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at the same time the film was being released. Brett was the first to introduce marketing a book and movie at the same time. This was perhaps the earliest instance in the book publishing industry of the
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In 1944 Brett fought efforts by the
British Publisher Bureau to corner the American market for British publishing houses. In 1951, Brett bought the US division from
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article "Stefansson a Hero to
British Public: George P. Brett back from London with a glowing account of the Young Explorers Success, printed on April 13, 1913
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The growth and care of cultivated evergreens: An address delivered before the Garden Club of
Fairfield on May 26, 1931 (Unknown Binding)
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from 1935 to 1936 lead to bonuses of 18% to all employees at
Macmillan. Additional literary success under Brett were Rachael Filed's
208:," a marketing strategy which involves a mass media commodity appearing simultaneously in several formats that advertise each other.
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243:. Commissioned 2nd Lieutenant, Infantry, August 15, 1917, promoted 1st Lieutenant, January 12, 1918, and Captain, August 22, 1918.
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and took over as
President of Macmillan in 1931. Brett took over as chairman in 1936 after the death of his father,
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based
Macmillan Publishing. At this time Macmillan was the second largest publisher in the United States
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Brett is best known for having "scored one of publishing's all-time triumphs by gaining the rights to '
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338:"The role of books in inter-American relations" by George Platt Brett (Unknown Binding - 1943)
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A History of
Cambridge University press Volume III: New Worlds for Learning 1873–1972
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131:(December 9, 1893 – February 11, 1984) served at Chairman of the American division of
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March 13, 1913 article about Brett book "Book publishing and its present tendencies"
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The
Diplomacy of Ideas: US Foreign Policy and Cultural Relations, 1938–1950
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The
Structure of International Publishing in the 1990s By Fred Kobrak, Beth Luey
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307:. Brett was married to Isabel Stevenson Yeomans. He died in 1984.
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In 1939, Brett promoted a special motion picture edition of
407:"George P. Brett is dead at 91; Headed Macmillan Company"
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Brett was succeeded by his son, Bruce Y. Brett in 1958.
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The
Structure of International Publishing in the 1990s
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The House of Macmillan (1843–1943) by Charles Morgan
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Chronicles of Barabbas 1884–1934 By George H. Doran
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158:George Brett started with Macmillan in 1913 as a
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246:Served as chairman of the book committee of the
188:. In addition, Brett published notable authors
654:"The Macmillan Company of Canada in the 1930s"
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731:United States Army personnel of World War I
248:People to People Student Ambassador Program
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380:article about Macmillan and George Brett
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227:From 1916 to 1919, he served with the
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405:Saxon, Wolfgang (February 15, 1984).
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93:Macmillan Publishers (United States)
741:Collegiate School (New York) alumni
462:"Macmillan, Inc. - Company Profile"
560:. January 22, 1951. Archived from
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726:American book publishers (people)
599:"Many Betrothals in Early Autumn"
433:Macmillan A Publishing Tradition
736:People from Darien, Connecticut
436:. Palgrave Macmillan. p.
259:United States State Department
1:
628:Moritz, Charles, ed. (1984).
554:"PUBLISHING: Crofter's Crop"
746:United States Army officers
658:Journal of Canadian Studies
222:Military and Public Service
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652:Young, David (Fall 1995),
631:Current Biography Yearbook
299:in his home state and the
257:Serve on missions for the
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430:James, Elizabeth (2002).
688:Macmillan Publishing USA
250:United States President
102:Isabel Stevenson Yeomans
110:George Platt Brett III
680:George Platt Brett Sr.
346:Additional information
322:George Platt Brett Sr.
164:George Platt Brett Sr.
129:George Platt Brett Jr.
121:George Platt Brett Sr.
65:Southport, Connecticut
26:George Platt Brett Jr.
18:George Platt Brett Sr.
184:and Katleen Winsor's
636:H. W. Wilson Company
610:. September 14, 1916
493:McKitterick, David.
254:established in 1956.
252:Dwight D. Eisenhower
133:Macmillan Publishing
564:on October 23, 2012
317:George Edward Brett
295:, and attended the
293:Darien, Connecticut
235:border and then in
172:.' The success of
112:Bruce Yeomans Brett
46:Darien, Connecticut
16:For his father see
607:The New York Times
538:Ninkovich, Frank.
291:Brett was born in
229:United States Army
201:Gone with the Wind
174:Gone with the Wind
170:Gone With the Wind
160:traveling salesman
142:Gone With the Wind
87:Gone with the Wind
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697:Succeeded by
585:Roadside Meetings
583:Garland, Hamlin.
542:. pp. 89–90.
301:Collegiate School
137:publishing rights
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57:February 11, 1984
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694:1936–1958
677:Preceded by
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61:(aged 90)
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634:. New York:
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562:the original
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281:Players Club
265:and postwar
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135:and secured
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59:(1984-02-11)
721:1984 deaths
716:1893 births
699:Bruce Brett
528:, p. 8
483:, p. 7
274:Memberships
241:World War I
190:C. S. Lewis
710:Categories
614:2010-03-30
526:Young 1995
481:Young 1995
467:2008-04-07
416:2008-04-19
386:References
182:Heaven Too
73:Occupation
38:1893-12-09
691:Chairman
149:Biography
76:Publisher
668:: 117–33
311:See also
178:All This
107:Children
91:Head of
646:Sources
267:Germany
239:during
233:Mexican
231:on the
568:May 3,
444:
237:France
213:London
206:tie-in
154:Career
117:Father
99:Spouse
67:, U.S.
48:, U.S.
664:(3),
602:(PDF)
570:2010
558:Time
442:ISBN
192:and
180:and
54:Died
32:Born
438:187
303:in
261:in
139:to
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503:^
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.