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359:(later Richardson-Vicks Inc.) acquired ANI in November 1970. RVI capitalized the "Oil" and added the sub-name "Beauty Fluid" to help protect the trademark. They further added a sales force and created TV advertising. The company extended the product range to include items such as Night of Ulay and Beauty Cleanser and expanded into more countries (Spain, France, and Germany).
289:
Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print advertisements used copy such as "Share the secret of a younger looking you" and talked about the "beauty secret" of Oil
285:
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.
390:
In 1999, P&G decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German-speaking regions and Italy, where it remained "Oil of Olaz". In the
Netherlands and Belgium, it renamed to just
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129:
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As the company began to market the product internationally, the ANI decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay
481:
In 2011, Olay ranked in 1st place among 50 of the industry leaders in Brand
Finance's Top 50 Cosmetic Brands. A more recent report, dated 2021, has Olay maintaining its high position, ranking 19th in the Top 50.
362:
The result of
Richardson Merrell's efforts was a dramatic increase in sales. However, as with many brands, the business was not uniformly managed, so there were differences in performance between countries.
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Wulff and Lowe, who ran the company under the banner of Adams
National Industries (ANI), did not sell the product to the trade. It instead waited for pharmacies to ask for it based on consumer requests.
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of Olay. Other advertisements were written as personal messages to the reader from a fictitious advice columnist named
Margaret Merril. They ran in
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variants, cleansers and creams. The brand also includes soap, and body wash. Olay
Cosmetics was launched in 1996 but discontinued in 2001.
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in 1985. P&G greatly expanded Olay both in the line-up and internationally. Olay became P&G's 13th billion dollar brand in 2013.
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Olay uses many different ingredients in the production of their skin care line. The main ingredients used include retinyl propionate (
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253:. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $ 2.8 billion of P&G's revenue.
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688:"Sarah Hyland on Her Unique Campaign with Olay, Fighting for Her Health and 'Modern Family' Ending"
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In 2024, introduced a new cosmetics science course with the online learning platform
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719:"Sarah Hyland Shares Her Favorite Self-Care Practices | Entertainment Tonight"
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798:"BrandFinance Top 50 Cosmetics Brands - 2011 (Brand Finance) | Ranking The Brands"
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278:, started it in 1952. He chose the name "Oil of Olay" as a spin on the word "
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Since then, the range has been expanded to include a full range of
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665:. International Trademark Association. 1 July 2000. Archived from
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824:"Cosmetics 50 2021 | Brand Value Ranking League Table"
744:"Olay launches cosmetics science course with Coursera"
16:
American skin care brand owned by
Procter & Gamble
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469:), broad spectrum sunscreen,coconut oil, and amino
270:as Oil of Olay. Graham Wulff (1916–2008), a former
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49:. Unsourced material may be challenged and removed.
518:"Olay Highlights P&G's Push to Extend Brands"
442:partnered with Olay for a skin product campaign.
296:and newspapers and often looked like editorials.
332:). In 1970, the ANI opened a test market in the
876:
427:." (Lit.: "Olaz lets you shine.") Since 2020
8:
121:
340:) and was expanding into northern Germany.
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109:Learn how and when to remove this message
508:
423:in German-speaking countries. Slogan: "
411:. In August 2007, Olay was launched in
558:"Cosmetics and Skin: Company Timeline"
407:In October 2000, Olay launched in the
7:
603:from the original on 7 November 2020
47:adding citations to reliable sources
492:List of Procter & Gamble brands
1208:Arbora & Ausonia Joint Venture
639:from the original on 1 August 2016
14:
630:Procter and Gamble Annual Reports
1280:Procter & Gamble Philippines
1259:Procter & Gamble Co. v. OHIM
23:
834:from the original on 2021-10-11
804:from the original on 2016-08-14
779:from the original on 2022-02-07
725:from the original on 2021-07-15
700:from the original on 2021-07-09
568:from the original on 2019-07-01
536:from the original on 2014-10-30
347:Original Oil of Olay circa 1952
34:needs additional citations for
435:in German-speaking countries.
1:
1275:Procter & Gamble Pakistan
659:"OIL OF OLAY gets a makeover"
1321:Products introduced in 1952
1311:Procter & Gamble brands
516:Byron, Ellen (2010-01-07).
172:; 72 years ago
1342:
1270:Procter & Gamble Korea
431:has also been marketed as
477:Brand and industry awards
198:Adams National Industries
126:
1290:Villarriba and Villabajo
1285:Consumption of Tide Pods
769:"Search by product name"
822:Haigh, Richard (2021).
