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Direct-to-consumer advertising

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drugs directly to patients increased 145%. However, other experts have asserted that funding for R&D is determined by several other factors. Direct-to-consumer advertising, among other patient education initiatives, can educate consumers and patients about new treatments and therapeutic options that may not have been proactively mentioned by their healthcare professional. Proponents of DTCA claim this provides a vital opportunity for the public to be aware of what is available to them and to engage in an educated discussion with their doctor. A study observed that direct-to-consumer advertising promotes communication between patients and their doctors about medications. Thirty percent of Americans indicated they talk with their doctor about a medicine they saw on TV. In addition, surveys showed that increased advertising has had a positive impact on the degree to which people adhere to a given course of treatment – but only among those who were already on medication prior to exposure to direct-to-consumer advertising. Among this population, a 10% increase in exposure to drug advertising increases the rate of adherence between 1% and 2%.
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doctor for more information. In 1997, the FDA issued new guidelines that were intended to make DTCM on radio and television less burdensome. In particular, the FDA clarified that informing the audience of where the "brief summary" can be obtained (such as a magazine ad, phone hotline, or website) constituted "adequate provision" of risk information, and thus relieved them from being included in the ad. The FDA also recognized reminder ads (such as the aforementioned Claritin ad) as not being subject to these rules, since they do not contain claims or statements regarding the indications and benefits of the medication.
452:(PhRMA) instituted new voluntary guidelines for DTCA, including requirements to voluntarily submit ads to the FDA for review and educate health professionals on new medications before an advertising campaign commences, use clear language in advertising, obtain appropriate age targeting for advertisements involving subject matter that may be inappropriate to certain audiences, and to not use "reminder" ads. By 2011, spending on pharmaceutical advertising had grown to approximately US$ 4.5 billion per year, and increased to $ 5.2 billion by 2016. 2453: 488:
When the rule was proposed in October 2018, PhRMA stated that its members would commit to publishing detailed pricing information online (including possible out-of-pocket costs, and information on financial support options), and directing viewers to this information within their advertising. However, the HHS disputed their arguments, arguing that list prices would help patients calculate how much they would pay, especially if they have not yet met their insurance
194:(Control Agency for Sanitary Vigilance), Resolution 96 from December 17 was released, with focus on medication advertisements. It allows direct-to-consumer advertising of non-prescription medication, with restrictions on the type of drug and words and images that can be used, among other things. Advertisements for prescription medications can only appear in scientific, medical, or health professional journals. 230:
enforcement besides media coverage of certain prominent cases, and no evidence that Health Canada has ever issued fines for violations. In conclusion, they stated that "since DTCA became prominent in the U.S. in the mid-1990s, successive governments of different political stripes in Canada have shown a remarkably consistent commitment to non-enforcement".
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ongoing review of the Act to develop a replacement, the Therapeutic Products Bill, faced lobbying efforts for and against the continued legality of DTCA. The practice would remain legal under the current iteration of the proposed bill as of 2023, with oversight of product claims moved from New Zealand's
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Under the Medicines Act of 1981, and regulated by the Therapeutic Products Advertising Code and a self-regulatory code by the industry group Medicines New Zealand, New Zealand is one of the only countries beside the United States to allow direct-to-consumer advertising of prescription medications. An
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Reminder and help-seeking ads are often used by drugmakers to bypass the more onerous restrictions (such as the required listing of side effects), or outright prohibitions on product claims advertising, as neither of them are focused on promoting the drug itself. Sometimes, a campaign may mix both of
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and regulatory concerns regarding DTCA, specifically the extent to which these ads may unduly influence the prescribing of the prescriptions based on consumer demands when, in some cases, they may not be medically necessary, or there are cheaper options available. Critics of DTCA have argued that too
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found a loophole, by intentionally excluding information about the medication itself from its advertising. Claritin's television commercial contained only imagery, slogans such as "Clear days and nights are here" and "It's time for Claritin", and asked viewers to call a phone number or consult their
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Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting
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showed reservations for the impact that DTCA would have on the industry and public health, and called for a moratorium in September 1983 pending further regulations. The moratorium was lifted in 1985. The industry felt that the requirement for a "brief summary" of all side effects was designed with
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PhRMA objected to the rule, arguing that prominent display of list prices would cause confusion because they do not reflect what patients would typically pay under insurance coverage (the rule did require display of a disclaimer stating that those with health insurance may pay a different amount).
