546:
131:
402:
1167:
482:
1145:
524:
1189:
1251:
924:
460:
1461:
820:
1100:
1078:
946:
576:
1439:
902:
880:
692:
620:
433:
1122:
760:
714:
972:
850:
598:
1048:
1026:
646:
29:
782:
226:(translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of
237:
In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people’s own cola" and incites consumers to select it over Coke or Pepsi. Future Cola's focus on rural areas gave the product high penetration at lower
246:
Wahaha works with a trading and distribution company in Taiwan and completed a factory for its cola products in
Indonesia. Cola has joined other Wahaha products to be exported to France, Germany, Hong Kong, Italy, Japan, Malaysia, the Netherlands, Spain, Taiwan, Thailand, and the United States.
238:
costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.
309:
327:
1502:
209:'Very (Happy) Cola'), the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".
381:
1492:
295:
GCB_China, "Danone Dump could mean Chance for
Chinese Cola Brand", Goldenchinabrands.com, 25 May 2008, Retrieved 3 July 2008
1507:
1204:
1178:
354:
1270:
797:
1212:
158:, where its market share is 12-15%, making it the third-largest manufacturer of soft drinks in China behind
1278:
991:
1404:
1412:
151:
52:
1424:
801:
509:
1416:
1512:
1497:
1408:
1297:
1172:
444:
1150:
885:
869:
374:
130:
1262:
793:
749:
1336:
333:
323:
319:
681:
1321:
1059:
831:
635:
186:
505:
497:
1388:
1392:
1194:
669:
657:
529:
471:
422:
367:
315:
1486:
1256:
587:
305:
171:
1309:
737:
665:
565:
28:
1328:
1011:
265:
1400:
1384:
1356:
1317:
1305:
1301:
1240:
1236:
1037:
1015:
935:
929:
865:
661:
513:
418:
414:
33:
A can of Future Cola. The phrase "Future will be better" is visible on the left.
1472:
1364:
1348:
1282:
1224:
1216:
1208:
1133:
999:
957:
891:
861:
809:
771:
733:
677:
631:
557:
465:
337:
147:
42:
1466:
1450:
1352:
1344:
1313:
1293:
1289:
1232:
1220:
1200:
1156:
1063:
1007:
1003:
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987:
983:
913:
835:
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745:
729:
725:
703:
673:
407:
227:
159:
1380:
1332:
167:
111:
1360:
1340:
1228:
1111:
1105:
1083:
951:
805:
581:
493:
1444:
1396:
1376:
1286:
1067:
907:
839:
741:
719:
697:
625:
438:
1368:
1274:
1266:
1127:
1089:
1053:
1031:
961:
765:
651:
609:
535:
501:
487:
194:
1428:
1372:
1324:
787:
551:
231:
163:
155:
448:
273:
UC Berkeley's
Department of Agricultural & Resource Economics
1420:
977:
855:
603:
390:
144:
92:
363:
359:
1457:
1435:
1247:
1185:
1163:
1141:
1118:
1096:
1074:
1044:
1022:
968:
942:
920:
898:
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846:
816:
778:
756:
710:
688:
642:
616:
594:
572:
542:
520:
478:
456:
429:
398:
106:
98:
88:
70:
60:
48:
38:
311:Chinese Spies: From Chairman Mao to Xi Jinping
375:
291:
289:
8:
222:Wahaha started making its own cola in 1998.
21:
204:
382:
368:
360:
129:
20:
256:
7:
181:In China it is sold under the name
14:
1459:
1437:
1249:
1187:
1165:
1143:
1120:
1098:
1076:
1046:
1024:
970:
944:
922:
900:
878:
848:
818:
780:
758:
712:
690:
644:
618:
596:
574:
544:
522:
480:
458:
431:
400:
355:Future Cola (simplified Chinese)
27:
199:
1:
1503:Products introduced in 1998
166:Cola. It is distributed by
76:; 26 years ago
1529:
1217:Fever-Tree Distillers Cola
802:Kashmira Jeera Masala Cola
264:Berto Villas-Boas, Sofia.
