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614:, largely because of its specific focus on Californian and Western themes and its inability to pay standard rates. The issue was so acute when Lummis began editing the magazine that he often contributed a "disproportionate" amount of content, which sometimes resulted in him resorting to contributing under transparent
494:
s circulation reached 9,000 in
December 1895, which its publishers claimed was "the largest certified regular circulation of any western monthly". In July 1899, the magazine's average circulation was 9,147. The magazine enjoyed its highest circulation in 1903 (10,766) and 1904 (an estimated 15,000).
479:
was published by the F. A. Pattee
Publishing Company, but in August 1895 these duties were assumed by the newly incorporated Land of Sunshine Publishing Co., which at its inception consisted of W.C. Patterson (president), Lummis (vice president), Pattee (secretary and business manager), H.J.
335:, he transformed the magazine from a "Chamber of Commerce promotional sheet" into a "sterling literary magazine" in which he voiced his own opinions about everything from art and philosophy to politics and current events. Perhaps his favorite subjects, however, were championing
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developed a long-standing dichotomy between covering regional commerce and culture. From its beginning, the magazine also took concerted measures to increase its circulation, including both imploring its readers to share copies with their friends and supplying
472:, one of which was an Optimus cylinder used principally for printing illustrated pages. In April 1904, the printing of the magazine was once again physically separated from its editorial offices, and this arrangement persisted until Lummis departed in 1909.
708:(with 48 total contributions), Sharlot Hall (42), and Julia Boynton Green (23). In addition to writing for the magazine, Lummis also founded two organizations of similar scope and purpose: the Landmarks Club, which was dedicated to preserving the
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In 1898, Lummis expanded the scope of the magazine to include the entire West, which he defined as anything "which is far enough away from the East to be Out from Under". This was accentuated by the magazine's change of name to
459:
was printed and bound by
Kingsley-Barnes and Neuner Company in the Stimson Building while its photoengraving needs were handled by a variety of local companies. In 1898, the magazine began in-house publication in a building on
325:, and the first issue produced under his control was January 1895. Lummis promised that the magazine's coverage of Southern California would be "concise, interesting, expert, accurate" to the extent that it would be trusted by
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and other works, often had a polarizing effect on other writers and academics. In June 1895, the magazine was reduced to dimensions of 6 by 9 inches (15 cm × 23 cm), although its total number of pages grew.
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Fleishman (treasurer), Charles Cassat Davis (attorney), and Cyrus M. Davis. While
Willard initially had the largest individual financial stake in the magazine, Lummis eventually bought him out with financial backing from
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after 1903 is challenging because the actual figures were not kept or provided to newspaper directories, which resorted to consistently estimating its circulation at between 7,500 and 12,500 after 1904.
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Over the history of the magazine, Lummis contributed the most content: a total of more than 250 essays, articles, poems, and stories. After him, the next most frequent contributors were
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by
Charles Dwight Willard, while Harry Ellington Brook and Frank A. Pattee were both also involved in the creation and publication of the magazine. Willard was secretary of the
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in the Land of
Sunshine Publishing Co. in lieu of cash payments. Members of this syndicate, which included different types of writers as well as artists, included
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In an effort to recruit writers for the magazine, Lummis organized a "syndicate of established writers" interested in writing
Western content and paid them with
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423:: together, they would edit the magazine until Lummis departed in November 1909. According to Bingham, the magazine's influence and reputation as one of the
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it was the only magazine that he "took time to read". The magazine also had some semblance of an international scope: in
January 1907,
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Karen S. Langlois (Spring 1990). "A Fresh Voice from the West: Mary Austin, California, and
American Literary Magazines, 1892- 1910".
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in
January 1902. During his tenure as editor, Lummis maintained relations of various kinds with other periodicals, both in the
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readers. He also placed an increased emphasis on the cultural and intellectual content of the magazine. According to the
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In the United States, most of the magazine's subscribers were in California, followed in decreasing order by the
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controversy if Willard was publicly linked to the magazine. According to Edwin Bingham, in its first volume
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914:"Domesticating the Aliens Within: Sentimental Benevolence in Late-Nineteenth-Century California Magazines"
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American Character: The Curious Life of Charles Fletcher Lummis and the Rediscovery of the Southwest
343:. Lummis was regarded as an "impulsive firebrand" as a thinker and a writer, and his ideas, both in
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Lummis edited the magazine by himself until the February 1903 issue, when he was joined by
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from further deterioration, and the Southwest Society, which ultimately evolved into the
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1063:"The Legacy of Charles F. Lummis : Pioneer Newsman Who Helped Lay L.A. Groundwork"
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that combined editorial and printing functions, which by late 1901 boasted six
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and had a major influence on the region’s early image and appeal to tourists".
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was first published by the F. A. Pattee Publishing Company in June 1894 as a
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measuring 9 by 12 inches (23 cm × 30 cm). It was originally
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subsequently witnessed a succession of editors that included C. F. Edholm,
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was also known for its "lavish" use of illustrations, many of which were
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such as C. Arloz and C. R. Lohs, references to his nickname Don Carlos.
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and the country at large: this included amicable relations with
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as one of its subscribers, and he told Lummis that during his
1061:
Stiles, Grace Ellen; Don Scott Thompson (27 January 1985).
853:"The Life and Times of Charles Fletcher Lummis (1859–1928)"
427:'s premier publications ended with Lummis' departure.
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around the United States with issues of the magazine.
