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Do Not Track

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234:, which would make the server explicitly ignore any use of the Do Not Track header by users of Internet Explorer 10. Fielding wrote that Microsoft's decision "deliberately violates" the Do Not Track specification because it "does not protect anyone's privacy unless the recipients believe it was set by a real human being, with a real preference for privacy over personalization". The Do Not Track specification did not explicitly mandate that the use of Do Not Track actually be a choice until after the feature was implemented in Internet Explorer 10. According to Fielding, Microsoft knew its Do Not Track signals would be ignored, and that its goal was to effectively give an illusion of privacy while still catering to their own interests. On October 9, 2012, Fielding's patch was 219:'s agreement with the U.S. government to honor a Do Not Track system, because the coalition said it would only honor such a system if it were not enabled by default by web browsers. A Microsoft spokesperson defended its decision however, stating that users would prefer a web browser that automatically respected their privacy. 245:, it would comply with the specification and no longer automatically enable Do Not Track as part of the operating system's "Express" default settings, but that the company will "provide customers with clear information on how to turn this feature on in the browser settings should they wish to do so". 285:
software to block web trackers and advertising has become increasingly common (with users citing both privacy concerns and performance impact as justification), while Apple and Mozilla began to add privacy enhancements (such as "tracking protection") to their browsers, that are designed to reduce
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In July 2009, researchers Christopher Soghoian and Sid Stamm implemented support for the Do Not Track header in the Firefox web browser via a prototype add-on. Stamm was, at the time, a privacy engineer at Mozilla, while Soghoian soon afterward started working at the FTC. One year later, during a
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The Do Not Track header was originally proposed in 2009 by researchers Christopher Soghoian and Sid Stamm. became the first browser to implement the feature. The header didn't find widespread success due to the lack of legislation that would require companies to legally respect the Do Not Track
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One week later, Microsoft announced that its next browser would include support for Tracking Protection Lists that block tracking of consumers using blacklists supplied by third parties. In January 2011, Mozilla announced that its Firefox browser would soon provide a Do Not Track solution, via a
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In January 2019, the W3C Tracking Protection Working Group was disbanded, citing "insufficient deployment of these extensions" and lack of "indications of planned support among user agents, third parties, and the ecosystem at large". Beginning the following month, Apple removed DNT support from
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header that spiritually succeeds Do Not Track header. The creators hope that this new header will meet the definition of "user-enabled global privacy controls" defined by the (CCPA) and the European General Data Protection Regulation (GDPR). In this case, the new header would be automatically
215:. Microsoft faced criticism for its decision to enable Do Not Track by default from advertising companies, who say that use of the Do Not Track header should be a choice made by the user and must not be automatically enabled. The companies also said that this decision would violate the 153:(no header sent) if the user has not expressed a preference. The default behavior required by the standard is not to send the header unless the user enables the setting via their browser or their choice is implied by the use of that specific browser. 387:
has not yet implemented the signal, despite still allowing users to enable the now deprecated Do Not Track header. However, there are third-party extensions available for Chrome if users want to send the GPC header with their requests, including the
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Very few advertising companies actually supported DNT, due to a lack of regulatory or voluntary requirements for its use, and unclear standards over how websites should respond to the header. Websites that honor DNT requests include
113:—which includes the collection of data regarding a user's activity across multiple distinct contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. 165:(FTC) to create a Do Not Track list for online advertising. The proposal would have required that online advertisers submit their information to the FTC, which would compile a machine-readable list of the 956: 1506: 319:
that can be used to inform websites of the user's wish to have their information not be sold or used by ad trackers. GPC was developed in 2020 by privacy technology researchers such as
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U.S. Senate privacy hearing, FTC Chairman Jon Leibowitz told the Senate Commerce Committee that the commission was exploring the idea of proposing a "do-not-track" list.
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In December 2010, the FTC issued a privacy report that called for a "do-not-track" system that would enable people to avoid having their actions being monitored online.
407:(CCPA), which stipulates that websites are legally required to respect a signal sent by users who want to opt-out of having their personal data sold. In July 2021, the 1030: 266:
did not implement support for DNT on its websites, and directed users to its online privacy settings and opt-outs for interest-based advertising instead. The
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One key difference between the Do Not Track header and GPC is that GPC is a valid do-not-sell-my-personal-information signal according to the
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paid a $ 1.2-million settlement for allegedly failing to process opt-out requests via a user-enabled global privacy control signal.
