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in an integrated business in which the complete management of the market is controlled. The franchise model is managed through franchisees specialized in the distribution sector, with extensive knowledge of their local markets and financial capacity to develop their brands. Tendam has a large presence especially in Spain and
Portugal. As of April 2023, Tendam has 67 stores in Mexico, 30 in Ecuador of which 15 are Women'Secret, and stores in Paraguay and Venezuela as well.
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Aimed at girls 14–18. It features vibrant colours and designs for everyday including underwear sets in lace and cotton, ribbed tops, sweatshirts and swimming costumes (swimsuits). Colours currently include vibrant lilac, pink, blue, and classic black, white and grey for underwear. Sold in corners of
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Tendam brands’ are present in 86 countries with 1,990 physical points of sale and 47 online markets in 2023 across five continents: Europe, North and South
America, Asia, and Africa. International expansion is based on two management models: The proprietary management model allows Tendam to operate
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The Group continued to grow during the 1980s with the creation of the men's tailoring brand Milano (1984) and its casual youth fashion brand, Springfield (1988). In 1989 the firm acquired Pedro del Hierro, and in 1993 launched women'secret, its underwear and swimwear brand created by and for women.
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During the 1980s work also got underway on the diversification of the Group's retail formats. Its international expansion strategy dates back to 1993, although the period of fastest growth was registered between 2000 and 2003, when the sales surface area handled by the Group increased by more than
842:
Each brand has its own design team as well as sales and management structure. They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices in Madrid.
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Tendam acquired the Hoss, Intropia and Hoss
Intropia brands as part of their receivership process in November 2019. "Brand for the cosmopolitan woman… A quality, modern product with a personality and… identity… all its
337:, supplying both the Group's own stores and franchises. The multibrand growth strategy has been further reinforced through international expansion and the development of the online channel.
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70%. In 2005 MEP Retail acquired a stake in the Group, bringing about a change in the share ownership and management team. This same period also saw a sharp rise in the Group's global
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The first brand created by Tendam, which was originally called Grupo
Cortefiel since its inception in 1945. It is aimed at men and women, 35–45.
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area with the creation of the SPF.com online store, followed by further online stores from Pedro del Hierro, Cortefiel and Fifty
Factory.
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retailer. Tendam is present in 79 countries with 1,462 directly operated stores and 594 franchises, a total of 2,056 points of sale.
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Sustainable… women's sports clothing and activewear. 8 corners in
Cortefiel, Springfield and Women'secret stores in Spain.
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under the
Cortefiel label. In 1954, and coinciding with the founding of Manufacturas del Vestido, the firm became a
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A brand created by and for women. Today, it is present in 67 countries and at 772 points of sale."
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The women'secret online store was launched in 2000, and 2010 saw the consolidation of the Group's
1507:"Tendam, antiguo grupo Cortefiel, planea implantar el sistema de fichaje en todas sus tiendas"
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factory. It was followed in 1945 by the tailoring factory, which in 1946 produced the first
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For women 18–35. The brand is available in Spain and
Portugal in some Springfield stores.
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1530:"Tendam acelera en Latinoamérica con nuevas tiendas en Ecuador, México y Venezuela"
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Sold at 70+ Cortefiel points of sale in Spain and
Portugal and via cortefiel.com.
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The Group has a network of international buying offices in Spain, Hong Kong and
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mainly Spain and
Portugal, presence in further 77 countries all around the world
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Outlet for merchandise from Tendam brands as well as Milano, Only and Pieces,
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1464:"Slowlove | Urban and casual fashion by Sara Carbonero & Isabel Jiménez"
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production and distribution, and in 1933 the company built the La Palma
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935:"Tendam entra en beneficios en 2017 a las puertas de su salida a bolsa"
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1392:"Hi&Bye | Young fashion for underwear and everyday wear | Tendam"
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1367:"Tendam increases its EBITDA by 8.2% in the first half of the year"
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For "young, urban cosmopolitan" men and since 2006 also for women)
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1099:"Women' Secret | Fashion by and for women since 1993 | Tendam"
31:
1438:"Tendam announces the addition of Hoss Intropia to the group"
788:, plus online sales. Formerly marketed as "Fifty Factory".
