93:
in order to inform other potential buyers. As an additional benefit to the buyers, buyers may also post negative reviews in hopes of resolving their negative experiences with their seller. Sellers have the benefits of receiving positive feedback and also potentially resolving issues with dissatisfied customers. Competitors are able to learn more about what their competition is doing in order to improve their own products and services.
97:
Sellers have the possibility of receiving negative reviews which may in turn negatively influence their reputation and affect their bottom line revenue numbers. Competitors, while enjoying the benefit of being able to learn from their competitors are also subject to their competitors learning about their positives and negatives.
38:
by a single party. The responsibility of identifying strengths and weaknesses falls to multiple individuals which each have had their own experience rather than on a single individual. Buyers will therefore be more likely to trust the feedback of a collective group of people rather than a single individual.
128:
With allowing multiple parties to review a product or service there is a possibility that a seller may attempt to manipulate reviews in a number of ways. Sellers may hire third parties or create fake identities in order to leave positive reviews on their product or service. They may also do the same
92:
There are a number of benefits to the different parties which make up the crowd. Potential buyers are able to obtain information on products and services prior to making a purchase. Those which have already bought or used the product or service are able to post experiences both positive and negative
96:
In addition to the benefits associated with crowdreviewing, there are a number of risks and challenges to overcome. For potential buyers there is always the risk that reviews may be sourced by the vendors themselves or other parties paid to leave a specific type of feedback on a product or service.
37:
In crowdreviewing the crowd becomes the source of information used in determining the relative performance of products and services. As crowdreviewing focuses on receiving input from a large number of parties, the resulting collaboration produces more credible feedback compared to the feedback left
110:
One of the major factors influencing crowdreviewing is the size of the crowd involved. A crowdreviewing venture is positively influenced by having a large number of parties leave reviews and feedback on products and services. In cases where a small number of individuals leave their feedback, more
63:
Customers of products and services are a primary party in the process of reviewing. Customers are closely connected to the process as they would have first-hand experience with a product and service. Their primary role would be detailing their experiences with the product or service. A customer's
54:
A potential customer of a product or service would have an interest in viewing information on how a particular product or service stands in terms of subjective or objective quality before making a purchasing decision. Potential customers may also be interested in leaving feedback on a particular
119:
A common limitation of allowing all parties to have an opportunity to review a product or service may involve having reviews written without a minimal or meaningful understanding of the product or service. A lack of industry or specialized knowledge may in turn minimize the value of a review or
941:
Harter, J.K., Shmidt, F.L., & Keyes, C.L. (2002). Well-Being in the
Workplace and its Relationship to Business Outcomes: A Review of the Gallup Studies. In C.L. Keyes & J. Haidt (Eds.), Flourishing: The Positive Person and the Good Life (pp. 205–224). Washington D.C.: American
509:
146:
Those reading reviews on products and services are likely to view reviews which only tell one side to the story. This is a disadvantage to both a potential customer and seller as the review may not tell the other side of a story which may be based on a misunderstanding.
520:
28:
and lets users submit online reviews to participate in building online metrics that measure performance. By harnessing social collaboration in the form of feedback individuals are generally able to form a more informed opinion.
72:
Sellers usually get their satisfied customers involved in leaving reviews for their products and services. A seller has an interest in having positive feedback on display as a means to influence potential buyers.
111:
weight is placed on an individual reviewer or opinion and could therefore be of minimal value to potential customers. A smaller sample of reviews may also exhibit bias towards or against the product or service.
137:
Customers which have a negative experience with a product or service are more likely to offer a their review in an effort to resolve buyer's remorse in comparison to those which have had a positive experience.
23:
of "crowd" and "reviews". Crowdreviewing is also often viewed as a form of crowd voting which occurs when a website gathers a large group's opinions and judgment. The concept is based on the principles of
64:
interest in crowdreviewing would stem from an interest in showing their appreciation towards the quality of a product or service or in voicing their concerns or disappointment in a product or service.
406:
860:
Kurve, Aditya; Miller, David J.; Kesidis, George (30 May 2014). "Multicategory
Crowdsourcing Accounting for Variable Task Difficulty, Worker Skill, and Worker Intention".
792:
455:
876:
604:
579:
Lietsala, Katri; Joutsen, Atte (2007). "Hang-a-rounds and True
Believers: A Case Analysis of the Roles and Motivational Factors of the Star Wreck Fans".
630:
234:
295:
1006:
764:
544:
Brabham, Daren C. (2012). "Motivations for
Participation in a Crowdsourcing Application to Improve Public Engagement in Transit Planning".
711:
951:
The Wisdom of Crowds: Why the Many Are
Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
19:
is the practice of gathering opinion or feedback from a large number of people, typically via the internet or an online community; a
363:
333:
1001:
996:
199:
380:
593:
Bracken, D.W., Rose, D.S. (2011) "When does 360-degree
Feedback create behavior change? And How would we know when it does?"
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813:
81:
Competitors would have an interest in reviewing feedback from the crowd as a means of obtaining competitive intelligence.
924:
84:
There may be other audiences involved in the process such as employees, suppliers, partners, and other relevant parties.
986:
46:
The crowd consists of a number of different parties which have various interests in regards to the outcome produced.
