262:. Her personality was designed to be "loving, caring, honest, and respect her mother and father. She's good to her friends. She's honest and doesn't lie. She likes reading. She also likes and admires sophisticated fashion." Fulla has two best friends, Yasmeen (dirty blonde hair) and Nada (dark red hair), as well as a little brother and sister. An older protective brother is in development for her (never released), as well as a
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sexuality, especially outside of marriage, meaning that Fulla is supposed to show traditional
Islamic values and social order. She does, however, have many costumes, in addition to the hijab, that reflect the everyday wear of Muslim girls nowadays in some Middle Eastern countries that conform to Muslim values, yet are still considered fashionable in the West.
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clothes, Fulla's body has a vest and shorts painted on. Compared to Barbie's curves, thin legs and large breasts, Fulla has a smaller chest, is thinner and may be younger than Barbie. While the standard Barbie has blonde hair, blue eyes and fair skin, the standard Fulla has dark hair, brown eyes and
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In Saudi Arabia, animated commercials display Fulla's life, such as showing the doll reciting her morning Fajr, baking a cake to surprise her friend, or reading a book at bedtime. Abidin says that these scenes are "designed to convey Fulla's values" and show what behaviour Fulla is promoting. Often,
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Although they both have a wide range of clothes, furniture, jewelry, and other equipment, Fulla's outdoor clothes do not include swimwear or anything similarly revealing. Skirts are longer than knee-length, and Fulla's shoulders are always covered. Where Barbie dolls are made 'nude' beneath their
270:
Fulla, which are two careers that Fulla's creators believe to be respectable. Fulla will not have a boyfriend, because traditional
Muslims do not believe in romantic relationships out of wedlock. Fulla's creators believe that Muslim parents become angry by the Western-inspired changes in views on
249:
in other markets; because the product development didn't want to "go to extremes". For more liberal countries, Fulla has a white scarf and pastel coat. Her outdoor clothes have since become more colorful, but her shoulders are always covered and the skirt always falls below her knees, as
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are about the same height. Differences between them include lifestyle and appearance. Fulla's activities mostly include shopping, spending time with her friends, cooking, reading, and praying. Barbie dolls come in a wide range of hobbies and careers. According to the brand manager at
220:
By 2005, the Fulla doll had replaced most of the Barbie dolls in Middle
Eastern countries' toy stores. Many other products carrying the Fulla brand (breakfast cereals, chewing gums, bicycles, ...) were released. Other Muslim dolls were already being marketed (by
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and brown eyes, but later, dolls with lighter hair and eyes were introduced. The product development team considered about 10 different faces before deciding on her look. She was dressed in a black
333:. Despite this, they are both criticized "for presenting the same unrealistic idea of beauty... a certain image for women to conform to." Fulla was actually once described to be the physical
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created a cheaper version of the doll called Fulla Style. In 2015 NewBoy came with a reboot version of the Fulla doll also known as
Generation #5 that is sold from 2016 to present day.
415:
NewBoy library is considered the electronic portal to access all educational materials such as "books and electronic magazines" related to NewBoy products like Fulla for example.
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woman whose life revolves around home and family. Some Muslim parents have claimed that if girls dress their dolls in headscarves, they will be more encouraged to wear a
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325:, there will be a doctor and a teacher Fulla in the future, as "these are two respected careers for women that we would like to encourage small girls to follow."
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countries as an alternative to Barbie. The product's concept evolved around 1999, and it became available for sale in late 2003. Fulla was created by a
197:
and
Moroccan Barbie, Fulla surpassed them in popularity due to launching alongside a marketing campaign aired on the popular Arabic television channel
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traditionally Muslim women are expected to dress conservatively. She can also be found wearing half- and quarter-sleeve dresses, but not sleeveless.
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304:. Fulla's commercials often promote modest outfits, such as one which warned, "When you take Fulla out of the house, don't forget her new spring
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In many of the countries in which the doll was sold, Fulla was relatively expensive at about $ 10 for the standard doll. Because of this,
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Launched in
October 2006, the monthly Fulla magazine is published in Arabic and is targeted at young females up to twelve years of age.
