31:
387:
was condoning drug use. In the United States, a group of
Chinese Americans demanded a change of the name and a public apology from Saint Laurent for "his insensitivity to Chinese history and Chinese American concerns." They formed a committee called the American Coalition Against Opium and Drug
323:
by perfumers Jean Amic and Jean-Louis
Sieuzac. Introduced to the market in 1977, Opium quickly generated publicity with its controversial name and the ensuing press coverage helped to increase its sales. In late 2000, an advertising campaign for the product featured English model
478:
received more than 700 complaints from the public, and ordered the posters to be withdrawn on the grounds that they were too sexually suggestive, degrading to women, and likely to cause "serious or widespread offence". American journalist
388:
Abuse, which expressed outrage at the choice of a name representing "a menace that destroyed many lives in China." However, the ensuing press coverage helped to increase the sales, with the perfume soon becoming a best-selling product.
474:, was widely seen in print advertisements and posters in bus shelters across many countries. It won an award in Spain but was met with negative reactions in some places, particularly in the United Kingdom. The British
470:, with her eyes closed, seemingly in the throes of ecstasy, and her legs spread apart as she covers one of her nipples with her hand, leaving the other exposed. This advertising campaign, photographed by
1082:
417:
orchids, displayed the supposed
Eastern theme of the perfume at the party. The brand conveyed the theme into the red plastic container holding the perfume's glass vial, which
475:
483:
argued that certain perfume advertising campaigns pushed "idealization of weak yielding women" to the extreme, citing the Opium advertisement as a primary example.
1075:
804:
Herz, Rachel S.; James
Eliassen; Sophia Beland; Timothy Souza (2004). "Neuroimaging evidence for the emotional potency of odor-evoked memory".
940:
692:
1244:
1249:
1068:
450:
and Royal Secret formerly
Germaine Monteil were among the perfumes tested in 2003 in a study of the relationship of scents to memory.
320:
206:
45:
1054:
1035:
1010:
982:
910:
881:
788:
735:
672:
634:
602:
302:
846:
384:
402:
1091:
756:
328:, whose nudity and bodily expressions in the advertisement were met with mixed reactions internationally.
30:
1188:
1141:
1117:
1111:
1147:
1159:
1129:
688:
459:
447:
356:
156:
1182:
1153:
696:
462:
for the perfume caused another controversy in
October–November 2000. It featured English model
751:
418:
413:, along with a 1,000-pound (450 kg) bronze statue of the Buddha that was decorated with white
926:
1105:
974:
967:
829:
340:
339:
and pepper, as well as bay leaf. Its floral middle notes consist predominantly jasmine, rose and
115:
383:
Opium caused a stir with its controversial name and brought accusations that the brand designer
727:
1239:
1031:
1006:
978:
906:
877:
821:
784:
731:
668:
630:
598:
501:
494:
245:
1135:
1194:
813:
719:
332:
139:
102:
69:
817:
935:
873:
224:
74:
1212:
1200:
467:
1233:
720:
513:
471:
443:
406:
393:
228:
164:
1218:
962:
899:
833:
529:
480:
90:
866:
549:
537:
463:
368:
335:
of Opium are a mixture of fruits and spices, with mandarin orange, plum, clove,
325:
184:
901:
The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed
533:
521:
434:
352:
348:
148:
144:
131:
1060:
781:
Fabulous
Fragrances II : A Guide to Prestige Perfumes for Women and Men
665:
Fabulous
Fragrances II : A Guide to Prestige Perfumes for Women and Men
595:
Fabulous
Fragrances II : A Guide to Prestige Perfumes for Women and Men
505:
364:
344:
336:
180:
168:
119:
86:
825:
722:
Consumer
Boycotts: Effecting Change Through the Marketplace and the Media
517:
414:
360:
160:
123:
94:
466:
lying on her back naked except for a necklace, a bracelet and a pair of
509:
428:
398:
372:
351:. It is underlined by the sweet woody base note containing sandalwood,
316:
235:
188:
107:
41:
525:
405:
and draped with colorful banners, the well-known American novelist
172:
152:
127:
82:
423:
176:
111:
78:
1064:
391:
For its promotional U.S. launch party in 1978, the German ship
540:. Its flask was designed by Jérôme Failliant-Dumas.