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in the main body, with a "fair balance" in its coverage of benefits to risks. Unless they are given "adequate provision" via a variety of different outlets, ads must also include a "brief summary" of all risks associated with the medication. In print ads within magazines, this summary is typically
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associate professor Barbara Mintzes, published a study that highlighted 10 DTC cases between 2000 and 2011 with "unsatisfactory" responses from Health Canada. They found that Health Canada's application of these regulations " accountability and transparency"—with no public record of complaints and
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Some studies have asserted that direct-to-consumer advertising misleads patients into demanding heavily-advertised drugs, leading to superfluous or sub-optimal treatment. Doctors may feel pressured to prescribe specific brand-name medications because they were mentioned by a patient. In 2016, the
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could display their prices for comparison purposes. In 2000, Health Canada adopted an interpretation of this law allowing for the aforementioned "reminder" and "help-seeking" advertisements, although U.S.-style "full product ads" that mention the purpose of a prescription remain prohibited. Later
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for a particular medical condition. They do not specify any specific product or treatment themselves, but their call to action ultimately leads to resources that promote a specific prescription option for the condition. Help-seeking campaigns are sometimes used as preliminary marketing for new
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reported that 47% of all antibiotics prescribed in the United States were unnecessary. Another study of young people living in West Palm Beach, Florida found that a 10% increase in advertising expose increased the total number of prescriptions by 5%; a higher percentage change than in Denver,
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The industry quickly took advantage of the new guidelines: by 1998, advertising spending on DTCA had reached $ 1.12 billion. Despite this growth, there were concerns that some ads had an insufficient focus on properly discussing the product, while concerns were also shown for inappropriate
459:'s house of delegates voted in favor of a motion supporting the prohibition of DTCA, arguing that these marketing efforts contribute to the high cost of drugs, and "inflates demand for new and more expensive drugs, even when these drugs may not be appropriate". On March 4, 2016, Senator 361:
program. In ads carried on broadcast media, such as television commercials, only the major side effects are typically listed, and the ad directs viewers to consult a website or current magazine issue for more information (the aforementioned "brief summary"). If the drug is subject to a
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Under the Undesirable Medical Advertisements Ordinance, advertising of medications is only legal for "minor" diseases, such as coughs and colds, headaches, indigestion, and others. Ads may not include depictions of treatment, medical professionals, or dramatizations of symptoms.
552:. A patient's request for a specific medication dramatically increases the rate at which physicians prescribe usually more expensive, branded drugs even when treatment for existing indications does not warrant such use. Pharmaceutical companies have also faced allegations of " 463:
introduced the Protecting Americans from Drug Marketing Act, which proposed the removal of tax breaks for pharmaceutical companies who engage in DTCA. Franken similarly showed concerns that the industry was spending too much on marketing. In a similar move, representative
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argued that the proposal was a "slippery slope" towards U.S.-style advertising practices promoting expensive "wonder drugs", and that "we don't want consumers sitting on their couches bombarded with a hard sell from big drug companies in the advertising break between
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is available to see if adverse effects emerge, which increases the risk of harm. In the early 2000s, the FDA's resources to screen DTC ads were not keeping pace with the number of ads being produced, raising the risk that the inappropriate ads were not removed.
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U.S. DTC regulations have led to drug commercials having formulaic elements that have often been parodied in popular culture, such as the juxtaposition of often-lighthearted footage with the mandated reading of side effects. The long-running variety show
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Direct-to-consumer advertising is only completely legal in New Zealand and the United States, but are subject to regulations regarding the balanced disclosure of a prescription's benefits in comparison to its risks (including but not limited to
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Rufen. The Rufen commercial focused on its price in comparison to the leading brand Motrin, and did not contain any product claims. The FDA briefly demanded that the Rufen ad be pulled, but it was restored after minor amendments.
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reliably found that consumers perceived the side effects of drugs to be less severe when they were presented with ads that listed both "major" and "minor" side effects, and more severe when only major side effects are listed.
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Advertising materials directed towards the general public are prohibited from containing any references to prescription-only medications, under the basis that they are not to be presented as a consumer's choice. The
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Some drug ads have "gendered" diseases in ways that do not reflect actual epidemiology. Women's bodies have also been objectified to mask or distract from unpleasant aspects of diseases. The marketing of drugs for
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gave the FDA the authority to regulate prescription drug labeling and advertising, but the FDA did not establish regulations until 1969. These required that ads for prescriptions include information on their major
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for a medication. Reminder ads cannot contain any information or imagery that pertain to the medication's approved uses, but may have themes that vaguely allude to them; for example, a reminder commercial for the
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Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. However, a larger movement towards
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which featured scenes of a patient spokesperson among motorcycles (despite a disclaimer stating that the spokespatient had to stop riding her motorcycle while taking the medication), and a print ad for the
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was heavily marketed and was widely-prescribed after its approval in 1999. When the drug was withdrawn for safety reasons in 2004, Merck, its developer, and the FDA were criticized for the campaign.
