462:, it has become much more difficult for publicists to control negative stories. Publicists must also work much harder to keep some of their star clients relevant in the media with the entertainment options in Hollywood continuously growing. Even booking a star for an interview or on a television talk show has become a challenging task, because if something goes awry, the publicist and the star could both be highly criticized by the media.
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resolve the situation. In terms of education, publicists will often major in communications, journalism, or public relations in college. When starting out as a publicist, one will have to work their way up in regards to position. Usually, it is helpful that aspiring publicists intern at a public relations firm while at college to gain experience. Schools that offer communication and public relations degrees consist of
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Compared to channels of paid advertising, publicity generates exposure which is relatively "free". Publicity is at work whenever stars make personal appearances at press conferences or film premieres, give television interviews, are displayed on magazine covers, or allow the press to cover a private
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market, have an interest in self publicity. It is for the latter reason that while many stars continue to regard managers as an optional luxury, today the majority of stars in
Hollywood hire publicists to manage their media visibility. In other words, celebrities hire publicists who will be able to
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Some publicists specialize in representing ordinary members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations, and magazines. Several publicists have now sprung up on the internet and work as media agents gaining members of the public
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Publicists are usually skilled writers, as well as motivated to promote individuals. Furthermore, publicists need to be able to handle the stress associated with crisis. For example, if a client is arrested for a DUI, they need to release press coverage with details explaining how the client will
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The main role of publicists is to get good press coverage for their clients. One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of
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Publicists tend to have good working relationships with journalists, TV news producers, and producers. In order to have these relationships, publicists usually network with these media professionals. To protect a client's image, publicists will often ask journalists what questions will be asked
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specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website
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Hollywood publicists create and manage relationships between film stars and the array of other media channels through which the identities of stars are circulated. Stars have a dual relationship with publicity, for they publicize films but also, and importantly in the
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A typical day for a publicist consists of being on the phone, networking through e-mails, and can make themselves available at all times of the day for when conflict arises. Out of the office, publicists go to gatherings to network with media professionals.
329:). Publicists can be on a local, regional, or national level. For example, a small restaurant seeking only local publicity would want a local publicist – whereas an author seeking nationwide visibility would want to search for a national publicist.
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and scope out their websites to make sure the content on their client is appropriate. Celebrity publicists usually schedule their client's press tours, which includes everything from making the travel arrangements and locations.
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event. Independent publicists include
Hollywood stars and studios as their clients, alongside corporations and individuals from the worlds of entertainment, sports, finance, technology, retailing, and other business sectors.
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Publicists determine how to manage a person's or brand's image by what is being said about them in the media. This pertains to websites and social media. More recently, publicists have the need to network with
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The average salary for a publicist in the United States is about $ 45,000 per year. However, celebrity publicists' salaries can vary depending on the clientele they cater to.
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The role of a publicist in
Hollywood has changed and has become more challenging in recent years. With the enormous increase of entertainment news outlets such as
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One of the publicist's main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public, and
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functions. It usually takes many years to develop the media contacts, experience, and relationships necessary to be an effective publicist.
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to describe the engagement of internationalists with the public during the late nineteenth century. Publicists are sometimes called
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McDonald, Paul; Wasko, Janet (2008). "The Star System: The
Production of Hollywood Stardom In The Post-Studio Era".
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e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive.
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Media agent – liaises between the ordinary person (interviewee) and publications or TV to 'sell' their story.
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Public relations publicist – manages the public image of a client or a work of art such as a film.
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coverage. Most top-level publicists work in private practice, handling multiple clients.
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during interviews to prevent any surprises and discussion of any unwanted topics.
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phase of making a film or other work of art by organizing media kits, sending out
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Someone who is responsible to generate publicity for a client or project
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get their name out to the public preferably in a positive light.
698:. Malden, Massachusetts: Blackwell Publishing. pp. 173–175.
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Converging media : a new introduction to mass communication
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deal primarily with the United States and do not represent a
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Unit publicist – The unit publicist brings attention to the
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Siegel, Tatiana (2010) "PR: the first line of defense?",
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Salaries for corporate PR specialists by experience
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101:. Unsourced material may be challenged and removed.
564:"Francis Lieber on the Sources of Civil Liberty"
258:is a person whose job is to generate and manage
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675:"Celebrity Publicist: Salary and Career Facts"
600:. McIntosh, Shawn (Fifth ed.). New York.
596:Vernon), Pavlik, John V. (John (2016-01-11).
186:The examples and perspective in this article
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632:) CS1 maint: multiple names: authors list (
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485:Experienced (10–20 years): $ 35,372–96,507
488:Late career (20 years+): $ 34,786–154,954
242:Learn how and when to remove this message
224:Learn how and when to remove this message
161:Learn how and when to remove this message
696:The Contemporary Hollywood Film Industry
482:Mid-career (5–10 years): $ 35,818–76,758
479:Entry level (0–5 years): $ 29,029–57,737
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566:. 9(2) Humanitas (1996)
866:Theatrical occupations
851:Mass media occupations
861:Theatrical management
761:at Knowledge (XXG)'s
562:Samson, Steven Alan.
549:"How Publicists Work"
504:Promotion (marketing)
427:University of Florida
419:Seton Hall University
353:Press representative
206:create a new article
198:improve this article
95:improve this article
423:American University
348:Types of publicists
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723:"Publicist Salary"
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378:Role of publicists
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781:Definitions
652:The Balance
499:Press agent
404:Skills used
313:Description
151:August 2009
110:"Publicist"
18:Advance man
845:Categories
732:2018-03-28
680:2018-03-28
657:2018-03-28
510:References
425:, and the
364:production
214:March 2019
121:newspapers
50:improve it
759:Publicist
624:cite book
616:914136954
440:freelance
296:publicist
294:The term
272:celebrity
260:publicity
256:publicist
202:talk page
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710:Variety.
493:See also
460:Page Six
393:bloggers
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