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370:(later Richardson-Vicks Inc.) acquired ANI in November 1970. RVI capitalized the "Oil" and added the sub-name "Beauty Fluid" to help protect the trademark. They further added a sales force and created TV advertising. The company extended the product range to include items such as Night of Ulay and Beauty Cleanser and expanded into more countries (Spain, France, and Germany).
300:
Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print advertisements used copy such as "Share the secret of a younger looking you" and talked about the "beauty secret" of Oil
296:
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.
401:
In 1999, P&G decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German-speaking regions and Italy, where it remained "Oil of Olaz". In the
Netherlands and Belgium, it renamed to just
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140:
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As the company began to market the product internationally, the ANI decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay
492:
In 2011, Olay ranked in 1st place among 50 of the industry leaders in Brand
Finance's Top 50 Cosmetic Brands. A more recent report, dated 2021, has Olay maintaining its high position, ranking 19th in the Top 50.
373:
The result of
Richardson Merrell's efforts was a dramatic increase in sales. However, as with many brands, the business was not uniformly managed, so there were differences in performance between countries.
310:
Wulff and Lowe, who ran the company under the banner of Adams
National Industries (ANI), did not sell the product to the trade. It instead waited for pharmacies to ask for it based on consumer requests.
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of Olay. Other advertisements were written as personal messages to the reader from a fictitious advice columnist named
Margaret Merril. They ran in
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variants, cleansers and creams. The brand also includes soap, and body wash. Olay
Cosmetics was launched in 1996 but discontinued in 2001.
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in 1985. P&G greatly expanded Olay both in the line-up and internationally. Olay became P&G's 13th billion dollar brand in 2013.
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Olay uses many different ingredients in the production of their skin care line. The main ingredients used include retinyl propionate (
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264:. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $ 2.8 billion of P&G's revenue.
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699:"Sarah Hyland on Her Unique Campaign with Olay, Fighting for Her Health and 'Modern Family' Ending"
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In 2024, introduced a new cosmetics science course with the online learning platform
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730:"Sarah Hyland Shares Her Favorite Self-Care Practices | Entertainment Tonight"
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809:"BrandFinance Top 50 Cosmetics Brands - 2011 (Brand Finance) | Ranking The Brands"
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289:, started it in 1952. He chose the name "Oil of Olay" as a spin on the word "
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Since then, the range has been expanded to include a full range of
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676:. International Trademark Association. 1 July 2000. Archived from
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29:
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835:"Cosmetics 50 2021 | Brand Value Ranking League Table"
755:"Olay launches cosmetics science course with Coursera"
27:
American skin care brand owned by
Procter & Gamble
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480:), broad spectrum sunscreen,coconut oil, and amino
281:as Oil of Olay. Graham Wulff (1916–2008), a former
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167:
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149:
60:. Unsourced material may be challenged and removed.
529:"Olay Highlights P&G's Push to Extend Brands"
453:partnered with Olay for a skin product campaign.
307:and newspapers and often looked like editorials.
343:). In 1970, the ANI opened a test market in the
887:
438:." (Lit.: "Olaz lets you shine.") Since 2020
8:
132:
351:) and was expanding into northern Germany.
894:
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120:Learn how and when to remove this message
519:
434:in German-speaking countries. Slogan: "
422:. In August 2007, Olay was launched in
569:"Cosmetics and Skin: Company Timeline"
418:In October 2000, Olay launched in the
7:
614:from the original on 7 November 2020
58:adding citations to reliable sources
503:List of Procter & Gamble brands
1219:Arbora & Ausonia Joint Venture
650:from the original on 1 August 2016
25:
641:Procter and Gamble Annual Reports
1291:Procter & Gamble Philippines
1270:Procter & Gamble Co. v. OHIM
34:
845:from the original on 2021-10-11
815:from the original on 2016-08-14
790:from the original on 2022-02-07
736:from the original on 2021-07-15
711:from the original on 2021-07-09
579:from the original on 2019-07-01
547:from the original on 2014-10-30
358:Original Oil of Olay circa 1952
45:needs additional citations for
446:in German-speaking countries.
1:
1286:Procter & Gamble Pakistan
670:"OIL OF OLAY gets a makeover"
1332:Products introduced in 1952
1322:Procter & Gamble brands
527:Byron, Ellen (2010-01-07).
183:; 72 years ago
1353:
1281:Procter & Gamble Korea
442:has also been marketed as
488:Brand and industry awards
209:Adams National Industries
137:
1301:Villarriba and Villabajo
1296:Consumption of Tide Pods
780:"Search by product name"
833:Haigh, Richard (2021).