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published the first print DTC ad for a pneumonia vaccine targeting those aged 65 years and older, and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription
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these ads, with one ad discussing the condition, and another, similarly-styled ad, mentioning the product but not the condition, seeking to have the viewer infer the association between the ads.
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that year, Health Canada ruled that a pairing of similarly-themed reminder and help-seeking commercials ran afoul of the regulations, as their combination constituted a full product ad.
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when published in a magazine) made television advertising of prescriptions unfeasible. By the 1990s, the pharmaceutical industry pushed the FDA to make its regulations less burdensome.
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There are no regulations requiring direct-to-consumer advertising to be removed or substituted from U.S. television channels and publications when they are being distributed in Canada.
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Several DTC ads have faced criticism or FDA warnings over containing depictions of activities that are part of a prescription's contraindications, such as an advertisement for the
422:(whose release had been backed by a significant PR campaign) was recalled after only five months on the market, following reports of adverse reactions and deaths. FDA commissioner 477: 493: 449: 795: 96:
and benefits, and may be more lenient to advertising materials which do not discuss uses. Many countries ban any advertising of prescription drugs directly to consumers.
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to be displayed in advertising for any prescription that costs $ 35 or higher for 30 days of treatment. Ads could also include price comparisons against competitors.
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Critics also argue that resources spent on advertising could otherwise be spent on research and development for new drugs and medical therapies. Danish physician
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UK general manager Eddie Gray stated that the company did not plan to lobby for DTC in the region, citing prevailing consumer attitudes against the concept.
2821: 2510: 544:. It has been demonstrated that direct-to-consumer ads have contributed to the frequency of requests made by patients towards their physicians to prescribe 366:
from the FDA (which indicates a serious risk), the warning must be reproduced in all advertising materials, and reminder ads for the drug are prohibited.
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demographic targeting, such as the advertising of erectile dysfunction medications during programming that may be widely watched by children. In 2005,
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prohibits most direct-to-consumer advertising of prescription medications: all direct-to-consumer advertising of drugs was forbidden until 1978, when
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treatment Idelvion containing an image of a soccer player (with the FDA warning that soccer was a "moderate to dangerous high-risk activity for
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Hollon MF (February 1, 2004). "Direct-to-consumer marketing of prescription drugs: a current perspective for neurologists and psychiatrists".
677:", whose side effects include "going straight to hell") or inane purposes (such as "Swiftamine", a medication for people who experience onset 2862: 318:
of a drug manufacturer's website also constitutes advertising material, and thus may not include references to prescription products either.
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much is spent on marketing medications, rather than into research and development; in the United States, ad spending by drugmakers reached
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If an advertisement does not contain health claims, it does not fall under the FDA's jurisdiction, but can still be regulated by the
3100: 2397: 2354: 1760: 1131: 125: 799: 3105: 2855: 302: 92:), among other factors. Regulations regarding DTCA are typically applied to advertising materials that describe a prescription's 537: 394:, and unless they have "adequate provision" via different outlets, a "brief summary" of all side effects and contraindications. 2795: 341:(FDA), direct-to-consumer "product claim" advertisements for a prescription medication must include information on their major 2035: 1511: 1298: 226: 2610: 1105: 591:
Direct-to-consumer advertising of pharmaceuticals had long been suspected of downplaying the risk to consumers. Studies by
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urging viewers to ask their doctor or seek an external resource (such as a website or phone hotline) for more information.
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indicated that pharmaceutical companies will advertise for their most profitable products, many of which are unnecessary
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print media in mind, and that their increasing length and technical language (often taking up an entire separate page of
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Fisher JA, Ronald LM (August 2010). "Sex, gender, and pharmaceutical politics: From drug development to marketing".
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Mogull SA, Balzhiser D (September 2015). "Pharmaceutical Companies Are Writing the Script for Health Consumerism".
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was primarily aimed at young women, when sexually transmitted diseases are carried by, and affect, both genders.
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assessed that the pharmaceutical industry could not be trusted to provide impartial and unbiased information. UK
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similarly portrays a stereotypical commercial for the fictitious medication Claridryl, but slowly segues into a
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Catch the New Pharmaceutical Marketing Wave: Trends & Strategies for Reaching Today's Healthcare Consumer
2171:"Effects of patient medication requests on physician prescribing behavior: results of a factorial experiment" 2878: 2040: 1079: 242:
voted against a proposal to selectively allow advertising of "disease education information" in relation to
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patients", and that the ad falsely implied patients could engage in such activity without consequences).