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The 48-page magazine covers a number of topics, stories and activities. Over 45,000 copies are distributed throughout the
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Fulla was designed to promote Muslim values and be a role model for Muslim girls worldwide, whereas Barbie is targeted to
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Fulla was created by the Syria-based company NewBoy Design Studio and launched in
November 2003.
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539:"Fulla—the Hijab-Wearing Barbie w/Muslim Values Thrives among Young Girls in the Middle East"
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288:". Another series of commercials advertises her to be family-orientated, showing a group of
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Please help update this article to reflect recent events or newly available information.
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189:. Although there had been many other dolls in the past that were created with a
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At first, Fulla was developed to have long coal black hair streaked with
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themselves. Fulla has been praised as giving girls a Muslim role model.
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961:"The Road to Damascus: A Whole New Fashion Doll for the Middle East"
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She will soon be by my side, and I can tell her my deepest secrets
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392:. She was designed to be unlike Barbie and to be the traditional
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She is named for a fragrant jasmine flower found only in the
602:"Barbie who? (Fulla, her Islamic counterpart takes her on)"
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her commercials begin with her singing in a high voice in
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parents would prefer their daughters to dress and behave.
935:"Bye-bye Barbie: Muslim families pick modest Fulla doll"
1129:
569:"This Doll Has an Accessory Barbie Lacks: A Prayer Mat"
360:
Fulla was sold with a line of accessories, including
877:. CBS Broadcasting. January 14, 2006. Archived from
745:"Virtual store wants to sell Muslim dolls in Brazil"
108:
100:
92:
82:
72:
694:"Bestseller in Mideast: Barbie With a Prayer Mat"
348:. Fulla has no male companion whereas Barbie has
1018:"Barbie pushed aside in Mideast cultural shift"
129:) is the name of an 11.5 in (290 mm)
987:"Middle East: Islamic Doll Kicks Barbie's Ass"
834:Arab world's demure Fulla is no Barbie wannabe
692:The New York Times.com (September 22, 2005).
8:
829:
827:
55:
1072:"Barbie converts to Islam and gets a hijab"
205:to some Muslim people, displaying how many
993:(Blog). September 22, 2005. Archived from
902:"Can Fulla save Muslim girls from Barbie?"
627:Al-Jadda, Souheila (December 13, 2005).
1045:"Veiled Fulla is Arab answer to Barbie"
471:
871:"Fulla Doll Gains Popularity In Egypt"
54:
800:Abdel-Moneim, Amany (June 12, 2006).
771:"Hijab Doll Knock Barbie off Shelves"
7:
777:. September 24, 2005. Archived from
658:Middle East.com (January 12, 2006).
562:
560:
481:""Pulla" - the Arab world's Barbie"
165:(where it attracts children of the
153:. In 2015 the company moved to the
126:
67:A 2006 Winter Collection Fulla doll
1016:International Herald Tribute.com.
963:. Toydirectory.com. Archived from
900:Csmonitor.com (25 November 2005).
660:"Barbie loses out to veiled rival"
508:"All Dolled Up...Well, Not Really"
14:
1143: (archived December 29, 2011)
846:"Fulla doll good used condition"
61:
23:
1105:from the original on 2005-12-05
1099:"Doll that has it all (almost)"
1078:from the original on 2006-09-08
1024:from the original on 2006-06-18
914:from the original on 2006-03-31
812:from the original on 2014-08-15
724:"Fulla - Samraa' | فلة - سمراء"
704:from the original on 2006-04-28
670:from the original on 2009-02-15
639:from the original on 2013-06-24
608:from the original on 2006-01-28
567:Zoepf, Katherine (2005-09-22).
518:from the original on 2014-05-21
185:, while a few were sold in the
537:Arts & Entertainment.com.
1:
907:The Christian Science Monitor
506:Vanessa (23 September 2005).
245:for the Saudi market, but no
1070:Militant Islam Monitor.com.
1167:Products introduced in 2003
292:actresses displaying Fulla
1203:
479:Khaleej Times Online.com.
161:. Fulla was also sold in
60:
32:This article needs to be
1043:Middle East Online.com.
137:marketed to children of
112:"Arab Girl's Dream Doll"
933:Chicago Sun-Times.com.
425:region and the Levant.