191:'s Tracking Preference Expression (DNT) standard proposed that "Do not track" be the goal for advocates to demand of businesses. 466: 404: 275: 415: 408: 393: 380: 335: 235: 1212: 267: 798: 903: 446: 358: 312: 80: 1104: 1538: 188: 431: 328: 227: 162: 852: 1239:"Digital Advertising Alliance Gives Guidance to Marketers for Microsoft IE10 'DO NOT TRACK' Default Setting" 1181: 878: 742: 716: 690: 661: 635: 461: 196: 300:, who was a member of the W3C's working group for DNT, argued that the concept is a "failed experiment". 579: 316: 1469: 776: 324: 293: 208: 207:
When using the "Express" settings upon installation, a Do Not Track option is enabled by default for
826:"Privacy groups offer "Do Not Track" compromise; will online advertisers and publishers accept it?" 368: 320: 181: 363: 290:(GDPR) have imposed restrictions on how companies are to store and process personal information. 231: 609: 187:
In August 2015 a coalition of privacy groups led by the Electronic Frontier Foundation using
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clarified through an FAQ that under law, the Global Privacy Control signal must be honored.
255: 184:, Apple's Safari, Opera and Google Chrome all later added support for the header approach. 109:) is a formerly official HTTP header field, designed to allow internet users to opt out of 830: 541: 929: 389: 331: 297: 17: 1527: 1470:"Global Privacy Control (GPC) Enabled by Default in DuckDuckGo Apps & Extensions" 384: 1419: 686: 496: 223: 110: 456: 452: 282: 166: 1497:"Sephora to pay $ 1.2 mln in privacy settlement with Calif. AG over data sales" 1105:"Keep this in, but commented out: also provide a little · apache/httpd@3dd6fb6" 904:"Apple is removing the Do Not Track toggle from Safari, but for a good reason" 397: 354: 339: 242: 1373:
State of California - Department of Justice - Office of the Attorney General
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strengthened by existing laws and companies would be required to honor it.
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undue cross-site tracking. In addition, laws such as the European Union's
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used by those companies to place cookies or otherwise track consumers.
1156:"Here's The Gaping Flaw in Microsoft's 'Do Not Track' System For IE10" 1427: 447:
List of HTTP header fields § Common non-standard request headers
343: 263: 1368: 1261:"How the tragic death of Do Not Track ruined the web for everyone" 492:"How the tragic death of Do Not Track ruined the web for everyone" 124:
In 2020, a coalition of US-based internet companies announced the
979:"Microsoft ticks off advertisers with IE10 'Do Not Track' policy" 334:, as well as a group of privacy-focused companies including the 84: 1182:"Millions of People Use 'Do Not Track' Tool Which Does Nothing" 436: 1394: 1005:"Microsoft's "Do Not Track" Move Angers Advertising Industry" 1207: 1205: 1203: 1058:"Apache Web software overrides IE10 do-not-track setting" 769:"Core update with Do Not Track, and mail and theme fixes" 262:. Despite offering the option in its Chrome web browser, 241:
On April 3, 2015, Microsoft announced that starting with
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In 2007, several consumer advocacy groups asked the U.S.
558: 662:"Microsoft to Add 'Tracking Protection' to Web Browser" 1311:"Frequently Asked Questions | Global Privacy Control" 799:"Longer battery life and easier website permissions" 278:does not require its members to honor DNT signals. 90: 76: 68: 53: 45: 37: 1339:"Founding Organizations | Global Privacy Control" 1213:"'Do Not Track' Privacy Tool Doesn't Do Anything" 1130:"Microsoft rolls back commitment to Do Not Track" 121:not respecting the header when sent by the user. 957:"Do Not Track in the Windows 8 Setup Experience" 203:Internet Explorer 10 default setting controversy 879:"Apple Is Removing 'Do Not Track' From Safari" 559:"Do Not Track- Universal Web Tracking Opt-Out" 516:"FTC Mulls Browser-Based Block for Online Ads" 930:"Internet Explorer 10 Released for Windows 7" 743:"Apple Adds Do-Not-Track Tool to New Browser" 717:"Microsoft Adds Do-Not-Track Tool to Browser" 141:in case the user does not want to be tracked 8: 1083:"Apache Won't Override Do-Not-Track Headers" 145:, 0 in case the user consents to be tracked 32: 1085:. MediaPost Communications. October 9, 2012 195:Safari, citing that it could be used as a " 94: 542:"An Analysis of the 'Do Not Track' Header" 226:, an author of the Do Not Track standard, 31: 1326:Who is supporting the development of GPC? 1369:"California Consumer Privacy Act (CCPA)" 1056:Shankland, Stephen (September 7, 2012). 