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Iizuka T, Jin GZ (September 1, 2005). "The Effect of Prescription Drug Advertising on Doctor Visits".
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Print ads must contain a standard notice that instructs patients to report negative side effects and
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in mind, these early campaigns prompted concern from the FDA, especially after the arthritis drug
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in health care decisions prompted the first prominent examples of direct-to-consumer advertising.
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compared the proposed requirement to similar regulations involving list prices for automobiles.
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for drugs, many of which featuring exaggerated side effects (such as "Annuelle"—a parody of
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called for a three-year moratorium on advertising of newly-approved prescription drugs.
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and skin wrinkles in such a way that it encourages the sale of treatments for them.
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On July 8, 2019, shortly before it was to take effect, the rule was struck down by
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Advertisements generally begin within a year of drugs entering the market, before
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European Parliament Committee on the Environment, Public Health and Food Safety
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Deadly Medicines and Organised Crime: How Big Pharma Has Corrupted Healthcare
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McKinlay JB, Trachtenberg F, Marceau LD, Katz JN, Fischer MA (April 2014).
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With the increasing spending, DTCA began to face opposition. In 2015, the
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began to allow ads containing names, quantities, and prices only, so that
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It has been argued that direct-to-consumer advertising can influence the
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directly to consumers as patients, as opposed to specifically targeting
2734:"Promotion of prescription drugs to consumers and providers, 2001-2010" 678: 674: 605: 557: 419: 1605:"Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?" 753:"Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?" 1436:"New therapeutic products regulatory regime proposed for New Zealand" 549: 247: 149: 2706: 1075:"Advertising Fine Print in Drug Ads Sparks A Debate Among Marketers" 160:
in the lyric "it's great to stay up late". They may still contain a
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A 1996 marketing campaign for then-prescription allergy medication
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featured scenes of a man happily walking to work to the showtune "
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have been called out on both counts. Similarly, the marketing of
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Praet, Carolus; Cameron, Glen T.; Chien, Monica (January 2011).
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Frosch DL, Krueger PM, Hornik RC, Cronholm PF, Barg FK (2007).
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Pharmaceutical Social Media Advertising Rules and Restrictions
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40 years of DTC by Matthew Arnold/Medical Marketing and Media
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Trounson, DLA Piper-Suzanne; Moran, Emma (January 11, 2023).
