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BMP was founded in
October 1968 by Martin Boase, Gabe Massimi, Stanley Pollitt and seven other executives who had previously worked at Pritchard Wood. The group struck out on their own after a failed attempt to buy the Pritchard Wood operation from its parent.
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found that 16 were produced by BMP DDB, of which 11 were created by John
Webster. An example was the BMP advertisement for the Barclaycard credit card, featuring an accident-prone card user, later expanded into the character of
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January 2004 the company name was officially changed to DDB London, in line with the DDB network's decision to rebrand agencies it had acquired worldwide.
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moved to the new agency at its foundation. The firm had been a client of
Pritchard Wood, and BMP's first campaign was for Cadbury's
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valued at £16 million. After a hostile bid by the French company BDDP, BMP was bought in 1989 for £125 million ($ 200 million) by
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Pritchard Wood. He died following a heart attack in 1979, an event which dealt a blow to the agency's momentum.
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Massimi left the firm in 1971. Stanley
Pollitt is co-credited with inventing the job discipline of
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of France paid £1.5m for a 50% stake in BMP. It later sold its holding back to BMP.
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London. It was purchased in 1989 by the US marketing services conglomerate
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which operated between 1968 and 2004 before being renamed as
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218:BMP at the Ad Age Encyclopedia
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