1175:
1098:
969:
Backlash: The Undeclared War Against American Women
297:
287:
277:
244:
234:
220:
212:
202:
194:
137:
100:
67:
59:
51:
40:
23:
966:
898:
865:
319:for women, created for the French fashion house
240:"A spicy ambery harmony for extreme sensuality"
432:
1076:
693:"Fashion giant Yves Saint Laurent dies at 71"
442:Opium, Lilac Perfume Oil and White Musk from
8:
996:
994:
847:Opium advertisement, Yves Saint Laurent, at
760:(in French). Hearst Corporation. 28 May 2014
620:
618:
616:
614:
1083:
1069:
1061:
927:"'Offensive' Opium posters to be removed,
29:
20:
859:
857:
367:, in addition to amber, musk, patchouli,
439:and held perfumes, herbs and medicines.
658:
656:
654:
652:
650:
648:
646:
585:
565:
256:
818:10.1016/j.neuropsychologia.2003.08.009
431:cases that were worn hanging from the
1206:
1003:New Perfume Handbook - Second Edition
627:New Perfume Handbook - Second Edition
572:Jan Moran lists "hesperides" instead.
548:In 1992 and 1999, U.S. film director
7:
1165:
943:from the original on 31 October 2022
1030:. Faber & Faber. p. 309.
905:. Harper Paperbacks. p. 340.
409:sitting at its helm at the event.
14:
872:. Open University Press. p.
752:"Histoire de parfum : Opium"
397:—named after the Chinese city of
454:Advertising campaign controversy
783:. Crescent House. p. 171.
667:. Crescent House. p. 170.
476:Advertising Standards Authority
597:. Crescent House. p. 32.
1:
216:Jean Amic, Jean-Louis Sieuzac
16:Perfume by Yves Saint Laurent
532:, fusing with base notes of
1245:Products introduced in 1977
433:
403:South Street Seaport Museum
1266:
1250:Yves Saint Laurent (brand)
1092:Parfums Yves Saint Laurent
508:. Its main note is set by
1005:. Springer. p. 237.
718:Friedman, Monroe (1999).
629:. Springer. p. 236.
28:
897:Forden, Sara G. (2001).
864:Carter, Cynthia (2003).
812:(3). Elsevier: 371–378.
552:created commercials for
849:The Sophie Dahl Gallery
1026:Rodley, Chris (2005).
868:Violence and the Media
446:, Juniper Breeze from
347:, cinnamon, peach and
1055:Opium Eau de Toilette
1001:Groom, Nigel (1997).
726:. Routledge. p.
625:Groom, Nigel (1997).
448:Bath & Body Works
401:—was rented from the
315:is an Oriental-spicy
303:Opium Eau de Toilette
939:. 19 December 2000.
931:- December 19, 2000"
689:Agence France-Presse
500:in 1995, created by
460:advertising campaign
427:—the small Japanese
363:, benzoin resin and
779:Moran, Jan (2000).
663:Moran, Jan (2000).
593:Moran, Jan (2000).
973:. Anchor. p.
421:designed based on
385:Yves Saint Laurent
341:lily of the valley
321:Yves Saint Laurent
253:Flanker fragrances
207:Yves Saint Laurent
116:lily of the valley
46:Yves Saint Laurent
1227:
1226:
502:Jacques Cavallier
493:YSL launched the
343:, in addition to
310:
309:
1257:
1207:Opium pour Homme
1085:
1078:
1071:
1062:
1042:
1041:
1023:
1017:
1016:
998:
989:
988:
972:
959:
953:
952:
950:
948:
923:
917:
916:
904:
894:
888:
887:
871:
861:
852:
844:
838:
837:
806:Neuropsychologia
801:
795:
794:
776:
770:
769:
767:
765:
748:
742:
741:
725:
715:
709:
708:
706:
704:
695:. Archived from
685:
679:
678:
660:
641:
640:
622:
609:
608:
590:
573:
570:
498:Opium pour Homme
488:Opium pour Homme
438:
379:Naming and theme
305:
259:Opium pour Homme
33:
21:
1265:
1264:
1260:
1259:
1258:
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1025:
1024:
1020:
1013:
1000:
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992:
985:
961:
960:
956:
946:
944:
936:TheGuardian.com
925:
924:
920:
913:
896:
895:
891:
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862:
855:
845:
841:
803:
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778:
777:
773:
763:
761:
750:
749:
745:
738:
717:
716:
712:
702:
700:
691:(1 June 2008).
