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Disadvantages include the impersonal manner of follow-up. If not augmented with a traditional and personal follow-up method, this automated follow-up has a lower response rate than does personal sales. The lowered response rate is often justified by the volume and efficiency with which leads can be
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Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales). Where persistent follow-up can become a deterrent to closing the sale, methods with drip marketing offer the ability to remain top-of-mind, and even prompt action,
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and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, invented in 1992 by Bill
Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. Often called
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Advantages include automation and efficiency, as well as the continued ability for direct response. Intelligent e-commerce sites have integrated this form of drip campaign with un-purchased shopping carts. The continued messaging is relevant to the contents that the shopper stopped short of
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software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message.
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in two ways: (1) the timing of the messages follow a predetermined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.
627:, new leads are automatically enrolled in a drip marketing campaign with messaging relevant to the call-to-action from which the lead came. This is also known as lead nurturing.
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is a communication strategy that sends, or "drips", a pre-written set of messages to customers or prospects over time. These messages often take the form of
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purchasing, and continues to include direct response actions (i.e. buy now).
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The phrase "drip marketing" is said to be derived from "
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720:Word spy: the word lover's guide to modern culture
673:Drip Marketing: Slow and Steady Wins the Customer
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610:marketing tools to schedule a series of updates.
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235:Account-based marketing
585:in a method called an
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118:Communication strategy
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308:Corporate anniversary
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471:Visual merchandising
401:Behavioral targeting
275:Vertical integration
255:Influencer marketing
40:improve this article
421:In-game advertising
411:Display advertising
287:Promotional content
563:database marketing
504:Marketing research
441:Online advertising
431:Native advertising
426:Mobile advertising
378:Sex in advertising
195:Consumer behaviour
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395:Promotional media
383:Underwriting spot
358:Product placement
338:On-hold messaging
328:Loyalty marketing
245:Product marketing
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225:Segmentation
150:Distribution
144:Key concepts
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38:Please help
33:verification
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597:direct mail
593:Direct mail
318:Franchising
293:Advertising
260:Attribution
185:Co-creation
660:References
476:Web banner
363:Propaganda
170:Activation
134:Management
66:newspapers
648:Etymology
436:New media
368:Publicity
220:Promotion
205:Dominance
125:Marketing
96:June 2023
744:Category
676:Archived
493:Research
348:Premiums
303:Branding
230:Strategy
165:Service
155:Pricing
80:scholar
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353:Prizes
215:Ethics
160:Retail
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