285:. It was here that Owen learned of Rube Goldstein, a man who owned a trademark for the name "Grapette", "Orangette", and "Lemonette". Further research determined that Goldstein owned a small bottling firm that produced a drink that used one of Fooks' grape flavors, called "Tiny”. Aptly named, “Tiny” was produced in a six-ounce bottle and distributed in Virginia and North Carolina. Goldstein, however, had never used the Grapette, Orangette, or Lemonette names. By March 1940, Fooks and Owen had met with Goldstein in
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719:. Grapette's bottle was changed to one with smooth sides and colored dots. The slogan became "The Juicy Soda". Grapette's advertising model also changed. Previously, advertising was funded by a surcharge on sugar, which was to be spent by the distributor for advertising only. This plan was dropped by Rheingold, placing advertising solely in the hands of Grapette's distributors, resulting in an immediate drop in sales. During this period, Flavette purchased the
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felt it would be a fitting tribute to Walton to rename
Walmart's private label as "Sam's Choice". In 1993, Rice again began manufacturing soft drinks for Walmart, this time under the Sam's Choice brand. Walmart was given exclusive rights to the flavors in the United States. Grapette was relaunched
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In 1942, R. Paul May, an
Arkansas oil tycoon, persuaded Fooks to allow him to market Grapette in Latin America, citing a lack of soft drink options in the area. May was able to build a good reputation for Grapette in Guatemala, selling not only Grapette, but also Orangette and Lemonette. These brands
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soft drinks for
Walmart. He was specifically interested in making a grape soda for Walmart. Walton did not waste words in telling Rice what he wanted: "I want Grapette in my stores." While Rice did not have the American rights to the Grapette name, he was able to offer Grapette's flavor, and also
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began, Fooks dropped many of his other brands, such as Botl-O and
Sunburst, in order to focus on Grapette. Sales of Grapette continued to soar during the war, despite restrictions and material shortages. Sugar, which was subject to wartime rationing, was obtained by adding water to granulated sugar,
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Grapette's first-year sales were quite promising. This was due to
Grapette's flavor, as well as Grapette's unique packaging. Most soft drinks at the time were sold in twelve-ounce bottles. Grapette was sold in a six-ounce clear glass bottle, which served to show off the beverage's purple color. With
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under the name of "Mr. Cola". The drink was popular in large part because of its sixteen-ounce bottle. Mr. Cola was also available in ten and twelve-ounce sizes. In 1963, "Lymette" was added to
Grapette's family of brands. Lymette, however, never achieved the commercial success of the other brands.
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Grapette was developed by
Benjamin "Tyndle" Fooks (1901-1981) when, while working as a traveling salesman selling a product known as "Fooks Flavors", he noticed the popularity of his grape flavor. From this, Fooks, dissatisfied with existing grape sodas on the market, sought to develop a grape soda
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In the United States, Grapette may have been gone, but it certainly had not been forgotten. Rice had made many offers to buy the
American rights to Grapette back from Monarch, but regardless of the amount of money offered, Monarch refused to sell the name. Despite this setback, Rice continued to
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Despite the brand's retirement in the United States, May retained ownership of
Grapette International, and Grapette was still produced internationally, remaining a popular drink. When May died in the early 1970s, control of Grapette International was passed on to May's son-in-law, Brooks Rice.
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By the 1960s, Fooks believed that he had reached his limit with
Grapette, and was ready to move on. By the end of the decade, Fooks had begun talks with groups interested in purchasing Grapette. Fooks ultimately sold Grapette to the Rheingold Corporation in 1970, which marketed the Rheingold,
754:. As Monarch already manufactured a grape soda, it was determined that they did not need a second. Representatives from Monarch flew to Grapette's headquarters and essentially fired the Grapette team. As such, the Grapette name was shelved, and the flavor was retired in the United States.
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name. The flavors available were cola, lemon-lime, grape, and orange. Each flavor used Fooks' original formulas. Thus Grapette returned to American shelves, albeit under a new name. However, sales were disappointing, and the Ozark Farms line of soft drinks was discontinued.