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P & T: A Peer-Reviewed Journal for Formulary Management
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Colorado – where DTCA expenditures per person are lower.
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Kornfield R, Donohue J, Berndt ER, Alexander GC (2013).
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laws to a new Therapeutic Product Regulator under the
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of the medication, and contains at least one approved
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Educating the Consumer about Advertising: Some Issues
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For direct-to-consumer selling by manufacturers, see
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short film involving the woman portrayed in the ad.
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Pharmaceutical Research and Manufacturers of America
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Promotion of medical products directly to consumers
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"Selling Sanity Through Gender." 1735:"PHARMACEUTICAL INDUSTRY ISSUES DTC AD GUIDELINES" 665:only once per-year, at the cost of having extreme 167:A "help-seeking" advertisement is presented as an 1225:"Advertising Regulation for Medication in Brazil" 492:, or the drug is not covered by their insurance. 1794:"Drug ads: $ 5.2 billion annually -- and rising" 1709:"Drug Industry DTC Ad Guidelines Draw Criticism" 1193:"RESOLUÇÃO-RDC Nº 96, DE 17 DE DEZEMBRO DE 2008" 139:A "reminder" advertisement is designed to build 124:A "product claim" advertisement identifies the 2466:Sivanathan, Niro; Kakkar, Hemant (June 2019). 2115:Journal of Economics & Management Strategy 1464:"A basic guide to prescription-only medicines" 1384:"Kiwi doctors lobby for crackdown on drug ads" 225:professor and physician Dr. Joel Lexchin, and 2863: 1972:"Drug Prices Will Soon Appear in Many TV Ads" 1132:"Ask Your Doctor if This Ad Is Right for You" 798:. New Zealand Medical Journal. 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FDA. February 8, 2019. 371:Federal Trade Commission 350:given on a second page. 26:Not to be confused with 3106:Unnecessary health care 2879:Unnecessary health care 2824:April 21, 2017, at the 2284:Lyles A (May 1, 2002). 2041:The Wall Street Journal 1080:The Wall Street Journal 730:10.1145/2826972.2826976 323:Health Select Committee 54:pharmaceutical products 1516:www.campaignlive.co.uk 383:United States Congress 62:prescription medicines 2989:Proton-pump inhibitor 2938:Quaternary prevention 2918:Unwarranted variation 1545:The Milbank Quarterly 954:The Milbank Quarterly 661:that lets women have 238:In October 2002, the 3009:Tools and situations 2957:Overused health care 2933:Prescription cascade 2808:Bloomington, Indiana 2437:10.1056/NEJMsa070502 2390:Taylor & Francis 2235:"CDC Press Releases" 1771:on September 2, 2013 1166:Meiselman, Jessica. 890:"Basics of Drug Ads" 802:on November 21, 2018 697:psychological horror 476:On May 8, 2019, the 435:Partial deregulation 146:erectile dysfunction 58:health professionals 3031:Withdrawal syndrome 2979:Opioid use disorder 2750:2013PLoSO...855504K 2583:. December 19, 2014 2472:Scientific American 1830:. November 15, 2015 1827:The Washington Post 1715:. September 1, 2005 1656:. December 11, 2015 1305:. December 10, 2014 1229:The Brazil Business 1205:on October 17, 2016 718:Commun. Des. Q. Rev 646:Saturday Night Live 594:Scientific American 299:consumer protection 240:European Commission 3055:The Treatment Trap 2928:Overmedicalization 2913:Defensive medicine 1977:The New York Times 1913:The New York Times 1137:The New York Times 1050:The Globe and Mail 1006:Fayerman, Pamela. 