211:
elementary school teachers in the United States paid for classroom supplies out of their own pocket, Leffler and Kalish established a one-for-one system; each time a Yoobi product was purchased, an item such as crayons, pens, and rulers was added to a pack of school supplies which contained 1000 products. Yoobi worked with the Kids in Need
Foundation to determine what students needed.
183:
After returning from India, Leffler founded
Trendtrade International with Lance Kalish, an alumnus of UTS whom Leffler met in 1997 through playing soccer. It focused on international business development. In 2006, they founded Yes To Inc., then known as Yes To Carrots. Based in Tel Aviv, the company
299:
Leffler received the 2017 Retail
Innovator Award from Retail Touch Points and the UTS Alumni Award for Excellence by the UTS Business School. He won the 2015 Chancellor's Award for Excellence, and the Starlight Foundation's 2015 Innovator Award, which recognizes individuals and corporations who have
214:
In 2014, Leffler co-founded Cheeky Home, a line of paper and plastic tableware. The company donated a meal to
Americans facing hunger through the nonprofit organization Feeding America for every product sold. He also co-founded Beach House Group, a brand and product development company. Beach House
157:
Leffler was born in Israel to Dan
Leffler, an engineer and entrepreneur, and Yaffa Leffler, a school teacher. When he was five, the family emigrated to Sydney, where his father built a property development company. In 1993, as Australia hit a major recession, the residential market collapsed and the
169:
distributorship. Dan
Leffler joined her as the business grew. In 1996 Ido Leffler attended the University of Technology Sydney. He graduated with a bachelor of business degree in marketing and international business in 1999. He then decided to join his parents and became an Herbalife distributor in
161:
Able to afford only the essentials, if
Leffler "wanted to do anything – go to the movies, travel, buy something – it was up to him to figure out how to pay for it." In order to do so, he got a job at a grocery store, and then Psycho Chicken, a restaurant. At 18, he started his first business with
187:
In founding Yes To Inc., Leffler and Kalish established the Yes To
Carrots Seed Fund, a non-profit organization that provided under-served communities with the resources to develop and sustain organic food sources and access to healthy nutrition. In 2012, the company partnered with Mama Hope to
133:
Each of the companies
Leffler has founded and co-founded incorporates a social mission; Yoobi donates school supplies to children; Yes To Inc. provides nutrition resources for children in Africa; Cheeky and Brandless donate meals through Feeding America; and Beach House Group supports charities
210:
Leffler and Kalish founded Yoobi in June 2014. A school and office supply brand, the idea for Yoobi was based on
Leffler's experience shopping for school supplies for his children. He saw a "distinct lack of vision and creativity" in the products available. After learning that 99.5% of the
280:
published by Harcourt in 2014. Kalish and Leffler described the book as "very simply, operating a business in an ethical, moral way with equal regard to our consumers, our partners, the environment and the well-being of everyone involved in the production of our products."
195:
in 2012 and served as the chairman of its board until May 2017. A water filtration system composed of carafes and biodegradable filtration systems, SOMA donated clean drinking water to people in need through a philanthropic partner, charity: water.
184:
produced and marketed organic hair and skincare products. The company name was derived from Leffler's philosophy: "Say yes to positivity." As of 2017, Yes To Inc. was sold in over 25,000 stores in the United States, Canada, and the UK.
236:
for millennials," the company creates and sells organic and natural products. For every order placed at Brandless.com a meal is donated through Feeding America. Brandless launched in July 2017, raised $ 240mm from
296:, and serves as a trustee for the Asia Society and as a co-chair of their Center for Global Education. He is an emeritus council member of the United Nations Foundation Global Entrepreneurs.
412:
1151:
1174:
1330:
494:
767:
719:
1277:
1432:
1412:
357:
686:
1200:
130:
is an Israeli-born Australian entrepreneur, investor, and advisor. He is the co-founder of Yoobi, Yes To Inc., Cheeky, Brandless, and Beach House Group.
822:
284:
He is an investor in and advisor for a wide variety of startups and established companies, and serves on the board of directors for Spark New Zealand.