687:
686:
682:
675:
662:
661:
644:
637:
624:
623:
612:
605:
592:
591:
587:
582:
577:
576:
571:
567:
562:
546:
495:male complement
491:
456:
381:
301:
273:
255:
254:
225:Eau de toilette
75:Mandarin orange
36:
17:
12:
11:
5:
1263:
1261:
1253:
1252:
1247:
1242:
1232:
1231:
1225:
1224:
1222:
1221:
1216:
1210:
1204:
1198:
1192:
1186:
1183:YSL pour Homme
1179:
1177:
1173:
1172:
1170:
1169:
1163:
1157:
1151:
1145:
1139:
1133:
1127:
1121:
1115:
1109:
1102:
1100:
1096:
1095:
1090:
1088:
1087:
1080:
1073:
1065:
1059:
1058:
1050:
1049:External links
1047:
1044:
1043:
1036:
1028:Lynch on Lynch
1018:
1011:
990:
983:
954:
918:
911:
889:
882:
853:
839:
796:
789:
771:
743:
736:
710:
699:on 3 June 2008
680:
673:
642:
635:
610:
603:
584:
583:
581:
578:
575:
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563:
561:
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545:
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468:stiletto heels
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55:Oriental-spicy
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1166:Belle D'Opium
1164:
1161:
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1149:
1146:
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1140:
1137:
1134:
1131:
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1056:
1053:
1052:
1048:
1039:
1037:0-571-22018-5
1033:
1029:
1022:
1019:
1014:
1012:0-7514-0403-9
1008:
1004:
997:
995:
991:
986:
984:0-385-42507-4
980:
976:
971:
970:
964:
963:Faludi, Susan
958:
955:
942:
938:
937:
932:
930:
922:
919:
914:
912:0-06-093775-0
908:
903:
902:
893:
890:
885:
883:0-335-20505-4
879:
875:
870:
869:
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850:
843:
840:
835:
831:
827:
823:
819:
815:
811:
807:
800:
797:
792:
790:0-9639065-4-2
786:
782:
775:
772:
759:
758:
753:
747:
744:
739:
737:0-415-92457-X
733:
729:
724:
723:
714:
711:
698:
694:
690:
684:
681:
676:
674:0-9639065-4-2
670:
666:
659:
657:
655:
653:
651:
649:
647:
643:
638:
636:0-7514-0403-9
632:
628:
621:
619:
617:
615:
611:
606:
604:0-9639065-4-2
600:
596:
589:
586:
579:
569:
566:
559:
557:
555:
551:
543:
541:
539:
535:
531:
527:
523:
519:
515:
514:black currant
511:
507:
503:
499:
496:
489:
486:
484:
482:
477:
473:
472:Steven Meisel
469:
465:
461:
453:
451:
449:
445:
444:The Body Shop
440:
437:
436:
430:
426:
425:
420:
419:Pierre Dinand
416:
412:
408:
407:Truman Capote
404:
400:
396:
395:
389:
386:
378:
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366:
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318:
314:
304:
300:
296:
293:
290:
286:
283:
280:
276:
270:
267:
265:
264:Belle d'Opium
262:
260:
257:
249:
247:
243:
239:
237:
233:
230:
229:eau de parfum
226:
223:
221:Concentration
219:
215:
211:
208:
205:
201:
197:
193:
190:
186:
182:
178:
174:
170:
166:
165:benzoin resin
162:
158:
154:
150:
146:
143:
141:
136:
133:
