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408:(a) labour market policy: the Land of Baden-Württemberg, where the CAP Märket started, wishes to ensure equal opportunities for its disabled citizens. Its labour market policy is therefore to encourage the creation of integration enterprises, and its target is to reach a total of 2,000 jobs for disabled people by 2010. It has a successful programme including financial incentives for employers and career support services which has succeeded in reducing unemployment among disabled people by 20%.
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526:- for the licensees, the key benefits of opening a CAP Market are that they are joining well-known and trusted brand. This generates customer loyalty and reduces advertising expense. They receive, in return for a relatively low levy on turnover, a great deal of invaluable help and advice born of long experience in the sector. This covers location, shop design, the product range, recruitment, management systems and much more;
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532:- for disabled people, it provides a job under conditions that are close to those in the mainstream labour market, and which are subject to standard employment contracts, but which are humane and which suit vulnerable people. Most jobs are full-time, but there are also some part-time jobs such as collecting trolleys, which are paid on an hourly basis and serve to ease people back into the discipline of working.
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what the previous turnover was, thus reducing the risk of opening up. Once the shop is trading, it gives management support using benchmarking tools it has developed over the years. These enable licensees to compare their own performance with that of comparable shops, discern their strong and weak points, set realistic targets and measure their future performance against them.
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496:- critical mass: the CAP group has built up sufficient size it has negotiating power with its suppliers, and especially EDEKA, from whom it gets a small discount over the prices that are available to member retailers generally; in return it provides EDEKA with a significant boost to sales, without the headaches of giving detailed support to each customer
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which combines the words for "grocery point" and "centre of life". The business idea is to take over premises left empty by the flight of the main supermarket chains to out-of-town sites, and open neighbourhood grocery shops that are accessible on foot and provide a friendly service. The shops have a
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GDW Süd helps each new licensee to draw up a business plan. The long retail experience and contacts that GDW Süd possesses mean that it can offer extremely accurate advice to intended licensees. For instance when a new location is under consideration, it can often find out through trade connections
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No specific financial package is available, however the fact that the brand and system is by now well-known and proven, along with the group's reputation for honesty and fair dealing, increases investor confidence. The shop licensee pays for the franchise in two installments, and thereafter pays a
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determines future turnover. GDW Süd therefore gives each new shop particularly strong support in the opening period. It drafts in additional staff to make sure the atmosphere is good and the service is up to scratch. It applies the many 'tips of the trade' that it knows; for instance, giving away
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The crucial event in each shop's life is opening day. It is absolutely imperative to start out on the right foot, as it is within the first two weeks that future customers will make their first visit and decide whether they will return regularly. It is a byword in retailing that the first week's
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Approximately one-third of shops are run by sheltered workshops, and two-thirds are social firms trading on the market. Some associations run several shops. The attraction for disablement organisations running sheltered workshops is that opening a CAP Market enables them to create jobs for their
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By contrast the licensees already possess the necessary skills related to integration As regards organisational development, a meeting is held every year of all shops. Regional meetings take place monthly. Less formally, telephone support is available from shop to shop. Quality assurance is an
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They provide jobs for handicapped people, aiding their integration through direct contact with customers; bring about local regeneration (by providing accessible facilities for people without cars); and counter exclusion by offering services such as home delivery of meals or postal services.
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required to open a shop is reduced by the fact that a sum of between €10,000 and €15,000 per job created for a disabled person is also available, half of which is loan and half grant. Some private foundations will also make grants of as much as €100,000 towards start-up costs.
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Premises are not in short supply. Typically, local authorities will approach GDW Süd with a proposal to re-occupy an empty shop. In practice, some 80% of these proposals have to be turned down. GDW Süd offers support during lease negotiations and in fitting the shop out.
475:- a wide range of products – 7,000 lines – which makes it a ‘one stop’ alternative to out-of-town supermarkets. While four-fifths of sales must be from the CAP Market range, the remaining fifth can be sourced elsewhere, to suit local and regional tastes.
