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gallery (the Pimp) prostitutes the artist (the Whore), and the buyer (the Punter) has to consummate the sale of a painting by performing a sexual act with Angela. It was billed as "a stark comment on the world of contemporary art", and the show would "enable both the punter and Angela to fully understand the workings of the curator-artist relationship". Photographs were encouraged: "A small picture will cost £25 and require oral sex; a medium-size picture is full sex, at £50 and for a large painting at £75, 'anything kinky'".
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attended the gallery. As they were expecting to see an art show, one was staged. Angela
Marshall arrived, "squeezed into a nine year old's leopard print leotard (she aspires to be 'in her twenties') and sporting a red rhinestone dog collar, hat, gloves, torn black stockings, topped by a blond wig and
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letter presented in full view of the cameras, warning that the property appeared to be being used for sexual entertainment, and that the show's curator may have committed an offence. If the exhibition continued, the gallery would be risking prosecution. This was on the evidence of the eyewitness
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The show "Fuckart & Pimp" was conceived by Alex
Chappel and freelance reporter David C. West. An initial press release was sent out in April 1998 to newspapers and media describing the concept show, to open on 17 April: "Fuckart and Pimp" featured a Canadian artist named Angela Marshall. The
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reports of the undercover council officer who paid five pounds to watch the act through a spy hole, and was reported by The
Scotsman as saying "she's still wearing the G-string but he's got all his kit off and they're definitely at it".
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put it, "Under a dim red light bulb, a man and two women - the second being the artist's
Scottish 'assistant' Jessica Konopka - thrashed about on a dirty mattress in a pathetic pantomime copulation". Footage broadcast on
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showed Mark Childs leaving the gallery with lipstick smeared on his face, carrying a painting bearing the slogan 'Media Cunts', written in lipstick. The painting was digitally blurred for broadcast.
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speculating that they were "possibly deterred by the ranks of camera crews and reporters gathered outside the gallery". One customer (played by an actor) pretended to be a buyer named Mark Childs.
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The following day, 18 April, many
British newspapers reported on the event, some skeptical as to its authenticity. Only
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reported the hoax, under the headline: 'Hoaxers play to the gallery with sex and art show,' with a sub heading "
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As the event had not been promoted to the public, there were no regular attendees, with
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reports on the elaborate and bizarre activities of two publicity-seekers".
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conceived by Alex
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to worldwide media attention and became a
British front page
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That same day, from 9pm onwards, press reporters from
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429:"Hoaxers play to the gallery with sex and art show"
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16:Media hoax
359:obscenity
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