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statistics about active usage. Originally, web pages were only ranked amongst users who had the Alexa
Toolbar installed, and could be biased if a specific audience subgroup was reluctant to take part in the rankings. This caused some controversies over how representative Alexa's user base was of typical Internet behavior, especially for less-visited sites. In 2007,
458:
The traffic rank used to be determined from data recollected from users that had the Alexa toolbar installed on their browser. As of 2020, Alexa did not use a toolbar; instead, it used data from users that had installed any of a number of browser extensions and from websites that had the Alexa script
430:
On
December 8, 2021, Amazon announced the cessation of its website ranking and competitive analysis service, which has been available to the public for more than 25 years. From that day on, it was no longer possible to create accounts or buy subscriptions on the service. The statement first published
382:
from his service name on March 19, 2007. On
November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers and that the service would be deprecated or discontinued for existing customers on January 26, 2009. Thereafter, Alexa became a purely analytics-focused company.
545:
toolbar. On July 16, 2007, Alexa released an official toolbar for
Firefox called Sparky. On 16 April 2008, many users reported drastic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released an updated ranking system, claiming that they would
505:
and the Alexa homepage, and the Alexa ranking of the website that the user is visiting. It also allowed the user to rate the website and view links to external, relevant websites. In early 2005, Alexa stated that there had been 10 million downloads of the toolbar, though the company did not provide
285:
to become a similar store of knowledge. Alexa initially offered a toolbar that gave
Internet users suggestions on where to go next based on the traffic patterns of its user community. The company also offered context for each site visited: to whom it was registered, how many pages it had, how many
248:
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $ 250 million in stock. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. Alexa estimated website traffic based on a sample of millions of
Internet users using
406:
During this period, Alexa's algorithm had been evolving along with it. Statistics projection and the use of their technology associated with a large network of certificated websites allowed them to keep ahead of the website traffic metrics around the world. Because of this, many large sites were
472:
Alexa replaced their toolbar with browser extensions. These extensions were made available for Google Chrome and
Firefox browsers. The Alexa browser extension displayed the Alexa Traffic Rank for websites, showed related websites, provided search analytics, and quickly allowed users to view the
361:
as a provider of search results. In
December 2006, Amazon released Alexa Image Search. Built in-house, it was the first major application built on the company's Web platform. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce the size of embedded graphs in
558:
code on each page of their website that, if permitted by the user's security and privacy settings, ran and sent traffic data to Alexa, allowing Alexa to display—or not display, depending on the owner's preference—more accurate statistics such as total page views and unique page views.
451:
by Alexa
Internet and was designed to be an estimate of a website's popularity. As of May 2018, Alexa Internet's tooltip for Global Rank said the rank is calculated from a combination of daily visitors and page views on a website over a three-month period.
377:
by the
Statsaholic service. In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit and that the primary purpose of his site was to display graphs that were generated by Alexa's servers. Hornbaker had removed the term
431:
on its website specifies the total cessation of the service as of May 1, 2022. Existing subscriptions would be available until May 1, 2022, UTC, after which everything on the site would be removed and replaced with an "End of Service Notice".
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browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month.
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Using the Alexa Pro service, website owners could sign up for "certified statistics", which allowed Alexa more access to a website's traffic data. Site owners input
386:
On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user,
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and examined by an automated computer program (nicknamed a "bot" or "web crawler"). This database served as the basis for the creation of the
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The Alexa Traffic Rank could be used to monitor the popularity trend of a website and compare the popularity of different websites.
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Internet Archive through the Wayback Machine. They were last updated in May 2020, two years prior to the service's closure.
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281:, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the
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ahead of Google. In 2021 John Mueller from Google confirmed again that Google does not use Amazon Alexa Rank.
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with web crawls. In 1999, as the company moved away from its original vision of providing an "intelligent"
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Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its
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engines that could run on Alexa's servers or elsewhere. In May 2006, Google was replaced by
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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors
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was the Alexa Traffic Rank, also simply known as Alexa Rank. It was also referred to as
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394:. In the following weeks, Alexa added more features, including visitor demographics,
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1245:"Amazon Echo Is A $ 199 Connected Speaker Packing An Always-On Siri-Style Assistant"
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Google Advertising Tools: Cashing in with AdSense, Adwords, and the Google APIs
1381:
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browser served as the only option for Firefox users after Amazon abandoned its
390:(the rate of users who come to and then leave a webpage), and user time on the
317:, Alexa was acquired by Amazon.com for approximately US$ 250 million in Amazon
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1077:"Northern California District Federal court Case number — C 07-01715 RS"
834:"ALEXA Internet Donates Archive of the World Wide Web To Library of Congress"
2703:
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Alexa's operations grew to include the archiving of web pages as they are
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now take into account more sources of data "beyond Alexa Toolbar users".
