192:— tend to a wealthier customer base. But almost every designer brand has merchandise that the middle-class wouldn't normally be able to afford, such as exotic skins, furs and hides, limited edition pieces, or things simply priced higher. Designer label companies use their smaller and cheaper merchandise, aimed at the middle class, such as wallets, fashion jewellery, key-rings and small accessories, to make the majority of their income, whilst the more expensive pieces such as haute couture, high jewellery, hand-bags, shoes and even furnishings are usually reserved for the wealthier upper-class clientele.
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are regarded as designer labels. These companies make their vehicles to a higher standard than the average manufacturers and many other attributes such leather used in the upholstery, woodwork and paneling, high levels of technology, extra safety and speed are employed to make for a better product.
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Some research indicates that products with designer labels on them are perceived as higher in quality and fashionability than the same products without designer labels. Other studies show evidence that brand names do influence consumers perception of price, but not of quality of the products.
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refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as
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Forsythe, Sandra M. (2016-07-25). "Effect of
Private, Designer, and National Brand Names on Shoppers' Perception of Apparel Quality and Price".
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These vehicles are also in high demand all over the world, and waiting lists may be applied to some models, such as the
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while licensing the production of their cheaper merchandise to others. In the eyewear industry for example brands like
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Davis, Leslie L. (1985). "Effects of
Physical Quality and Brand Labeling on Perceptions of Clothing Quality".
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The relationship between consumer products and social status is highly debated.
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Many department stores themselves may be considered designer labels, such as
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The luxury strategy: break the rules of marketing to build luxury brands
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Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto (2008).
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is another example of luxury designer clothing label.
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industry. Many car and motorcycle companies such as
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Fear of
Falling, The Inner Life of the Middle Class
60:. Unsourced material may be challenged and removed.
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Products sold under a marque named after a designer
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219:license their brand names to market leaders like
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273:Many people consider designer labels to be a
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949:. Bastien, Vincent. (2nd ed.). London:
120:Learn how and when to remove this message
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164:). The term is most often applied to
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58:adding citations to reliable sources
195:Many big designer labels focus on
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1002:10.1016/j.ijresmar.2008.01.002
1:
1020:"Eyewear Brands: our glasses"
1117:Ehrenreich, Barbara (1989).
1046:Perceptual and Motor Skills
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168:. While members of the
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943:Kapferer, Jean-Noël.
54:improve this article
562:Christian Louboutin
402:Dolce & Gabbana
355:Charles & Keith
264:Rolls-Royce Phantom
754:Yves Saint Laurent
734:Giambattista Valli
447:Jean Paul Gaultier
370:Brunello Cucinelli
170:upper middle class
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1136:978-0-06-097333-9
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897:Vivienne Westwood
858:Viktor & Rolf
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714:Tiffany & Co.
659:Oscar de la Renta
547:Monique Lhuillier
365:Comme des Garçons
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669:Sonia Rykiel
664:Sergio Rossi
649:Emilio Pucci
597:Issey Miyake
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567:Steve Madden
532:Ralph Lauren
487:Calvin Klein
385:Michael Kors
360:Kenneth Cole
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552:Phillip Lim
522:Guy Laroche
512:Helmut Lang
482:Donna Karan
472:Marc Jacobs
320:Thom Browne
251:Rolls-Royce
236:David Jones
1151:Categories
1090:(2): 1–6.
1029:2019-05-23
996:(2): 129.
951:Kogan Page
929:References
907:Wooyoungmi
836:Loro Piana
769:Balenciaga
694:Kate Spade
689:Paul Smith
679:SabyaSachi
654:Billy Reid
587:Lana Marks
380:Jimmy Choo
335:Tory Burch
110:April 2009
80:newspapers
1104:111110032
1067:144503408
1024:Luxottica
969:778828666
892:Vera Wang
794:Pomellato
759:Boucheron
729:Valentino
724:Trussardi
709:Tahiliani
674:Elie Saab
632:Zac Posen
417:Ferragamo
325:Hugo Boss
310:Ted Baker
295:Arc'teryx
221:Luxottica
201:marketing
186:Montblanc
172:, or the
155:The term
945:(2012).
902:Jason Wu
831:Givenchy
699:Anna Sui
622:Mulberry
607:Moschino
432:Tom Ford
427:Fiorucci
330:Burberry
305:Attolini
266:and the
205:Burberry
188:and the
875:Rabanne
642:Miu Miu
612:Mouawad
602:Missoni
557:Dan Liu
527:Lardini
502:Lacoste
497:Lacroix
390:Versace
345:Cavalli
240:Daimaru
232:Harrods
178:Cartier
94:scholar
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816:Celine
789:Qeelin
779:Brioni
744:Kering
517:Lanvin
457:Hermès
452:Goyard
407:Escada
395:Versus
350:Chanel
340:Canali
300:Armani
213:Armani
209:Chanel
149:Armani
96:
89:
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1100:S2CID
1063:S2CID
922:Zegna
853:Marni
826:Fendi
749:Gucci
637:Prada
492:Kiton
467:Isaia
442:Furla
422:Ferré
375:Capri
217:Prada
182:Rolex
101:JSTOR
87:books
1131:ISBN
965:OCLC
955:ISBN
865:Puig
821:Dior
811:LVMH
412:Etro
288:List
257:and
238:and
215:and
199:and
136:The
73:news
1092:doi
1055:doi
998:doi
848:OTB
162:BMW
56:by
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