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60:, Erving Goffman argues that individuals develop "audience segregation" whereby they make sure that they segregate one audience to whom they perform one role from the other audiences to whom they play a different role. Context collapse arises out of the failure to do so. This is partly because of the inclination to imply during an interaction that one's performance is their most important role performance (an impression that would collapse if different audiences to whom one performs differently were to be integrated) and that there is a uniqueness to one's relationship and role performance to a given audience.
26:" is a term arising out of the study of human interaction on the internet, especially within social media. Context collapse "generally occurs when a surfeit of different audiences occupy the same space, and a piece of information intended for one audience finds its way to another" with that new audience's reaction being uncharitable and highly negative for failing to understand the original context.
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functionality. When a public user posts a social media post known as a 'tweet', it can be retweeted by anyone, thus introducing the content to a new audience. To avoid any unwanted attention, some users may resort to the 'lowest common denominator' approach. This is when a user may only post content
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The concept of context collapse has become much more prominent with the rise of social media because many of these platforms, like
Twitter, restrict users from specifically identifying and determining their audience. On Twitter, context collapse is seen with the
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An example of context collusion offline may be a wedding where different social circles are purposefully combined. Online, context collusion is seen on social media sites like
Facebook where one may create a post to garner attention from various social groups.
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Context collision is seen in the case where someone makes a joke about someone else, not realizing they are also listening. On the web, an example of context collision is when companies accidentally make private information about their users available.
54:(1985), Meyrowitz first applied the concept to media like television and the radio. He claimed that this new kind of technology broke barriers between different kinds of audiences as the content being produced was broadcast widely. In
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in his 2008 lecture "An
Anthropological Introduction to YouTube." The term was first used in print by
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371:"Context Collapse Is Threatening the Future of Big Art Fairs. Here's Why We Should Be Very Concerned"
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296:"I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience"
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399:"'Whose context collapse?': Ethical clashes in the study of language and social media in context"
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437:"What's 'Context Collapse'? Understanding it Can Mean a More Fulfilling Online Life"
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216:"Context collapse: theorizing context collusions and collisions"
160:"Time Collapse in Social Media: Extending the Context Collapse"
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or "the flattening of multiple audiences into a single
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Davis, Jenny L.; Jurgenson, Nathan (March 26, 2014).
262:It's Not Cancel Culture — It's A Platform Failure
158:Brandtzaeg, Petter Bae; Lüders, Marika (2018).
471:Journal of Broadcasting & Electronic Media
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272:. April 13, 2021. Accessed April 16, 2021.
346:The Presentation of Self in Everyday Life
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57:The Presentation of Self in Everyday Life
220:Information, Communication & Society
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16:Academic concept used in communication
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403:Applied Linguistics Review
104:Types of context collapse
519:Sociological terminology
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524:Linguistics
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292:boyd, danah
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513:Categories
145:References
97:retweeting
84:Friendster
72:danah boyd
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