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at this time as well, under the name "Sam's Choice Grape". Sam's Choice Grape soon became one of the best-selling grape sodas in the nation, seemingly proving Rice's claim that the flavor was what had made Grapette so popular, and not the drink's famous name.
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Ruppert-Knickerbocker, and Gablinger's lines of beers, as well as several regional brands of soft drinks in California, New Mexico, and Puerto Rico. Rheingold changed the name of the company from Grapette to Flavette, and relocated the company headquarters to
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that tasted the way he believed that a grape soda should taste. Over the course of two years and tens of thousands of taste tests, by 1939, he had developed a flavor that he believed was superior to all other grape sodas available at the time.
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By late 2004, the Grapette and Orangette names (and original logotypes) had been incorporated into the Sam's Choice line of soft drinks, and had completely replaced the Sam's Choice Grape and Sam's Choice Orange brands in Walmart stores.
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the success in sales, marketing of Grapette was expanded to much of the United States, and the slogan "Thirsty or Not" was developed for use in advertising. In addition, other flavors were developed, such as Orangette, an
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To name the drink, Fooks turned to Hubert Owen. Owen and an assistant ran a local contest to come up with a name, but this failed to produce any suitable results. In search of further inspiration, Owen then traveled to
829:, in order to personally deliver the news to David Glass: Monarch was finally selling the Grapette name. Rice told Glass, "This is a tribute to you and Sam for having the vision on this product."
786:. Over time, as Walmart grew into a household name, Rice began thinking of ways to partner with Walmart. In 1986, Rice was able to meet with Sam Walton, in order to discuss creating a line of
905:
477 F.2d 24, 1973-1 Trade Cases 74,450 , FEDERAL TRADE COMMISSION, Petitioner, v. PepsiCo, INC., Respondent. No. 803, Docket 73-1381. United States Court of Appeals, Second Circuit.
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soon became market leaders. In 1962, the export division of Grapette was reorganized into a separate company, known as Grapette International.
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In 1989, nearly three years after the initial meeting, Grapette International began producing a line of soft drinks for Walmart under the
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that used a considerable amount of real orange juice, and Lemonette, which contained a large amount of real lemon juice.
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grow Grapette's market share elsewhere in the world, with sales in the tens of millions in countries in
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that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by
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promised that if he was able to reacquire the rights for the Grapette name, Walmart could have it.
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several prominent brands. When the divestiture was complete in 1977, Grapette was in the hands of
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determined that PepsiCo controlled too many soft drink companies, and thus ordered that PepsiCo
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thus liquefying it, enabling it to be sold as syrup, which was not subject to rationing.
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to purchasing the Grapette, Orangette, and Lemonette names for a total of $ 500.
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Rice had profited by becoming an early investor in a business called
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soda pop brand and Mason & Mason, Inc., the makers of
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In the spring of 1940, Fooks began marketing his soda in
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Gloeckler, Geoff (January 2005). "The Grape Awakening".
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Grapette International (Latin America 1942-2000; 2000-)
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Grapette International (Latin America 1942-2000; 2000-)
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Grapette International (Latin America 1942-2000; 2000-)
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In 2000, Rice walked into the Walmart Home Office in
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60:. Unsourced material may be challenged and removed.
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144:Five different styles of the Grapette bottle
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120:Learn how and when to remove this message
997:Nancy and Walker Mangum's Grapette site
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618:In 1962, Grapette introduced a line of
1344:Cuisine of the Southern United States
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730:In 1975, Rheingold was purchased by
58:adding citations to reliable sources
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916:U.S. Patent and Trademark Office
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45:needs additional citations for
954:"FLAVOR: A taste of the South"
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952:Stone, Jeannie (2010-10-21).
301:, under the name "Grapette".
27:Soft drink first made in 1939
1116:(International markets only)
1085:(International markets only)
1064:(International markets only)
1334:Products introduced in 1939
1309:Companies based in Arkansas
941:. Retrieved April 13, 2006.