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provided examples of Alexa rankings known to contradict data from the
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863:"A "Gift of the Web" for the Library of Congress from Alexa Internet"
542:
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1218:"More New Alexa Features: Demographics, Clickstream, Search Traffic"
2512:
1547:"Google Do Not Use Domain Authority And Alexa Rank | The Seo Today"
2623:
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facilities to third-party programs through a comprehensive set of
318:
775:"Amazon closing down Alexa, the popular web traffic ranking site"
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2012:
2002:
1533:"Alexa Says YouTube Is Now Bigger Than Google. Alexa Is Useless"
1411:
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using it as the main reference for popularity on the internet.
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in January 2003. In December 2005, Alexa opened its extensive
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other sites pointed to it, and how frequently it was updated.
802:
800:
1568:"SearchStatus: A Search Extension for Firefox and SeaMonkey"
1137:"Amazon sues Statsaholifghkhc...Web as Platform is Bullsh*t"
301:. In 1998, the company donated a copy of the archive, two
1703:
1691:
1651:. TechCrunch. April 16, 2008. Retrieved December 1, 2012.
1584:
1279:
2974:
Technology companies based in the San Francisco Bay Area
836:. Alexa press release. October 13, 1998. Archived from
252:
The service was discontinued by Amazon on May 1, 2022.
366:, and add mandatory embedded BritePic advertisements.
1613:. Alexa Blog. July 16, 2007. Retrieved June 24, 2013.
992:"E-commerce loves Street: Critical Path plans encore"
170:
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940:"What is the Wayback Machine and Why is it Useful?"
501:(which stops unwanted ads), a search box, links to
205:
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104:
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353:. These could be used, for instance, to construct
2759:Amazon.com Inc v Canada (Commissioner of Patents)
273:. The company's name was chosen in homage to the
27:American web traffic analysis company (1996–2022)
2959:Telecommunications companies established in 1996
2914:Digital marketing companies of the United States
422:due to their ownership of Alexa Internet, Inc.
808:"We will be retiring Alexa.com on May 1, 2022"
2929:Defunct online companies of the United States
1719:
1329:"How & Why to Improve Your Alexa Ranking"
8:
2752:Amazon.com, Inc. v. Barnesandnoble.com, Inc.
1535:. TechCrunch. 2007. Retrieved June 21, 2013.
622:
620:
369:In April 2007, the company filed a lawsuit,
265:Alexa Internet was founded in April 1996 by
39:
738:. Archived from the original on May 1, 2022
497:web browsers. The Alexa Toolbar included a
2949:Products and services discontinued in 2022
2944:Internet properties disestablished in 2022
2833:List of mergers and acquisitions by Amazon
1883:
1745:
1726:
1712:
1704:
1696:
1604:"Sparky Add-on for Firefox Released Today"
1434:"Technology: How and Why We Crawl the Web"
1374:"Alexa Increases its Global Traffic Panel"
1110:"Amazon sues Alexaholic...everyone loses!"
769:
767:
45:
38:
1457:
1455:
1243:Etherington, Darrell (November 6, 2014).
1164:"Amazon pulling plug on Alexa Web Search"
587: – Web analytics service from Google
333:in early 2002 and with the web directory
30:For the virtual assistant of Amazon, see
2939:Internet properties established in 1996
2934:Marketing companies established in 1996
1335:from the original on November 16, 2017.
857:
855:
616:
1057:from the original on February 17, 2013
1051:"Amazon dumps Google for Windows Live"
918:The Wayback Machine's First Crawl 1996
749:
410:On November 6, 2014, Amazon announced
1372:Yesbeck, Jennifer (October 1, 2014).
1170:from the original on December 3, 2008
971:from the original on October 21, 2009
785:from the original on December 9, 2021
398:, and web search traffic statistics.
7:
2969:2022 disestablishments in California
2828:List of Amazon products and services
2745:Perfect 10, Inc. v. Amazon.com, Inc.
1049:Elizabeth Montalbano (May 1, 2006).
1030:from the original on October 7, 2009
869:from the original on October 6, 2014
660:from the original on October 7, 2009
418:. Amazon already had trademarks for
209:Discontinued (as of May 1, 2022
1630:from the original on April 24, 2008
1495:Alistair Croll; Seán Power (2009).
1347:"Alexa - Alexa Internet - About Us"
1224:from the original on April 17, 2009
1143:from the original on March 22, 2020
1116:from the original on August 5, 2020
915:Internet Archive (August 6, 2021),
896:from the original on April 20, 2013
732:"Alexa - Alexa Internet - About Us"
1594:. A9.com. Retrieved June 24, 2013.
1302:"wikipedia.org Traffic Statistics"
1197:from the original on April 4, 2009
1004:from the original on June 30, 2015
938:Bryant, Michael (April 22, 2021).