436:Olaz lässt Sie strahlen
368:Richardson Merrell Inc.
954:William Cooper Procter
643:. Procter and Gamble.
410:
409:Oil of Olay circa 1992
359:
426:. From 2010 to 2020,
408:
357:
293:", a key ingredient.
1327:History of cosmetics
1098:Head & Shoulders
903:Procter & Gamble
634:"2013 Annual Report"
573:cosmeticsandskin.com
430:was simply known as
384:Procter & Gamble
382:RVI was acquired by
327:), and Oil of Olaz (
262:Procter & Gamble
162:Procter & Gamble
54:improve this article
929:Norman R. Augustine
598:"A Company History"
533:Wall Street Journal
277:Olay originated in
134:
1224:The Art of Shaving
944:Lynn Morley Martin
759:Cosmetics Business
605:Procter and Gamble
411:
360:
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1039:Crest/Blend-A-Med
959:John F. Smith Jr.
839:brandirectory.com
256:, is an American
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16:(Redirected from
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680:on 2016-08-17
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65:Find sources:
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43:This article
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37:
32:
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19:
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1128:Nice 'n Easy
925:(co-founder)
923:James Gamble
919:(co-founder)
847:. Retrieved
838:
828:
817:. Retrieved
803:
792:. Retrieved
783:
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762:. Retrieved
758:
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738:. Retrieved
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682:. Retrieved
678:the original
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652:. Retrieved
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616:. Retrieved
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581:. Retrieved
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491:
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455:
451:Sarah Hyland
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150:Product type
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97:
90:
83:
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52:Please help
47:verification
44:
1123:New Chapter
969:Meg Whitman
939:A.G. Lafley
464:Ingredients
428:Oil of OLAZ
420:Philippines
397:Name change
341:Netherlands
254:Oil of Ulay
250:Oil of Ulan
246:Oil of Olaz
242:Oil of Olay
18:Oil of Olay
1316:Categories
1259:Port Ivory
1168:Seven Seas
849:2022-02-07
819:2016-07-21
794:2016-09-21
784:CosDNA.com
740:2021-07-23
715:2021-07-23
684:2016-09-21
583:2016-07-21
551:2016-07-21
514:References
478:vitamin B3
339:, and the
273:Early days
178:Introduced
80:newspapers
1239:Chemicals
1234:BeingGirl
1138:Old Spice
1118:Mr. Clean
541:0099-9660
470:vitamin A
449:In 2019,
378:1985–2000
363:1970–1985
325:Australia
258:skin care
217:"Ageless"
200:Worldwide
1276:Tyneside
1264:Pringles
1079:Gillette
999:Ambi Pur
843:Archived
813:Archived
788:Archived
734:Archived
709:Archived
645:Archived
609:Archived
577:Archived
545:Archived
508:Masstige
497:See also
482:peptides
474:glycerin
458:Coursera
319:and the
283:Unilever
226:Olay.com
110:May 2024
1254:PG Tips
1212:Related
1203:more...
1183:Swiffer
1153:Pantene
1148:Pampers
1069:Febreze
1029:Charmin
984:Current
764:1 April
654:21 July
618:21 July
402:"Olaz".
349:Chicago
333:Germany
317:Ireland
291:lanolin
268:History
222:Website
214:Tagline
196:Markets
186: (
168:Country
94:scholar
1188:Tampax
1163:Secret
1143:Oral-B
1019:Bounty
1009:Aussie
994:Always
986:brands
910:People
704:Forbes
539:
329:France
287:Durban
96:
89:
82:
75:
69:"Olay"
67:
1249:MDVIP
1198:Vicks
1178:Scope
1173:SK-II
1158:Puffs
1103:Ivory
1093:Gleem
1064:Fairy
1059:Dreft
1054:Downy
1034:Cheer
1024:Braun
1004:Ariel
648:(PDF)
637:(PDF)
612:(PDF)
601:(PDF)
424:India
337:Italy
252:, or
158:Owner
101:JSTOR
87:books
1193:Tide
1133:Olay
1113:Luvs
1074:Gain
1044:Dawn
1014:Bold
766:2024
656:2016
620:2016
537:ISSN
444:OLAY
440:OLAZ
432:OLAZ
238:Olaz
234:Olay
188:1952
181:1952
133:Olay
73:news
1108:Joy
1049:Daz
236:or
56:by
1318::
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560:^
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347:(
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117:(
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108:(
98:·
91:·
84:·
77:·
50:.
20:)
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