906:
1011:
463:
325:
The
Crowdsourced Performance Review: How to Use the Power of Social Recognition to Transform Employee Performance
266:
880:
608:
166:
161:
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Prpić, J; Shukla, P.; Roth, Y.; Lemoine, J.F. (2015). "A Geography of
Participation in IT-Mediated Crowds".
991:
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637:
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Burnap, Alex; Ren, Alex J.; Papazoglou, Giannis; Gerth, Richard; Gonzalez, Richard; Papalambros, Panos.
242:
296:"Article - CrowdReviews.com takes lead as a top reputation tool - sourced from the crowd by visibility"
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156:
235:"Crowdreviews: Today's Word of Mouth - Search Marketing Standard Magazine | Covering Search Engines"
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915:, Proceedings of the International Conference on Information Systems, Shanghai, December 2011
945:
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687:"The Promise of Idea Crowdsourcing: Benefits, Contexts, Limitations | Tanja Aitamurto"
355:
Information
Systems and Technology for Organizational Agility, Intelligence, and Resilience
749:
668:
510:"More than fun and money. Worker Motivation in Crowdsourcing – A Study on Mechanical Turk"
207:
970:
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176:
25:
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171:
631:"When Crowdsourcing Fails: A Study of Expertise on Crowdsourced Design Evaluation"
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20:
425:
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828:
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Proceedings of the Hawaii
International Conference on Systems Sciences 2015
960:
Looking Behind the Label: Global Industries and the Conscientious Consumer
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517:
Proceedings of the Seventeenth Americas Conference on Information Systems
433:
405:
Estellés-Arolas, Enrique; González-Ladrón-de-Guevara, Fernando (2012),
120:
potentially inversely affect what would be considered a fair review.
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product or service to explain why they did not make their purchase.
686:
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to create negative reviews on competing products and services.
937:
Cash-strapped entrepreneurs get creative in BBC News
829:"Analyzing the Amazon Mechanical Turk Marketplace"
921:, NET Institute Working Paper No. 10-08, Oct 2010
200:"IEM Demonstrates the Political Wisdom of Crowds"
793:"The Case For and Against Crowdsourcing: Part 2"
407:"Towards an Integrated Crowdsourcing Definition"
833:XRDS: Crossroads, the ACM Magazine for Students
456:"Looking at how crowds produce and present art"
712:"Quality Management on Amazon Mechanical Turk"
8:
680:
678:
508:Kaufmann, N.; Schulze, T.; Viet, D. (2011).
795:. Archived from the original on 2015-09-12
913:Herding Behavior as a Network Externality
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546:Journal of Applied Communication Research
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133:Balance of Negative and Positive Reviews
187:
931:Putting your money where your mouse is
805:
745:
734:
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653:
7:
958:Bartley, Tim and colleagues (2015).
877:"Crowdsourcing: The Debate Roars On"
605:"Crowdsourcing: The Debate Roars On"
581:MindTrek 2007 Conference Proceedings
379:Safire, William (February 5, 2009).
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933:, The Economist, September 2, 2010
685:Aitamurto, Tanja; Leiponen, Aija.
198:Robson, John (February 24, 2012).
14:
925:The micro-price of micropatronage
710:Ipeirotis; Provost; Wang (2010).
454:DeVun, Leah (November 19, 2009).
763:Woods, Dan (28 September 2009).
239:www.searchmarketingstandard.com
414:Journal of Information Science
352:Hakikur, Rahman (2014-04-30).
1:
1007:Social information processing
919:The Geography of Crowdfunding
101:Limitations and controversies
558:10.1080/00909882.2012.693940
328:. McGraw Hill Professional.
962:. Indiana University Press.
904:Is There an eBay for Ideas?
765:"The Myth of Crowdsourcing"
322:Mosley, Eric (2013-05-31).
1028:
942:Psychological Association.
907:European Management Review
812:: CS1 maint: unfit URL (
426:10.1177/0165551512437638
167:Participatory monitoring
162:Collective consciousness
1002:Human-based computation
997:Collective intelligence
846:10.1145/1869086.1869094
385:New York Times Magazine
744:Cite journal requires
663:Cite journal requires
142:One Side of the Story
977:Internet terminology
271:www.crowdreviews.com
157:Distributed thinking
987:Customer experience
300:Visibility Magazine
124:Seller Manipulation
50:Potential Customers
827:Ipeirotis (2010).
115:Industry Knowledge
88:Benefits and risks
946:Surowiecki, James
106:Size of the Crowd
33:Role of the crowd
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77:Competitors
21:portmanteau
971:Categories
887:2012-12-04
799:2015-02-09
774:2012-12-04
728:2015-10-16
696:2015-07-02
647:2015-10-16
615:2015-10-02
530:2015-10-16
460:Wired News
305:2015-10-01
276:2015-10-01
249:2015-10-01
183:References
566:144807388
214:March 31,
59:Customers
862:IEEE Kde
808:cite web
442:18535678
204:Canoe.ca
151:See also
495:2494537
390:May 19,
68:Sellers
954:, 2004
909:, 2011
769:Forbes
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332:
864:(99).
722:(PDF)
715:(PDF)
641:(PDF)
634:(PDF)
562:S2CID
524:(PDF)
513:(PDF)
438:S2CID
410:(PDF)
814:link
750:help
669:help
491:SSRN
472:2012
392:2013
360:ISBN
330:ISBN
216:2012
841:doi
554:doi
430:hdl
422:doi
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