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Dial-A-Mattress ads on television and in
October 1988, Dial-A-Mattress started promoting their toll-free 800 number in broadcast ads. Having quickly eclipsed the furniture store where Barragan originally worked, the company went national in 1994 and later the name was changed to 1-800-Mattress corresponding with the familiar "1-800-Mattress" jingle written by
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In 2005, near the company's peak when it was the leading bedding telemarketing company in the US, 1800mattress had more than 300 employees with annual sales in excess of $ 100 million. It had nearly 50 showrooms and 250 distributors nationwide. On March 23, 2009, 1-800-Mattress filed for
Chapter 11
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1800mattress.com was founded as Dial-A-Mattress in 1976 by furniture store employee
Napoleon Barragan. His idea for the business was inspired by an advertisement for Dial-A-Steak, a business that sold meat over the telephone. From its beginnings as a basement operation, 1979 saw the first
176:, the President and chief creative officer of Media Results, Inc. Part of the company's growth was spurred by referrals and a familiarity with the brand, largely due to the catchy jingle and brand awareness.
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Because a Guy from
Ecuador Can Sell Soda Off the Back of a Donkey, Then Come Here and Build a $ 120 Million Business—All It Takes Is a Few Mattresses and an 800 Number
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for $ 780 million; Sleepy's retail stores became
Mattress Firm, and 1800Mattress.com remained in use. In 2019, Mattress Firm appointed John Eck as its new CEO.
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and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for the
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and later that year the merger was completed and 1-800-Mattress officially became 1800Mattress.com. In 2015, Sleepy's was acquired by
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As of 2021, the 1800Mattress.com brand was retired and the website now redirects to
Mattress Firm.
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Sleep on it: an
Ecuadoran finds a novel way to sell mattresses, and builds on empire along the way
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Branding a Store: How to Build
Successful Retail Brands in a Changing Marketplace
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bankruptcy protection pending a proposed merger with former rival,
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151:) was an American bedding retailer headquartered in
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355:Bankrupt 1-800-Mattress plans merger with Sleepy’s
373:"Mattress Firm to Buy Sleepy's for $ 780 Million"
256:How 1-800-Mattress Turned zzzz's into $ $ $ $ !
202:Dial-A-Mattress Franchise Corp. v. Anthony Page
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291:BNET, The CBS Interactive Business Network
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513:1976 establishments in New York (state)
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488:Telephone numbers in the United States
334:. Kogan Page Publishers. p. 184.
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503:Retail companies established in 1976
438:Pulsinelli, Olivia (21 March 2016).
371:Beckerman, Josh (December 1, 2015).
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149:Dial-A-Mattress Operating Corps
260:The New York Enterprise Report
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440:"Mattress Firm names new CEO"
407:"Mattress Firm Names New CEO"
405:Stynes, Tess (2016-03-21).
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124:Archived official website
64:Napoleon and Kay Barragan
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82:Hicksville, New York
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328:Floor, Ko (2006).
359:Crain’s NY Report
305:"Chain Store Age"
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77:Headquarters
33:Company type
477:Categories
449:16 October
424:2017-10-16
314:2012-06-10
235:2012-06-10
209:References
153:Hicksville
37:Subsidiary
419:0099-9660
385:0099-9660
161:phoneword
195:See also
182:Sleepy's
157:New York
93:Products
43:Industry
390:May 20,
167:History
126:at the
120:Website
97:Bedding
69:Defunct
61:Founder
53:Founded
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104:Parent
47:Retail
451:2017
415:ISSN
392:2016
381:ISSN
336:ISBN
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56:1976
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87:USA
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