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holding steady during the period that the piece was broadcast, but failing to improve figures in the same way that earlier pieces of the campaign had achieved. It was to be the final piece of the Good Things campaign for several years, as Diageo made the decision to pursue more pan-European campaigns
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and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by
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which animated the squirrel sequence. The piece was premiered on
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Creative
Director / Copywriter / Art Director: Walter Campbell
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341:Music Production Company: Soundtree Music, London
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328:Editor: Sam Sneade, Sam Sneade Editing, London
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331:Sound Design Company: Wave Studios, London
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313:Executive Creative Director: Peter Souter
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292:was a middling success, with Guinness
16:Advertising campaign for Guinness beer
301:through the first half of the 2000s.
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403:Good things come to those who wait
310:Account Executive: Clive Tanqueray
235:Good things come to those who wait
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233:. It is the fourth piece of the
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325:Production Designer: Chris Oddy
282:on 6 April 2001, appearing on
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344:Music Arranger: Peter Raeburn
501:2000s television commercials
496:Irish television commercials
364:video and commentary at the
286:channels the following day.
237:campaign, following on from
129:Academy Productions, London
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349:The Computer Film Company
319:Director of Photography:
276:The Computer Film Company
264:Abbott Mead Vickers BBDO
31:Abbott Mead Vickers BBDO
284:terrestrial television
274:work was completed by
117:So Nice (Summer Samba)
491:Guinness advertising
21:Dreamer / Dream Club
218:in 2001 to promote
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305:Additional credits
261:advertising agency
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143:(agency producer)
115:Roger Williams ("
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97:6 April 2001
61:Running time
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190:Followed by
178:Preceded by
138:Nick Morris
134:Produced by
102:Directed by
486:2001 works
480:Categories
211:Dream Club
172:(campaign)
170:1 million
124:Production
443:noitulovE
415:Swimblack
362:"Dreamer"
240:Swimblack
368:website.
351:, London
220:Guinness
112:Music by
79:Guinness
64:60
51:Language
436:Dreamer
290:Dreamer
257:Dreamer
229:in the
224:draught
222:-brand
205:Dreamer
195:Free In
149:Country
126:company
82:draught
72:Product
66:seconds
55:English
450:Fridge
422:Surfer
249:, and
246:Surfer
216:Diageo
164:Budget
45:Diageo
41:Client
35:London
27:Agency
457:Hands
227:stout
85:stout
296:and
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243:,
119:")
33:,
395:e
388:t
381:v
168:£
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