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In the late 1990s, the AARP sought to alter perception about older
Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives. Cover subjects were changed from people such as
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sold US$ 23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier. In 2017, a full-page ad in the magazine cost US$ 667,800, an 18% increase over the prior five years.
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The magazine publishes roughly 52 editorial pages six times a year in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.
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The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.
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The Editor-In-Chief is Robert Love, as of
September 2020. Love has held the position since 2013. Prior to AARP, Love held editorial positions at
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was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishing
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audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year called
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566:. Lakewood, Calif.: American Association of Retired Persons.
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The magazine is sent to every AARP member, and thus is the
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528:"A Magazine Now Tailored to the Not Necessarily Retired"
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613:"Lessons in Magazine Editing from AARP's Bob Love"
344:largest circulation magazine in the United States
228:In 1958, AARP began publishing a magazine titled
581:"AARP To Combine Modern Maturity, My Generation"
331:combined the circulations of two publications,
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422:"AARP: The Magazine Editorial Calendar 2018"
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526:Newman, Andrew Adam (August 23, 2010).
486:"Top 100 U.S. Magazines by Circulation"
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671:"AARP PUTS A NEW SPIN ON GETTING OLD"
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502:on November 15, 2016
453:"Consumer Magazines"
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239:targeting a younger
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463:on January 23, 2017
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532:The New York Times
351:AARP: The Magazine
329:AARP: The Magazine
306:Valerie Bertinelli
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209:AARP: The Magazine
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34:AARP: The Magazine
585:www.mediapost.com
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339:with 4 million.
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16:(Redirected from
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506:February 6,
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290:Betty White
262:, Rodale's
241:Baby boomer
91:First issue
58:Robert Love
717:Categories
408:References
214:bi-monthly
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63:Categories
680:August 4,
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590:August 4,
545:August 4,
540:0362-4331
264:Best Life
188:1541-9894
73:Frequency
67:Lifestyle
434:July 21,
361:See also
281:New York
253:The Week
200:50718933
160:Language
149:Based in
27:Magazine
467:June 1,
269:Playboy
168:Website
163:English
141:Country
131:Company
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83:(2015)
617:Folio
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733:AARP
682:2020
656:2020
625:2020
592:2020
547:2020
536:ISSN
508:2016
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436:2018
429:AARP
218:AARP
195:OCLC
183:ISSN
175:.org
135:AARP
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
