2084:
173:
149:
134:
119:
104:
86:
68:
50:
34:
267:
Avisa
Partners was created in 2010 by Matthieu Creux and Arnaud Dassier under the name iStrat. It was subsequently rebranded to Demeter Partners, and was reorganised as Avisa Partners in 2018 by a merger between Demeter Partners, cybersecurity firm Lexfo and the Belgian public affairs company Avisa
1530:
1364:
444:. Avisa Partners describes its specialties in which it "claim real expertise: competition, trade, regulatory affairs (e.g. digital and media, energy, environment, telecommunications, financial services and corporate social responsibility), online advocacy and cyber-security".
384:
Avisa
Partners describes its specialties in which it "claim real expertise: competition, trade, regulatory affairs (e.g. digital and media, energy, environment, telecommunications, financial services and corporate social responsibility), online advocacy and cyber-security".
1519:
1353:
635:. Rosat compared an identity number on the invoice for the article with identity numbers on previous articles he had written for iStrat, and inferred that the client ordering the article attacking Ruffin was likely to be Arnault.
1659:
1194:
651:
stated that 634 blog articles by 100 fake author profiles had been published in its user-contributed content by Avisa
Partners. The aims of the blogs were to describe Avisa's clients positively or to denigrate opponents.
600:'s 2015 article on iStrat, and inferred that "MM", to which he addressed the invoices for his ghostwritten articles, was iStrat/Maelstrom Media. Rosat's employer requested him to prepare an article attacking journalist
1406:
543:
interviewed Arnaud
Dassier, who stated that neither Fosun International nor its affiliated companies were clients of iStrat, and that he had no opinion on people who published online commentary under faked names.
530:
in relation to the creation of false identities and distributing false information in relation to financial markets. IStrat stated that it would take legal action against anyone propagating "the false claims".
1150:
1466:
1681:
1273:
1566:
1624:
1648:
1180:
1492:
996:
1949:
2144:
522:
fake analyst, and accused iStrat, as Avisa
Partners was called at the time, and its owners Matthieu Creux and Arnaud Dassier of being responsible. Creux and Dassier denied the claim.
259:
articles and intervening in
Knowledge (XXG) to promote the interests of its clients and to criticise clients' adversaries, giving rise to accusations of information manipulation.
596:
IStrat hid its true name and its employees' names from Rosat. Rosat stated that he felt more and more uncomfortable with his ghostwriting. He investigated his employer and found
2124:
2018:
330:, a minister of the French government in 2022, was co-leader of iStrat during 2013–2014. Grégoire stated that she had had no responsibility for the content published by iStrat.
1395:
900:
1985:
1077:
946:
1117:
1039:
1444:
1916:
1802:
1140:
859:
1843:
279:, and opened an office in Washington, D.C. That same year, Raise Investissement and Rive Croissance acquired a stake of 25% in Avisa Partners, at a valuation of
2114:
2109:
1762:
1262:
416:
In mid 2022, from a quarter to half of Avisa
Partners' revenue flow was from cybersecurity and copyright-related activities, according to the organisation.
1556:
590:
1103:[Avisa Partners: loose ethics that undermine democratic life – with its fake articles, a public relations firm that disrupts social coexistence].
1326:
1614:
1735:
2119:
809:
1357:[Olivia Grégoire apparently supervised the creation of articles under false profiles when she worked for iStrat, according to ex-employees].
985:
589:
200 per article after a few years. On the topic of glyphosate, Rosat was commissioned to write articles in favour of glyphosate and discrediting the
2099:
1939:
1709:
1589:
1101:"Avisa Partners : une éthique en toc qui sape la vie démocratique – Derrière les faux articles, la boite de com déglingue le vivre ensemble"
638:
Rosat quit his work for iStrat/Maelstrom Media at the end of 2021, when he talked to journalist
Sylvain Pak about his ghostwriting for the firm.
79:
577:. His ghostwritten articles were mostly published under fake names. Some were signed by politicians or company executives. Pay rates started at
2104:
2008:
298:, a group involved in providing advice and information for businesses and politicians in relation to Africa. In 2022, Avisa Partners bought
889:
573:, and as a legal expert and risk auditor, based on no research or expertise in the subjects, for iStrat known under an alternative name,
1354:"Olivia Grégoire aurait supervisé la production d'articles sous faux profils lorsqu'elle était cadre d'iStrat, selon d'anciens salariés"
539:
stated that it too had unwittingly allowed fake personalities to publish critical commentary in relation to the Club Med takeover bids.
1067:
812:, France's foreign intelligence agency, for preventing Avisa's actions in Africa from conflicting with those of the French government.
