20: 973:"OCB MEMBERS TAKE 38 MEDALS AT 2016 CANADIAN BREWING AWARDS" 1362: 1227:"Canadian Premier League Partners With Moosehead Breweries" 202: 1312:"East Coast trucker sentenced for stealing Moosehead beer" 1168:"Dennis Oland's new murder trial date could be set today" 673:"IBIS World Industry Report 31212CA Breweries in Canada" 947:"Alberta breweries win big at Canadian Brewing Awards" 1115:"Dennis Oland's mother, Connie, shares 'living hell'" 1086:"Murder and a Maritime dynasty: The Dick Oland case" 1003:"Winners announced for 2016 Canadian Brewing Awards" 726:"Winners announced for 2016 Canadian Brewing Awards" 555:
Twisted Tea Original, Half & Half and Raspberry
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Not long afterwards, a huge truckload of 749: 747: 122: 1166:MacKinnon, Bobbi-Jean (January 3, 2017). 111:Learn how and when to remove this message 1259:"Police find missing beer truck driver" 663: 483:and that he may not have worked alone. 292:came into existence as George launched 1342:"Man arrested in Moosehead beer theft" 1084:Köhler, Nicholas (November 13, 2013). 1054:The Canadian Press (January 3, 2017). 979:. Ontario Craft Brewers. May 28, 2016 451:growing operation in the forest near 7: 1293:"Bear breaks into stolen beer cache" 285:, site of the present day facility. 49:adding citations to reliable sources 757:. Strategy Online. April 24, 2018. 498:Moosehead Breweries Anniversary Ale 16:Canada's oldest independent brewery 14: 1196:Bisset, Kevin (January 3, 2017). 460:sentenced to 19½ months in jail. 1310:Rudolfs, Harry (April 1, 2005). 814:Michael J. Fox (April 9, 2003). 621: 607: 593: 129: 25: 870:. TEC Canada. November 17, 2016 36:needs additional citations for 850:"Beer Accounts Flow at McCann" 671:Petrillo, Nick (August 2016). 1: 1420:Companies established in 1867 1001:The Province (May 29, 2016). 894:"History - Once Upon A Moose" 801:"Moosehead Breweries Limited" 724:The Province (May 29, 2016). 699:"History - Once Upon A Moose" 516:Moose Light Radler Watermelon 392:New Brunswick Court of Appeal 945:Suits, Mark (June 3, 2016). 576:Truly Spiked & Sparkling 513:Moose Light Radler Raspberry 647:List of breweries in Canada 296:. After the success of its 288:In 1931, the symbol of the 219:Moosehead Breweries Limited 124:Moosehead Breweries Limited 1448: 820:. Hyperion. pp. 88–. 552:Sam Adams' Fresh as Helles 430:Fredericton, New Brunswick 423:Grand Falls, New Brunswick 1386:44.9781278°N 65.4112417°W 561:Coney Island Orange Cream 283:Saint John, New Brunswick 231:Saint John, New Brunswick 172:Saint John, New Brunswick 128: 1204:. National Newswatch Inc 881:Chief Financial Officer. 778:. IBISWorld. August 2016 579:Angry Orchard Hard Cider 438:Woodstock, New Brunswick 240:, and earned another at 1391:44.9781278; -65.4112417 1280:The Village of Doaktown 1035:. OBN. January 16, 2017 652:Murder of Richard Oland 564:Coney Island Lemon Lime 546:Sam Adams' Winter Lager 453:Doaktown, New Brunswick 407:Canadian Premier League 396:Supreme Court of Canada 379:Murder of Richard Oland 558:Coney Island Root Beer 540:Sam Adams' Octoberfest 269:moved from England to 262: 215: 543:Sam Adams' Summer Ale 519:Moosehead Premium Dry 307:In his autobiography 260: 213: 60:"Moosehead Breweries" 1415:Canadian beer brands 582:Hop City Brewing Co. 549:Sam Adams' Rebel IPA 315:relayed how he told 45:improve this article 1382: /  1299:. October 22, 2004. 1229:. Northern Tribune. 1202:National News Watch 852:. January 10, 1986. 817:Lucky Man: A Memoir 528:Moosehead Dry Lager 525:Moosehead Dry Light 467:Second stolen batch 125: 1348:. October 5, 2007. 1265:. August 25, 2004. 1247:. 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1867
Susannah Oland
Saint John, New Brunswick
www.moosehead.ca

Canada's oldest
brewery
Saint John, New Brunswick
World Beer Cup
Monde Selection

Susannah Oland
Nova Scotia
Halifax Explosion
Halifax
Saint John, New Brunswick
moose
Michael J. Fox

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