190:
26:
1213:Fentimans Curiosity Cola
62:Country of origin
266:"Future Cola in China"
1493:Hangzhou Wahaha Group
242:International markets
152:Hangzhou Wahaha Group
53:Hangzhou Wahaha Group
1508:Chinese drink brands
1173:United Arab Emirates
836:Sparkling Super Cola
832:Meadows Classic Cola
445:Red Bull Simply Cola
1401:Stars & Stripes
1151:Trinidad and Tobago
148:carbonated beverage
23:
1417:Ultrapop King Cola
510:President's Choice
320:C. Hurst & Co.
16:Chinese cola drink
1480:
1479:
329:978-1-78738-096-7
207:
138:
137:
1520:
1465:
1463:
1462:
1443:
1441:
1440:
1255:
1253:
1252:
1193:
1191:
1190:
1171:
1169:
1168:
1149:
1147:
1146:
1126:
1124:
1123:
1104:
1102:
1101:
1082:
1080:
1079:
1060:Apotekarnes Cola
1052:
1050:
1049:
1030:
1028:
1027:
976:
974:
973:
950:
948:
947:
928:
926:
925:
906:
904:
903:
884:
882:
881:
854:
852:
851:
824:
822:
821:
786:
784:
783:
764:
762:
761:
718:
716:
715:
696:
694:
693:
650:
648:
647:
624:
622:
621:
602:
600:
599:
580:
578:
577:
550:
548:
547:
528:
526:
525:
486:
484:
483:
464:
462:
461:
437:
435:
434:
406:
404:
403:
384:
377:
370:
361:
342:
341:
314:. Translated by
302:
296:
293:
284:
283:
281:
279:
270:
261:
208:
205:
201:
192:
150:manufactured by
134:
133:
126:
123:
121:
119:
117:
115:
113:
84:
82:
77:
63:
31:
24:
1528:
1527:
1523:
1522:
1521:
1519:
1518:
1517:
1483:
1482:
1481:
1476:
1460:
1458:
1453:
1438:
1436:
1431:
1409:Speed King Cola
1357:Maraschino Cola
1250:
1248:
1243:
1188:
1186:
1181:
1166:
1164:
1159:
1144:
1142:
1137:
1121:
1119:
1114:
1099:
1097:
1092:
1077:
1075:
1070:
1047:
1045:
1040:
1025:
1023:
1018:
971:
969:
964:
945:
943:
938:
923:
921:
916:
901:
899:
894:
879:
877:
872:
849:
847:
842:
819:
817:
812:
781:
779:
774:
759:
757:
752:
713:
711:
706:
691:
689:
684:
645:
643:
638:
619:
617:
612:
597:
595:
590:
575:
573:
568:
545:
543:
538:
523:
521:
516:
481:
479:
474:
459:
457:
452:
432:
430:
425:
401:
399:
394:
388:
351:
346:
345:
330:
316:Lehrer, Natasha
304:
303:
299:
294:
287:
277:
275:
268:
263:
262:
258:
253:
244:
220:
215:
170:, Inc., in the
128:
110:
80:
78:
75:
61:
55:
34:
17:
12:
11:
5:
1526:
1524:
1516:
1515:
1510:
1505:
1500:
1495:
1485:
1484:
1478:
1477:
1471:
1469:
1455:
1454:
1449:
1447:
1433:
1432:
1385:King Kong Cola
1337:Grandpa Graf's
1261:
1259:
1245:
1244:
1199:
1197:
1195:United Kingdom
1183:
1182:
1177:
1175:
1161:
1160:
1155:
1153:
1139:
1138:
1136:, Kristal Kola
1132:
1130:
1116:
1115:
1110:
1108:
1094:
1093:
1088:
1086:
1072:
1071:
1058:
1056:
1042:
1041:
1036:
1034:
1020:
1019:
994:, Fruti Kola,
982:
980:
966:
965:
956:
954:
940:
939:
934:
932:
918:
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912:
910:
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858:
844:
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830:
828:
814:
813:
792:
790:
776:
775:
770:
768:
754:
753:
724:
722:
708:
707:
702:
700:
686:
685:
658:Auvergnat Cola
656:
654:
640:
639:
630:
628:
614:
613:
608:
606:
592:
591:
586:
584:
570:
569:
556:
554:
540:
539:
534:
532:
530:Czech Republic
518:
517:
492:
490:
476:
475:
470:
468:
454:
453:
443:
441:
427:
426:
423:Schweppes Cola
412:
410:
396:
395:
389:
387:
386:
379:
372:
364:
358:
357:
350:
349:External links
347:
344:
343:
328:
306:Faligot, Roger
297:
285:
255:
254:
252:
249:
243:
240:
234:respectively.