1125:
970:
796:
1417:
1437:
1422:
1407:
1402:
386:
927:
858:
996:
696:
1427:
51:
1100:
441:
292:
Leffler lives in Melbourne, Australia with his wife and their three children. He is a member of the Melbourne branch of the
574:
300:
made significant contributions to communities with the goal of promoting positive social impact. He was also named one of
293:
467:
328:
519:
269:
A reality show which allowed entrepreneurs to pitch their business ideas to the panel of entrepreneurs and investors,
545:
944:
848:
1397:
162:
his best friend, Evan Lever. Called the Roving Bakery, it was a home delivery service for breads and bagels.
885:
302:
1392:
1252:
1226:
165:
To help make ends meet, while working full-time as a school teacher, Yaffa Leffler began a successful
1387:
113:
657:
262:
141:
a guide to entrepreneurship and brand-building. He has invested in or advised companies including
713:
233:
228:
919:
912:
628:
923:
854:
692:
146:
101:
688:
Get big fast and do more good : start your business, make it huge, and change the world
205:
1048:
1152:"Collapsed and unprofitable: Purely Byron directors may be investigated, report reveals"
188:
create Yes To Hope, which provided schools with funding for year-round organic gardens.
1304:
238:
192:
139:
Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World,
1049:"Exclusive: Investors Bet on Brandless as the Next Procter and Gamble for Millennials"
413:"Brandless Hopes To Shake Up Consumer Products With Direct-To-Consumer Basics For $ 3"
253:. He cited the troubles of major shareholder BWX as the reason behind the bankruptcy.
1381:
215:
Group supports Clean the World, Girl Up, Kaboom and Starlight Children's Foundation.
599:
223:
109:
61:
1356:
250:
1074:
1175:"Watch 'Quit Your Day Job': 'Shark Tank' For Women And Minority Entrepreneurs"
734:
735:"Top Lessons From the Judges of a New Female-Focused 'Shark Tank'-Like Show"
468:"Nothing (Yes, Nothing) From This New Online Grocery Store Is More Than $ 3"
219:
166:
1331:"Ido Leffler "Say Yes to Carrots Founder" Interview 2014 Starlight Awards"
658:"One Investor's Advice to Immigrant Entrepreneurs: Don't Hide Your Accent"
914:
Shake the World: It's Not About Finding a Job, It's About Creating a Life
142:
1126:"SoftBank-Backed Brandless Shutters Less Than 2 Years After Investment"
997:"How This Guy's Racing to End Hunger by Selling Paper Plates and Cups"
80:
Emeritus Council Member United Nations Foundation Global Entrepreneurs
1201:"How US entrepreneur Ido Leffler found success in a saturated market"
1021:
768:"Why Yes To's Ido Leffler Is Jumping into the Office Supply Business"
495:"Paper Plates Go Highbrow And Feed America With Cheeky x Molly Hatch"
158:
company failed. The Lefflers lost their life savings and their home.
387:"Yoobi Launches Eye-Catching School Supplies with a Social Mission"
1278:"Retail TouchPoints Announces 2017 Retail Innovator Award Winners"
971:"Give a notebook to a school kid by buying a notebook from Target"
358:"5 Reasons Why Social Entrepreneurship Is The New Business Model"
249:
Leffler was a director of Purely Byron, the business founded by
691:. Boston: New Harvest/Houghton Mifflin Harcourt. p. 224.
276:
Leffler and Kalish wrote a guide to modern entrepreneurship,
1101:"Brandless, the pioneering Amazon alternative, shuts down"
850:
Sustainability: How the Cosmetics Industry is Greening Up
651:
649:
134:
including KaBOOM, which funds playgrounds for children.
520:"Antsy Pants Releases New Playkit to Benefit KaBoom"
329:"Businesses that give back: A new school of thought"
442:"School-Supplies Firm Plans Gift to NYC Classrooms"
351:
349:
97:
87:
76:
68:
57:
47:
39:
27:
20:
911:
179:Trendtrade International, Yes To Inc., SOMA Water
761:
759:
757:
755:
380:
378:
322:
320:
1305:"Just say Yes: Ido Leffler & Lance Kalish"
945:"Forget Brita: Building a Better Water Filter"
1227:"Introducing the Center for Global Education"
539:
537:
273:focused on women and minority entrepreneurs.
