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One of the most popular categories of video is “Get Ready With Me" (often shortened to the acronym "GRWM"). These videos are tutorials that demonstrate the beauty YouTuber's daily beauty routines as they get ready in the morning, prepare for an event, or get ready for sleep.
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Beauty YouTubers provide viewers with life advice, beauty tips, personal stories, comedy, fashion advice as a way to relate to their audience. With their content, cosmetic companies are provided feedback from both the beauty vlogger and their viewers on their products.
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The number of popular beauty "mega influencers," a term used to depict an influencer with over 1 million views per month, started to increase, generating billions of views on beauty-related videos with an average of 700 million views per month in 2013.
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Through these vlogger's YouTube channels, various playlists can be found where all beauty-related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to:
54:. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
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have been honored to several beauty YouTubers in the "YouTube Guru" category. Recipients of this award include
American YouTuber Michelle Phan in 2015; British YouTuber Louise Pentland, popularly known as
656:
Eva
Wiseman (20 July 2014). "Lights camera Lipstick: With millions of viewers - and millions of pounds changing hands - online beauty tutorials are one of Britain's fastest-growing businesses".
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871:"Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award"
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946:[Beauty beggars controversy: the transformation of advertisement, web celebrities and YouTube].
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The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content.
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In both the United
Kingdom and the United States, beauty vlogging is a rapidly-growing industry.
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Some tutorials, but not all, may be based on a specific theme (e.g. holidays, seasonal, etc.)
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680:"The Revolution Will Be Soooo Cute: YouTube "Hauls"and the Voice of Young Female Consumers"
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773:"There's A Seriously Problematic Side to All Those YouTube Hauls People Love"
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Anti-hauls, which discuss the vlogger's dislike for certain makeup products.
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711:"Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut"
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567:"New Study Concludes Influencers Rule the Social Media Beauty Landscape"
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Shown below is a table showing the YouTubers with the most subscribers.
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Tutorials, which demonstrate the use of makeup or hair products.
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Q&A or "chit-chat" videos about the vlogger's personal life.
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The
Leading Role of Influencers in the YouTube Beauty Community
494:"How the Fastest-Rising Beauty Vloggers Found YouTube Success"
27:
Person who creates and posts beauty-related videos to YouTube
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822:"Under the Influence of…a Norwegian vlogger with flare"
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specializing in fashion and beauty-related content.
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116:Fashion routine videos for a specific outfit, or "
798:"YouTube most subscribed beauty channels 2017"
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518:"YouTube: beauty content category views 2017"
8:
542:"YouTube: annual beauty content views 2017"
1433:Viacom International Inc. v. YouTube, Inc.
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896:"Shorty Awards: The Complete Winners List"
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1402:Korean backdoor advertisement controversy
171:Yuya, the most-subscribed beauty YouTuber
34:is an individual who creates content for
484:
599:(Master's Thesis). Linnæus University
62:In 2015, there were more than 45,000
7:
110:Makeup routines for a specific look.
38:, publishing videos in the realm of
633:"Top 25 Beauty YouTubers to Follow"
590:Androulaki-Ralli, Georgia (2015).
25:
618:"Making Sense of Beauty Vlogging"
145:referred to in the community as "
1699:
1698:
1513:CNN/YouTube presidential debates
959:. 8 August 2014. Archived from
869:Schaefer, Megan (2015-04-21).
58:Background and industry trends
1:
1427:Slovenian government incident
1408:Lenz v. Universal Music Corp.
944:"美容丏幫風波 － 廣告、網絡紅人與YouTube的轉變"
138:for makeup and hair products.
1385:Fantastic Adventures scandal
875:International Business Times
565:Brown, Rachel (2016-09-28).
1725:Beauty and makeup YouTubers
631:Alain, Tanya (2022-01-27).
113:"Get Ready With Me" videos.
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894:Lee, Ashley (2016-04-11).
1694:
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848:"YouTube Video Promotion"
492:Mau, Dhani (2014-01-30).
403:
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1143:Most-subscribed channels
163:Notable beauty YouTubers
1598:Internet Symphony No. 1
850:. Social Media explorer
193:Subscribers (millions)
141:Commentary and gossip,
1391:Garcia v. Google, Inc.
900:The Hollywood Reporter
172:
1656:Headquarters shooting
1634:Censorship of YouTube
1232:PewDiePie vs T-Series
1153:Multi-channel network
170:
1470:original programming
1421:Innocence of Muslims
1336:Most-disliked videos
1148:Most-viewed channels
1671:YouTube downloaders
1646:Channel suspensions
1572:Project for Awesome
1397:Kohistan video case
1314:French music videos
1309:Arabic music videos
1085:(founder & CEO)
963:on 3 September 2014
846:Stephen, Jonathan.
713:. 8 September 2014.
427:Sprinkle of Glitter
1592:Symphony Orchestra
1577:Social in the City
1304:Most-viewed videos
920:"Nikkie Tutorials"
453:Fashion influencer
173:
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1528:KSI vs Logan Paul
1443:Apps and services
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1331:Most-liked videos
1168:Original channels
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924:The Shorty Awards
468:Outfit of the day
463:List of YouTubers
418:
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287:SaraBeautyCorner
16:(Redirected from
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1373:Copyright strike
1363:Copyright issues
1324:Pakistani videos
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692:on 2016-04-06
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1450:BrandConnect
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1252:YouTube poop
1215:Draw My Life
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1112:Robert Kyncl
965:. Retrieved
961:the original
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927:. Retrieved
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903:. Retrieved
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828:. 2014-04-16
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805:. Retrieved
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781:. Retrieved
779:. 2017-04-21
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687:the original
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658:The Observer
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640:. Retrieved
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601:. Retrieved
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1220:Let's Play
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