25:
2964:1996 establishments in California
1662:"Alexa Pro for Digital Marketers"
60:Alexa home page as of May 1, 2022
2924:Companies based in San Francisco
2890:
2889:
1758:(Founder and Executive Chairman)
1649:"Alexa Overhauls Ranking System"
1308:from the original on May 9, 2018
1216:Geoffrey Mack (April 14, 2009).
1189:Geoffrey Mack (March 31, 2009).
1135:Pete Cashmore (April 19, 2007).
990:Adam Feuerstein (May 21, 1999).
890:"Alexa Internet opens the doors"
630:. Alexa Internet. Archived from
569:
309:. Alexa continued to supply the
54:
2848:Statistically improbable phrase
2508:American International Pictures
1529:"Alexa's Make Believe Internet"
1349:. www.alexa.com. Archived from
1304:. Alexa Internet. Global Rank.
1162:John Cook (November 27, 2008).
329:Alexa began a partnership with
1108:Alan Graham (April 18, 2007).
888:Keith Dawson (July 28, 1997).
681:"The Big Deal: Brewster Kahle"
443:published from Alexa Internet
132:Dave Sherfese (vice president)
130:Andrew Ramm (president and GM)
1:
2984:1999 mergers and acquisitions
2979:Amazon (company) acquisitions
2874:Congress of Essential Workers
1404:"The Alexa Browser Extension"
1278:. May 2, 2022. Archived from
591:List of most visited websites
537:called Search Status for the
459:installed on their webpages.
1327:Fulham, Liz (May 10, 2018).
997:San Francisco Business Times
517:service, including ranking
90:, California, United States
3000:
2644:Digital Photography Review
1503:. O'Reilly Media. p.
1470:. O'Reilly Media. p.
233:analysis company based in
29:
2887:
1936:Amazon University Esports
756:: CS1 maint: unfit URL (
297:, accessible through the
53:
44:
2520:Kindle Direct Publishing
2478:Breakthrough Novel Award
1835:List of Amazon locations
237:. It was a wholly-owned
2954:Internet search engines
2699:Reflexive Entertainment
2175:Product Advertising API
1991:Goodreads Choice Awards
1664:. Alexa. Archived from
1436:. Alexa. Archived from
1272:"End of Service Notice"
965:"Internet Archive FAQs"
708:. Alexa. Archived from
601:List of web directories
71:Web traffic and ranking
2793:Community Banana Stand
2483:Best Books of the Year
1609:July 29, 2007, at the
1024:"About Alexa Internet"
654:"About Alexa Internet"
596:List of search engines
375:trademark infringement
256:Operations and history
193:; 28 years ago
2823:List of Amazon brands
1590:June 8, 2008, at the
1462:Harold Davis (2006).
634:on September 12, 2019
275:Library of Alexandria
211:; 2 years ago
1668:on December 30, 2014
1624:"Alexa Announcement"
865:. October 19, 1998.
781:. December 9, 2021.
550:Certified statistics
227:Alexa Internet, Inc.
40:Alexa Internet, Inc.
2858:Worker organization
2493:Metro-Goldwyn-Mayer
1764:(President and CEO)
1527:Michael Arrington.
1353:on October 26, 2020
840:on October 13, 2009
371:Alexa v. Hornbaker,
359:Windows Live Search
307:Library of Congress
206:Current status
156:(discontinued 2008)
41:
2879:Amazon Labor Union
2552:Whole Foods Market
2488:Amazon MGM Studios
2270:Digital Game Store
1914:Double Helix Games
1414:on January 3, 2022
1331:. Sales@Optimize.
1193:. Alexa Internet.
814:on January 2, 2022
712:on October 7, 2009
468:Browser extensions
435:Alexa Traffic Rank
191:April 1, 1996
2901:
2900:
2813:History of Amazon
2732:
2731:
2473:Amazon Publishing
1823:
1822:
1800:Christopher North
1574:on June 27, 2013.
1545:Murari, Krishna.
1514:978-0-596-15513-1
1481:978-0-596-10108-4
1191:"Pardon our dust"
1089:on April 22, 2007
508:Michael Arrington
487:Internet Explorer
416:virtual assistant
224:
223:
76:Available in
16:(Redirected from
2991:
2893:
2892:
2573:Amazon Prime Air
1884:
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1695:
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1692:Official website
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1570:. Archived from
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1502:
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1449:
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1440:on April 2, 2014
1430:
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1410:. Archived from
1400:
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1380:. Archived from
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1082:. Archived from
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810:. Archived from
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679:Hardy, Quentin.
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585:Google Analytics
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311:Internet Archive
305:in size, to the
295:Internet Archive
229:was an American
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2008:Box Office Mojo
1961:Book Depository
1931:Amazon Robotics
1926:Amazon Pharmacy
1879:
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1857:Principal Place
1819:
1815:Brian Valentine
1773:
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1611:Wayback Machine
1602:
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1592:Wayback Machine
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1384:on July 6, 2020
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2020:Kuiper Systems
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1768:Werner Vogels
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1053:. Infoworld.
