60:. Walmart has succeeded across the world due to its cost leadership strategy. The company has cut down on excesses at every point of production and thus are able to provide the consumers with quality products at low prices.
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approach), producing highly standardized products, using advanced technology. In recent years, more and more companies have chosen a strategic mix to achieve
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and are very effective at such a form of competition, having a low cost structure and management.
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aims to exploit scale of production, well-defined scope and other economies (e.g., a good
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in the industry. Cost leadership is often driven by company
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78:The concept of cost leadership was developed by
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132:Small Business Enterprise: An Economic Analysis
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102:Michael J. Stahl; David W. Grigsby (1997).
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193:"Wal-Mart's Cost Leadership Strategy"
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63:Cost leadership is different from
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156:William Harley Davidson (2003).
164:. John Wiley and Sons. p.
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135:. Published by Routledge.
108:. Blackwell Publishing.
42:cost leadership strategy
129:Gavin C. Reid (1993).
28:by having the lowest
26:competitive advantage
216:Strategic management
105:Strategic Management
58:product leadership
24:is establishing a
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50:market leadership
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203:VENGEANCE
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