8:
823:"Building The Next Big Beauty Brand: Yes To"
790:
788:
718:: CS1 maint: multiple names: authors list (
568:
566:
288:Personal life, philanthropy, and recognition
261:In 2016, Leffler appeared as a judge on the
435:
433:
200:Yoobi, Cheeky, Beach House Group, Brandless
622:
620:
241:in June 2018 and closed in February 2020.
17:
910:Reilly, James Marshall (27 August 2013).
879:
877:
685:Leffler, Ido, and, Kalish, Lance (2013).
629:"How To Get A Product into 25,000 Stores"
575:"Inside the mind of a reality show judge"
680:
678:
316:
1433:University of Technology Sydney alumni
1099:Segran, Elizabeth (10 February 2020).
711:
546:"How to Get Big Fast and Do More Good"
153:Early life, education and early career
1413:People associated with direct selling
1253:"The United Nations of Entrepreneurs"
7:
943:Schwartz, Ariel (10 December 2012).
493:Decker, Viviane (1 September 2015).
1225:Jackson, Tony (22 September 2016).
1173:Tulshyan, Ruchika (31 March 2016).
847:Sahota, Amerjit (3 February 2014).
821:McNycholas, Kim (20 October 2011).
733:Friedman, Lindsay (30 March 2016).
656:Marinova, Paulina (11 April 2016).
385:Greenfield, Rebecca (3 June 2014).
886:"The Life Out Loud: Just Say Yes!"
797:"Dead Sea brings life to skincare"
627:Warner, Andrew (4 December 2013).
440:Brody, Leslie (14 November 2016).
14:
1329:Gard, Cassidy (23 October 2014).
1251:McCorvey, JJ (11 February 2013).
884:Fox, MeiMei (22 September 2011).
466:Bright, Marshall (11 July 2017).
918:. New York: Portfolio. pp.
766:Bertoni, Steven (27 June 2014).
544:Fox, Mei Mei (25 January 2014).
1047:Rao, Leena (16 December 2017).
995:Levitt, Shelley (5 June 2016).
795:Kaufman, David (7 March 2009).
573:Miller, Gerri (29 March 2016).
327:Pitt, Sofia (11 October 2015).
52:University of Technology Sydney
1418:Israeli emigrants to Australia
969:Anderson, Lane (8 July 2014).
278:Get Big Fast and Do More Good,
117:Board of trustees and Co-chair
1:
1438:Businesspeople from Melbourne
1073:Lawler, Ryan (11 July 2017).
411:Feldman, Amy (11 July 2017).
356:Fox, MeiMei (8 August 2016).
294:Young Presidents Organization
170:Indonesia and then in India.
82:Young Presidents Organization
226:in early 2014. Described by
137:Leffler is the co-author of
1423:Australian company founders
1408:Australian chief executives
1403:Israeli venture capitalists
119:Center for Global Education
1454:
600:"Home Business Developers"
203:
1199:Lin, Tao (17 July 2017).
121:Obvious Ventures, Advisor
307:"Most Creative People."
245:Collapse of Purely Byron
1303:UTS (27 January 2016).
1282:Globe Newswire (NASDAQ)
1428:Israeli businesspeople
1357:"Most Creative People"
106:Non Executive Director
43:Australian and Israeli
114:Vestergaard Frandsen
98:Board member of
1028:. Beach House Group
446:Wall Street Journal
191:Leffler co-founded
64:, Advisor, Investor
1132:. 10 February 2020
579:From the Grapevine
267:Quit Your Day Job.
