547:. This has most particularly been seen through the platform of YouTube. Chris Maxcy, YouTube's partner development director stated that “YouTube is the ideal place for labels to promote music and for fans to discover new artists and old favourites”. Moreover, Rio Caraeff, who heads up Universal's digital group described YouTube as a “revenue stream, a commercial business. It's growing tremendously. It's up almost 80 percent for us year-over-year in the U.S. in terms of our revenue from this category”. In addition, an article published in 2011, believes that YouTube has changed the music industry citing three ways; YouTube allows people to listen to the native music of India, for example, and other regions which would otherwise be difficult to discover. Brittany Wong also believes that YouTube allows people to get discovered. This is largely because it allows anybody to post an online video for the world to see. Finally, it mentions that the convenience of the platform allows many people to listen to music, which has increased potential audiences.
535:. For example, in December 2013, many YouTubers who published footage of video games for either review or tutorial purposes were punished and crippled by copyright claims. In the past, YouTube has also faced issues with the music industry over users publishing videos without the permission of the music industry. The issues can be seen by the fact that since 2007, YouTube has paid out one billion dollars to copyright holders. Saying that, the formation of Vevo has aided YouTube in terms of issues with the music industry by allowing artists/labels to get a share of revenue.
499:(WWE). Previously the WWE's business model involved receiving huge numbers of pay-per-view buys for special events hosted once per month and charging approx. $ 44.95 (Dependent on retailer) for each. However, in February 2014 they launched a 24/7 streaming network charging $ 9.99 per month in order to get access to every "special event". This shows that one of the largest entertainment companies was willing to adopt to a live streaming/internet video model in order to support their business. Many other companies such as
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344:. It was announced in May 2006 and since then has grown into a high-quality video format that can compete with other professional forms of media. The AVCHD is geared towards consumer shooters; this is largely because the AVCHD format capitalizes on the H.264/MPEG-4 video that is able to compress video to smaller sizes in order to allow more video to be stored in the same storage capacity.
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Live streaming has also been used as a means of promoting exposure for a particular product or business. This is largely because platforms such as YouTube provide a cheap, and usually free, means to access millions of users. Whether that be potential customers on laptops, smartphones, tablets, and
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purchased YouTube for $ 1.65 billion in
October 2006 and since then it has developed it even further. Since then, it has become the most popular website for watching internet video. For example, the hours of video watched per month on YouTube totaled 6 billion. As of 2014, there were one billion
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and internet videos have faced controversy in recent years, largely because it is extremely difficult to access all the live-streams which show particular events. This infringes on the issue of copyright. Rights-holders face the challenge of content, which includes audio, TV shows and sporting
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Live streaming is another important aspect of internet video. This is when particular events are streamed using a live form of internet video. A key example of this is that in 2008 and 2012, during the presidential election, the debates between the two candidates were live-streamed on YouTube.
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events, being streamed live to the public. As a result, streaming website Justin.TV partnered with content matching service Vobile in order to filter out infringing material. Another example of a copyright issue which occurred to online streaming was when
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became the first major company to embrace YouTube as a promotional platform. They were the first company to do this and since then YouTube has provided a means of displaying internet video in order to help companies promote their products.
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is known as a sharing format for the internet. In recent years an increasing number of camcorder and cameras began employ it. Moreover,
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were sued by a boxing promoter in August 2009 for allowing 2,337 users to view a broadcast of the fight Roy Jones Jr. vs Omar Sheika.
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software in order to play within the Adobe Flash Player. Popular in the past, and used by several video sites, including YouTube, the
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Please help update this article to reflect recent events or newly available information.
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to make money. However, they were naĂŻve and did not fully embrace it.
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202:. Internet video exists in several formats, the most notable being
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1082:"YouTube Has Paid $ 1 Billion to Copyright Holders Since 2007"
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is another company that has backed MP4 by using it in its
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1113:"Universal Music seeing 'tens of millions' from YouTube"
1020:"Ustream Sued By Boxing Promoter Over Pirated Broadcast"
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1051:"YouTube Channels Crippled By Copyright Claims"
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748:"The Brief But Impactful History of YouTube"
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263:was only made possible with advances in
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416:Chad Hurley
354:Adobe Flash
279:Mbit/s for
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