157:and is now located in
881:on September 29, 2007
1137:Old official website
781:on November 22, 2005
466:Notes and references
312:Comparison to Barbie
155:United Arab Emirates
149:manufacturer called
16:Islamic fashion doll
802:"Move Over, Barbie"
629:"Move over, Barbie"
487:on November 8, 2006
435:Sara and Dara dolls
57:
991:Western Resistance
698:The New York Times
600:Liberty Post.org.
573:The New York Times
1162:Playscale figures
997:on March 24, 2006
967:on April 20, 2006
751:on April 27, 2006
545:on April 30, 2006
386:inflatable chairs
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1130:Official website
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1172:Fictional Arabs
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1107:. Retrieved
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1080:. Retrieved
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1053:. Retrieved
1049:the original
1038:
1026:. Retrieved
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999:. Retrieved
995:the original
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969:. Retrieved
965:the original
955:
943:. Retrieved
939:the original
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883:. Retrieved
879:the original
874:
865:
854:. Retrieved
850:the original
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814:. Retrieved
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783:. Retrieved
779:the original
775:Islam Online
774:
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753:. Retrieved
749:the original
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706:. Retrieved
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672:. Retrieved
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610:. Retrieved
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584:. Retrieved
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547:. Retrieved
543:the original
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520:. Retrieved
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489:. Retrieved
485:the original
474:
450:Fashion doll
423:Persian Gulf
420:
417:
414:
402:
359:
343:
327:
315:
285:
278:
257:
232:
219:
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175:North Africa
167:Hui minority
135:fashion doll
118:
117:
104:2003–present
101:Availability
44:October 2016
41:
33:
806:Yale Global
512:Feministing
374:corn flakes
302:accessories
275:Advertising
260:Middle East
151:NewBoy FZCO
1177:2000s toys
1151:Categories
856:2017-09-27
743:ANBA.com.
586:2024-02-01
382:CD players
356:Popularity
335:antithesis
331:olive skin
316:Fulla and
298:stationery
294:silverware
243:head scarf
229:Appearance
203:role-model
193:, such as
1182:Spacetoon
1097:Tbt.com.
633:USA Today
581:0362-4331
362:umbrellas
346:Americans
199:Spacetoon
183:Indonesia
1109:July 21,
1103:Archived
1082:July 24,
1076:Archived
1055:July 13,
1028:July 13,
1022:Archived
1001:July 13,
971:July 13,
945:July 13,
918:July 21,
912:Archived
885:July 17,
816:July 22,
810:Archived
785:July 13,
755:July 13,
708:July 13,
702:Archived
674:July 13,
668:Archived
664:BBC News
643:July 13,
637:Archived
612:July 17,
606:Archived
549:July 24,
522:July 16,
516:Archived
491:July 21,
429:See also
370:bicycles
341:Barbie.
339:Mattel's
1139:at the
729:YouTube
460:Saghira
455:Razanne
378:cameras
366:watches
264:teacher
213:History
195:Razanne
139:Islamic
93:Country
83:Company
34:updated
1187:NewBoy
579:
440:Barbie
405:NewBoy
394:Muslim
388:, and
323:NewBoy
318:Barbie
300:, and
290:Syrian
282:Arabic
268:doctor
235:auburn
223:Mattel
207:Muslim
181:, and
171:Brazil
169:), in
147:Syrian
133:-like
131:Barbie
127:فُلَّة
123:Arabic
109:Slogan
87:NewBoy
398:hijab
306:abaya
239:abaya
191:hijab
179:Egypt
163:China
159:Dubai
119:Fulla
96:Syria
56:Fulla
1111:2006
1084:2006
1057:2006
1030:2006
1003:2006
973:2006
947:2006
920:2006
887:2006
875:WCCO
818:2006
787:2006
757:2006
710:2006
676:2006
645:2006
614:2006
577:ISSN
551:2006
524:2006
493:2006
266:and
247:veil
241:and
141:and
77:Doll
73:Type
350:Ken
337:of
308:!"
284:: "
1153::
1101:.
1074:.
1020:.
989:.
910:.
904:.
873:.
826:^
808:.
804:.
773:.
726:.
700:.
696:.
684:^
666:.
662:.
635:.
631:.
604:.
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571:.
559:^
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384:,
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121:(
46:)
42:(
36:.
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