50:. Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. CALRAB was closed on July 31, 2002, due to disagreements with raisin producers over the fairness of required payments to the organization. In 1998, the California Raisin Marketing Board, funded by raisin growers, was established to replace CALRAB as the promotional organization for the raisin crop.
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