104:. The various brands reach a range of different demographics in society: children's shoes (Betts Kids), premium men and women's fashion footwear and accessories (Zu), and contemporary comfort/technological men's and women's fashion shoes (Airflex). Betts, which caters for people seeking contemporary affordable men and women's dress and casual footwear and accessories, has in some locations been replaced by Betts for Her, a variant of the Betts brand that stocks female-targeted products only. The Betts for Her debut store was at Westfield Burwood in 2012. Numerous international companies order Betts-designed shoes. Over 130 independent retailers in Australia now stock Airflex shoes. Many of the shoes are designed and manufactured by Betts themselves, and this is done to allow them to oversee the quality of the production throughout the entire process. The store team members undergo NO training in shoe fitting, only how to make sure they’re making store budgets. The company also has competitive remuneration packages and various bonus structures due to its "understand the importance of its staff members".
87:, with the aid of numerous acquisitions the company had made in the 1980s and early 1990s. During this time, Andrew helped the company become the "largest privately owned footwear group in Australia". At the turn of the millennium, Danny, who was faced with a second surge of increased competition, repositioned the Betts Group, thereby changing it into a "vertically integrated business that could design and source its own products". The brand Zu Shoes was established in March 2003, and Danny soon started designing and developing footwear products and accessories for manufacture in China. To reduce the level of third-party involvement in acquiring product from Chinese manufacturers, he also developed the Betts Group China Resource Centre, which handled
75:(née Masel, 1877–1942) and two sons, Cecil and Alec, after his death in 1912. Fanny opened the first store in Hay Street in the 1920s. The company has since changed its name at various times in its long history, including Cecil Bros, and Betts. In 1985, Andrew and Danny Breckler took over the family's business. The recent introduction of major suburban retail shopping centres had brought in competition from both national and international players. This development had created a difficult situation for local retailers, and put pressure on sales and margins. To combat this, Andrew started to expand the operations into the states of
44:. Betts have been in the industry for over 125 years, and have recently expanded their operation to include the sale of shoes online. The Betts Group currently owns the brands Betts (formerly Betts & Betts), Betts Kids (formerly Betts & Betts Kids), ZU, Airflex, Zeroe, Betts Brand Direct, Betts for Her. The organisation operates across all Australian states, and owns 67 stores in total (Australia wide).
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The Betts Group is now run by the fifth generation of the family, and owns stores spanning across all the major shopping centres in
Australia. Today, Betts has stores in every Australian state and territory, offices in Western Australia, South Australia, Victoria and China, and a franchise store in
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The business is built on a financial model based on 98% shoe and 2% handbag sales. The business, which is 100% retail, does not manufacture any of its products, and instead imports its footwear and other accessories from overseas suppliers.
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The two-storey, 1,500 sqm office Betts Group
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40:. The head office is located at Level 2, 428 Scarborough Beach Rd,
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399:"Your Exclusive Invitation to attend the Next Gen CEO Program"
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Influence our supplier of shoe boxes to use recycled material
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590:"Quality Redefined Starhill Global REIT Annual Report 2011"
558:"Urbis Retailer Monitor: COMPANY UPDATES TO 30 JUNE 2010"
367:"REGISTER OF HERITAGE PLACES – ASSESSMENT DOCUMENTATION"
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The company is unrelated to the laminate tube producer
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Commitment to review all new packaging based upon the
615:"First Quarter 2012 Financial Results 26 April 2012"
246:"Betts Group Pty Ltd: Australian Packaging Covenant"
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532:"A CAREER WITH BETTS IS REWARDING AND EXCITING!"
457:. Ernst & Young: Entrepreneur of the Year
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318:. Cambridge University Press. p. 115.
219:. Postie Plus Group Limited. Archived from
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36:n footwear retailer based in
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712:"Shoe Shopping Info"
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692:. Roxby Architects
223:on 5 February 2013
121:plastic carry bags
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424:"ZU WHO?"
404:. Gen CEO
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