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Companion ads are seen as giving an advantage to brands because customers will have access to the brand after the video ad ends in the event they gain interest
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as a new way for brands and advertisers to engage deeper with the TV viewers. In that context, the companion ad is clicked with the
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and/or on its side. It is displayed at the same time as the master ad and offers the user a
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431:'Accelerated Media Unveils Companion Ad/App Network for Content Providers at NAB'
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may contain excessive or inappropriate references to
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also support inserting companion ads on TVs through
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362:"Guide to Video Ad Formats Marketers Must Know"
176:Display ad shown alongside a video or audio ad
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385:"Create a companion banner for a video ad"
164:Learn how and when to remove this message
62:Learn how and when to remove this message
311:knowonlineadvertising (16 March 2013).
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224:For video ads, as standardized by the
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447:"Roku Advertising Framework overview"
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46:where they are used inappropriately.
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337:"Definition of companion banners"
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251:Companion ads are also used on
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102:secondary or tertiary sources
360:Andjela Dasic (2021-03-17).
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469:Online advertising methods
317:Know Online Advertising
89:relies excessively on
33:self-published sources
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415:"IAB VAST samples"
191:shown alongside a
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154:December 2021
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369:. Retrieved
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185:companion ad
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38:Please help
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404:Spotify.com
240:, the file
419:GitHub.com
389:Google.com
371:2022-04-02
346:2022-04-02
322:2022-04-02
300:Google.com
283:References
234:resolution
189:display ad
124:newspapers
91:references
52:April 2022
40:improve it
435:Yahoo.com
463:Category
451:Roku.com
197:audio ad
366:BRID TV
219:Spotify
215:YouTube
138:scholar
44:sources
269:mobile
244:and a
201:player
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248:URL.
193:video
187:is a
145:JSTOR
131:books
273:Roku
238:type
236:and
230:VAST
183:, a
117:news
242:URL
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