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Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that
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Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing
62:. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of
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are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit
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results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
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The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.
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An examination of searcher's perceptions of non-sponsored and sponsored links during eCommerce Web searching
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industry began to distinguish between ads and natural results. The perspective among general users was that
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searchers may have a bias against ads, unless the ads are relevant to the searcher's need or
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Jun 25, 2013 FTC staff to search engines: Differentiate ads from natural results
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Users can prevent ads in search results and list only organic results by using
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is the process of improving web sites' rank in organic search results.
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111:, 9 out of 10 searchers don't go beyond Google's first page of organic
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Journal of the
American Society for Information Science and Technology
294:"No. 1 Position in Google Gets 33% of Search Traffic [Study]"
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252:"New research: Organic search results and their impact on search ads"
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describes the use of certain strategies or tools to elevate a
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industry, even used frequently by Google (throughout the
134:. Other browsers may have different tools developed for
69:Because so few ordinary users (38% according to
231:Building Your Business with Google For Dummies
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175:Federal Trade Commission, Government agency
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320:"How Much is a Google Top Spot Worth?"
194:Pew Internet and American Life Project
66:users could not distinguish the two.
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275:Jansen, B. J. and Resnick, M. 2006.
107:According to a June 2013 study by
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206:"What Is Organic Search Traffic?"
204:Gunnars, Kris (25 July 2019).
127:in the "free" search results.
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185:May/June 2004 Tracking Survey
119:for organic search. Organic
58:insert advertising on their
132:browser add-ons and plugins
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351:Search engine optimization
143:search engine optimization
79:search engine optimization
190:8 November 2012 at the
22:organic search results
93:site, for instance).
356:Internet terminology
283:. 57(14), 1949-1961.
60:search results pages
324:Search Engine Watch
298:Search Engine Watch
71:Pew Research Center
361:Online advertising
155:Internet marketing
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125:website's content
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328:. Retrieved
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229:Brad Hill,
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161:References
35:Background
261:6 August
241:, p. 308
233:, 2004,
215:27 April
188:Archived
149:See also
141:Organic
117:websites
330:29 July
304:29 July
109:Chitika
256:Google
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99:intent
51:, and
45:Yahoo!
41:Google
75:SERPs
53:Sogou
332:2019
306:2019
263:2012
235:ISBN
217:2020
49:Bing
39:The
121:SEO
83:all
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