1417:"High Spirits | Sustainable fashion for authentic people"
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898:. Tendam (Tendam Global Fashion Retail channel). 2018
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780:. Stores in Spain, Portugal, 2 in Mexico, 1 in
1289:"Tendam launches its tenth own brand with OOTO"
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333:platform, backed up by an additional centre in
8:
329:. Distribution is centralised at the Madrid
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279:Tendam started out in 1880 as a family-run
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961:"Grupo Cortefiel will continue as Tendam"
122:Learn how and when to remove this message
1287:Corporativo, Tendam (7 September 2022).
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1365:Corporativo, Tendam (26 October 2023).
1314:"Sister brands: nuestras marcas amigas"
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58:Please improve this article by adding
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1597:Retail companies established in 1880
1592:Online clothing retailers of Spain
1567:Private equity portfolio companies
345:Tendam brands include as of 2023:
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912:Stores and international presence
891:Grupo Cortefiel is renamed Tendam
735:
1509:. Europa Press. 18 November 2018
987:"Horario Cortefiel – Horario.es"
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1528:Mares, Alicia (25 April 2023).
1:
283:store on Calle Romanones in
60:secondary or tertiary sources
1008:"Sustainability Report 2014"
287:. The business moved into
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1340:"Tiendas de ropa deportiva"
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941:(in Spanish). 27 June 2018
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354:No. of stores July 2023
27:Spanish fashion company
1572:PAI Partners companies
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836:Paseo de la Castellana
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782:Bosnia and Hercegovina
47:relies excessively on
834:Tendam stores on the
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867:The Upcoming Trip -
588:Women'secret stores.
1037:"About Us | Tendam"
1014:on 22 December 2015
740:(factory outlets )
265:The Cortefiel Group
218:Number of employees
209:€ 1.154,7 millions
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1534:FashionNetwork.com
1444:. 25 November 2019
1226:"Pedro del Hierro"
861:El viaje pendiente
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1577:Permira companies
1251:"¿Quiénes somos?"
1200:"¿Quiénes somos?"
1149:"¿Quiénes somos?"
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802:1,258 (53%)
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685:September 7, 2022
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1010:. Archived from
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1538:. Retrieved
1536:(in Spanish)
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1489:. Retrieved
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1446:. Retrieved
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1374:. Retrieved
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1322:. Retrieved
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1259:. Retrieved
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1233:. Retrieved
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1208:. Retrieved
1206:(in Spanish)
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1182:. Retrieved
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1155:(in Spanish)
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1016:. Retrieved
1012:the original
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990:. Retrieved
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965:RetailDetail
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878:. Retrieved
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597:High Spirits
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377:Women'secret
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281:haberdashery
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228:Subsidiaries
157:Headquarters
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66:
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29:
1175:"Cortefiel"
1153:Springfield
784:, and 2 in
511:Created by
413:Springfield
297:men's suits
234:Springfield
174:Area served
1556:Categories
1540:6 December
1513:7 December
1491:6 December
1448:6 December
1401:6 December
1376:6 December
1350:6 December
1324:6 December
1298:6 December
1261:6 December
1235:6 December
1210:6 December
1184:6 December
1159:6 December
1133:6 December
1108:6 December
1083:6 December
1046:6 December
1018:28 October
992:7 December
971:7 December
921:References
902:6 December
880:6 December
808:83 (3.5%)
805:259 (11%)
720:March 2021
614:March 2021
563:Hi&Bye
362:Worldwide
315:business.
263:(formerly
184:Key people
82:newspapers
49:references
1204:Cortefiel
838:in Madrid
766:Vero Moda
515:designer
448:Cortefiel
368:Portugal
335:Hong Kong
331:logistics
320:ecommerce
313:franchise
232:Cortefiel
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994:2018
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