274:. It was here that Owen learned of Rube Goldstein, a man who owned a trademark for the name "Grapette", "Orangette", and "Lemonette". Further research determined that Goldstein owned a small bottling firm that produced a drink that used one of Fooks' grape flavors, called "Tiny”. Aptly named, “Tiny” was produced in a six-ounce bottle and distributed in Virginia and North Carolina. Goldstein, however, had never used the Grapette, Orangette, or Lemonette names. By March 1940, Fooks and Owen had met with Goldstein in
689:
598:
493:
436:
371:
708:. Grapette's bottle was changed to one with smooth sides and colored dots. The slogan became "The Juicy Soda". Grapette's advertising model also changed. Previously, advertising was funded by a surcharge on sugar, which was to be spent by the distributor for advertising only. This plan was dropped by Rheingold, placing advertising solely in the hands of Grapette's distributors, resulting in an immediate drop in sales. During this period, Flavette purchased the
25:
805:
felt it would be a fitting tribute to Walton to rename
Walmart's private label as "Sam's Choice". In 1993, Rice again began manufacturing soft drinks for Walmart, this time under the Sam's Choice brand. Walmart was given exclusive rights to the flavors in the United States. Grapette was relaunched
510:
In 1942, R. Paul May, an
Arkansas oil tycoon, persuaded Fooks to allow him to market Grapette in Latin America, citing a lack of soft drink options in the area. May was able to build a good reputation for Grapette in Guatemala, selling not only Grapette, but also Orangette and Lemonette. These brands
779:
soft drinks for
Walmart. He was specifically interested in making a grape soda for Walmart. Walton did not waste words in telling Rice what he wanted: "I want Grapette in my stores." While Rice did not have the American rights to the Grapette name, he was able to offer Grapette's flavor, and also
506:
began, Fooks dropped many of his other brands, such as Botl-O and
Sunburst, in order to focus on Grapette. Sales of Grapette continued to soar during the war, despite restrictions and material shortages. Sugar, which was subject to wartime rationing, was obtained by adding water to granulated sugar,
380:
Grapette's first-year sales were quite promising. This was due to
Grapette's flavor, as well as Grapette's unique packaging. Most soft drinks at the time were sold in twelve-ounce bottles. Grapette was sold in a six-ounce clear glass bottle, which served to show off the beverage's purple color. With
615:
under the name of "Mr. Cola". The drink was popular in large part because of its sixteen-ounce bottle. Mr. Cola was also available in ten and twelve-ounce sizes. In 1963, "Lymette" was added to
Grapette's family of brands. Lymette, however, never achieved the commercial success of the other brands.
261:
Grapette was developed by
Benjamin "Tyndle" Fooks (1901-1981) when, while working as a traveling salesman selling a product known as "Fooks Flavors", he noticed the popularity of his grape flavor. From this, Fooks, dissatisfied with existing grape sodas on the market, sought to develop a grape soda
750:
In the United States, Grapette may have been gone, but it certainly had not been forgotten. Rice had made many offers to buy the
American rights to Grapette back from Monarch, but regardless of the amount of money offered, Monarch refused to sell the name. Despite this setback, Rice continued to
746:
Despite the brand's retirement in the United States, May retained ownership of
Grapette International, and Grapette was still produced internationally, remaining a popular drink. When May died in the early 1970s, control of Grapette International was passed on to May's son-in-law, Brooks Rice.
703:
By the 1960s, Fooks believed that he had reached his limit with
Grapette, and was ready to move on. By the end of the decade, Fooks had begun talks with groups interested in purchasing Grapette. Fooks ultimately sold Grapette to the Rheingold Corporation in 1970, which marketed the Rheingold,
743:. As Monarch already manufactured a grape soda, it was determined that they did not need a second. Representatives from Monarch flew to Grapette's headquarters and essentially fired the Grapette team. As such, the Grapette name was shelved, and the flavor was retired in the United States.
792:
name. The flavors available were cola, lemon-lime, grape, and orange. Each flavor used Fooks' original formulas. Thus Grapette returned to American shelves, albeit under a new name. However, sales were disappointing, and the Ozark Farms line of soft drinks was discontinued.
806:
at this time as well, under the name "Sam's Choice Grape". Sam's Choice Grape soon became one of the best-selling grape sodas in the nation, seemingly proving Rice's claim that the flavor was what had made Grapette so popular, and not the drink's famous name.