767:Opera Desktop Team (February 11, 2012). 580:"The History of the Do Not Track Header" 296:associate professor of computer science 691:"Web Tool On Firefox To Deter Tracking" 636:"FTC Backs Do-Not-Track System for Web" 477: 610:"Outspoken Privacy Advocate Joins FTC" 1457:What is Global Privacy Control (GPC)? 1363: 1361: 1359: 400:Privacy Essentials add-on, and more. 327:and former Chief Technologist of the 137:The DNT header accepts three values: 7: 509: 507: 485: 483: 481: 1534:Hypertext Transfer Protocol headers 1259:Fleishman, Glenn (March 17, 2019). 587:Center for Democracy and Technology 353:The signal has been implemented by 238:, restoring the previous behavior. 1180:Bacchus, Arif (October 15, 2018). 877:Hill, Kashmir (February 6, 2019). 660:Angwin, Julia (December 7, 2010). 634:Angwin, Julia (December 2, 2010). 490:Fleishman, Glenn (March 7, 2019). 394:The Electronic Frontier Foundation 288:General Data Protection Regulation 272:Council of Better Business Bureaus 230:a patch to the source code of the 72:Christopher Soghoian and Sid Stamm 25: 1509:from the original on May 10, 2023 824:Abel, Jennifer (August 6, 2015). 741:Nick Wingfield (April 14, 2011). 514:Corbin, Kenneth (July 28, 2010). 1495:Merken, Sara (August 24, 2022). 955:Brendon Lynch (August 7, 2012). 715:Angwin, Julia (March 15, 2011). 467:Data & Marketing Association 276:Data & Marketing Association 1420:"Turn "Do Not Track" on or off" 608:Zetter, Kim (August 17, 2009). 405:California Consumer Privacy Act 1446:Electronic Frontier Foundation 1286:"Global Privacy Control (GPC)" 336:Electronic Frontier Foundation 180:browser header. Microsoft's 117:header and most companies and 1: 853:"WG closed · w3c/dnt@5d85d6c" 540:Goodrich, Ben (May 1, 2012). 1188:. Designtechnica Corporation 961:Microsoft on the issues blog 268:Digital Advertising Alliance 217:Digital Advertising Alliance 416:California Attorney General 409:California Attorney General 381:California Attorney General 1555: 1011:. The Wall Street Journal 1343:globalprivacycontrol.org 1315:globalprivacycontrol.org 432:Blur (browser extension) 414:On August 24, 2022, the 329:Federal Trade Commission 199:variable" for tracking. 163:Federal Trade Commission 462:Better Business Bureau 367:, and privacy browser 309:Global Privacy Control 304:Global Privacy Control 222:On September 7, 2012, 95:Global Privacy Control 18:Global Privacy Control 1395:"Chrome Privacy Now!" 1136:. IDG. April 3, 2015 689:(January 21, 2011). 451:HTTP cookie §§  371:and is supported by 311:(GPC) is a proposed 294:Princeton University 209:Internet Explorer 10 111:tracking by websites 1399:Chrome Privacy Now! 1290:privacycg.github.io 936:. November 13, 2012 747:Wall Street Journal 721:Wall Street Journal 695:Wall Street Journal 666:Wall Street Journal 640:Wall Street Journal 321:Wesleyan University 34: 1476:. January 28, 2021 1424:Google Chrome Help 1375:. October 15, 2018 1219:. October 15, 2018 967:on August 8, 2012. 910:. February 7, 2019 805:. November 6, 2012 589:. October 31, 2007 457:Third-party cookie 364:The New York Times 232:Apache HTTP Server 81:HTTP header fields 779:on March 10, 2013 325:Sebastian Zimmeck 313:HTTP header field 100: 99: 27:HTTP header field 16:(Redirected from 1546: 1539:Internet privacy 1519: 1518: 1516: 1514: 1492: 1486: 1485: 1483: 1481: 1466: 1460: 1459: 1454: 1452: 1442:"Privacy Badger" 1438: 1432: 1431: 1416: 1410: 1409: 1407: 1405: 1391: 1385: 1384: 1382: 1380: 1365: 1354: 1353: 1351: 1349: 1335: 1329: 1328: 1323: 1321: 1307: 1301: 1300: 1298: 1296: 1282: 1276: 1275: 1273: 1271: 1256: 1250: 1249: 1247: 1245: 1235: 1229: 1228: 1226: 1224: 1209: 1198: 1197: 1195: 1193: 1177: 1171: 1170: 1168: 1166: 1160:Business Insider 1152: 1146: 1145: 1143: 1141: 1126: 1120: 1119: 1117: 1115: 1101: 1095: 1094: 1092: 1090: 1079: 1073: 1072: 1070: 1068: 1053: 1047: 1046: 1044: 1042: 1037:. August 8, 2012 1027: 1021: 1020: 1018: 1016: 1001: 995: 994: 992: 990: 975: 969: 968: 963:. 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Index

Global Privacy Control
HTTP header fields
HTTP
Global Privacy Control
tracking by websites
websites
Federal Trade Commission
domain names
9
W3C
fingerprinting
Internet Explorer 10
Windows 8
Digital Advertising Alliance
Roy Fielding
committed
Apache HTTP Server
commented out
Windows 10
Medium
Pinterest
Google
Digital Advertising Alliance
Council of Better Business Bureaus
Data & Marketing Association
ad blocking
General Data Protection Regulation
Princeton University
Jonathan Mayer
HTTP header field

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