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challenged NHS to make 500 skateboards. With the surplus of fiberglass lying around they decided to use the stocked materials to fulfill and make skateboards. Their first Santa Cruz skateboard was produced in 1973. The batch of 500 skateboards sold quickly, and from there a demand of many more boards. It’s one of the most iconic brand names in skateboarding and would become a staple in the sport.
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209:. It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials. The company distributes the following brands: Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Surfboards, Creature Skateboards,
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The company's logo is a red dot with the words "Santa Cruz" written in angular capital letters diagonally across it. A distinctive feature of the logo is the use of a triangle to form the letter 'A'. The logo was designed by Jim
Phillips in 1978. In the original version of the logo the red "dot" was
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The "Screaming Hand", designed by Jim
Phillips Sr. in 1985, is the main graphic associated with the Santa Cruz brand. The hand image has become a skateboarding icon and is recognized widely throughout the skateboarding community; in 2015–16, its 30th anniversary was celebrated with a touring
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brand, distributed by NHS, is the oldest continuous skateboard company in the world, founded by
Richard Novak, Doug Haut, and Jay Shuirman. At the start, it started as a surfboard business but was struggling to stay afloat because the low profit margins. Soon, a friend from a Hawaiian company
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It's obvious to us, the
Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr.
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that featured designs very similar to the
Phillipses' on clothing designed by Jeremy Scott. There was an outcry from Santa Cruz artists, as well as the skateboarding sub-culture, and Denike stated:
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exhibition. As of
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The matter was settled in
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NHS's main products are skateboard-related, but the company also manufactures
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416:"SANTA CRUZ SKATEBOARDS OPENS A MUSEUM CELEBRATING 40 YEARS IN BUSINESS"
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United States sports equipment distribution company
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607:Companies based in Santa Cruz, California
109:Learn how and when to remove this message
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47:adding citations to reliable sources
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374:. NHS, Inc. April 21, 2014
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573:Official Online Store
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264:"Screaming Hand" logo
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43:improve this article
549:Santa Cruz Sentinel
517:Santa Cruz Sentinel
426:on October 12, 2013
329:(May 21–27, 1998.)
215:Santa Cruz Bicycles
201:is a United States
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524:on January 3, 2014
350:"Skateboard Decks"
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470:. Santa Cruz Team
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552:. Retrieved
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491:"The Scream"
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448:. 1000 logos
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352:. Santa Cruz
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41:Please help
36:verification
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554:January 22,
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232:equipment.
58:"NHS, Inc."
596:Categories
314:References
221:in 2015.
69:newspapers
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468:"Members"
400:April 21,
378:April 21,
356:April 12,
199:NHS, Inc.
124:NHS, Inc.
452:July 11,
188:.nhs-inc
167:Products
137:Industry
236:History
230:surfing
181:Website
171:Apparel
147:Founded
132:Private
83:scholar
394:"Home"
306:Scott.
141:Retail
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150:1973
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186:www
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