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Dialaphone became the third largest contract connector in the UK. After seven years, Andy Brown parted company with Frank and Beck in April 2006 following differences over the future direction of the business. The company had reportedly made a turnover of £195m during the past year and was one of
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Dialaphone was founded in
February 1995 by Jonathan Beck and Richard Frank with capital borrowed from Beck's father. While there was enough investment to fund telephone lines and recording equipment, the company had to carry out transactions without tracking software. Instead, Beck organised a
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During the late 1990s
Dialaphone experienced rapid growth in a burgeoning market. This, along with the business’ minimal running costs, attracted the attentions of several investors. In 1999, a deal was made with Barclays Private Equity to take a majority share in the company in return for
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at Phones 4u, was brought on board as
Managing Director and began pursuing other avenues of marketing, using scratchcards, catalogues and TV advertising. Dialaphone became more involved in sponsorship and was the primary shirt sponsor of
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from all the major manufacturers, which were available on the UK's main networks. Dialaphone offered customers a range of free gifts, usually personal electronic goods, and cashback with certain tariffs and handsets.
235:(Dial-A-Phone, Dial A Phone) was an independent mobile phone retailer in the United Kingdom. It was established in February 1995 as a direct marketer and supplier of mobile phones and mobile phone accessories. The
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After extensive growth and moving to new premises the management teams were restructured and in the summer of 1999 a new
Marketing Director, Finance Director and Managing Director were appointed.
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In May 1998, Dialaphone began its transition into an online business model with the launch of a dedicated e-commerce website. The website would soon become the business’ primary source of income.
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Initially, the business model relied entirely on direct phone calls generated from advertisements placed in the press, combined with efficient processing. Double page spreads in
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Dialaphone was partnered with mobile recycling service Money4URMobile which offers incentives for customers to recycle their old mobile phone.
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investment. This investment enabled the business to expand into the online area and develop a new website called www.dialaphone.co.uk.
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Despite its early success
Dialaphone's contract volume dwindled, and it was bought by one-time competitor
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who as of
September 2014 collapsed into administration closing branches, online trading and call centres.
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On 14 September 2014, the Dial-A-Phone website was taken offline following the parent company,
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and in 2012 was set to become the
Official Online Mobile Phone Sponsor of the Football League.
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system of trays and runners to keep track of orders during the company's early days.
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for a knockdown price in
February 2008. The fee was reported to be around £9m.
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from 2002 to 2004. In 2011, Dialaphone became the
Official Mobile Partner of
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website went online in September 2000. In 2008 it was acquired by
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the largest online mobile phone retailers in the country.
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465:. Mobile Today via internet archive.
396:"Dial-A-Phone Founders £84m Fortune"
368:"Dial-A-Phone Founders £84m Fortune"
47:adding citations to reliable sources
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412:. Marketing Week. 25 August 2023.
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34:needs additional citations for
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479:. Mobile Today. Archived from
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463:"Dial-A-Phone pressure"
449:"Dialaphone boss walks"
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99:November 2014
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54:Find sources:
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32:This article
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1411:Saint Helena
1118:Arm Holdings
940:Zen Internet
892:Virgin Media
819:Telecom Plus
704:China Mobile
485:. Retrieved
481:the original
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432:. Retrieved
428:the original
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178:Headquarters
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41:Please help
36:verification
33:
1464:BT Research
1437:legislation
1391:Isle of Man
1343:(including
1164:GEC Plessey
1066:Sainsbury's
1051:Post Office
915:Vodafone UK
668:BT Consumer
657:Asda Mobile
324:Environment
317:smartphones
1578:Categories
1401:Montserrat
1341:Antarctica
1128:Metaswitch
1076:Tiscali UK
935:WightFibre
922:Talkmobile
767:Lycamobile
748:KCOM Group
723:Colt Group
602:KCOM Group
487:2011-10-28
434:2011-10-28
354:References
237:e-commerce
233:Dialaphone
122:DialaPhone
69:newspapers
1381:Gibraltar
1104:Suppliers
638:providers
617:Interxion
612:Openreach
597:CityFibre
575:providers
566:Companies
338:Phones 4u
305:Phones 4u
298:Phones 4u
241:Phones 4u
1549:Category
1435:History,
1386:Guernsey
1336:Anguilla
1189:Standard
1184:PicoChip
1133:Sarantel
1081:T-Mobile
930:Voipfone
909:Vodafone
885:Giffgaff
860:Leetline
835:Three UK
797:Business
791:TalkTalk
743:Inmarsat
718:Claranet
662:BT Group
607:Nexfibre
332:See also
311:Products
257:tabloids
211:Phones4u
198:Products
136:Industry
1562:Commons
1356:Bermuda
1152:Defunct
1138:Spirent
1111:Current
1026:Mercury
996:Energis
949:Defunct
738:Entanet
696:Plusnet
645:Current
636:Service
247:History
222:at the
216:Website
192:England
162:Defunct
154:Founder
146:Founded
83:scholar
1559:
1546:
1396:Jersey
1143:Telent
1061:Rabbit
1041:Orange
1016:Ionica
1001:Family
865:No One
842:SMARTY
804:Mobile
762:Lebara
710:CMLink
582:Arqiva
207:Parent
85:
78:
71:
64:
56:
1474:Buzby
1302:MaNAP
1292:LONAP
1256:Ofcom
1202:Other
1123:Icera
1056:Pipex
1046:Ovivo
829:Three
824:Tesco
786:spusu
90:JSTOR
76:books
1214:Hibu
1179:Pace
170:Fate
149:1995
62:news
1320:and
1316:In
1159:CSR
1036:NTL
956:AOL
850:Tru
772:Sky
45:by
1580::
878:O2
811:TV
689:EE
190:,
185:,
1347:)
533:e
526:t
519:v
490:.
437:.
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
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