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In the 1870s, The
Centaur Company began doing significant advertising to create its brands, with a primary emphasis on Castoria. Between 1870 and World War II "Children cry for Chas. H. Fletcher's Castoria" was one of the best known advertising slogans. At the opening of the
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In the 1920s, Centaur was one of the earliest advertisers targeting women directly. "Their advertising prior to that had targeted both men and women, but here they began to advertise additionally in the new publications specifically targeted to women."
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in 1883, Chas. H. Fletcher painted advertisements on virtually every blank wall in sight; they are quite visible in images of the opening of the bridge. Castoria ads from the 1870s through 1920s are still visible today on the buildings of New York.
230:. The first was lost, but the crew survived. The second survived the war. Its pilot was William H. Fletcher, hence its name although the pilot was not a descendant of Charles Henry Fletcher.
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Centaur was an early practitioner of the use of celebrities in mass advertising. Centaur
Liniment advertising included a purported endorsement from
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The
Centaur-Caldwell division of Sterling Drug also owned the marketing rights to Dr. William B. Caldwell's "Syrup Pepsin", manufactured in
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Centaur
Liniment. The company is historically significant in that it was a driving force during the early development of
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purchased a 1/4 interest in The
Centaur Company and eventually purchased the entire company.
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In 1984, Sterling Drug sold
Centaur's raison d'être product, Fletcher's Castoria, to
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Smith, Wes (November 11, 1984). "Bridge Over Two-Bit Bay to Cost
Pompano Dearly".
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Two
Fletcher's Castoria Bottles, plus rubbings of the signature and product name.
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405:"Devil-may-care 1920s found papers giving women more voice and space", By
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In 1934, the
Centaur Company Division of Sterling Products (later called
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Advertisement for Dr. Caldwell's Syrup Pepsin in a 1921 newspaper:
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199:. One famous ad had the company represented by Barnum's famous
336:"Fletcher's Castoria, Chinatown, NYC - taken March, 1997"
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to purchase the rights to and manufacture the laxative
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New York Times, Feb 9, 1923, Page 24, col 1 ??
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277:"Children Cry for Chas. H. Fletcher's Castoria".
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99:In 1871, The Centaur Company was formed by
457:history of the company and its advertising
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226:bombers during World War II, part of the
488:Marketing companies of the United States
145:products from the Crystal Corporation.
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222:There were three "Fletcher's Castoria"
260:"Children Cry for Pitcher's Castoria"
127:that same year, manufacturing began.
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159:, until the factory closed in 1985.
426:"William H Fletcher, Castoria III"
283:. February 9, 1923. p. 24, col. 1.
123:who had purchased the formula for
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412:, 1997, Centennial, 1897-1997,
389:"The Centaur Company, est 1871"
440:"Crash of Fletcher's Castoria"
319:. Forgotten-NY. Archived from
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391:. 1994–2002. Archived from
365:Low Country Digital Library
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188:Advertisement featuring
463:Healthy Young Womanhood
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300:. BRWD section, p. BR.
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101:Charles Henry Fletcher
55:Charles Henry Fletcher
483:Advertising campaigns
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103:at 80 Varick Street,
323:on December 4, 2004.
264:The New York Almanac
224:B-17 Flying Fortress
157:Monticello, Illinois
467:The Pittsburg Press
414:Piedmont Publishing
395:on January 5, 2005.
113:Fletcher's Castoria
81:Fletcher's Castoria
74:The Centaur Company
65:Fletcher's Castoria
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28:The Centaur Company
442:. 16 October 2013.
340:Fading Ad Campaign
313:"A Castoria Story"
280:The New York Times
228:100th Bomber Group
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109:Pitcher's Castoria
67:, Centaur Liniment
91:and advertising.
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117:Demas Barnes
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410:Journal Now
407:Martin Kady
370:1 September
197:P.T. Barnum
171:Advertising
150:Mentholatum
477:Categories
237:References
111:, renamed
213:Joe Louis
345:June 15,
209:elephant
152:Co Inc.
130:In 1923
85:ointment
83:and the
78:laxative
61:Products
33:Industry
95:History
51:Founder
43:Founded
266:, 1888
201:circus
143:Z.B.T.
205:Jumbo
203:star
190:Jumbo
372:2014
347:2016
119:and
46:1871
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