425:Olaz lässt Sie strahlen
357:Richardson Merrell Inc.
943:William Cooper Procter
632:. Procter and Gamble.
399:
398:Oil of Olay circa 1992
348:
415:. From 2010 to 2020,
397:
346:
282:", a key ingredient.
1316:History of cosmetics
1087:Head & Shoulders
892:Procter & Gamble
623:"2013 Annual Report"
562:cosmeticsandskin.com
419:was simply known as
373:Procter & Gamble
371:RVI was acquired by
316:), and Oil of Olaz (
251:Procter & Gamble
151:Procter & Gamble
43:improve this article
918:Norman R. Augustine
587:"A Company History"
522:Wall Street Journal
266:Olay originated in
123:
1213:The Art of Shaving
933:Lynn Morley Martin
748:Cosmetics Business
594:Procter and Gamble
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1028:Crest/Blend-A-Med
948:John F. Smith Jr.
828:brandirectory.com
245:, is an American
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669:on 2016-08-17
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54:Find sources:
48:
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38:
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32:This article
30:
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21:
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1117:Nice 'n Easy
914:(co-founder)
912:James Gamble
908:(co-founder)
836:. Retrieved
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806:. Retrieved
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751:. Retrieved
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727:. Retrieved
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702:. Retrieved
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671:. Retrieved
667:the original
662:
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641:. Retrieved
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538:. Retrieved
521:
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440:Sarah Hyland
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139:Product type
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41:Please help
36:verification
33:
1112:New Chapter
958:Meg Whitman
928:A.G. Lafley
453:Ingredients
417:Oil of OLAZ
409:Philippines
386:Name change
330:Netherlands
243:Oil of Ulay
239:Oil of Ulan
235:Oil of Olaz
231:Oil of Olay
1305:Categories
1248:Port Ivory
1157:Seven Seas
838:2022-02-07
808:2016-07-21
783:2016-09-21
773:CosDNA.com
729:2021-07-23
704:2021-07-23
673:2016-09-21
572:2016-07-21
540:2016-07-21
503:References
467:vitamin B3
328:, and the
262:Early days
167:Introduced
69:newspapers
1228:Chemicals
1223:BeingGirl
1127:Old Spice
1107:Mr. Clean
530:0099-9660
459:vitamin A
438:In 2019,
367:1985–2000
352:1970–1985
314:Australia
247:skin care
206:"Ageless"
189:Worldwide
1265:Tyneside
1253:Pringles
1068:Gillette
988:Ambi Pur
832:Archived
802:Archived
777:Archived
723:Archived
698:Archived
634:Archived
598:Archived
566:Archived
534:Archived
497:Masstige
486:See also
471:peptides
463:glycerin
447:Coursera
308:and the
272:Unilever
215:Olay.com
99:May 2024
1243:PG Tips
1201:Related
1192:more...
1172:Swiffer
1142:Pantene
1137:Pampers
1058:Febreze
1018:Charmin
973:Current
753:1 April
643:21 July
607:21 July
391:"Olaz".
338:Chicago
322:Germany
306:Ireland
280:lanolin
257:History
211:Website
203:Tagline
185:Markets
175: (
157:Country
83:scholar
1177:Tampax
1152:Secret
1132:Oral-B
1008:Bounty
998:Aussie
983:Always
975:brands
899:People
693:Forbes
528:
318:France
276:Durban
85:
78:
71:
64:
58:"Olay"
56:
1238:MDVIP
1187:Vicks
1167:Scope
1162:SK-II
1147:Puffs
1092:Ivory
1082:Gleem
1053:Fairy
1048:Dreft
1043:Downy
1023:Cheer
1013:Braun
993:Ariel
637:(PDF)
626:(PDF)
601:(PDF)
590:(PDF)
413:India
326:Italy
241:, or
147:Owner
90:JSTOR
76:books
1182:Tide
1122:Olay
1102:Luvs
1063:Gain
1033:Dawn
1003:Bold
755:2024
645:2016
609:2016
526:ISSN
433:OLAY
429:OLAZ
421:OLAZ
227:Olaz
223:Olay
177:1952
170:1952
122:Olay
62:news
1097:Joy
1038:Daz
225:or
45:by
1307::
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549:^
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336:(
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97:(
87:·
80:·
73:·
66:·
39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