265:television series
234:Procter and Gamble
1026:beachhousegrp.com
522:. Engage for Good
271:Quit Your Day Job
147:Dollar Shave Club
125:
124:
107:
102:Spark New Zealand
92:Quit Your Day Job
69:Years active
1445:
1372:
1371:
1369:
1367:
1352:
1346:
1345:
1343:
1341:
1326:
1320:
1319:
1317:
1315:
1300:
1294:
1293:
1291:
1289:
1274:
1268:
1267:
1265:
1263:
1248:
1242:
1241:
1239:
1237:
1222:
1216:
1215:
1213:
1211:
1196:
1190:
1189:
1187:
1185:
1170:
1164:
1163:
1161:
1159:
1148:
1142:
1141:
1139:
1137:
1122:
1116:
1115:
1113:
1111:
1096:
1090:
1089:
1087:
1085:
1070:
1064:
1063:
1061:
1059:
1044:
1038:
1037:
1035:
1033:
1018:
1012:
1011:
1009:
1007:
992:
986:
985:
983:
981:
966:
960:
959:
957:
955:
940:
934:
933:
917:
907:
901:
900:
898:
896:
881:
872:
871:
869:
867:
844:
838:
837:
835:
833:
818:
812:
811:
809:
807:
792:
783:
782:
780:
778:
763:
750:
749:
747:
745:
730:
724:
723:
717:
709:
707:
705:
682:
673:
672:
670:
668:
653:
644:
643:
641:
639:
624:
615:
614:
612:
610:
596:
590:
589:
587:
585:
570:
561:
560:
558:
556:
541:
532:
531:
529:
527:
516:
510:
509:
507:
505:
490:
484:
483:
481:
479:
463:
457:
456:
454:
452:
437:
428:
427:
425:
423:
408:
402:
401:
399:
397:
382:
373:
372:
370:
368:
353:
344:
343:
341:
339:
324:
218:Leffler founded
105:
18:
1453:
1452:
1448:
1447:
1446:
1444:
1443:
1442:
1398:Angel investors
1378:
1377:
1376:
1375:
1365:
1363:
1354:
1353:
1349:
1339:
1337:
1328:
1327:
1323:
1313:
1311:
1302:
1301:
1297:
1287:
1285:
1276:
1275:
1271:
1261:
1259:
1250:
1249:
1245:
1235:
1233:
1224:
1223:
1219:
1209:
1207:
1198:
1197:
1193:
1183:
1181:
1172:
1171:
1167:
1157:
1155:
1150:
1149:
1145:
1135:
1133:
1124:
1123:
1119:
1109:
1107:
1098:
1097:
1093:
1083:
1081:
1072:
1071:
1067:
1057:
1055:
1046:
1045:
1041:
1031:
1029:
1020:
1019:
1015:
1005:
1003:
994:
993:
989:
979:
977:
968:
967:
963:
953:
951:
942:
941:
937:
930:
909:
908:
904:
894:
892:
890:Huffington Post
883:
882:
875:
865:
863:
861:
846:
845:
841:
831:
829:
820:
819:
815:
805:
803:
801:Financial Times
794:
793:
786:
776:
774:
765:
764:
753:
743:
741:
732:
731:
727:
710:
703:
701:
699:
684:
683:
676:
666:
664:
655:
654:
647:
637:
635:
626:
625:
618:
608:
606:
598:
597:
593:
583:
581:
572:
571:
564:
554:
552:
550:Huffington Post
543:
542:
535:
525:
523:
518:
517:
513:
503:
501:
492:
491:
487:
477:
475:
465:
464:
460:
450:
448:
439:
438:
431:
421:
419:
410:
409:
405:
395:
393:
384:
383:
376:
366:
364:
355:
354:
347:
337:
335:
326:
325:
318:
313:
290:
259:
247:
208:
202:
181:
176:
155:
149:, and RangeMe.