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1504:Monthly magazines published in the United States
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301:to the extent that it would have caused a clear
8:
397:stance but criticized it for at times being
30:
1241:The Land of Sunshine, Volume 15 (full text)
1232:The Land of Sunshine, Volume 14 (full text)
1223:The Land of Sunshine, Volume 13 (full text)
1214:The Land of Sunshine, Volume 12 (full text)
1205:The Land of Sunshine, Volume 11 (full text)
1196:The Land of Sunshine, Volume 10 (full text)
999:. Historical Society of Southern California
610:had difficulty securing contributions from
1474:Defunct magazines published in Los Angeles
1187:The Land of Sunshine, Volume 9 (full text)
1178:The Land of Sunshine, Volume 8 (full text)
1169:The Land of Sunshine, Volume 7 (full text)
1160:The Land of Sunshine, Volume 6 (full text)
1151:The Land of Sunshine, Volume 5 (full text)
1142:The Land of Sunshine, Volume 4 (full text)
1133:The Land of Sunshine, Volume 3 (full text)
1124:The Land of Sunshine, Volume 2 (full text)
1115:The Land of Sunshine, Volume 1 (full text)
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1040:Santa Clarita Valley History in Pictures
218:, between 1894 and 1923. It was renamed
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972:. Long Beach, California. April 5, 2009
964:"Past on Parade: Grace Ellery Channing"
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714:Southwest Museum of the American Indian
387:, and a more complex relationship with
445:Overland Monthly and Out West Magazine
232:Overland Monthly and Out West Magazine
151:Overland Monthly and Out West Magazine
46:The cover of the August 1900 issue of
355:The cover of the April 1903 issue of
27:Magazine from Los Angeles, California
7:
1469:1923 disestablishments in California
697:was also a prominent contributor to
383:, an antagonistic relationship with
455:At the beginning of its existence,
484:, the mother of newspaper magnate
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1464:1894 establishments in California
1253:Full text of individual volumes (
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1499:Magazines disestablished in 1923
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1036:"Glossary of Archaic Terms, Etc"
606:Throughout its early existence,
393:, as Lummis lauded the latter's
1443:Out West, Volume 36 (full text)
1434:Out West, Volume 35 (full text)
1425:Out West, Volume 34 (full text)
1416:Out West, Volume 33 (full text)
1407:Out West, Volume 32 (full text)
1398:Out West, Volume 31 (full text)
1389:Out West, Volume 30 (full text)
1380:Out West, Volume 29 (full text)
1371:Out West, Volume 28 (full text)
1362:Out West, Volume 27 (full text)
1353:Out West, Volume 26 (full text)
1344:Out West, Volume 25 (full text)
1335:Out West, Volume 24 (full text)
1326:Out West, Volume 23 (full text)
1317:Out West, Volume 22 (full text)
1308:Out West, Volume 21 (full text)
1299:Out West, Volume 20 (full text)
1290:Out West, Volume 19 (full text)
1281:Out West, Volume 18 (full text)
1272:Out West, Volume 17 (full text)
1263:Out West, Volume 16 (full text)
291:Los Angeles Chamber of Commerce
710:Spanish missions in the region
1:
1494:Magazines established in 1894
495:Measuring the circulation of
321:was publicly named editor of
1484:History of the American West
912:Cho, Yu-Fang (March 2009).
451:Publication and circulation
339:rights and criticizing the
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817:Bingham, Edwin R. (1955).
993:"Charles Fletcher Lummis"
671:Charlotte Perkins Stetson
39:
264:halftone photoengravings
851:Thompson, Mark (2001).
661:, George Hamlin Fitch,
659:Charles Warren Stoddard
649:, Theodore H. Hittell,
600:Charles Fletcher Lummis
535:claimed subscribers in
486:William Randolph Hearst
319:Charles Fletcher Lummis
61:Charles Fletcher Lummis
58:Charles Dwight Willard
823:San Marino, California
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1479:History of California
1101:at Wikimedia Commons
991:Wilkman, Jon (1999).
695:Grace Ellery Channing
683:Eugene Manlove Rhodes
627:George Parker Winship
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492:The Land of Sunshine'
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369:Western United States
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341:Federal Indian Policy
258:(Edith Maude Eaton).
252:Grace Ellery Channing
32:The Land of Sunshine
1107:The Land of Sunshine
1098:The Land of Sunshine
997:www.socalhistory.org
699:The Land of Sunshine
631:Frederick Webb Hodge
608:The Land of Sunshine
521:The Land of Sunshine
517:New Mexico Territory
477:The Land of Sunshine
457:The Land of Sunshine
437:Lannie Haynes Martin
433:George Wharton James
421:Charles Amadon Moody
409:Lannie Haynes Martin
345:The Land of Sunshine
323:The Land of Sunshine
307:The Land of Sunshine
303:conflict of interest
295:The Land of Sunshine
279:The Land of Sunshine
260:The Land of Sunshine
203:The Land of Sunshine
75:Lannie Haynes Martin
71:George Wharton James
65:Charles Amadon Moody
48:The Land of Sunshine
669:and Louise Keller,
663:Washington Matthews
317:At the end of 1894
268:Southern California
96:15,000 (1904, est.)
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18:Out West (magazine)
919:American Quarterly
879:California History
827:Huntington Library
691:Mary Hunter Austin
653:, Ella Higginson,
651:David Starr Jordan
623:stock certificates
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525:Theodore Roosevelt
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655:John Vance Cheney
612:freelance writers
505:Arizona Territory
332:Los Angeles Times
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