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and coastal communities. This is partly because many of Canada’s communities sit next to open water and at most times of the year the water is cold. There are also indications that several cultural issues can contribute to higher drowning rates in some parts of the country.
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and resource training kits about cold water safety issues. Local champions provide water activity safety training to their communities based on the materials and resources supplied to participating communities. The official objectives of the campaign are to:
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The campaign has targeted over 250 communities across the country, with a special focus on youth 19 years of age or younger. Open Water Wisdomʼs activities are rooted in providing local community champions with
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in support of the Open Water Wisdom initiative. In 2012, the campaign released several national radio Public
Service Announcements about how to stay safe around open water during summer months.
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Influence children and youth, families and communities to adopt behavior and practices that increase their safety in, on and around the water while participating in
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Engage communities and build capacity to sustain and facilitate ongoing access to education materials and lifejackets;
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Provide resources for children and youth, families, communities and professionals to prevent injury and drowning.
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169:"OPEN WATER WISDOM CAMPAIGN RELEASES NEW RADIO PUBLIC SERVICE ANNOUNCEMENT ON RESPECTING THE POWER OF NATURE,"
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Reduce water related incidents and drowning rates and increase lifejacket usage among children and youth;
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181:"NEW RADIO PUBLIC SERVICE ANNOUNCEMENT ON IMPORTANCE OF OPEN WATER SAFETY IN SPORTS AND RECREATION,"
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Increase public awareness of risks and actions needed to prevent injury and death through drowning;
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205:"OPEN WATER WISDOM CAMPAIGN RELEASES NEW RADIO PUBLIC SERVICE ANNOUNCEMENT ON COLD WATER,"
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In 2011, Lifesaving Canada and The
Canadian Red Cross were given funding by The
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157:"Federal government announces funding to prevent sport, recreation injuries,"
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is a community water activity safety program that was spearheaded by The
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as published in a press release by The
Canadian Red Cross, July 2012
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by
Michelle Zilio as published in the Ottawa Citizen, August 2012
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Children and youth are at higher risk for water injury and
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39:, most especially in Canada’s remote northern, rural,
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126:"Take part in the Open Water Wisdom Campaign,"
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135:as published in The Nunavut Echo, July 2012
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207:by Open Water Wisdom, November 2012
21:Royal Life Saving Society of Canada
248:The Public Health Agency of Canada
195:by Open Water Wisdom, October 2012
183:by Open Water Wisdom, October 2012
171:by Open Water Wisdom, October 2012
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219:as posted by Open Water Wisdom
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107:"Keeping Communities Safe,"
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263:Public awareness campaigns
217:"About Open Water Wisdom,"
238:The Canadian Red Cross
112:January 15, 2013, at
83:and play activities;
145:"Dangerous Waters,"
131:2012-08-01 at the
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243:Lifesaving Canada
233:Open Water Wisdom
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62:lifejackets
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94:References
77:recreation
55:Activities
41:Aboriginal
129:Archived
110:Archived
37:drowning
23:and The
31:History
81:sport
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