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Quality Mark standards. All of its polling is done online. While it asks the "voting intention" question of its respondents twice in order to eliminate the "Don't Knows", it eliminates the remaining Don't Knows in its reporting.
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The
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Further detail, including the wording of each question and breakdowns of demographic groups, are published online at
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The company is co-owned by
Executive Director Peter Lewis and Managing Director Peter Stahel.
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Some of
Essential's notable work and campaigns include:
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Not to be confused with the former
Australian company
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