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312:, gained approval from the European Union to acquire GfK after an antitrust investigation that began in June 2023. This approval was given under the condition of selling its consumer panel business, which went to the British market research company
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GfK was founded as GfK-NĂĽrnberg
Gesellschaft fĂĽr Konsumforschung e. V. in 1934 by university lecturers from Nuremberg, among them the future German Minister of Economic Affairs and Federal Chancellor
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Standards) which contain mandatory requirements. It provides real-time insight into market activity. GfK enables its customers to make key business decisions in areas such as marketing and sales.
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In 1984, commercial activities were spun off into GfK GmbH, which was renamed GfK AG on
January 23, 1990. At that time, the “GfK Association” was limited to promoting market and sales research.
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After the war, GfK’s activities from 1934 to 1945 were investigated by the
American occupying powers. Following this investigation, GfK received a license to continue its activities in 1947.
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Since 2020, GfK has offered its customers an AI-powered platform that uses relevant data to provide forecasts and produces recommendations to facilitate critical business decisions.
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In 2020, GfK launched gfknewron, a new AI-powered platform. Therefore, customers can access relevant data in real time and receive recommendations for action based on predictions.
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In May 2008, it acquired an equity stake in Deep-Packet
Inspection company Qosmos in order to track and monitor Internet usage for marketing research.
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GfK's core business is collecting and processing data on consumer behavior. It includes advising companies using technology-based applications.
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GfK industry area include technology and consumer durables, retail, consumer goods, automotive, financial services, media and entertainment.
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and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as the
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Since March 2017, GfK SE has been majority-owned (96.7%) by the investment fund
Acceleratio Capital N.V., a holding company of KKR.
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acquired a division of GfK with 1,000 staff dealing with client-specific projects for 105 million euros.
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In April 2005, it acquired NOP World (originally
National Opinion Polls), based mostly in the
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In 2010, the company was the world's fourth-largest market research company by revenue.
604:"Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research"
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678:"Exclusive: NielsenIQ's GfK deal set for conditional EU antitrust approval"
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The management team consists of nine individuals (as of 22 February 2024):
217:, 'Nuremberg Society for Consumer Research') is the largest German
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336:, which was rated the world's ninth largest market research business.
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Initially, the association conducted 71 different studies, including:
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308:), a U.S. market research and consumer intelligence company owned by
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In
December 2016, investment company American private equity group
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653:"Advent's NielsenIQ gains conditional EU nod for GfK acquisition"
579:"Höhe der Barabfindung für Squeeze-out bei der GfK SE mitgeteilt"
554:"KKR succeeds with Gfk stake purchase, clears way for turnaround"
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made a takeover bid for 18.54 percent of the company's shares.
248:. The concept was developed by co-founder Wilhelm Vershofen.
627:"Business Reporter: The power of evidence-based forecasting"
536:"Global top 25 grow 4.1% to $ 18.7bn, says Honomichl - News"
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The motorist assesses the road maps from fuel companies
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Mohit Kapoor (Chief
Technology and Operations Officer)
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NIM - NĂĽrnberg
Institut fĂĽr Marktentscheidungen e.V.
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NIM - NĂĽrnberg
Institut fĂĽr Marktentscheidungen e.V.
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Joshua Hubbert (President CMI and Media Measurement)
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221:company. It provides data and intelligence to the
214:GfK-NĂĽrnberg Gesellschaft fĂĽr Konsumforschung e.V.
134:Thomas Ebeling (Chairman of the Supervisory Board)
786:Multinational companies headquartered in Germany
776:Business services companies established in 1934
290:In the autumn of 2018, GfK’s French competitor
375:Shaun Zitting (Chief Human Resources Officer)
258:Personal care and soap consumption in Germany
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372:Curtis Miller (Chief Transformation Officer)
261:Structure of beverage consumption in Germany
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462:"About GfK | Growth from Knowledge | GfK"
796:German subsidiaries of foreign companies
363:Lorena Elizondo (Chief Strategy Officer)
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390:It collects data on over 180 million
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781:German companies established in 1934
771:Market research companies of Germany
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714:from the original on 6 June 2014.
357:John Blenke (Chief Legal Officer)
229:. The company is a subsidiary of
225:industry and is headquartered in
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542:from the original on 2012-09-19.
27:German market research company
1:
766:Companies based in Nuremberg
676:Chee, Foo Yun (2023-06-28).
651:Chee, Foo Yun (2023-07-05).
264:Patient and pharmaceuticals
98:; 90 years ago
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411:GfK Entertainment charts
517:(in German). 2010-07-08
492:(in German). 2014-12-30
282:Kohlberg Kravis Roberts
255:Awareness of trademarks
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707:. 19 December 2016.
631:FinanzNachrichten.de
431:"Legal | GfK Global"
310:Advent International
304:(formerly a part of
163:Advent International
154:€52.4 million (2014)
132:Lars Nordmark (CFO)
32:GFK (disambiguation)
30:For other uses, see
583:www.tagesspiegel.de
354:Tracey Massey (COO)
170:Number of employees
142:€1.5 Billion (2014)
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360:Mike Burwell (CFO)
227:Nuremberg, Germany
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130:Peter Feld (CEO)
76:Societas Europaea
16:(Redirected from
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702:"Error Page"
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343:Organisation
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320:Acquisitions
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211:(originally
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111:Headquarters
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71:Company type
633:(in German)
585:(in German)
466:www.gfk.com
435:www.gfk.com
760:Categories
687:2023-11-04
662:2023-11-04
637:2021-06-21
609:2001-06-21
589:2021-06-01
564:2021-06-01
521:2021-06-01
496:2021-06-01
486:"GrĂĽndung"
471:2023-06-27
440:2021-06-01
149:Net income
126:Key people
750:Companies
729:GfK Group
115:Nuremberg
60:Nuremberg
709:Archived
540:Archived
405:See also
380:Services
83:Industry
682:Reuters
657:Reuters
558:Reuters
240:History
191:Website
139:Revenue
119:Germany
101: (
93:Founded
64:Germany
18:GfK NOP
736:Portal
396:ESOMAR
328:, the
314:YouGov
180:Parent
38:GfK SE
712:(PDF)
705:(PDF)
417:Notes
334:Italy
292:Ipsos
159:Owner
392:SKUs
332:and
200:.com
198:.gfk
103:1934
96:1934
791:GfK
302:NIQ
231:NIQ
209:GfK
196:www
185:NIQ
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