129:
125:
121:
117:
113:
109:
106:
104:
99:
96:
92:
88:
84:
80:
76:
73:
71:
66:
62:
58:
54:
50:
47:
43:
39:
32:
27:
22:
19:
1219:M7 (perfume)
1123:
1027:
1021:
1002:
968:
957:
945:. Retrieved
934:
929:The Guardian
928:
921:
900:
892:
867:
848:
842:
809:
805:
799:
780:
774:
762:. Retrieved
757:Cosmopolitan
755:
746:
721:
713:
701:. Retrieved
697:the original
683:
664:
626:
594:
588:
568:
553:
547:
497:
492:
487:
481:Susan Faludi
457:
441:
422:
410:
392:
390:
382:
330:
312:
311:
291:
281:
268:
263:
258:
60:Designed for
18:
1112:Rive Gauche
947:17 December
703:10 November
550:David Lynch
544:Commercials
538:Tolu balsam
464:Sophie Dahl
369:tolu balsam
326:Sophie Dahl
278:Predecessor
269:Black Opium
213:Perfumer(s)
185:tolu balsam
1234:Categories
1176:pour homme
1160:Parisienne
1099:pour femme
580:References
522:star anise
349:orris root
246:Flanker(s)
145:Sandalwood
132:orris root
35:Brand logo
1213:Live Jazz
1189:Eau Libre
1142:Baby Doll
1118:Eau Libre
506:Firmenich
458:A poster
429:lacquered
365:castoreum
355:, myrrh,
353:cedarwood
345:carnation
337:coriander
288:Successor
282:Eau Libre
181:patchouli
169:castoreum
149:cedarwood
120:carnation
87:coriander
42:Fragrance
1240:Perfumes
965:(1992).
941:Archived
826:14670575
518:galangal
415:cattleya
361:labdanum
357:opopanax
331:The top
195:Released
161:labdanum
157:opopanax
124:cinnamon
95:bay leaf
52:Category
1136:Yvresse
834:3918680
512:, with
510:vanilla
399:Beijing
373:vetiver
317:perfume
298:Website
236:Tagline
189:vetiver
108:Jasmine
1215:(1998)
1209:(1995)
1203:(1986)
1197:(1981)
1195:Kouros
1191:(1975)
1185:(1971)
1168:(2011)
1162:(2009)
1156:(2007)
1150:(2004)
1148:Cinéma
1144:(1999)
1138:(1993)
1132:(1983)
1126:(1977)
1120:(1975)
1114:(1971)
1108:(1964)
1034:
1009:
981:
909:
880:
832:
824:
787:
764:1 June
734:
671:
633:
601:
530:pepper
526:ginger
411:Peking
394:Peking
101:Heart
91:pepper
1130:Paris
1124:Opium
1057:(YSL)
830:S2CID
560:Notes
554:Opium
534:cedar
333:notes
313:Opium
306:(YSL)
292:Paris
203:Label
173:amber
153:myrrh
140:notes
138:Base
128:peach
103:notes
83:clove
70:notes
63:Women
24:Opium
1201:Jazz
1154:Elle
1032:ISBN
1007:ISBN
979:ISBN
949:2016
907:ISBN
878:ISBN
822:PMID
785:ISBN
766:2014
732:ISBN
705:2008
669:ISBN
631:ISBN
599:ISBN
536:and
528:and
424:inro
371:and
198:1977
177:musk
112:rose
79:plum
68:Top
975:208
874:126
814:doi
728:145
504:of
435:obi
44:by
1236::
993:^
977:.
933:.
876:.
856:^
828:.
820:.
810:42
808:.
754:.
730:.
645:^
613:^
556:.
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520:,
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375:.
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183:,
179:,
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1015:.
987:.
951:.
915:.
886:.
836:.
816::
793:.
768:.
740:.
707:.
677:.
639:.
607:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
