181:— tend to a wealthier customer base. But almost every designer brand has merchandise that the middle-class wouldn't normally be able to afford, such as exotic skins, furs and hides, limited edition pieces, or things simply priced higher. Designer label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags, shoes and even furnishings are usually reserved for the wealthier upper-class clientele.
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are regarded as designer labels. These companies make their vehicles to a higher standard than the average manufacturers and many other attributes such leather used in the upholstery, woodwork and paneling, high levels of technology, extra safety and speed are employed to make for a better product.
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Some research indicates that products with designer labels on them are perceived as higher in quality and fashionability than the same products without designer labels. Other studies show evidence that brand names do influence consumers perception of price, but not of quality of the products.
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refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as
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Forsythe, Sandra M. (2016-07-25). "Effect of
Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price".
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These vehicles are also in high demand all over the world, and waiting lists may be applied to some models, such as the
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while licensing the production of their cheaper merchandise to others. In the eyewear industry for example brands like
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Davis, Leslie L. (1985). "Effects of
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The relationship between consumer products and social status is highly debated.
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Many department stores themselves may be considered designer labels, such as
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The luxury strategy: break the rules of marketing to build luxury brands
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Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008).
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is another example of luxury designer clothing label.
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industry. Many car and motorcycle companies such as
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Fear of
Falling, The Inner Life of the Middle Class
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Products sold under a marque named after a designer
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208:license their brand names to market leaders like
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978:International Journal of Research in Marketing
262:Many people consider designer labels to be a
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938:. Bastien, Vincent. (2nd ed.). London:
109:Learn how and when to remove this message
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129:brand is an example of a designer label.
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153:). The term is most often applied to
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47:adding citations to reliable sources
184:Many big designer labels focus on
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34:needs additional citations for
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1:
1009:"Eyewear Brands: our glasses"
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1035:Perceptual and Motor Skills
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1085:10.1177/0887302x9100900201
1048:10.2466/pms.1985.61.2.671
157:. While members of the
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932:Kapferer, Jean-Noël.
43:improve this article
551:Christian Louboutin
391:Dolce & Gabbana
344:Charles & Keith
253:Rolls-Royce Phantom
743:Yves Saint Laurent
723:Giambattista Valli
436:Jean Paul Gaultier
359:Brunello Cucinelli
159:upper middle class
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1125:978-0-06-097333-9
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886:Vivienne Westwood
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638:Emilio Pucci
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556:Steve Madden
521:Ralph Lauren
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36:verification
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1140:Categories
1079:(2): 1–6.
1018:2019-05-23
985:(2): 129.
940:Kogan Page
918:References
896:Wooyoungmi
825:Loro Piana
758:Balenciaga
683:Kate Spade
678:Paul Smith
668:SabyaSachi
643:Billy Reid
576:Lana Marks
369:Jimmy Choo
324:Tory Burch
99:April 2009
69:newspapers
1093:111110032
1056:144503408
1013:Luxottica
958:778828666
881:Vera Wang
783:Pomellato
748:Boucheron
718:Valentino
713:Trussardi
698:Tahiliani
663:Elie Saab
621:Zac Posen
406:Ferragamo
314:Hugo Boss
299:Ted Baker
284:Arc'teryx
210:Luxottica
190:marketing
175:Montblanc
161:, or the
144:The term
934:(2012).
891:Jason Wu
820:Givenchy
688:Anna Sui
611:Mulberry
596:Moschino
421:Tom Ford
416:Fiorucci
319:Burberry
294:Attolini
255:and the
194:Burberry
177:and the
864:Rabanne
631:Miu Miu
601:Mouawad
591:Missoni
546:Dan Liu
516:Lardini
491:Lacoste
486:Lacroix
379:Versace
334:Cavalli
229:Daimaru
221:Harrods
167:Cartier
83:scholar
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805:Celine
778:Qeelin
768:Brioni
733:Kering
506:Lanvin
446:Hermès
441:Goyard
396:Escada
384:Versus
339:Chanel
329:Canali
289:Armani
202:Armani
198:Chanel
138:Armani
85:
78:
71:
64:
56:
1089:S2CID
1052:S2CID
911:Zegna
842:Marni
815:Fendi
738:Gucci
626:Prada
481:Kiton
456:Isaia
431:Furla
411:Ferré
364:Capri
206:Prada
171:Rolex
90:JSTOR
76:books
1120:ISBN
954:OCLC
944:ISBN
854:Puig
810:Dior
800:LVMH
401:Etro
277:List
246:and
227:and
204:and
188:and
125:The
62:news
1081:doi
1044:doi
987:doi
837:OTB
151:BMW
45:by
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