704:
Ruppert-Knickerbocker, and Gablinger's lines of beers, as well as several regional brands of soft drinks in California, New Mexico, and Puerto Rico. Rheingold changed the name of the company from Grapette to Flavette, and relocated the company headquarters to
262:
that tasted the way he believed that a grape soda should taste. Over the course of two years and tens of thousands of taste tests, by 1939, he had developed a flavor that he believed was superior to all other grape sodas available at the time.
129:
821:
By late 2004, the Grapette and Orangette names (and original logotypes) had been incorporated into the Sam's Choice line of soft drinks, and had completely replaced the Sam's Choice Grape and Sam's Choice Orange brands in Walmart stores.
381:
the success in sales, marketing of Grapette was expanded to much of the United States, and the slogan "Thirsty or Not" was developed for use in advertising. In addition, other flavors were developed, such as Orangette, an
265:
To name the drink, Fooks turned to Hubert Owen. Owen and an assistant ran a local contest to come up with a name, but this failed to produce any suitable results. In search of further inspiration, Owen then traveled to
818:, in order to personally deliver the news to David Glass: Monarch was finally selling the Grapette name. Rice told Glass, "This is a tribute to you and Sam for having the vision on this product."
775:. Over time, as Walmart grew into a household name, Rice began thinking of ways to partner with Walmart. In 1986, Rice was able to meet with Sam Walton, in order to discuss creating a line of
894:
477 F.2d 24, 1973-1 Trade Cases 74,450 , FEDERAL TRADE COMMISSION, Petitioner, v. PepsiCo, INC., Respondent. No. 803, Docket 73-1381. United States Court of Appeals, Second Circuit.
1332:
1214:
1017:
942:
271:
511:
soon became market leaders. In 1962, the export division of Grapette was reorganized into a separate company, known as Grapette International.
1322:
1297:
788:
In 1989, nearly three years after the initial meeting, Grapette International began producing a line of soft drinks for Walmart under the
108:
1207:
1010:
46:
1307:
385:
that used a considerable amount of real orange juice, and Lemonette, which contained a large amount of real lemon juice.
89:
61:
1200:
1003:
35:
1337:
1327:
1129:
802:
42:
68:
1026:
736:
728:
705:
1317:
1312:
950:
893:
831:
75:
815:
751:
grow Grapette's market share elsewhere in the world, with sales in the tens of millions in countries in
1087:
241:
that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by
1302:
1066:
713:
57:
1176:
1092:
1045:
780:
promised that if he was able to reacquire the rights for the Grapette name, Walmart could have it.
688:
597:
492:
435:
370:
735:
several prominent brands. When the divestiture was complete in 1977, Grapette was in the hands of
1276:
1246:
1082:
1061:
1139:
1040:
731:
determined that PepsiCo controlled too many soft drink companies, and thus ordered that PepsiCo
1145:
1077:
1056:
867:
382:
275:
326:
287:
267:
166:
836:
507:
thus liquefying it, enabling it to be sold as syrup, which was not subject to rationing.
250:
1241:
82:
1291:
990:
776:
752:
720:
330:
170:
1097:
503:
1161:
1071:
278:
to purchasing the Grapette, Orangette, and Lemonette names for a total of $ 500.
1251:
1223:
927:
756:
24:
128:
772:
732:
628:
523:
454:
397:
302:
238:
142:
1181:
1134:
1124:
1119:
1102:
1050:
709:
612:
724:
980:
1266:
1261:
1166:
768:
740:
246:
212:
1271:
767:
Rice had profited by becoming an early investor in a business called
1192:
995:
985:
1236:
1156:
234:
608:
567:
1196:
999:
18:
973:
855:
712:
soda pop brand and Mason & Mason, Inc., the makers of
677:
586:
481:
424:
359:
222:
286:
In the spring of 1940, Fooks began marketing his soda in
919:
Gloeckler, Geoff (January 2005). "The Grape Awakening".
904:
642:
Grapette International (Latin America 1942-2000; 2000-)
316:
Grapette International (Latin America 1942-2000; 2000-)
156:
Grapette International (Latin America 1942-2000; 2000-)
727:, acquiring 80% of the company's stock. However, the
814:
In 2000, Rice walked into the Walmart Home Office in
1112:
1033:
672:
664:
646:
634:
624:
581:
573:
563:
555:
537:
529:
519:
476:
468:
460:
450:
419:
411:
403:
393:
354:
336:
320:
308:
298:
270:in 1939 to look through the trademark files of the
218:
208:
200:
192:
184:
176:
160:
148:
138:
49:. Unsourced material may be challenged and removed.