323:. It works with five other similar co-operatives to cover the whole of Germany. Initially it was a joint purchasing organisation for the sheltered workshops run by its member organisations. In 1983, it was restructured and now has five objectives:
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It works in six business areas to fulfil these tasks: the CAP Märkte, WKE (electronics recycling and document shredding), EP (assembly), AVK (order and payroll processing), ISB (information, training and advice) and KBM (joint purchasing).
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important aspect of the licence, and the central staff make regular visits. To preserve the reputation of the group as a whole, they are authorised by the agreement to issue instructions for shop managers should this be necessary.
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law provides that firms must employ a certain quota of "severely disabled" people. Those that do not are obliged to pay into a ‘compensation fund’ instead. This fund is used to pay a wage subsidy to integration enterprises
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c) sustainable development policy: the shops are close to customers, and can be reached on foot, which is particularly valuable for people without cars. To capitalise on this advantage, the shops offer a delivery service.
376:, but increasingly in other areas of Germany as well. In 2006 the workforce numbered around 420, of whom 150 were skilled workers and 270 handicapped people. Of these 270, 100 worked under sheltered workshop conditions.
411:(b) regeneration policy – the quality of life in towns falls when retailers close down, so there is support from residents for the empty sites to be reused. The properties are available at affordable prices.
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users in the ‘real world’. These allow disabled people to have near-normal working life and to be a fully integrated part of the local community. Many of the jobs that sheltered workshops undertake, such as
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GDW Süd helps licensees to recruit staff, and organises training in various aspects of retailing: dealing with food, ordering, cash handling, operating the computer system, quality assurance etc.
504:- Acceptance of disability: the employers know and accept their employees’ health circumstances, and tolerate a certain level of mistakes, which gives the employees a sense of security.
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sales area of 400–1,000 m, stock 7,000 lines, turn over between €750,000 and €2m a year, and employ between five and 20 people, two-thirds of whom are handicapped.
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529:- for local politicians, a CAP Market offers integration for disabled people, urban regeneration, improved local services and environmental sustainability;
469:- the service is in demand by two stakeholders: local communities as well as unemployed disabled people. This gives access to multiple sources of support
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regime that applies to sheltered workshops that allowed them to accumulate the working capital needed to develop the business idea in the first place.
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388:, are carried out away from the public gaze. Retailing, on the other hand, brings users into direct contact with the public, and so has a greater
472:- a culture of friendly and helpful service: staff can take the time to advise and chat with customers, and customer suggestions are welcomed
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co-operative set up in 1985 by the officially accredited organisations providing employment for disabled people on the two
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432:) that do employ disabled people. This allows higher staffing levels to be maintained, which both compensates for the lower
510:- People first: the shops do not need to maximise profits; it is sufficient that they break even and make a small surplus.
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of some workers, and allows an atmosphere to be created in which people have time for each other. This makes the jobs
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An important but often forgotten factor is that it was the relatively generous – in the
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281:. As well as good working conditions, they provide a cherished community service. The chain of
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GDW Süd developed the CAP Markt idea (the name comes from ‘handicap’) with its punning slogan
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offer financial incentives, and some local authorities may help, for instance with premises.
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combating inequality and discrimination in the labour market. See the EQUAL website at:
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The business idea has the strength of generating benefits for several stakeholders:
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484:- industry experience: the managing director has a long working history in retail
481:- ecology: going with the trend to energy-saving and against out-of-town shopping
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which, after 20 shopping visits, gives the customer the right to a small gift.
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people. Each unit is typically run by a local disablement association, but the
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A Better Future. Results of the
Network for Better Future of Social Economy
478:- developing new services to gain customer loyalty – for instance delivery
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487:- the connections and market intelligence that comes with that experience
1114:"CAP markets: "Employees have an entirely different sense of self-worth""
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to develop and sell products suitable for manufacture by disabled people
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to set up and manage co-operative operations among member institutions
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Please help to demonstrate the notability of the topic by citing
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372:, in 1999. By 2017 the chain had grown to 106 shops, mostly in
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Genossenschaft der
Werkstatten für behinderte Menschen Süd eG
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has grown steadily since 1998 and in 2022 reached 105 shops.