948:Donohue J (2006). 914:Mogull SA (2008). 655:parody commercials 621:Gender stereotypes 303:Ministry of Health 204:Food and Drugs Act 169:awareness campaign 156:", emphasizing an 28:Direct-to-consumer 3078: 3077: 3069:Overdosed America 2984:Psychoactive drug 2969:Antibiotic misuse 2943:Disease mongering 2380:Peter C. Gøtzsche 2264:Knowledge@Wharton 1689:. October 1, 2006 1390:. October 6, 2018 828:Los Angeles Times 565:Peter C. Gøtzsche 554:disease mongering 392:contraindications 347:contraindications 276:Coronation Street 264:Catherine Stihler 141:brand recognition 90:contraindications 3113: 3096:Drug advertising 3062:Selling Sickness 2872: 2865: 2858: 2849: 2781: 2771: 2761: 2728: 2718: 2675: 2674: 2672: 2670: 2655: 2649: 2648: 2646: 2644: 2629: 2623: 2622: 2620: 2618: 2613:on March 7, 2016 2599: 2593: 2592: 2590: 2588: 2573: 2564: 2563: 2535: 2526: 2525: 2523: 2521: 2507: 2501: 2500: 2499:. March 7, 2018. 2489: 2483: 2482: 2480: 2478: 2463: 2457: 2456: 2455: 2449: 2439: 2415: 2404: 2403: 2376: 2370: 2369: 2367: 2365: 2350: 2344: 2343: 2341: 2339: 2322: 2316: 2315: 2305: 2281: 2275: 2274: 2272: 2270: 2256: 2250: 2249: 2247: 2245: 2231: 2225: 2218: 2209: 2208: 2198: 2166: 2157: 2156: 2130: 2110: 2104: 2103: 2067: 2061: 2060: 2058: 2056: 2031: 2025: 2024: 2022: 2020: 2003: 1997: 1996: 1994: 1992: 1967: 1961: 1960: 1958: 1956: 1939: 1933: 1932: 1930: 1928: 1903: 1897: 1896: 1894: 1892: 1875: 1866: 1865: 1863: 1861: 1846: 1840: 1839: 1837: 1835: 1818: 1812: 1811: 1809: 1807: 1802:. March 11, 2016 1790: 1781: 1780: 1778: 1776: 1767:. Archived from 1757: 1751: 1750: 1748: 1746: 1741:. August 2, 2005 1731: 1725: 1724: 1722: 1720: 1705: 1699: 1698: 1696: 1694: 1679: 1666: 1665: 1663: 1661: 1646: 1635: 1634: 1624: 1600: 1587: 1586: 1576: 1536: 1527: 1526: 1524: 1522: 1508: 1502: 1501: 1499: 1497: 1482: 1476: 1475: 1473: 1471: 1460: 1451: 1450: 1448: 1446: 1431: 1425: 1424: 1422: 1420: 1406: 1400: 1399: 1397: 1395: 1380: 1374: 1373: 1357: 1351: 1350: 1348: 1346: 1321: 1315: 1314: 1312: 1310: 1295: 1289: 1288: 1278: 1246: 1240: 1239: 1237: 1235: 1221: 1215: 1214: 1212: 1210: 1204: 1198:. Archived from 1197: 1189: 1183: 1182: 1180: 1178: 1163: 1157: 1156: 1154: 1152: 1127: 1121: 1120: 1118: 1116: 1101: 1092: 1091: 1089: 1087: 1070: 1061: 1060: 1058: 1056: 1042: 1023: 1022: 1020: 1018: 1003: 988: 987: 977: 945: 928: 927: 911: 898: 897: 886: 871: 870: 868: 866: 851: 840: 839: 837: 835: 818: 812: 811: 809: 807: 792: 783: 782: 772: 748: 742: 741: 713: 48:) refers to the 32:Direct marketing 3121: 3120: 3116: 3115: 3114: 3112: 3111: 3110: 3081: 3080: 3079: 3074: 3035: 3021:Choosing Wisely 3004: 2952: 2908:Fee-for-service 2881: 2876: 2836:OPDP Complaints 2826:Wayback Machine 2800:Wayback Machine 2789: 2784: 2731: 2707:10.1370/afm.611 2688: 2684: 2682:Further reading 2679: 2678: 2668: 2666: 2657: 2656: 2652: 2642: 2640: 2631: 2630: 2626: 2616: 2614: 2601: 2600: 2596: 2586: 2584: 2575: 2574: 2567: 2540:Gender Medicine 2537: 2536: 2529: 2519: 2517: 2509: 2508: 2504: 2491: 2490: 2486: 2476: 2474: 2465: 2464: 2460: 2450: 2417: 2416: 2407: 2400: 2392:. p. 275. 