889:
887:
1208:
1011:
8:
619:
514:
445:
388:
293:
133:Five different styles of the Grapette bottle
121:
1215:
1201:
1193:
1018:
1004:
996:
801:When Sam Walton died in 1992, Walmart CEO
687:
618:
596:
513:
491:
444:
434:
387:
369:
292:
245:, and is marketed in the United States by
120:
109:Learn how and when to remove this message
986:Nancy and Walker Mangum's Grapette site
848:
607:In 1962, Grapette introduced a line of
1333:Cuisine of the Southern United States
7:
719:In 1975, Rheingold was purchased by
47:adding citations to reliable sources
14:
905:U.S. Patent and Trademark Office
127:
23:
34:needs additional citations for
943:"FLAVOR: A taste of the South"
1:
941:Stone, Jeannie (2010-10-21).
290:, under the name "Grapette".
16:Soft drink first made in 1939
1105:(International markets only)
1074:(International markets only)
1053:(International markets only)
1323:Products introduced in 1939
1298:Companies based in Arkansas
930:. Retrieved April 13, 2006.
652:; 61 years ago
543:; 62 years ago
342:; 77 years ago
272:United States Patent Office
1354:
868:"Grapette Grape Soda, 2 L"
1232:
974:Grapette official website
126:
810:Revival of Grapette name
737:Monarch Beverage Company
729:Federal Trade Commission
706:Fort Lauderdale, Florida
640:Flavette (USA 1970-1975)
314:Flavette (USA 1970-1975)
154:Flavette (USA 1970-1975)
611:drinks to compete with
322:Country of origin
162:Country of origin
991:Soda Traderz: Grapette
981:Grapette International
832:List of Walmart brands
796:
699:Decline and retirement
243:Grapette International
816:Bentonville, Arkansas
739:, which manufactured
253:line of soft drinks.
1308:American soft drinks
928:"The Grapette Story"
638:Grapette (1963-1970)
533:Grapette (1962-1970)
383:orange-flavored soda
312:Grapette (1947-1970)
152:Grapette (1939-1970)
43:improve this article
1148:(and other flavors)
1142:(and other flavors)
621:
516:
447:
390:
295:
123:
1062:Kickapoo Joy Juice
1285:
1284:
1225:Grape soft drinks
1190:
1189:
1146:Frostie Root Beer
1130:Chocolate Soldier
1088:Rush Energy Drink
1067:Mason's Root Beer
1027:Monarch Beverages
714:Mason's Root Beer
696:
695:
605:
604:
500:
499:
443:
442:
378:
377:
276:Chicago, Illinois
228:
227:
119:
118:
111:
93:
1345:
1338:Arkansas culture
1328:Camden, Arkansas
1226:
1217:
1210:
1203:
1194:
1020:
1013:
1006:
997:
977:
976:
961:
959:
958:
949:. Archived from
926:Mangum, Walker.
923:, p. 10-12.
907:
902:
896:
891:
882:
881:
879:
878:
864:
858:
853:
692:
691:
684:
681:
679:
660:
658:
653:
622:
601:
600:
593:
590:
588:
551:
549:
544:
517:
496:
495:
488:
485:
483:
448:
439:
438:
431:
428:
426:
391:
374:
373:
366:
363:
361:
350:
348:
343:
327:Camden, Arkansas
323:
296:
288:Camden, Arkansas
268:Washington, D.C.
