Knowledge (XXG)

Dreamer (advertisement)

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holding steady during the period that the piece was broadcast, but failing to improve figures in the same way that earlier pieces of the campaign had achieved. It was to be the final piece of the Good Things campaign for several years, as Diageo made the decision to pursue more pan-European campaigns
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and comprised appearances in print, posters, and television and cinema spots. The centrepiece of the campaign was the sixty-second television and cinema commercial directed by
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which animated the squirrel sequence. The piece was premiered on
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Creative Director / Copywriter / Art Director: Walter Campbell
270:, who had also directed two of the three previous ads. 214:) is an integrated advertising campaign launched by 189: 177: 163: 148: 133: 123: 111: 101: 93: 71: 60: 50: 40: 26: 341:Music Production Company: Soundtree Music, London 255:. As with the previous pieces of the campaign, 328:Editor: Sam Sneade, Sam Sneade Editing, London 387: 8: 19: 394: 380: 372: 331:Sound Design Company: Wave Studios, London 18: 313:Executive Creative Director: Peter Souter 347:Animation Company / Computer Graphics: 292:was a middling success, with Guinness 16:Advertising campaign for Guinness beer 301:through the first half of the 2000s. 7: 403:Good things come to those who wait 310:Account Executive: Clive Tanqueray 235:Good things come to those who wait 14: 233:. It is the fourth piece of the 152: 325:Production Designer: Chris Oddy 282:on 6 April 2001, appearing on 1: 344:Music Arranger: Peter Raeburn 501:2000s television commercials 496:Irish television commercials 364:video and commentary at the 286:channels the following day. 237:campaign, following on from 129:Academy Productions, London 517: 409: 349:The Computer Film Company 319:Director of Photography: 276:The Computer Film Company 264:Abbott Mead Vickers BBDO 31:Abbott Mead Vickers BBDO 284:terrestrial television 274:work was completed by 117:So Nice (Summer Samba) 491:Guinness advertising 21:Dreamer / Dream Club 218:in 2001 to promote 23: 305:Additional credits 261:advertising agency 473: 472: 334:Sound Designers: 201: 200: 173: 144: 143:(agency producer) 115:Roger Williams (" 508: 396: 389: 382: 373: 171: 156: 142: 141:Yvonne Chalkley 24: 516: 515: 511: 510: 509: 507: 506: 505: 476: 475: 474: 469: 405: 400: 358: 338:/ Peter Raeburn 307: 272:Post-production 268:Jonathan Glazer 259:was handled by 208:(also known as 140: 125: 106:Jonathan Glazer 94:Release date(s) 89: 17: 12: 11: 5: 514: 512: 504: 503: 498: 493: 488: 478: 477: 471: 470: 468: 467: 460: 453: 446: 439: 432: 425: 418: 410: 407: 406: 401: 399: 398: 391: 384: 376: 370: 369: 366:Framestore CFC 357: 356:External links 354: 353: 352: 345: 342: 339: 332: 329: 326: 323: 317: 314: 311: 306: 303: 280:SKY television 231:United Kingdom 199: 198: 191: 187: 186: 179: 175: 174: 165: 161: 160: 158:United Kingdom 150: 146: 145: 135: 131: 130: 127: 121: 120: 113: 109: 108: 103: 99: 98: 95: 91: 90: 88: 87: 75: 73: 69: 68: 62: 58: 57: 52: 48: 47: 42: 38: 37: 28: 15: 13: 10: 9: 6: 4: 3: 2: 513: 502: 499: 497: 494: 492: 489: 487: 484: 483: 481: 466: 465: 464:Tipping Point 461: 459: 458: 454: 452: 451: 447: 445: 444: 440: 438: 437: 433: 431: 430: 426: 424: 423: 419: 417: 416: 412: 411: 408: 404: 397: 392: 390: 385: 383: 378: 377: 374: 367: 363: 360: 359: 355: 350: 346: 343: 340: 337: 333: 330: 327: 324: 322: 321:Daniel Landin 318: 315: 312: 309: 308: 304: 302: 299: 295: 294:sales figures 291: 287: 285: 281: 277: 273: 269: 265: 262: 258: 254: 253: 248: 247: 242: 241: 236: 232: 228: 225: 221: 217: 213: 212: 207: 206: 197: 196: 192: 188: 185: 184: 180: 176: 169: 166: 162: 159: 155: 151: 147: 139: 136: 132: 128: 122: 118: 114: 110: 107: 104: 100: 96: 92: 86: 83: 80: 77: 76: 74: 70: 67: 63: 59: 56: 53: 49: 46: 43: 39: 36: 32: 29: 25: 22: 462: 455: 448: 441: 435: 434: 429:Bet on Black 427: 420: 413: 336:Johnnie Burn 298:market share 289: 288: 256: 252:Bet on Black 250: 244: 238: 210: 209: 204: 203: 202: 193: 183:Bet on Black 181: 97:6 April 2001 61:Running time 20: 190:Followed by 178:Preceded by 138:Nick Morris 134:Produced by 102:Directed by 486:2001 works 480:Categories 211:Dream Club 172:(campaign) 170:1 million 124:Production 443:noitulovE 415:Swimblack 362:"Dreamer" 240:Swimblack 368:website. 351:, London 220:Guinness 112:Music by 79:Guinness 64:60  51:Language 436:Dreamer 290:Dreamer 257:Dreamer 229:in the 224:draught 222:-brand 205:Dreamer 195:Free In 149:Country 126:company 82:draught 72:Product 66:seconds 55:English 450:Fridge 422:Surfer 249:, and 246:Surfer 216:Diageo 164:Budget 45:Diageo 41:Client 35:London 27:Agency 457:Hands 227:stout 85:stout 296:and 482:: 243:, 119:") 33:, 395:e 388:t 381:v 168:£

Index

Abbott Mead Vickers BBDO
London
Diageo
English
seconds
Guinness
draught
stout
Jonathan Glazer
So Nice (Summer Samba)
Nick Morris

United Kingdom
£
Bet on Black
Free In
Diageo
Guinness
draught
stout
United Kingdom
Good things come to those who wait
Swimblack
Surfer
Bet on Black
advertising agency
Abbott Mead Vickers BBDO
Jonathan Glazer
Post-production
The Computer Film Company

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