712:
In July 2022, Avisa
Partners was found to have intervened in the online encyclopedia Knowledge (XXG) on behalf of the president of the
936:
631:
ghostwrite the article attacking Ruffin. The article was published under the pseudonym "Kevin, political writer" with a photo from an
2149:
1433:
1028:
763:
336:
stated that former iStrat writers disagreed, describing Grégoire as having supervised the creation of articles under fake profiles.
2050:
1229:
1975:
1899:
486:'s own site and had analysed and criticised Bonomi's takeover bid. The fake personality had used a Twitter account, profiles on
1682:"The international group Avisa Partners announces the acquisition of 35°Nord, the communications agency specializing in Africa"
1520:"Influence, presented by Deutsche Börse: Hearing-palooza — On ethics body proposals — Huawei ex-lobbyist sets up consultancy"
1100:
1791:
1493:"Interview de Matthieu Creux, nouveau Président d'Avisa Partners, l'un des leaders européens de l'intelligence stratégique"
2129:
701:
1834:
849:
775:
2154:
1829:
1873:
821:
441:
217:
194:
1309:
527:
2139:
1944:
1072:
783:
535:
1904:
1314:
1070:[Fake blog articles: Mediapart has been a victim to a disinformation campaign for many years].
615:
553:
467:
233:
85:
1467:"Le leader français de l'e-réputation Demeter s'allie à Jacques Lafitte et au cyberspécialiste Lexfo"
786:
717:
429:
378:
357:(EU) institutions, with 21 half-time lobbyists employed. Its most costly EU actions in 2021 were for
172:
148:
133:
103:
49:
33:
118:
67:
1980:
1942:[Takeover bid against Club Med: the head of iStrat gives his view on the 'fake articles'].
991:
791:
759:
734:
462:
370:
228:
2041:"Journalist commissioned by agency to ghostwrite articles defending glyphosate and attacking IARC"
1105:
2134:
1838:
1797:
1767:
1654:
1619:
1561:
941:
500:
601:
327:
1141:"Le blog de Mediapart infiltré : une fraude à l'information d'une ampleur rarement égalée"
1649:"Intelligence économique : les manoeuvres s'accélèrent entre les grands acteurs français"
1219:
713:
632:
2045:
1068:"Faux billets de blog : Mediapart est victime depuis des années d'une opération d'intox"
1686:
401:. As of 2022, it had been involved in recovering patient data for a hospital in the town of
2007:
Kassa, Sabrina; Garrigue, Livia; Chaudet Foglia, Guillaume; Bosquet, Sarah (21 July 2022).
1909:
482:) found that a fake personality of a financial analyst, "Marc Fortin", had been created on
472:
2083:
611:
307:
61:
1181:"Le Web de droite contre Hollande : qui se cache derrière les boules puantes ?"
2040:
197:, and online influence. It was created in 2010 and evolved from predecessors including
1652:[Economic intelligence: accelerating shuffles among the major French players].
1319:
622:
560:
354:
238:
2093:
1940:"OPA sur le Club Med : le patron d'iStrat s'explique sur les 'fausses tribunes'"
1359:
1263:"Opération intox : une société française au service des dictateurs et du CAC 40"
1034:
804:
606:
394:
332:
311:
245:
186:
1396:"" Uber Files " : ces faux articles sur des sites de presse commandés par Uber"
1710:"Avisa Partners acquiert l'agence 35° Nord et monte en puissance à l'international"
1183:[The right-wing web versus Hollande: who's hiding behind the stinkballs?].
738:, Avisa Partners bought or created three news websites dedicated to fake articles:
1143:[Mediapart's blog infiltrated: information fraud on a scale rarely seen].
409:
competition. The organisation carries out data recovery activities for targets of
1110:
986:"Derrière les faux blogueurs d'Avisa Partners : l'influence à la française"
854:
680:
documents show that iStrat published 19 fake articles on 13 websites, including
569:
595 articles on economics, energy geopolitics, renewable energy, health advice,
566:
402:
256:
428:, an international conference on the topic of cybersecurity, together with the
1437:[Fake news operation: the encyclopedia Knowledge (XXG) was targeted].
826:
779:
677:
661:
570:
515:
410:
374:
1022:
1020:
1018:
1016:
1014:
2013:
1439:
1268:
1224:
647:
552:
In June 2022, Julien
Fomenta Rosat (a pseudonym) published a description in
506:
398:
222:
190:
1763:"L'expert en intelligence économique Avisa Partners se renforce en Afrique"
1260:
Arfi, Fabrice; Rouget, Anton; Madlenak, Tomas; Diko, Lukas (27 June 2022).