209:Related products
167:Camden, Arkansas
163:
131:
124:
114:
107:
103:
100:
94:
92:
51:
27:
19:
1353:
1352:
1348:
1347:
1346:
1344:
1343:
1342:
1288:
1287:
1286:
1281:
1228:
1224:
1221:
1191:
1186:
1140:Dad's Root Beer
1108:
1029:
1024:
972:
971:
968:
956:
954:
947:Arkansas Online
940:
937:
935:Further reading
916:
911:
910:
903:
899:
892:
885:
876:
874:
866:
865:
861:
854:
850:
845:
828:
812:
799:
786:
765:
701:
686:
676:
656:
654:
651:
641:
639:
595:
585:
547:
545:
542:
490:
480:
433:
423:
368:
358:
346:
344:
341:
321:
315:
313:
284:
282:Early marketing
259:
249:as part of its
161:
155:
153:
134:
115:
104:
98:
95:
52:
50:
40:
28:
17:
12:
11:
5:
1351:
1349:
1341:
1340:
1335:
1330:
1325:
1320:
1318:Monarch brands
1315:
1313:Walmart brands
1310:
1305:
1300:
1290:
1289:
1283:
1282:
1280:
1279:
1274:
1269:
1264:
1259:
1254:
1249:
1244:
1242:Delaware Punch
1239:
1233:
1230:
1229:
1222:
1220:
1219:
1212:
1205:
1197:
1188:
1187:
1185:
1184:
1179:
1174:
1169:
1164:
1159:
1154:
1149:
1143:
1137:
1132:
1127:
1122:
1116:
1114:
1110:
1109:
1107:
1106:
1100:
1095:
1093:Reaktor Energy
1090:
1085:
1080:
1075:
1069:
1064:
1059:
1054:
1048:
1043:
1037:
1035:
1034:Current brands
1031:
1030:
1025:
1023:
1022:
1015:
1008:
1000:
994:
993:
988:
983:
978:
967:
966:External links
964:
963:
962:
936:
933:
932:
931:
924:
915:
912:
909:
908:
897:
883:
859:
847:
846:
844:
841:
840:
839:
834:
827:
824:
811:
808:
798:
795:
785:
782:
764:
761:
700:
697:
694:
693:
674:
670:
669:
666:
662:
661:
648:
644:
643:
636:
632:
631:
626:
603:
602:
583:
579:
578:
575:
571:
570:
565:
561:
560:
557:
553:
552:
539:
535:
534:
531:
527:
526:
521:
498:
497:
478:
474:
473:
470:
466:
465:
462:
458:
457:
452:
441:
440:
421:
417:
416:
413:
409:
408:
405:
401:
400:
395:
376:
375:
356:
352:
351:
338:
334:
333:
324:
318:
317:
310:
306:
305:
300:
283:
280:
258:
255:
226:
225:
220:
216:
215:
210:
206:
205:
202:
198:
197:
194:
190:
189:
186:
182:
181:
178:
174:
173:
164:
158:
157:
150:
146:
145:
140:
136:
135:
132:
117:
116:
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
1350:
1339:
1336:
1334:
1331:
1329:
1326:
1324:
1321:
1319:
1316:
1314:
1311:
1309:
1306:
1304:
1301:
1299:
1296:
1295:
1293:
1278:
1275:
1273:
1270:
1268:
1265:
1263:
1260:
1258:
1255:
1253:
1250:
1248:
1245:
1243:
1240:
1238:
1235:
1234:
1231:
1227:
1218:
1213:
1211:
1206:
1204:
1199:
1198:
1195:
1183:
1180:
1178:
1175:
1173:
1170:
1168:
1165:
1163:
1160:
1158:
1155:
1153:
1150:
1147:
1144:
1141:
1138:
1136:
1133:
1131:
1128:
1126:
1123:
1121:
1118:
1117:
1115:
1113:Former brands
1111:
1104:
1101:
1099:
1096:
1094:
1091:
1089:
1086:
1084:
1081:
1079:
1076:
1073:
1070:
1068:
1065:
1063:
1060:
1058:
1055:
1052:
1049:
1047:
1046:American Cola
1044:
1042:
1039:
1038:
1036:
1032:
1028:
1021:
1016:
1014:
1009:
1007:
1002:
1001:
998:
992:
989:
987:
984:
982:
979:
975:
970:
969:
965:
953:on 2016-03-03
952:
948:
944:
939:
938:
934:
929:
925:
922:
921:Walmart World
918:
917:
913:
906:
901:
898:
895:
890:
888:
884:
873:
869:
863:
860:
857:
852:
849:
842:
838:
835:
833:
830:
829:
825:
823:
819:
817:
809:
807:
804:
794:
791:
783:
781:
778:
777:private label
774:
771:, founded by
770:
762:
760:
758:
754:
753:South America
748:
744:
742:
738:
734:
730:
726:
723:in a hostile
722:
721:PepsiCo, Inc.