219:
216:
214:
211:
145:cola-flavoured
136:
135:
108:
104:
103:
100:
96:
95:
90:
86:
85:
72:
68:
67:
64:
58:
57:
50:
46:
45:
40:
36:
35:
32:
15:
13:
10:
9:
6:
4:
3:
2:
1525:
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1506:
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1422:
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1410:
1406:
1402:
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1276:
1272:
1268:
1264:
1260:
1258:
1257:United States
1246:
1242:
1238:
1234:
1230:
1226:
1222:
1218:
1214:
1210:
1206:
1202:
1198:
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1184:
1180:
1176:
1174:
1162:
1158:
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1113:
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1087:
1085:
1073:
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1057:
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1021:
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1005:
1001:
997:
993:
989:
985:
981:
979:
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959:
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953:
941:
937:
933:
931:
919:
915:
911:
909:
897:
893:
889:
887:
875:
871:
867:
863:
859:
857:
845:
841:
837:
833:
829:
827:
815:
811:
807:
803:
799:
795:
791:
789:
777:
773:
769:
767:
755:
751:
747:
743:
739:
735:
731:
727:
723:
721:
709:
705:
701:
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687:
683:
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675:
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667:
663:
659:
655:
653:
641:
637:
633:
629:
627:
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611:
607:
605:
593:
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583:
571:
567:
563:
559:
555:
553:
541:
537:
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531:
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511:
507:
503:
499:
495:
491:
489:
477:
473:
469:
467:
455:
450:
446:
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440:
428:
424:
420:
416:
411:
409:
397:
392:
385:
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378:
373:
371:
366:
365:
362:
356:
353:
352:
348:
339:
335:
331:
325:
322:p. 293.
321:
317:
313:
312:
308:(June 2019).
307:
301:
298:
292:
290:
286:
274:
267:
260:
257:
250:
248:
241:
239:
235:
233:
229:
225:
224:Feichang Kele
217:
212:
210:
202:
200:fēicháng kělè
196:
188:
184:
179:
177:
173:
172:United States
169:
165:
161:
157:
153:
149:
146:
142:
132:
125:
109:
105:
101:
97:
94:
91:
87:
73:
69:
65:
59:
54:
51:
47:
44:
41:
37:
30:
25:
19:
1389:Sam's Choice
1310:Cricket Cola
1287:Caleb's Kola
1205:Classic Cola
798:Double Seven
738:Premium-Cola
666:Corsica Cola
566:Laoshan Cola
561:
413:Count Cola,
310:
300:
276:. Retrieved
272:
259:
245:
236:
223:
221:
198:
182:
180:
175:
140:
139:
56:Reed's, Inc.
