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revealed that Blippy had allowed Google to index detailed transaction information, thus resulting in four users' full credit card numbers being exposed to the public. A blog post from the official Blippy blog claimed the incident was "a lot less bad than it looks" and apologized for their mistake of
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because it was based on that company's open sharing model. One purpose of the site was to facilitate discussion and comparison shopping among people who are connected with each other online. As of July, 2010, the company primarily focused on social sharing of product and service reviews. The Blippy
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article discussed the decline of the service as it struggled to find relevance among consumers. According to then-CEO Ashvin Kumar, the service was unable to significantly increase user engagement, indicating that Blippy, at the time, had only 100,000 registered users and, of those, only 30% had
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shared a purchase. Kumar indicated that the Blippy staff was considering moving in a different direction in the social commerce category away from the current Blippy product. The service was shut down shortly thereafter.
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by a company of the same name, for users to post and follow each other's updates about their purchases of goods and services. It was described as the "Twitter of personal finance", and was often compared with
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during the beta test period of the website. This extended information was indexed by Google and was viewable in
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292:"Blippy Already Showing Off $ 1 Million Worth Of Your Credit Card Purchases"
231:"Blippy, the Twitter for credit cards, gets funding from Twitter co-founder"
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307:"Blippy Users' Credit Card Numbers Exposed in Google Search Results"
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256:"Are You Ready to Tweet Credit and Debit Card Purchases?"
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Blippy was founded by Ashvin Kumar, Chris
Estreich, and
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321:"Announce A Data Breach And Say It's No Big Deal?"
212:"Blippy launches the Twitter of personal finance"
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177:putting credit card information in a hidden
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464:Internet properties established in 2009
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372:. Official Blippy Blog. Archived from
172:On April 23, 2010, social media guide
141:. Blippy launched on $ 1.6 million of
129:service was shut down as of May 2011.
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459:Defunct social networking services
69:Ashvin Kumar, Chris Estreich, and
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305:Jennifer Van Grove (2010-04-23).
277:"The End of Blippy As We Know It"
16:Defunct social networking service
454:Companies based in San Francisco
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370:"Blippy And Credit Card Numbers"
469:Social networking service stubs
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233:. VentureBeat. Archived from
210:Rafe Needleman (2009-12-14).
106: (archived March 4, 2010)
407:. You can help Knowledge by
368:Philip Kaplan (2010-04-23).
145:from a number of prominent
119:sharing site operated from
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401:social networking service
290:MG Siegler (2009-12-23).
229:Anthony Ha (2010-01-14).
82:Rich Internet application
19:Not to be confused with
345:"Good night, Posterous"
258:. Wall Street Journal.
214:. CNET. Archived from
157:, and angel investors
151:Charles River Ventures
399:This article about a
121:Palo Alto, California
58:Palo Alto, California
349:blippy.posterous.com
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36:Personal finance
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49:December 2009
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409:expanding it
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352:. Retrieved
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328:. Retrieved
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235:the original
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187:
183:Google cache
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117:social media
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54:Headquarters
309:. Mashable.
188:A May 2011
448:Categories
354:2015-05-05
330:2015-05-05
252:Mary Pilon
197:References
190:TechCrunch
167:James Hong
100:blippy.com
65:Key people
143:financing
174:Mashable
78:Products
40:Software
32:Industry
179:div tag
133:History
126:Twitter
102:at the
96:Website
88:Revenue
46:Founded
115:was a
113:Blippy
27:Blippy
21:Blippi
403:is a
405:stub
165:and
153:and
91:N/A
450::
347:.
323:.
264:^
243:^
185:.
169:.
161:,
38:,
436:e
429:t
422:v
411:.
357:.
333:.
23:.
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