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525:Search Status
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515:web analytics
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499:popup blocker
496:
495:Google Chrome
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271:Bruce Gilliat
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2818:LibraryThing
2783:Amazon Light
2764:
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2684:MGM Holdings
2674:LivingSocial
2629:Dash buttons
2609:Amazon Books
2598:
2542:Amazon Fresh
2468:Amazon Games
2315:Prime Pantry
2280:Kindle Store
2090:Web Services
1909:Amazon Games
1887:Subsidiaries
1878:Products and
1868:Bellevue 600
1866:
1849:
1785:Rick Dalzell
1670:. Retrieved
1666:the original
1656:
1644:
1632:. Retrieved
1618:
1599:
1580:
1572:the original
1562:
1550:. Retrieved
1540:
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1465:
1442:. Retrieved
1438:the original
1428:
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1412:the original
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1382:the original
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1355:. Retrieved
1351:the original
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1310:. Retrieved
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1284:. Retrieved
1280:the original
1275:
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1256:September 2,
1254:. Retrieved
1248:
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1226:. Retrieved
1211:
1199:. Retrieved
1184:
1174:November 27,
1172:. Retrieved
1157:
1147:February 14,
1145:. Retrieved
1139:. Mashable.
1130:
1118:. Retrieved
1103:
1091:. Retrieved
1084:the original
1071:
1059:. Retrieved
1044:
1032:. Retrieved
1018:
1006:. Retrieved
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973:. Retrieved
959:
947:. Retrieved
943:
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917:
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842:. Retrieved
838:the original
828:
816:. Retrieved
812:the original
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735:
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714:. Retrieved
710:the original
700:
688:. Retrieved
684:
674:
662:. Retrieved
648:
638:December 24,
636:. Retrieved
632:the original
628:"Management"
553:
528:
480:
471:
457:
454:
448:
438:
429:
419:
412:Amazon Alexa
409:
405:
385:
379:
370:
368:
347:Web services
343:Web-crawling
339:search index
328:
288:
264:
251:
247:
226:
225:
180:Registration
84:Headquarters
67:Type of site
36:
32:Amazon Alexa
2724:Withoutabox
2654:Endless.com
2639:Diapers.com
2614:Amie Street
2525:YES Network
2334:Marketplace
2320:Prime Video
2305:Prime Music
2190:Rekognition
2135:ElastiCache
2025:One Medical
1810:Tom Szkutak
1805:Ram Shriram
1672:January 18,
1444:November 6,
1201:November 6,
1061:November 6,
1008:November 5,
818:December 9,
789:December 9,
716:January 18,
690:February 7,
531:third-party
449:Global Rank
396:clickstream
388:bounce rate
231:web traffic
141:Web traffic
122:Andrew Ramm
2908:Categories
2737:Litigation
2689:Mobipocket
2669:Liquavista
2659:Fire Phone
2568:Amazon Air
2452:Lumberyard
2430:Technology
2248:Amazon.com
2110:CloudFront
1971:ComiXology
1966:BookFinder
1951:Blink Home
1828:Facilities
1795:Tony Hsieh
1790:Paul Davis
1762:Andy Jassy
1756:Jeff Bezos
1378:Alexa Blog
1276:archive.ph
1250:TechCrunch
1228:October 9,
1034:October 9,
975:October 9,
944:groovyPost
900:October 9,
844:October 9,
664:October 9,
612:References
606:Similarweb
556:JavaScript
533:-supplied
503:Amazon.com
239:subsidiary
216:2022-05-01
198:1996-04-01
154:Web Search
2798:Criticism
2704:Sellaband
2694:PlanetAll
2634:Dash wand
2589:43 Things
2561:Logistics
2547:Amazon Go
2387:Echo Buds
2310:Prime Now
2205:SageMaker
2160:Lightsail
2105:Beanstalk
2083:computing
2040:Neighbors
1986:Goodreads
1956:Body Labs
1626:. Alexa.
1357:March 30,
1120:March 14,
1112:. ZDnet.
1093:April 19,
949:April 18,
924:April 18,
445:analytics
402:2010–2020
325:2000–2009
303:terabytes
291:"crawled"
261:1996–1999
119:President
2895:Category
2808:Fishbowl
2714:TenMarks
2709:Shelfari
2679:LoveFilm
2664:Lexcycle
2604:Amapedia
2594:Askville
2402:Fire HDX
2354:Wireless
2290:Payments
2265:Appstore
2241:Services
2220:SimpleDB
2195:Route 53
2185:Redshift
2115:DynamoDB
2062:Woot.com
2052:Souq.com
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951:2023
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