717:
715:
711:
707:
698:
690:
683:
675:
671:
667:
663:
649:
645:
637:
633:
630:
627:
623:
617:
614:
610:
599:
592:
584:
580:
576:
572:
569:
566:
562:
558:
554:
540:
536:
532:
528:
525:
522:
518:
512:
508:
505:
494:
487:
479:
475:
471:
467:
463:
459:
456:
453:
449:
437:
430:
422:
418:
414:
410:
406:
402:
399:
396:
392:
386:
384:
372:
365:
357:
353:
339:
335:
332:
328:
325:
319:
311:
307:
304:
301:
297:
291:
289:
281:
279:
277:
273:
269:
263:
256:
254:
252:
248:
244:
240:
236:
232:
224:
221:
217:
214:
211:
207:
203:
199:
195:
191:
187:
183:
179:
175:
172:
171:United States
168:
165:
159:
151:
147:
144:
141:
137:
130:
125:
113:
110:
102:
99:February 2009
91:
88:
84:
81:
77:
74:
70:
67:
63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
1256:
1171:
1151:
955:. Retrieved
951:the original
946:
920:
900:
875:. Retrieved
871:
862:
856:grapette.com
851:
837:Sam's Choice
820:
813:
800:
797:Sam's Choice
789:
787:
766:
749:
745:
718:
702:
665:Discontinued
635:Manufacturer
606:
577:Mr. Cola Jr.
556:Discontinued
530:Manufacturer
509:
504:World War II
501:
469:Discontinued
461:Manufacturer
412:Discontinued
404:Manufacturer
379:
309:Manufacturer
285:
264:
260:
251:Sam's Choice
242:
230:
229:
223:grapette.com
185:Discontinued
149:Manufacturer
105:
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
1303:Grape sodas
1252:Grape drink
1083:Planet Cola
872:Walmart.com
803:David Glass
790:Ozark Farms
784:Ozark Farms
757:Pacific Rim
257:Development
1292:Categories
1041:Acutefruit
957:2012-09-14
914:References
877:2021-02-18
773:Sam Walton
647:Introduced
629:Soft drink
538:Introduced
524:Soft drink
455:Soft drink
398:Soft drink
337:Introduced
303:Soft drink
239:soft drink
237:-flavored
180:1939, 2000
177:Introduced
143:Soft drink
69:newspapers
58:"Grapette"
1182:Sun Crest
1172:Orangette
1162:Nesbitt's
1135:Dr. Wells
1125:Bubble Up
1120:All Sport
1103:Sun Crest
1072:Nesbitt's
1051:Bubble Up
710:Dr. Wells
680:.grapette
613:Coca-Cola
589:.grapette
484:.grapette
427:.grapette
362:.grapette
294:Orangette
188:1975-2000
1257:Grapette
1152:Grapette
1078:NTrinsic
1057:COMOTION
826:See also
755:and the
725:takeover
574:Variants
515:Mr. Cola
464:Grapette
446:Sunburst
407:Grapette
231:Grapette
122:Grapette
1267:NuGrape
1262:Grapico
1167:NuGrape
769:Walmart
763:Walmart
741:NuGrape
673:Website
668:Unknown
655: (
620:Lymette
582:Website
564:Flavour
559:Unknown
546: (
477:Website
420:Website
355:Website
345: (
247:Walmart
219:Website
213:NuGrape
83:scholar
1272:Traubi
1177:Quench
733:divest
685:
594:
489:
432:
389:Botl-O
367:
201:Flavor
196:Purple
85:
78:
71:
64:
56:
1277:Vinea
1247:Drank
1237:Fanta
1157:Moxie
1098:Sensa
843:Notes
502:When
235:grape
233:is a
204:Grape
193:Color
90:JSTOR
76:books
682:.com
657:1963
650:1963
625:Type
609:cola
591:.com
568:cola
548:1962
541:1962
520:Type
486:.com
472:WWII
451:Type
429:.com
415:WWII
394:Type
364:.com
347:1947
340:1947
331:U.S.
299:Type
139:Type
62:news
678:www
587:www
482:www
425:www
360:www
45:by
1294::
945:.
886:^
870:.
759:.
716:.
329:,
169:,
1216:e
1209:t
1202:v
1019:e
1012:t
1005:v
960:.
880:.
659:)
550:)
349:)
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
