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Companion ad

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80: 22: 207:. It can continue to be displayed after the master ad has finished playing. They are called companion ads because they are thought of as a companion to the main video or audio ad 210:
Companion ads are seen as giving an advantage to brands because customers will have access to the brand after the video ad ends in the event they gain interest
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as a new way for brands and advertisers to engage deeper with the TV viewers. In that context, the companion ad is clicked with the
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and/or on its side. It is displayed at the same time as the master ad and offers the user a
137: 384: 462: 336: 268: 431:'Accelerated Media Unveils Companion Ad/App Network for Content Providers at NAB' 361: 276: 237: 79: 252: 221:(audio ad) allow advertisers to add companion ads to their master ads. 218: 214: 228:, the companion ad is defined alongside its master ad inside the 272: 241: 73: 15: 39: 31:
may contain excessive or inappropriate references to
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also support inserting companion ads on TVs through
232:response. It is characterized by the creative's 362:"Guide to Video Ad Formats Marketers Must Know" 176:Display ad shown alongside a video or audio ad 8: 385:"Create a companion banner for a video ad" 164:Learn how and when to remove this message 62:Learn how and when to remove this message 311:knowonlineadvertising (16 March 2013). 288: 224:For video ads, as standardized by the 100:Please improve this article by adding 447:"Roku Advertising Framework overview" 42:by removing references to unreliable 7: 46:where they are used inappropriately. 199:, usually displayed on top of the 14: 337:"Definition of companion banners" 78: 20: 251:Companion ads are also used on 226:Interactive Advertising Bureau 1: 102:secondary or tertiary sources 360:Andjela Dasic (2021-03-17). 485: 469:Online advertising methods 317:Know Online Advertising 89:relies excessively on 33:self-published sources 421:, February 20, 2019 415:"IAB VAST samples" 191:shown alongside a 181:online advertising 271:). Services like 257:remote controller 174: 173: 166: 148: 72: 71: 64: 476: 453: 444: 438: 428: 422: 412: 406: 400:"Audio ad specs" 397: 391: 382: 376: 375: 373: 372: 357: 351: 350: 348: 347: 333: 327: 326: 324: 323: 308: 302: 293: 169: 162: 158: 155: 149: 147: 106: 82: 74: 67: 60: 56: 53: 47: 24: 23: 16: 484: 483: 479: 478: 477: 475: 474: 473: 459: 458: 457: 456: 445: 441: 437:, April 8, 2013 429: 425: 413: 409: 398: 394: 383: 379: 370: 368: 359: 358: 354: 345: 343: 341:www.audiogo.com 335: 334: 330: 321: 319: 313:"Companion Ads" 310: 309: 305: 294: 290: 285: 259:instead of the 177: 170: 159: 153: 150: 107: 105: 99: 95:primary sources 83: 68: 57: 51: 48: 37: 25: 21: 12: 11: 5: 482: 480: 472: 471: 461: 460: 455: 454: 439: 423: 407: 392: 377: 352: 328: 303: 296:"Companion ad" 287: 286: 284: 281: 217:(video ad) or 213:Services like 175: 172: 171: 113:"Companion ad" 86: 84: 77: 70: 69: 28: 26: 19: 13: 10: 9: 6: 4: 3: 2: 481: 470: 467: 466: 464: 452: 448: 443: 440: 436: 432: 427: 424: 420: 416: 411: 408: 405: 401: 396: 393: 390: 386: 381: 378: 367: 363: 356: 353: 342: 338: 332: 329: 318: 314: 307: 304: 301: 297: 292: 289: 282: 280: 278: 277:set-top boxes 274: 270: 267:) or finger ( 266: 262: 258: 254: 253:connected TVs 249: 247: 246:click-through 243: 239: 235: 231: 227: 222: 220: 216: 211: 208: 206: 205:spot to click 202: 198: 194: 190: 186: 182: 168: 165: 157: 154:December 2021 146: 143: 139: 136: 132: 129: 125: 122: 118: 115: –  114: 110: 109:Find sources: 103: 97: 96: 92: 87:This article 85: 81: 76: 75: 66: 63: 55: 45: 41: 35: 34: 29:This article 27: 18: 17: 450: 442: 434: 426: 418: 410: 403: 395: 388: 380: 369:. Retrieved 365: 355: 344:. Retrieved 340: 331: 320:. Retrieved 316: 306: 299: 291: 250: 223: 212: 209: 185:companion ad 184: 178: 160: 151: 141: 134: 127: 120: 108: 88: 58: 49: 38:Please help 30: 404:Spotify.com 240:, the file 419:GitHub.com 389:Google.com 371:2022-04-02 346:2022-04-02 322:2022-04-02 300:Google.com 283:References 234:resolution 189:display ad 124:newspapers 91:references 52:April 2022 40:improve it 435:Yahoo.com 463:Category 451:Roku.com 197:audio ad 366:BRID TV 219:Spotify 215:YouTube 138:scholar 44:sources 269:mobile 244:and a 201:player 140:  133:  126:  119:  111:  261:mouse 248:URL. 193:video 187:is a 145:JSTOR 131:books 273:Roku 238:type 236:and 230:VAST 183:, a 117:news 242:URL 195:or 179:In 93:to 465:: 449:, 433:, 417:, 402:, 387:, 364:. 339:. 315:. 298:, 279:. 265:PC 104:. 374:. 349:. 325:. 263:( 167:) 161:( 156:) 152:( 142:· 135:· 128:· 121:· 98:. 65:) 59:( 54:) 50:( 36:.

Index

self-published sources
improve it
sources
Learn how and when to remove this message

references
primary sources
secondary or tertiary sources
"Companion ad"
news
newspapers
books
scholar
JSTOR
Learn how and when to remove this message
online advertising
display ad
video
audio ad
player
spot to click
YouTube
Spotify
Interactive Advertising Bureau
VAST
resolution
type
URL
click-through
connected TVs

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