393:
Avisa Partners is involved, through its components Databack and LeakID, in
1865:
1426:
1424:
989:[Behind Avisa Partners' fake bloggers: influence the French way].
930:
928:
926:
924:
922:
920:
918:
491:
1524:
1401:
1189:
1145:
894:
668:
487:
458:
251:
1255:
1253:
1251:
1249:
1247:
1736:"AXIPITER a accompagné AVISA PARTNERS lors de l'acquisition de 35°NORD"
1266:[Fake news operation: a French firm for dictators and CAC 40].
1399:['Uber Files': fake articles on news sites created by Uber].
767:
721:
362:
358:
1388:
1386:
1384:
1382:
696:, during November and December 2014, while a legal case concerning
1978:[Avisa Partners, in the inner sanctum of a media blowup].
1214:
1212:
1185:
97:
2077:
1174:
1172:
1170:
1168:
844:
842:
808:
stated in 2021 that Avisa Partners had regular meetings with the
432:, one of the two national-level French law enforcement agencies.
161:
1902:[Takeover bid against Club Med: fake news on the Net!].
1615:"Avisa acquiert CEIS et offre une sortie à Crédit Mutuel Equity"
978:
976:
974:
972:
970:
968:
966:
964:
771:
673:
586:
582:
578:
366:
350:
280:
1974:
Guémart, Loris; Midena, Maurice; Mougeot, Yann (25 July 2022).
883:
881:
879:
877:
1617:[Avisa buys CEIS and helps out Crédit Mutuel Equity].
1590:"Raise entre en minoritaire chez Avisa, qu'il valorise 130 M€"
1557:"Naissance d'un nouveau champion de l'intelligence économique"
1550:
1548:
1346:
1344:
1061:
1059:
1057:
1434:"Opération intox : l'encyclopédie Wikipédia a été visée"
1032:[France: Avisa Partners, possible buyer of 35°Nord].
1029:"France : Avisa Partners, candidat au rachat de 35°Nord"
1559:[Birth of a new champion of economic intelligence].
1303:
1301:
1299:
1297:
1295:
1293:
1291:
1976:"Avisa Partners, dans les coulisses d'une bombe médiatique"
1893:
1891:
1900:"OPA sur le Club Med : de l'intox sur le Net !"
892:[Avisa Partners gobbles up Databack and LeakID].
440:
In addition to cybersecurity, Avisa Partners carries out
424:
As of 2022, Avisa Partners is involved in organising the
377:
plan for greenhouse gas emission reduction. Avisa spent
302:, involved in recovering data lost in cyberattacks, and
2011:[Defence against professional disinformation].
1969:
1967:
939:[Avisa Partners strengthens in cybersecurity].
1312:[Me, a ghost journalist for the lobbies ...].
1310:"Moi, journaliste fantôme au service des lobbies ..."
349:
For the 2021 calendar year, Avisa Partners declared
1824:
1822:
1820:
1222:[Enterprise Avisa Paris in Paris (75015)].
271:Around 2019, Avisa Partners bought the German firm
156:
141:
126:
111:
93:
75:
57:
42:
26:
2009:"S'armer contre la désinformation professionnelle"
1790:
1647:
1432:
1394:
1352:
1261:
1027:
984:
937:"Avisa Partners se renforce dans la cybersécurité"
676:hired iStrat to manipulate public debate in 2014.
405:and in protecting the copyright of broadcasting a
322:Avisa Partners was created in its early format as
255:revealed Avisa Partners' activities in publishing
498:traced similar fake accounts attacking Bonomi on
2125:Conflict-of-interest editing on Knowledge (XXG)
381:570,000 lobbying in the United States in 2021.
288:Compagnie européenne d'intelligence stratégique
2145:Political history of the Republic of the Congo
1431:Arfi, Fabrice; Rouget, Anton (21 July 2022).
581:60 per article and successively increased to
494:, a fake management diploma and work record.
8:
1795:[Olivia Grégoire, all stitched up].
758:Clients of Avisa Partners have included the
21:
1099:Champagne-Kitetoa, Antoine (23 June 2022).
591:International Agency for Research on Cancer
273:International Dialogue Advisors (IDA) Group
2082:
890:"Avisa Partners croque Databack et LeakID"
850:"Lobbying Firm Profile: Avisa Partners US"
457:In January 2015, during takeover bids for
171:
147:
132:
117:
102:
84:
66:
48:
32:
20:
810:Directorate-General for External Security
1220:"Entreprise Avisa Paris à Paris (75015)"
1066:de Menthon, Pierre-Henri (5 July 2022).
