158:
beneficial because of the relatively low cost entailed. Some observers have commented that it allows companies to reduce their impact on the environment because they are no longer using paper for their direct mails. The fundamental value is that the target audience is often compelled to open the text messages that arrive in their inbox. In a study in the United
Kingdom, 81 percent opened and read text messages sent for the purpose of direct marketing. There are numerous possibilities for direct text marketing, including customer services, alerts, CRM, communication via a two-way direct response mechanism, brand bonding, and event ticketing.
33:
174:
service, which means a business cannot send any content to an individual's mobile device unless requested by the owner of the mobile device. Nevertheless, interference is still considered as a disadvantage, particularly with respect to the impact of timeliness, relevance, and appropriateness of the
157:
Companies and businesses can benefit from using this form of modern marketing by sending either promotional content, reminders, event announcements, discount coupons or any other informational content via text format directly to individuals via their personal mobile phones or PDAs, which is
144:
and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf of a business. Today, direct text marketing has been subsumed under
50:
149:, which includes rich media embedded into the marketing messages as well as those messages sent via mobile applications besides SMS.
258:
233:
208:
116:
97:
251:
Marketing and
Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications
69:
342:
291:
76:
54:
373:
83:
65:
43:
166:
Mobile phones and PDAs are personal technologies, but "57% of adults with cell phones have received unwanted or
308:
176:
170:
text messages on their phones". Services of sending promotional or coupon discounts are usually an
90:
283:
276:
338:
287:
254:
229:
204:
146:
137:
367:
141:
133:
17:
32:
182:
In
Australia, receivers of text messages for promotional purposes must opt-in.
309:"Cell phones and American adults Pew Internet & American Life Project"
278:
Direct
Marketing: A Step-by-step Guide to Effective Planning and Targeting
167:
171:
26:
249:
Information
Resources Management Association (2015).
357:
Information
Resources Management Association, p. 10.
57:. Unsourced material may be challenged and removed.
275:
136:. This includes using a medium which involves
8:
282:. London: Kogan Page Publishers. pp.
117:Learn how and when to remove this message
253:. Hershey, PA: IGI Global. p. 10.
191:
307:Lenhart, Amanda (September 2, 2010).
201:e-Consumers in the Era of New Tourism
7:
333:Moore, Karl; Pareek, Niketh (2010).
55:adding citations to reliable sources
337:. London: Routledge. p. 173.
25:
228:. DMA4U Publishing. p. 49.
226:Marketing For Driving Instructor
203:. Berlin: Springer. p. 21.
31:
42:needs additional citations for
1:
390:
175:messages in addition to
66:"Direct text marketing"
274:Mullin, Roddy (2002).
199:Sezgin, Erkan (2016).
335:Marketing: The Basics
224:Zarei, Ehsan (2013).
130:Direct text marketing
18:Direct Text Marketing
177:information overload
51:improve this article
374:Marketing by medium
127:
126:
119:
101:
16:(Redirected from
381:
358:
355:
349:
348:
330:
324:
323:
321:
319:
304:
298:
297:
281:
271:
265:
264:
246:
240:
239:
221:
215:
214:
196:
147:mobile marketing
122:
115:
111:
108:
102:
100:
59:
35:
27:
21:
389:
388:
384:
383:
382:
380:
379:
378:
364:
363:
362:
361:
356:
352:
345:
332:
331:
327:
317:
315:
313:pewinternet.org
306:
305:
301:
294:
273:
272:
268:
261:
248:
247:
243:
236:
223:
222:
218:
211:
198:
197:
193:
188:
164:
155:
123:
112:
106:
103:
60:
58:
48:
36:
23:
22:
15:
12:
11:
5:
387:
385:
377:
376:
366:
365:
360:
359:
350:
343:
325:
299:
292:
266:
259:
241:
234:
216:
209:
190:
189:
187:
184:
163:
160:
154:
151:
138:text messaging
125:
124:
39:
37:
30:
24:
14:
13:
10:
9:
6:
4:
3:
2:
386:
375:
372:
371:
369:
354:
351:
346:
340:
336:
329:
326:
314:
310:
303:
300:
295:
289:
285:
280:
279:
270:
267:
262:
260:9781466673571
256:
252:
245:
242:
237:
235:9781291724257
231:
227:
220:
217:
212:
210:9789811000850
206:
202:
195:
192:
185:
183:
180:
178:
173:
169:
162:Disadvantages
161:
159:
152:
150:
148:
143:
142:mobile device
139:
135:
134:SMS marketing
132:is a form of
131:
121:
118:
110:
99:
96:
92:
89:
85:
82:
78:
75:
71:
68: –
67:
63:
62:Find sources:
56:
52:
46:
45:
40:This article
38:
34:
29:
28:
19:
353:
334:
328:
316:. Retrieved
312:
302:
277:
269:
250:
244:
225:
219:
200:
194:
181:
165:
156:
129:
128:
113:
107:January 2009
104:
94:
87:
80:
73:
61:
49:Please help
44:verification
41:
344:0203870344
293:0749436778
153:Advantages
77:newspapers
368:Category
318:July 27,
140:over a
91:scholar
341:
290:
257:
232:
207:
172:opt-in
93:
86:
79:
72:
64:
186:Notes
98:JSTOR
84:books
339:ISBN
320:2011
288:ISBN
255:ISBN
230:ISBN
205:ISBN
168:spam
70:news
53:by
370::
311:.
286:.
284:66
179:.
347:.
322:.
296:.
263:.
238:.
213:.
120:)
114:(
109:)
105:(
95:·
88:·
81:·
74:·
47:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
