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architecture. When founding partner Dwayne Wells died in 1990, the company incorporated as
Archimage to more fully reflect its hybrid design practice. A variety of non-traditional architecture commissions such as broadcast television commercials resulted in the company winning 14 Caddie awards for its innovative computer-based design work in the architecture world.
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Throughout most of its history, Archimage has been the poster child for creative companies successfully adapting to rapidly changing market conditions. Buday Wells, Architects, which opened during a severe contraction in
Houston's oil-based economy, was an early pioneer in the use of computers in
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was created as a way to give the general public access to research-based health games. Playnormous games are also created with the guidance of the medical community from Baylor
College of Medicine and The University of Texas Health Science Center and are designed to change nutrition and physical
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in the early '90s, which was later followed by the production and design of several multimedia behavioral interventions research projects created for kids. Archimage is one of the few design firms in this specialized area of game design.
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to create two epic PC adventure video games about healthy eating and exercise entitled Escape from Diab and
Nanoswarm: Invasion from Inner Space. Escape From Diab won several design awards including a Horizon Interactive Media Award, a
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used the firm to create an animated trade show presentation, and business from the Walt Disney
Company soon followed with the design of "Happy Castle." In 1994, Archimage was enlisted to create 3D games and environments for
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With the knowledge gained from these two large serious game projects, Archimage transformed its design practice again in 2007 with a new focus on Web-based health game development.
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Archimage, Inc was formed in
Houston, Texas in 1990. The firm is the successor to Buday Wells, Architects, (Richard Buday, AIA and Dwayne Wells, AIA, RIBA partners) formed in 1983.
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studio that has used its experience in computer-based architecture to specialize in
Serious Video Game development for the medical research community. Archimage created
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Thompson, Debbe; Baranowski, Tom; Buday, Richard; Baranowski, Janice; Juliano, Melissa; Frazior, McKee; Wilsdon, Jon; Jago, Russell (November 2007),
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126:. Archimage worked with behavior psychologists, nutritionists, and physical activity experts at the Children's Nutrition Research Center of
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The visibility
Archimage gained from its commissions and awards resulted in work expanding into mainstream animation. In 1992,
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Much of
Archimage's recent work has been in a new area of interactive media called Games for Health, a genera of
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Buday, R (December 1, 2013). "Architecture and
Imagery: A Profile of Serious Game Developer Archimage, Inc".
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Thompson, D; Baranowski, T; Buday, R; Baranowski, J; Juliano, M; Frazior, M; Wilsdon, J; Jago, R (2007).
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Grant from the National Institute of Diabetes and Digestive and Kidney Diseases, a division of the
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25:
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595:"In Pursuit of Change: Youth Response to Intensive Goal Setting Embedded in a Serious Video Game"
165:"In pursuit of change: youth response to intensive goal setting embedded in a serious video game"
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Macklin, Elizabeth (March 27, 1985). "CAADfile, Buday Wells, Architects/A Case Study".
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Baranowski, Tom; Buday, Richard; Thompson, Debbe; Baranowski, Janice (January 2008),
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102:. Their work in this field began by creating interactive tools for researchers at
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541:"Playing for Real: Video Games and Stories for Health-Related Behavior Change"
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Neuhaus, Kimberly (September–October 1993). "Architects of the New Media".
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The new survivor game: keeping and finding work in an unsteady job market
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Architects, Medical Researchers Team Up To Fight Type II Diabetes
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NIDDK-funded Video Game Touting Healthy Lifestyle Wins Award
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activity lifestyle behaviors in children and their parents.
660:"Houston team rolls dice in health gaming industry"
466:"Video Games Aim to Hook Children on Better Health"
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388:Architects Blend Traditional Design with New Media
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118:, to create two computer-based interventions for
347:Tech innovations taking groans out of e-training
296:The Architect's Guide to Computer-Aided Design
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602:Journal of Diabetes Science and Technology
493:"Movement Aims to Get Serious About Games"
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300:. New York: John Wiley & Sons, Inc.
94:Serious Video Game Design and Production
545:American Journal of Preventive Medicine
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750:American companies established in 1990
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431:2003 NIH SBIR Grant #5U44DK066724-02
240:MEMO, National Newsletter of the AIA
64:Nanoswarm: Invasion from Inner Space
447:, Serious Games Source, 2006-04-25
112:Small Business Innovative Research
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740:Architecture firms based in Texas
522:, Diabetes Dateline, October 2007
408:Nicolson, Michelle (2006-03-30),
735:Video game development companies
491:Gudmundsen, Jinny (2006-05-19),
110:In 2003, the firm was awarded a
464:Lee, Christopher (2006-10-20),
385:Buday, Richard (August 2000),
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116:National Institutes of Health
745:1990 establishments in Texas
682:Webb, Camille (2008-10-09),
658:Perin, Monica (2008-05-26),
557:10.1016/j.amepre.2007.09.027
344:Turner, Missy (2001-10-19),
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730:Companies based in Houston
614:10.1177/193229680700100617
321:van Beest, Meagan (2001),
181:10.1177/193229680700100617
128:Baylor College of Medicine
104:Baylor College of Medicine
214:Archimage Company Website
664:Houston Business Journal
411:Designing Healthy Bodies
352:Denver Business Journal
292:Crosley, Mark (1988).
169:J Diabetes Sci Technol
271:10.1089/g4h.2013.1329
88:3D Dinosaur Adventure
327:, Visual Arts Trends
471:The Washington Post
83:Nintendo of America
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391:, ArchitectureWeek
135:Nomination and an
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684:"Playnormous!"
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32:Headquarters
144:Playnormous
137:INDEX Award
133:Webby Award
56:visual arts
26:Video games
724:Categories
698:2009-01-21
669:2009-01-21
645:2009-01-21
580:2009-01-21
526:2009-01-21
504:2009-01-21
478:2009-01-21
451:2009-01-21
418:2009-01-21
414:, Cadalyst
395:2009-01-21
357:2009-01-21
331:2009-01-21
225:2009-01-21
151:References
714:Archimage
498:USA Today
48:Archimage
17:Archimage
632:19885165
575:18083454
279:26197073
199:19885165
22:Industry
623:2769688
566:2189579
190:2769688
54:-based
52:Houston
36:Houston
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639:(PDF)
598:(PDF)
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628:PMID
571:PMID
302:ISBN
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122:and
62:and
618:PMC
610:doi
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185:PMC
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