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372:, Italy. She then slowly moved to create bags with the same materials. Carla sketched the designs, and her husband made the bags and handled the business. The first bag was made with leather and straw, a unique choice at that time. She trained her team to learn the craft and sew. The bags were made to have a playful mood combined with unique designs and new materials.
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488:. The new building spreads across 10,000 square meters of space in heart of the leather manufacturing sector of Florence. The external façade is covered by vertical plants and ivy and the internal layout is constructed on the basis of Feng Shui principles. The factory also uses renewable sources of energy like solar panels and recovery of rainwater.
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Carla and her husband
Roberto Braccialini started the company in 1954 as a small workshop with 4 to 5 employees in Florence, Italy. Initially, she started sewing without any formal knowledge with materials such as leather and straw, making clothes and selling them in
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for the production and distribution of accessories such as bags, belts, and small leather items. Contromano, a partner company, was founded the following year. Over the course of a few years, Braccialini entered into licensee agreements with brands like
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In the 1980s, two of Carla's three sons
Riccardo and Massimo joined the company and adopted her philosophy, and carried forth her vision. In 1987, the company entered into many licensing agreements with companies like
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In
October 2012 Braccialini announced up to 77 layoffs of 220 employees total but in 2013, after an agreement with the unions, 25 people will leave the Company, due to the externalization of logistics.
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Today, the company is led by Carla
Braccialini's three sons – Riccardo, Massimo, and Lorenzo. They have taken on three different roles in the company. Massimo is the style director, Riccardo the
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are opened. The company acquires a 100% stake in
Dadorosa Srl, with a worldwide licensee of Gherardini, 2007 a Florentine brand. The expansion of the brand continues with new stores in Dubai,
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in 2004. Also, a licensee agreement with
Mariella Burani is established to produce and distribute accessories for them all over the world. In 2005, the first
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The image of a rose forms the brand's logo, inspired by co-founder, Carla
Braccialini's love for flowers. In 2009, Italian president
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A flood in 1966 in
Florence destroyed all the fabrics and the archives. Carla, with her team, had to start all over.
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In 1990, Braccialini launched the Tua collection targeted to a younger audience. The first
Braccialini
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award, assigned to entrepreneurs for their contribution in their chosen field of profession.
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In 2015, a $ 300-dollar
Braccialini car-shaped bag was featured in the 57th Annual
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The 2000s was a period of growth for the brand. Braccialini collaborated with the
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http://www.workfolio.it/mood/braccialini/file/Sezioni/Sezioni/CompanyProfile.pdf
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684:"Il premio alla carriera e un libro: Carla Braccialini si racconta"
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834:"Here's everything inside the $ 25,000 Grammy Awards gift bag"
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is a leather accessories company founded in 1954 and based in
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662:"Braccialini Logo and symbol, meaning, history, PNG, brand"
640:"Il Sole 24 Ore: La borsa Braccialini si riempie di colori"
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In 2009, Braccialini moved to the new headquarters in
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715:"Cairo Editore - Diva e Donna 26 Febbraio 2008"
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642:. Banchedati.ilsole24ore.com. 16 September 2009
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16:Leather accessories company in Florence, Italy
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742:. Fashionmodeldirectory.com. 2 December 2007
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53:Learn how and when to remove these messages
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234:Learn how and when to remove this message
216:Learn how and when to remove this message
150:Learn how and when to remove this message
688:LaConceria | Il portale dell'area pelle
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896:Clothing companies established in 1954
177:contains content that is written like
86:Please improve this article by adding
886:Italian companies established in 1954
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682:Fumagalli, Luca (29 June 2021).
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809:. ilGiornale.it. Archived from
445:and two boutiques in Dubai and
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42:or discuss these issues on the
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765:"braccialini Company Profile"
419:Mariella Burani Fashion Group
409:was also opened in Florence.
355:awarded Braccialini with the
88:secondary or tertiary sources
881:Companies based in Florence
281:; 70 years ago
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838:The State Journal-Register
740:"Braccialini Milano Italy"
628:http://www.braciallini.it
316:Handbags, and accessories
921:Fashion accessory brands
891:Clothing brands of Italy
916:Shoe companies of Italy
601:Andrea, Guolo (2007).
513:communication director
257:Privately held company
75:relies excessively on
906:Leather manufacturers
198:neutral point of view
357:Cavaliere del Lavoro
901:High fashion brands
604:La Borsa...racconta
325:www.Braccialini.com
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190:promotional content
807:"Arretrati in pdf"
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99:"Braccialini"
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690:(in Italian)
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586:Italy portal
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517:accessories
333:Braccialini
249:Braccialini
875:Categories
781:2010-06-15
544:References
439:franchisee
363:Beginnings
186:improve it
110:newspapers
77:references
39:improve it
509:marketing
486:Hong Kong
482:Feng Shui
478:Scandicci
467:beachwear
447:Hong Kong
441:store in
140:June 2010
45:talk page
527:See also
471:lingerie
459:foulards
407:boutique
395:Fiorucci
370:Versilia
337:Florence
313:Products
292:Florence
262:Industry
817:10 July
746:10 July
721:10 July
694:21 June
667:21 June
646:10 July
463:scarves
347:History
321:Website
308:, Italy
284: (
276:Founded
266:Fashion
124:scholar
843:15 May
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455:Moscow
453:, and
431:London
270:luxury
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451:Paris
435:Dubai
423:Milan
413:2000s
401:1990s
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341:Italy
296:Italy
131:JSTOR
117:books
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609:ISBN
511:and
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