27:
250:
In
February 2020, Brandless announced that it would cease operations, citing fierce competition and business model inviability in the direct-to-consumer market. The business laid off 70 staff members (about 90% of the operation at the time) with the remaining employees managing open orders.
302:
In 2019, Brandless began to offer an optional subscription service to its customers. Under the new management, the business model moved to a mission-driven, omni-channel e-commerce platform making acquisitions of like-minded companies to plug into
Brandless growth engine.
193:
On
February 10, 2020, the company confirmed it would cease operations. The assets of Brandless were purchased in June 2020 by Clarke Capital Partners and Ikonifi. Brandless subsequently relaunched in the summer of 2020. The company raised $ 118 million in August 2021.
254:
The assets of
Brandless were purchased in June 2020 by Onward Partners, LLC, a company formed by Clarke Capital Partners and Ikonifi. Brandless relaunched under the leadership of Clarke Capital Partners, a family office based in
283:-free, its health and beauty items as cruelty-free, and paper products as adhering to sustainable forestry practices. Products' labels consist of only a white box with the product's name and two to five descriptors, such as
311:
In
February 2018, Brandless received the Best NewCo of the Year award from NewCo Honors for disrupting retail markets and donating 250,000 meals to Feeding America. Additionally, it was awarded "StartUp of the Year" by
298:
The company operated a direct-to-consumer model. Initially, Brandless priced single items at $ 3, or multiple items for $ 3 total. That policy changed in
January 2019 and higher-priced products were offered.
1070:
221:
In mid-2016, Sharkey resigned from her position as CEO of Sherpa
Foundry to become CEO of Brandless, with Leffler serving as its chairman. The company raised $ 16 million in funding led by
1075:
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In May 2019, Brandless raised $ 240 million as a part of its series C funding round. Soon after, Tina
Sharkey stepped down as CEO after friction between her and lead investor
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263:. The company raised $ 118 million in debt and equity in August 2021, one of the largest funding rounds ever to be led by a female CEO.
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630:"Brandless Receives $ 240 Million In Series C Funding Round, Enabling Continued Growth For The E-Commerce Startup"
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in Los
Angeles in May. Brandless launched a second, larger pop-up store in New York in October 2018.
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in
November 2016, and at launch had received a total of $ 50 million in venture capital from
179:
company that manufactures and sells products under its own label led by Tiffany Vail as CEO.
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37:
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in 2018 and was also awarded one of "The World's Most Innovative Companies in Retail" by
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244:
553:"Exclusive: Investors Bet on Brandless as the Next Procter and Gamble for Millennials"
416:"Brandless Hopes To Shake Up Consumer Products With Direct-To-Consumer Basics For $ 3"
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932:"Brandless Closes $ 118 Million Round of Funding to Drive Acquisitions and Growth"
498:"Brandless Closes $ 118 Million Round of Funding to Drive Acquisitions and Growth"
441:"Co-founders of online grocer Brandless on their mission to make shopping simpler"
752:"Utah's Brandless ready to grow e-commerce biz with $ 118 million in new funding"
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578:"Discount start-up launches first pop-up—with a twist | Chain Store Age"
524:"This New Site Sells Food And Household Essentials–All For $ 3 Or Less"
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957:"2018's Most Inspiring Companies: The NewCo Honors Award Recipients"
467:"SoftBank-backed Brandless to lay off staff, shutter operations"
260:
128:
829:"Interview with Tina Sharkey, CEO and Co-Founder of Brandless"
280:
982:"Ad Age Announces The Winners Of The 2018 Creativity Awards"
854:"Startup Aims to Offer Savings by Ditching Brands for Good"
803:"Online Grocery Store 'Brandless' Sells Everything for $ 3"
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161:
777:"Lessons On Branding From A Company That Has No Brand"
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Defunct companies based in the San Francisco Bay Area
680:"SoftBank-backed Brandless shuts its doors for good"
357:"What does $ 3 buy you? On this website, everything"
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100:
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43:
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881:"Brandless expands health and wellness assortment"
655:"Inside the Turmoil at SoftBank-Backed Brandless"
202:Tina Sharkey and Ido Leffler met while living in
907:"BRIEF Brandless launches subscription option"
383:"Brandless Fights Big Brands with $ 3 Pricing"
1076:Defunct online companies of the United States
604:"Brandless is launching a pop-up shop in NYC"
8:
1116:Privately held companies based in California
1008:"2019 The World's Most Innovative Companies"
19:
727:"Startup Failure Series Case Study: Part 5"
350:
348:
1096:Internet properties disestablished in 2020
25:
18:
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275:, and operated an additional facility in
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1111:Retail companies disestablished in 2020
1091:Internet properties established in 2016
344:
1066:American companies established in 2016
827:Peterson, Laurie (September 5, 2017).