120:
118:
116:
112:
108:
104:
83:
81:
77:Organization(s)
48:Alma mater
35:
32:
23:
12:
11:
5:
1451:
1449:
1441:
1440:
1435:
1430:
1425:
1420:
1415:
1410:
1405:
1400:
1395:
1390:
1380:
1379:
1374:
1373:
1347:
1321:
1295:
1269:
1243:
1217:
1191:
1165:
1143:
1117:
1091:
1065:
1039:
1013:
987:
961:
935:
929:978-1591846550
928:
902:
873:
860:978-1119945543
859:
839:
813:
784:
751:
725:
697:
674:
645:
616:
591:
562:
533:
511:
485:
458:
429:
403:
374:
345:
315:
314:
312:
309:
289:
286:
258:
257:Other ventures
255:
246:
243:
204:Main article:
201:
198:
180:
177:
175:
172:
154:
151:
123:
122:
99:
95:
94:
89:
85:
84:
78:
74:
73:
70:
66:
65:
59:
55:
54:
49:
45:
44:
41:
37:
36:
33:
29:
25:
24:
21:
13:
10:
9:
6:
4:
3:
2:
1450:
1439:
1436:
1434:
1431:
1429:
1426:
1424:
1421:
1419:
1416:
1414:
1411:
1409:
1406:
1404:
1401:
1399:
1396:
1394:
1393:Living people
1391:
1389:
1386:
1385:
1383:
1362:
1358:
1351:
1348:
1336:
1332:
1325:
1322:
1310:
1306:
1299:
1296:
1284:. 12 May 2017
1283:
1279:
1273:
1270:
1258:
1254:
1247:
1244:
1232:
1228:
1221:
1218:
1206:
1202:
1195:
1192:
1180:
1176:
1169:
1166:
1153:
1147:
1144:
1131:
1130:Bloomberg.com
1127:
1121:
1118:
1106:
1102:
1095:
1092:
1080:
1076:
1069:
1066:
1054:
1050:
1043:
1040:
1027:
1023:
1017:
1014:
1002:
998:
991:
988:
976:
972:
965:
962:
950:
946:
939:
936:
931:
925:
921:
916:
915:
906:
903:
891:
887:
880:
878:
874:
862:
856:
852:
851:
843:
840:
828:
824:
817:
814:
802:
798:
791:
789:
785:
773:
769:
762:
760:
758:
756:
752:
740:
736:
729:
726:
721:
715:
700:
698:9780544114487
694:
690:
689:
681:
679:
675:
663:
659:
652:
650:
646:
634:
630:
623:
621:
617:
605:
601:
595:
592:
580:
576:
569:
567:
563:
551:
547:
540:
538:
534:
521:
515:
512:
500:
496:
489:
486:
474:. Refinery 29
473:
469:
462:
459:
447:
443:
436:
434:
430:
418:
414:
407:
404:
392:
388:
381:
379:
375:
363:
359:
352:
350:
346:
334:
330:
323:
321:
317:
310:
308:
306:
304:
297:
295:
287:
285:
282:
279:
274:
272:
268:
264:
256:
254:
252:
244:
242:
240:
235:
231:
230:
225:
221:
216:
212:
207:
199:
197:
194:
189:
185:
178:
173:
171:
168:
163:
159:
152:
150:
148:
144:
140:
135:
131:
129:
115:
111:
103:
100:
96:
93:
90:
86:
79:
75:
71:
67:
63:
60:
58:Occupation(s)
56:
53:
50:
46:
42:
38:
30:
26:
19:
16:
1364:. Retrieved
1361:Fast Company
1360:
1350:
1338:. Retrieved
1334:
1324:
1312:. Retrieved
1308:
1298:
1286:. Retrieved
1281:
1272:
1260:. Retrieved
1257:Fast Company
1256:
1246:
1234:. Retrieved
1231:Asia Society
1230:
1220:
1208:. Retrieved
1204:
1194:
1182:. Retrieved
1178:
1168:
1156:. Retrieved
1146:
1134:. Retrieved
1129:
1120:
1108:. Retrieved
1105:Fast Company
1104:
1094:
1082:. Retrieved
1078:
1068:
1056:. Retrieved
1052:
1042:
1030:. Retrieved
1025:
1016:
1004:. Retrieved
1000:
990:
978:. Retrieved
975:Deseret News
974:
964:
952:. Retrieved