2378: 2377: 2373: 2363: 2361: 2359:The Motley Fool 2352: 2351: 2347: 2337: 2335: 2324: 2323: 2319: 2283: 2282: 2278: 2268: 2266: 2258: 2257: 2253: 2243: 2241: 2233: 2232: 2228: 2219: 2212: 2168: 2167: 2160: 2128:10.1.1.598.6929 2112: 2111: 2107: 2069: 2068: 2064: 2054: 2052: 2033: 2032: 2028: 2018: 2016: 2005: 2004: 2000: 1990: 1988: 1969: 1968: 1964: 1954: 1952: 1941: 1940: 1936: 1926: 1924: 1905: 1904: 1900: 1890: 1888: 1877: 1876: 1869: 1859: 1857: 1848: 1847: 1843: 1833: 1831: 1820: 1819: 1815: 1805: 1803: 1792: 1791: 1784: 1774: 1772: 1759: 1758: 1754: 1744: 1742: 1733: 1732: 1728: 1718: 1716: 1713:Cardiology News 1707: 1706: 1702: 1692: 1690: 1681: 1680: 1669: 1659: 1657: 1648: 1647: 1638: 1602: 1601: 1590: 1538: 1537: 1530: 1520: 1518: 1510: 1509: 1505: 1495: 1493: 1484: 1483: 1479: 1469: 1467: 1462: 1461: 1454: 1444: 1442: 1433: 1432: 1428: 1418: 1416: 1408: 1407: 1403: 1393: 1391: 1382: 1381: 1377: 1359: 1358: 1354: 1344: 1342: 1323: 1322: 1318: 1308: 1306: 1297: 1296: 1292: 1248: 1247: 1243: 1233: 1231: 1223: 1222: 1218: 1208: 1206: 1202: 1195: 1191: 1190: 1186: 1176: 1174: 1165: 1164: 1160: 1150: 1148: 1129: 1128: 1124: 1114: 1112: 1110:Chicago Tribune 1103: 1102: 1095: 1085: 1083: 1072: 1071: 1064: 1054: 1052: 1044: 1043: 1026: 1016: 1014: 1005: 1004: 991: 947: 946: 931: 913: 912: 901: 888: 887: 874: 864: 862: 853: 852: 843: 833: 831: 820: 819: 815: 805: 803: 794: 793: 786: 750: 749: 745: 715: 714: 710: 705: 640: 623: 577: 546:analgesic drugs 534: 516: 474: 437: 379: 335: 327:GlaxoSmithKline 311: 294: 285: 236: 223:York University 200: 188: 183: 114: 76:, but also via 39: 24: 17: 12: 11: 5: 3119: 3117: 3109: 3108: 3103: 3098: 3093: 3083: 3082: 3076: 3075: 3073: 3072: 3065: 3058: 3051: 3043: 3041: 3037: 3036: 3034: 3033: 3028: 3023: 3018: 3012: 3010: 3006: 3005: 3003: 3002: 2996: 2991: 2986: 2981: 2976: 2971: 2966: 2960: 2958: 2954: 2953: 2951: 2950: 2945: 2940: 2935: 2930: 2925: 2923:Overmedication 2920: 2915: 2910: 2905: 2900: 2895: 2889: 2887: 2883: 2882: 2877: 2875: 2874: 2867: 2860: 2852: 2846: 2845: 2839: 2833: 2828: 2816: 2811: 2788: 2787:External links 2785: 2783: 2782: 2729: 2685: 2683: 2680: 2677: 2676: 2650: 2624: 2594: 2565: 2527: 2502: 2484: 2458: 2405: 2398: 2371: 2345: 2317: 2276: 2251: 2226: 2210: 2158: 2121:(3): 701–727. 2105: 2062: 2026: 1998: 1962: 1934: 1898: 1867: 1841: 1813: 1782: 1752: 1726: 1700: 1667: 1636: 1615:(10): 669–84. 1588: 1551:(4): 659–699. 1528: 1503: 1477: 1452: 1426: 1401: 1375: 1352: 1316: 1290: 1261:(2): 131–133. 1241: 1216: 1184: 1158: 1122: 1093: 1062: 1024: 989: 929: 899: 872: 861:. May 30, 2018 841: 813: 784: 763:(10): 669–84. 743: 707: 706: 704: 701: 639: 636: 622: 619: 576: 573: 569:"me-too" drugs 533: 530: 515: 512: 473: 470: 436: 433: 378: 375: 355:adverse events 334: 331: 310: 309:United Kingdom 307: 293: 290: 284: 281: 235: 232: 199: 196: 187: 184: 182: 179: 174: 173: 165: 162:call to action 137: 126:nonproprietary 113: 110: 21:Direct selling 15: 13: 10: 9: 6: 4: 3: 2: 3118: 3107: 3104: 3102: 3099: 3097: 3094: 3092: 3089: 3088: 3086: 3071: 3070: 3066: 3064: 3063: 3059: 3057: 3056: 3052: 3050: 3049: 3045: 3044: 3042: 3038: 3032: 3029: 3027: 3024: 3022: 3019: 3017: 3016:Deprescribing 3014: 3013: 3011: 3007: 3001: 3000:incidentaloma 2998:treatment of 2997: 2995: 2992: 2990: 2987: 2985: 2982: 2980: 2977: 2975: 2972: 2970: 2967: 2965: 2962: 2961: 2959: 2955: 2949: 2946: 2944: 2941: 2939: 2936: 2934: 2931: 2929: 2926: 2924: 2921: 2919: 2916: 2914: 2911: 2909: 2906: 2904: 2903:Overdiagnosis 2901: 2899: 2898:Overscreening 2896: 2894: 2891: 2890: 2888: 2884: 2880: 2873: 2868: 2866: 2861: 2859: 2854: 2853: 2850: 2843: 2840: 2837: 2834: 2832: 2829: 2827: 2823: 2820: 2817: 2815: 2812: 2809: 2805: 2801: 2797: 2794: 2791: 2790: 2786: 2779: 2775: 2770: 2765: 2760: 2755: 2751: 2747: 2744:(3): e55504. 2743: 2739: 2735: 2730: 2726: 2722: 2717: 2712: 2708: 2704: 2700: 2696: 2692: 2687: 2686: 2681: 2665: 2661: 2654: 2651: 2639: 2635: 2628: 2625: 2612: 2608: 2604: 2598: 2595: 2582: 2578: 2572: 2570: 2566: 2561: 2557: 2553: 2549: 2546:(4): 357–70. 2545: 2541: 2534: 2532: 2528: 2516: 2512: 2506: 2503: 2498: 2494: 2488: 2485: 2473: 2469: 2462: 2459: 2454: 2447: 2443: 2438: 2433: 2430:(7): 673–81. 