838:
426:Forum international de la cybersécurité
185:is a French firm involved in lobbying,
1518:Gonzalez, Cristina (11 October 2019).
326:by Matthieu Creux and Arnaud Dassier.
1308:Rosat, Julien Fomenta (19 May 2022).
610:, critical of the French businessman
7:
2115:Consulting firms established in 2010
2110:French companies established in 2010
1898:Arpagian, Nicolas (5 January 2015).
1393:Untersinger, Martin (12 July 2022).
888:Filippone, Dominique (3 June 2022).
294:. In November 2021, Avisa purchased
46:Matthieu Creux, Arnaud Dassier
1938:Calixte, Laurent (9 January 2015).
1805:from the original on 6 October 2022
1662:from the original on 6 October 2022
1447:from the original on 4 October 2022
1276:from the original on 4 October 2022
999:from the original on 5 October 2022
2021:from the original on 2 August 2022
1876:from the original on 4 August 2022
1627:from the original on 2 August 2022
1569:from the original on 2 August 2022
1533:from the original on 23 April 2021
1351:Gouthière, Florian (8 July 2022).
1232:from the original on 4 August 2022
1080:from the original on 4 August 2022
1042:from the original on 2 August 2022
949:from the original on 2 August 2022
903:from the original on 2 August 2022
514:'s analysis including tracing the
14:
2053:from the original on 22 July 2022
1988:from the original on 29 July 2022
1952:from the original on 30 July 2022
1919:from the original on 31 July 2022
1870:International Cybersecurity Forum
1846:from the original on 30 July 2022
1409:from the original on 13 July 2022
1367:from the original on 10 July 2022
1329:from the original on 14 July 2022
1197:from the original on 30 July 2022
1120:from the original on 31 July 2022
862:from the original on 30 July 2022
565:of how, starting in 2015, he had
2120:Lobbying organizations in Europe
1789:Freyssenet, Elsa (4 July 2022).
1588:Loeillet, Thomas (8 July 2019).
1179:Krug, François (10 April 2012).
1153:from the original on 6 July 2022
2100:French propaganda organisations
1761:Drif, Anne (29 November 2021).
1139:Laplaud, Laura (29 June 2022).
983:Quenel, Nicolas (1 July 2022).
935:Alcaraz, Marina (2 June 2022).
764:French Ministry of Armed Forces
604:, known for directing the film
353:1,845,000 in lobbying costs to
1792:"Olivia Grégoire, la couturée"
1623:(in French). 11 October 2021.
1555:Drif, Anne (19 January 2020).
1038:(in French). 4 November 2021.
799:Relations with secret services
306:, involved in tracing illegal
80:société par actions simplifiée
1:
702:Tribunal de commerce de Paris
627:, founded by Ruffin, letting
2105:Organizations based in Paris
1835:Corporate Europe Observatory
700:was being considered by the
292:Observatoire des pays arabes
1646:Drif, Anne (20 July 2021).
1594:Capital Finance – Les Echos
389:Cybersecurity and copyright
2171:
2049:(in French). 8 July 2022.
659:
201:and a 2018 merger between
1228:(in French). 5 May 2022.