949:Fast Company
948:
938:
913:
905:
893:. Retrieved
889:
864:. Retrieved
849:
842:
830:. Retrieved
826:
816:
804:. Retrieved
800:
775:. Retrieved
771:
742:. Retrieved
739:Entrepreneur
738:
728:
702:. Retrieved
687:
665:. Retrieved
661:
636:. Retrieved
632:
607:. Retrieved
603:
594:
582:. Retrieved
578:
553:. Retrieved
549:
524:. Retrieved
514:
502:. Retrieved
498:
488:
476:. Retrieved
471:
461:
449:. Retrieved
445:
420:. Retrieved
416:
406:
394:. Retrieved
391:Fast Company
390:
365:. Retrieved
361:
336:. Retrieved
332:
303:Fast Company
301:
298:
291:
283:
277:
275:
270:
266:
260:
248:
227:
224:Tina Sharkey
217:
213:
209:
190:
186:
182:
164:
160:
156:
138:
136:
132:
127:
126:
110:Asia Society
91:
72:1999–present
62:Entrepreneur
15:
1388:1977 births
1136:29 December
1110:29 December
1075:"Brandless"
472:Refinery 29
251:Elsa Pataky
128:Ido Leffler
40:Nationality
22:Ido Leffler
1382:Categories
1079:TechCrunch
1022:"Founders"
311:References
88:Television
853:. Wiley.
714:cite book
220:Brandless
167:Herbalife
239:Softbank
232:as the "
143:Birchbox
1355:Staff.
1340:11 July
1314:11 July
1262:16 July
1236:16 July
1210:11 July
1084:11 July
1053:Fortune
1001:Success
980:13 July
920:112–123
866:13 July
832:13 July
662:Fortune
633:Mixergy
604:wix.com
526:11 July
504:11 July
478:11 July
451:11 July
422:15 July
229:Fortune
1366:5 July
1288:5 July
1184:4 July
1179:Forbes
1058:1 June
1032:1 June
1006:31 May
954:1 June
926:
895:30 May
857:
827:Forbes
806:12 May
777:12 May
772:Forbes
744:21 May
704:1 June
695:
667:21 May
638:23 May
609:21 May
584:22 May
555:5 July
499:Forbes
417:Forbes
396:18 May
367:18 May
362:Forbes
338:12 May
263:Oxygen
174:Career
34:Israel
1205:Stuff
1158:2 May
1154:. SMH
222:with
206:Yoobi
1368:2017
1342:2017
1316:2017
1290:2017
1264:2017
1238:2017
1212:2017
1186:2017
1160:2023
1138:2020
1112:2020
1086:2017
1060:2017
1034:2017
1008:2017
982:2017
956:2017
924:ISBN
897:2017
868:2017
855:ISBN
834:2017
808:2017
779:2017
746:2017
720:link
706:2017
693:ISBN
669:2017
640:2017
611:2017
586:2017
557:2017
528:2017
506:2017
480:2017
453:2017
424:2017
398:2017
369:2017
340:2017
333:CNBC
193:SOMA
31:1977
28:Born
1335:MSN
1309:UTS
1384::
1359:.
1333:.
1307:.
1280:.
1255:.
1229:.
1203:.
1177:.
1128:.
1103:.
1077:.
1051:.
1024:.
999:.
973:.
947:.
922:.
888:.
876:^
825:.
799:.
787:^
770:.
754:^
737:.
716:}}
712:{{
677:^
660:.
648:^
631:.
619:^
602:.
577:.
565:^
548:.
536:^
497:.
470:.
444:.
432:^
415:.
389:.
377:^
360:.
348:^
331:.
319:^
305:'s
145:,
1370:.
1344:.
1318:.
1292:.
1266:.
1240:.
1214:.
1188:.
1162:.
1140:.
1114:.
1088:.
1062:.
1036:.
1010:.
984:.
958:.
932:.
899:.
870:.
836:.
810:.
781:.
748:.
722:)
708:.
671:.
642:.
613:.
588:.
559:.
530:.
508:.
482:.
455:.
426:.
400:.
371:.
342:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.