49:Manufacturer
18:
1513:Soft drinks
1498:Cola brands
1413:Triple Cola
1318:Double Cola
1241:Virgin Cola
1237:Ubuntu Cola
1038:Polo Cockta
1016:Triple Kola
936:Foxton Fizz
930:New Zealand
866:Topsia Cola
794:A-Star Cola
670:El Ché-Cola
662:Breizh Cola
562:Future Cola
502:Compliments
419:LA Ice Cola
415:Export Cola
183:Future Cola
141:Future Cola
102:Cherry Cola
22:Future Cola
1487:Categories
1473:Frescolita
1349:Jones Soda
1298:Zero Sugar
1225:Qibla Cola
1209:Evoca Cola
1134:Cola Turka
1000:Isaac Kola
992:Cassinelli
958:Amrat Cola
892:Cavan Cola
862:Parsi Cola
810:Campa Cola
772:Green Cola
750:Zelal Cola
734:Fritz-kola
678:Mecca-Cola
632:Jolly Cola
588:Kola Román
558:China Cola
466:Bangladesh
338:1104999295
251:References
232:Pepsi-Cola
176:China Cola
71:Introduced
43:Soft drink
1467:Venezuela
1451:Lava Cola
1405:Texa Cola
1397:Signature
1365:Nuka Cola
1353:Like Cola
1345:Jolt Cola
1329:Filbert's
1314:Diet Rite
1294:Diet Coke
1290:Coca-Cola
1233:Rola Cola
1221:Maxi-Cola
1201:Barr Cola
1179:Star Cola
1157:Cole Cold
1064:Cuba Cola
1012:Perú Cola
1008:Kola Real
1004:Inca Kola
996:Fuji-Cola
988:Kola Real
984:Beed Cola
914:Star Cola
840:Vita Cola
826:Hong Kong
746:Vita Cola
730:Club Cola
726:Afri-Cola
704:Olvi Cola
674:Fada cola
514:Selection
472:Pran Cola
408:Australia
228:Coca-Cola
160:Coca-Cola
122:/Products
1425:Virgil's
1361:Mr. Cola
1341:Grapette
1271:Blue Sky
1229:Red Kola
1112:Est Cola
1106:Thailand
1084:Slovenia
952:Pakistan
806:Thums Up
636:OpenCola
582:Colombia
494:Bec Cola
278:11 April
99:Variants
1445:Vanuatu
1377:RC Cola
1068:XL Cola
908:Myanmar
886:Ireland
742:Sinalco
720:Germany
698:Finland
682:Euskola
626:Denmark
506:No Name
439:Austria
213:Markets
187:Chinese
114:.wahaha
107:Website
89:Flavour
79: (
1464:
1442:
1393:Shasta
1381:Reed's
1369:Olipop
1333:Fitz's
1322:Dublin
1279:Boylan
1275:Boost!
1254:
1192:
1170:
1148:
1128:Turkey
1125:
1103:
1090:Cockta
1081:
1054:Sweden
1051:
1032:Poland
1029:
975:
962:Pakola
949:
927:
905:
883:
870:Zamzam
853:
823:
785:
766:Greece
763:
717:
695:
652:France
649:
623:
610:tuKola
601:
579:
549:
536:Kofola
527:
488:Canada
485:
463:
436:
405:
393:brands
336:
326:
197::
195:pinyin
189::
168:Reed's
127:
1429:Zevia
1373:Pepsi
1325:Faygo
1283:Bubba
1267:Big K
788:India
552:China
498:Big 8
451:Cola,
269:(PDF)
218:China
164:Pepsi
156:China
143:is a
66:China
1421:Vess
1306:Cott
978:Peru
856:Iran
604:Cuba
449:Keli
391:Cola
334:OCLC
324:ISBN
280:2015
230:and
206:lit.
191:非常可乐
162:and
154:of
124:/co2
116:.com
93:Cola
81:1998
74:1998
39:Type
1302:Tab
1300:),
1263:365
174:as
118:.cn
112:www
1489::
1427:,
1423:,
1419:,
1415:,
1411:,
1407:,
1403:,
1399:,
1395:,
1391:,
1387:,
1383:,
1379:,
1375:,
1371:,
1367:,
1363:,
1359:,
1355:,
1351:,
1347:,
1343:,
1339:,
1335:,
1331:,
1327:,
1320:,
1316:,
1312:,
1308:,
1304:,
1296:,
1285:,
1281:,
1277:,
1273:,
1269:,
1265:,
1239:,
1235:,
1231:,
1227:,
1223:,
1219:,
1215:,
1211:,
1207:,
1203:,
1066:,
1062:,
1014:,
1010:,
1006:,
1002:,
998:,
990:,
986:,
960:,
868:,
864:,
838:,
834:,
808:,
804:,
800:,
796:,
748:,
744:,
740:,
736:,
732:,
728:,
680:,
676:,
672:,
668:,
664:,
660:,
634:,
564:,
560:,
512:,
508:,
504:,
500:,
496:,
447:,
421:,
417:,
332:.
318:.
288:^
271:.
203:;
193:;
178:.
120:/#
1475:,
1292:(
383:e
376:t
369:v
340:.
282:.
185:(
83:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