286:In 2020, Avisa purchased
2150:Competitive intelligence
822:Internet Research Agency
614:. Rosat cooperated with
442:competitive intelligence
436:Competitive intelligence
369:on issues including the
318:Leadership and structure
290:. In 2021, Avisa bought
195:competitive intelligence
782:, and president of the
526:listed articles of the
18:French lobbying company
453:Club Med takeover bids
448:Fake online commentary
784:Republic of the Congo
770:businesses including
420:Conference organising
277:Gabara Strategies Ltd
2130:Corruption in France
787:Denis Sassou Nguesso
744:Revue Internationale
718:Denis Sassou Nguesso
548:Julien Fomenta Rosat
528:French criminal code
465:and Andrea Bonomi,
430:National Gendarmerie
142:Parent organisations
130:Matthieu Creux
1471:Intelligence Online
760:European Commission
518:used to create the
463:Fosun International
371:European Green Deal
263:Creation and growth
38:(14 years ago)
23:
2155:2022 controversies
1798:Les Echos (France)
1768:Les Echos (France)
1716:. 29 November 2021
1690:. 30 November 2021
1655:Les Echos (France)
1620:Les Echos (France)
1562:Les Echos (France)
1499:. 28 February 2018
1473:. 23 February 2018
942:Les Echos (France)
740:Monde de l'énergie
728:Fake news websites
275:, the London firm
145:Avisa Holdco
1905:Le Journal du Net
1742:. 7 December 2021
1740:Le Monde Du Droit
1315:Fakir (newspaper)
714:Republic of Congo
690:Le Journal du Net
468:Le Journal du Net
180:
179:
2162:
2086:
2081:
2080:
2078:Official website
2063:
2062:
2060:
2058:
2037:
2031:
2030:
2028:
2026:
2004:
1998:
1997:
1995:
1993:
1981:Arrêt sur images
1971:
1962:
1961:
1959:
1957:
1935:
1929:
1928:
1926:
1924:
1913:
1895:
1886:
1885:
1883:
1881:
1866:"FIC Governance"
1862:
1856:
1855:
1853:
1851:
1830:"Avisa Partners"
1826:
1815:
1814:
1812:
1810:
1794:
1786:
1780:
1779:
1777:
1775:
1758:
1752:
1751:
1749:
1747:
1732:
1726:
1725:
1723:
1721:
1706:
1700:
1699:
1697:
1695:
1687:African Business
1678:
1672:
1671:
1669:
1667:
1651:
1643:
1637:
1636:
1634:
1632:
1611:
1605:
1604:
1602:
1600:
1585:
1579:
1578:
1576:
1574:
1552:
1543:
1542:
1540:
1538:
1515:
1509:
1508:
1506:
1504:
1489:
1483:
1482:
1480:
1478:
1463:
1457:
1456:
1454:
1452:
1436:
1428:
1419:
1418:
1416:
1414:
1398:
1390:
1377:
1376:
1374:
1372:
1356:
1348:
1339:
1338:
1336:
1334:
1323:
1305:
1286:
1285:
1283:
1281:
1265:
1257:
1242:
1241:
1239:
1237:
1216:
1207:
1206:
1204:
1202:
1176:
1163:
1162:
1160:
1158:
1136:
1130:
1129:
1127:
1125:
1114:
1096:
1090:
1089:
1087:
1085:
1063:
1052:
1051:
1049:
1047:
1031:
1024:
1009:
1008:
1006:
1004:
988:
980:
959:
958:
956:
954:
932:
913:
912:
910:
908:
885:
872:
871:
869:
867:
846:
776:Société Générale
724:businesspeople.
626:
564:
476:
407:Champions League
242:
176:
175:
168:
165:
163:
152:
151:
137:
136:
122:
121:
107:
106:
89:
88:
71:
70:
53:
52:
37:
36:
24:
2170:
2169:
2165:
2164:
2163:
2161:
2160:
2159:
2090:
2089:
2076:
2075:
2072:
2067:
2066:
2056:
2054:
2039:
2038:
2034:
2024:
2022:
2006:
2005:
2001:
1991:
1989:
1973:
1972:
1965:
1955:
1953:
1937:
1936:
1932:
1922:
1920:
1907:
1897:
1896:
1889:
1879:
1877:
1864:
1863:
1859:
1849:
1847:
1842:. 13 May 2022.
1828:
1827:
1818:
1808:
1806:
1788:
1787:
1783:
1773:
1771:
1760:
1759:
1755:
1745:
1743:
1734:
1733:
1729:
1719:
1717:
1714:Portail de l'IE
1708:
1707:
1703:
1693:
1691:
1680:
1679:
1675:
1665:
1663:
1645:
1644:
1640:
1630:
1628:
1613:
1612:
1608:
1598:
1596:
1587:
1586:
1582:
1572:
1570:
1554:
1553:
1546:
1536:
1534:
1517:
1516:
1512:
1502:
1500:
1497:Portail de l'IE
1491:
1490:
1486:
1476:
1474:
1465:
1464:
1460:
1450:
1448:
1430:
1429:
1422:
1412:
1410:
1392:
1391:
1380:
1370:
1368:
1350:
1349:
1342:
1332:
1330:
1317:
1307:
1306:
1289:
1279:
1277:
1259:
1258:
1245:
1235:
1233:
1218:
1217:
1210:
1200:
1198:
1178:
1177:
1166:
1156:
1154:
1138:
1137:
1133:
1123:
1121:
1108:
1098:
1097:
1093:
1083:
1081:
1065:
1064:
1055:
1045:
1043:
1026:
1025:
1012:
1002:
1000:
982:
981:
962:
952:
950:
934:
933:
916:
906:
904:
887:
886:
875:
865:
863:
848:
847:
840:
835:
818:
801:
795:as a dictator.
789:, described by
756:
730:
710:
708:Knowledge (XXG)
664:
658:
644:
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