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The concept also offers many advantages to shoppers:
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The concept has three attractions for policy-makers:
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notability guidelines for companies and organizations
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to buy and sell jointly for its member institutions
624:, Ministry of Regional Development, Poland, 2012
466:- the customers have money as well as a mission
635:The CAP Markets were researched as part of the
535:Customer loyalty is further rewarded through a
584:alcoholic drinks at the opening can backfire.
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257:(CAP Markets) are medium-sized neighbourhood
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297:The CAP Market in Köpenick, Berlin, Germany
53:Learn how and when to remove these messages
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242:Learn how and when to remove this message
224:Learn how and when to remove this message
162:Learn how and when to remove this message
187:This article includes a list of general
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588:Training and organisational development
336:to give business and technical advice
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1153:Retail companies established in 1999
193:it lacks sufficient corresponding
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34:This article has multiple issues.
1100:"Angebote für Sozialunternehmen"
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557:levy of 1-2% on turnover. Some
75:may not meet Knowledge (XXG)'s
42:or discuss these issues on the
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419:A generous financial framework
364:The first CAP-Markt opened in
339:to manage development projects
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349:"CAP – der Lebensmittelpunkt"
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641:EQUAL Community Initiative
613:Unser Konzept - Ihr Erfolg
84:reliable secondary sources
73:The topic of this article
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926:(EDEKA/social enterprise)
16:German supermarket chain
988:HL Deutscher Supermarkt
909:(REWE Group, wholesale)
680:Supermarkets in Germany
607:http://www.cap-markt.de
208:more precise citations.
605:CAP Markets web site:
543:Information / research
500:Integration philosophy
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752:Netto Marken-Discount
459:A good market segment
440:for disabled people.
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430:Integrationsbetriebe
998:Kaiser's Tengelmann
702:Supermarkets portal
279:sheltered workshops
1148:Social enterprises
943:(Bartels-Langness)
937:(Bartels-Langness)
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864:(Bartels-Langness)
858:(Bartels-Langness)
852:(Bartels-Langness)
632:, A L Dremel, 2013
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1128:"Suche '215-218'"
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514:Methods and tools
401:Political support
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1011:(SCP Group)
903:(wholesale)
896:REWE Center
794:Bio Company
438:sustainable
390:therapeutic
206:introducing
88:independent
1142:Categories
1018:Meyer Beck
856:CITTI Park
829:Vollcorner
600:References
445:investment
423:Germany's
307:charitable
301:GDW Süd –
283:CAP Märkte
265:employing
255:CAP Märkte
189:references
122:newspapers
96:redirected
39:improve it
1028:Otto Mess
1009:Mein Real
890:Marktkauf
720:REWE City
386:logistics
370:Stuttgart
86:that are
45:talk page
1080:Category
1048:Reichelt
1033:Stüssgen
917:Regional
884:Kaufland
819:Naturgut
784:Alnatura
735:Discount
581:turnover
574:Start-up
565:Premises
392:effect.
382:assembly
267:disabled
1063:Walmart
1023:miniMAL
935:MARKANT
907:Selgros
892:(EDEKA)
809:Erdkorn
772:Organic
754:(EDEKA)
725:nahkauf
616:leaflet
552:Finance
453:subsidy
368:, near
360:Results
321:Bavaria
305:– is a
289:History
263:Germany
202:improve
136:scholar
100:deleted
1003:Konsum
879:Globus
873:famila
765:(REWE)
727:(REWE)
559:Länder
312:Länder
191:, but
138:
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92:merged
1043:RATIO
1005:(GDR)
983:Extra
973:Comet
968:Bolle
952:Tegut
947:Netto
901:Metro
862:Combi
850:CITTI
789:Basic
779:Aleco
763:Penny
758:Norma
710:EDEKA
271:brand
143:JSTOR
129:books
98:, or
1058:Spar
1038:Plus
1014:MEMA
993:KAFU
978:coop
746:Lidl
741:Aldi
715:REWE
443:The
319:and
115:news
1053:Sky
930:HIT
924:CAP
639:'s
384:or
315:of
277:of
261:in
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637:EU
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