663:; 61 years ago
554:; 62 years ago
353:; 77 years ago
283:United States Patent Office
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879:"Grapette Grape Soda, 2 L"
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985:Grapette official website
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821:Revival of Grapette name
748:Monarch Beverage Company
740:Federal Trade Commission
717:Fort Lauderdale, Florida
651:Flavette (USA 1970-1975)
325:Flavette (USA 1970-1975)
165:Flavette (USA 1970-1975)
622:drinks to compete with
333:Country of origin
173:Country of origin
1002:Soda Traderz: Grapette
992:Grapette International
843:List of Walmart brands
807:
710:Decline and retirement
254:Grapette International
827:Bentonville, Arkansas
750:, which manufactured
264:line of soft drinks.
1319:American soft drinks
939:"The Grapette Story"
649:Grapette (1963-1970)
544:Grapette (1962-1970)
394:orange-flavored soda
323:Grapette (1947-1970)
163:Grapette (1939-1970)
54:improve this article
1159:(and other flavors)
1153:(and other flavors)
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1073:Kickapoo Joy Juice
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1236:Grape soft drinks
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1157:Frostie Root Beer
1141:Chocolate Soldier
1099:Rush Energy Drink
1078:Mason's Root Beer
1038:Monarch Beverages
725:Mason's Root Beer
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110:February 2009
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65:Find sources:
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43:This article
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966:. Retrieved
962:the original
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886:. Retrieved
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867:grapette.com
862:
848:Sam's Choice
831:
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808:Sam's Choice
800:
798:
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729:
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676:Discontinued
646:Manufacturer
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588:Mr. Cola Jr.
567:Discontinued
541:Manufacturer
520:
515:World War II
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480:Discontinued
472:Manufacturer
423:Discontinued
415:Manufacturer
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320:Manufacturer
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262:Sam's Choice
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234:grapette.com
196:Discontinued
160:Manufacturer
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52:Please help
47:verification
44:
1314:Grape sodas
1263:Grape drink
1094:Planet Cola
883:Walmart.com
814:David Glass
801:Ozark Farms
795:Ozark Farms
768:Pacific Rim
268:Development
1303:Categories
1052:Acutefruit
968:2012-09-14
925:References
888:2021-02-18
784:Sam Walton
658:Introduced
640:Soft drink
549:Introduced
535:Soft drink
466:Soft drink
409:Soft drink
348:Introduced
314:Soft drink
250:soft drink
248:-flavored
191:1939, 2000
188:Introduced
154:Soft drink
80:newspapers
69:"Grapette"
1193:Sun Crest
1183:Orangette
1173:Nesbitt's
1146:Dr. Wells
1136:Bubble Up
1131:All Sport
1114:Sun Crest
1083:Nesbitt's
1062:Bubble Up
721:Dr. Wells
691:.grapette
624:Coca-Cola
600:.grapette
495:.grapette
438:.grapette
373:.grapette
305:Orangette
199:1975-2000
1268:Grapette
1163:Grapette
1089:NTrinsic
1068:COMOTION
837:See also
766:and the
736:takeover
585:Variants
526:Mr. Cola
475:Grapette
457:Sunburst
418:Grapette
242:Grapette
133:Grapette
18:Mr. Cola
1278:NuGrape
1273:Grapico
1178:NuGrape
780:Walmart
774:Walmart
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684:Website
679:Unknown
666: (
631:Lymette
593:Website
575:Flavour
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557: (
488:Website
431:Website
366:Website
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258:Walmart
230:Website
224:NuGrape
94:scholar
1283:Traubi
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1258:Drank
1248:Fanta
1168:Moxie
1109:Sensa
854:Notes
513:When
246:grape
244:is a
215:Grape
204:Color
101:JSTOR
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358:1947
351:1947
342:U.S.
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689:www
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493:www
436:www
371:www
56:by
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