1101:Online retailers of the United States
7:
1121:Retail companies established in 2020
1106:Retail companies established in 2016
1061:2020 disestablishments in California
492:
490:
488:
775:Schwab, Katharine (July 14, 2017).
522:Anzilotti, Eillie (July 13, 2017).
295:. Brandless is a brand of its own.
905:Ruff, Corinne (January 17, 2019).
14:
1056:2016 establishments in California
1051:Companies based in San Francisco
879:Ruff, Corinne (March 20, 2019).
725:Pattanayak, Komal (2020-12-12).
381:Terlep, Sharon (July 12, 2017).
236:In 2018, the company launched a
801:Pomranz, Mike (July 12, 2017).
551:Rao, Leena (December 7, 2016).
47:Consumer packaged goods (CPG),
703:Dumont, Jessica (2020-02-10).
602:Crook, Jordan (October 2018).
414:Feldman, Amy (July 11, 2017).
355:Meyer, Zlata (July 14, 2017).
1:
678:Loizos, Connie (2020-02-10).
190:, it launched in July 2017.
750:Raymond, Art (2021-08-04).
653:Bernard, Zoë (2019-06-19).
279:. It marketed its foods as
16:American e-commerce company
1137:
210:. Sharkey, the founder of
60:; 8 years ago
273:San Francisco, California
227:New Enterprise Associates
182:Brandless was founded by
24:
936:Silicon Slopes Newsroom
502:Silicon Slopes Newsroom
271:Brandless was based in
705:"Brandless shuts down"
307:Awards and recognition
277:Minneapolis, Minnesota
214:and the former CEO of
120:Matt Durham, President
833:Whole Foods Magazine
245:SoftBank Vision Fund
860:. September 3, 2017
781:Fast Company Design
473:. February 10, 2020
387:Wall Street Journal
148:Number of employees
21:
628:htc (2019-05-30).
116:Tiffany Vail, CEO
223:Redpoint Ventures
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1014:. January 2019
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1086:GV companies
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1012:Fast Company
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990:. Retrieved
988:. March 2018
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963:. 2018-02-27
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756:Deseret News
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584:. 2018-04-17
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560:. Retrieved
556:
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528:Fast Company
527:
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506:. Retrieved
504:. 2021-08-04
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360:
321:Fast Company
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238:pop-up store
235:
220:
201:
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188:Tina Sharkey
181:
172:
171:
117:
91:Draper, Utah
87:Headquarters
81:Tina Sharkey
34:Company type
961:NewCo Shift
911:Retail Dive
885:Retail Dive
608:Tech Crunch
477:10 February
471:CNBC Retail
293:gluten-free
204:Mill Valley
184:Ido Leffler
102:Area served
77:Ido Leffler
1045:Categories
967:2018-03-16
942:2021-10-05
864:20 October
858:NBC News 2
838:20 October
812:22 October
786:20 October
761:2021-10-05
736:2022-03-30
731:VCBay News
711:2020-09-08
689:2020-09-08
684:Techcrunch
664:2020-09-08
639:2019-06-01
588:2018-04-17
562:20 October
533:19 October
508:2021-10-05
451:19 October
425:19 October
392:19 October
366:19 October
340:References
216:BabyCenter
208:California
177:e-commerce
152:100 (2021)
141:Housewares
112:Key people
361:USA Today
324:in 2019.
173:Brandless
162:brandless
20:Brandless
1018:12 April
992:11 April
916:11 April
890:11 April
613:11 April
328:See also
212:iVillage
125:Products
73:Founders
44:Industry
557:Fortune
285:organic
198:History
157:Website
63: (
55:Founded
49:grocery
38:Private
986:Ad Age
420:Forbes
315:Ad Age
289:kosher
133:Beauty
291:, or
1020:2019
994:2019
918:2019
892:2019
866:2017
840:2017
814:2017
788:2017
615:2019
564:2017
535:2017
479:2020
453:2017
427:2017
394:2017
368:2017
261:Utah
186:and
164:.com
129:Food
65:2016
58:2016
281:GMO
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