2429: 2425: 2421: 2414: 2412: 2410: 2406: 2401: 2399:9781846198847 2395: 2391: 2387: 2386: 2381: 2375: 2372: 2360: 2356: 2349: 2346: 2334: 2333: 2328: 2321: 2318: 2313: 2309: 2304: 2299: 2295: 2291: 2287: 2280: 2277: 2265: 2261: 2255: 2252: 2240: 2236: 2230: 2227: 2224:, Fall, 2003. 2223: 2217: 2215: 2211: 2206: 2202: 2197: 2192: 2188: 2184: 2180: 2176: 2172: 2165: 2163: 2159: 2154: 2150: 2146: 2142: 2138: 2134: 2129: 2124: 2120: 2116: 2109: 2106: 2101: 2097: 2093: 2089: 2085: 2081: 2077: 2073: 2066: 2063: 2051: 2047: 2043: 2042: 2037: 2030: 2027: 2015: 2014: 2009: 2002: 1999: 1987: 1983: 1979: 1978: 1973: 1966: 1963: 1951: 1950: 1945: 1938: 1935: 1923: 1919: 1915: 1914: 1909: 1902: 1899: 1887: 1886: 1881: 1874: 1872: 1868: 1856: 1852: 1845: 1842: 1829: 1828: 1823: 1817: 1814: 1801: 1800: 1795: 1789: 1787: 1783: 1770: 1766: 1762: 1756: 1753: 1740: 1736: 1730: 1727: 1714: 1710: 1704: 1701: 1688: 1684: 1678: 1676: 1674: 1672: 1668: 1655: 1651: 1645: 1643: 1641: 1637: 1632: 1628: 1623: 1618: 1614: 1610: 1606: 1599: 1597: 1595: 1593: 1589: 1584: 1580: 1575: 1570: 1566: 1562: 1558: 1554: 1550: 1546: 1542: 1535: 1533: 1529: 1517: 1513: 1507: 1504: 1492: 1488: 1481: 1478: 1465: 1459: 1457: 1453: 1441: 1437: 1430: 1427: 1415: 1411: 1405: 1402: 1389: 1385: 1379: 1376: 1371: 1367: 1363: 1356: 1353: 1341: 1337: 1333: 1332: 1327: 1320: 1317: 1304: 1300: 1294: 1291: 1286: 1282: 1277: 1272: 1268: 1264: 1260: 1256: 1252: 1245: 1242: 1230: 1226: 1220: 1217: 1201: 1194: 1188: 1185: 1173: 1169: 1162: 1159: 1147: 1143: 1139: 1138: 1133: 1126: 1123: 1111: 1107: 1100: 1098: 1094: 1082: 1081: 1076: 1069: 1067: 1063: 1051: 1047: 1041: 1039: 1037: 1035: 1033: 1031: 1029: 1025: 1013: 1012:Vancouver Sun 1009: 1002: 1000: 998: 996: 994: 990: 985: 981: 976: 971: 967: 963: 960:(4): 659–99. 959: 955: 951: 944: 942: 940: 938: 936: 934: 930: 925: 921: 917: 910: 908: 906: 904: 900: 895: 891: 885: 883: 881: 879: 877: 873: 860: 856: 850: 848: 846: 842: 830: 829: 824: 817: 814: 801: 797: 791: 789: 785: 780: 776: 771: 766: 762: 758: 754: 747: 744: 739: 735: 731: 727: 723: 719: 712: 709: 702: 700: 698: 694: 691: 688: 684: 680: 676: 672: 668: 664: 660: 656: 652: 649:has featured 648: 647: 637: 635: 633: 629: 620: 618: 616: 612: 607: 604: 603:blood thinner 599: 596: 595: 589: 587: 582: 574: 572: 570: 566: 561: 559: 555: 551: 547: 543: 539: 532:Market impact 531: 529: 526: 520: 513: 511: 509: 505: 500: 498: 495: 491: 485: 483: 479: 471: 469: 467: 462: 458: 453: 451: 445: 442: 434: 432: 430: 425: 421: 417: 412: 409: 405: 401: 395: 393: 389: 384: 381:In 1962, the 377:Early history 376: 374: 372: 367: 365: 364:boxed warning 360: 357:to the FDA's 356: 351: 348: 344: 340: 333:United States 332: 330: 328: 324: 319: 317: 308: 306: 304: 300: 291: 289: 282: 280: 278: 277: 272: 271: 265: 261: 257: 253: 249: 245: 241: 233: 231: 228: 224: 219: 216: 213: 209: 208:Health Canada 205: 197: 195: 193: 185: 180: 178: 170: 166: 163: 159: 155: 151: 147: 142: 138: 135: 131: 127: 123: 122: 121: 119: 111: 109: 107: 102: 97: 95: 91: 87: 81: 79: 75: 71: 67: 63: 59: 55: 51: 47: 43: 37: 33: 29: 22: 3067: 3060: 3053: 3046: 2994:Polypharmacy 2892: 2741: 2737: 2698: 2694: 2667:. 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Index

Direct selling
Direct-to-consumer
Direct marketing
Direct trade
marketing and advertising
pharmaceutical products
health professionals
prescription medicines
mass media
television
magazines
online
side effects
contraindications
indications
ethical
US$
Food and Drug Administration
nonproprietary
trade names
indication
brand recognition
erectile dysfunction
Viagra
Good Morning
innuendo
call to action
awareness campaign
ANVISA
Food and Drugs Act

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