233:, an area popular with New Zealanders living in Australia. In 2011, the company launched its own-brand retail outlets where only its merchandise would be sold. By 2018, the company had eight of these stores across locations in New Zealand and an additional three in Australia. The company also had a foray into the
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because you want to look like a skateboarder on the snow" and there was demand for well-designed, casual clothing that could withstand the elements of New
Zealand's freezing alpine conditions. Initially, the company's first production runs were directed solely at the snowboarding community but by the
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scene and other subcultures. In a 2017 interview, the only founder still involved with the business, Steve
Dunstan, said that the company had since "evolved from a skate and snowboard brand to a more contemporary lifestyle brand."
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Huffer had its origins in the New
Zealand professional snowboarding scene in the late 1990s which was then a reasonably small and close-knit community. According to Dunstan, at the time, snowboarders "didn’t want to wear
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is a New
Zealand clothing brand and company started in the late 1990s by New Zealanders Steve Dunstan and Daniel Buckley. The company originally produced and sold outdoors clothing primarily directed towards
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featuring classic local motifs. Within several years the popularity of these designs had helped grow recognition of the brand and allowed it to gain shelfspace in up-market retailers in
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wearing a fluorescent yellow Huffer jacket. The item of clothing had been provided to him by Huffer during his 2019 tour of New
Zealand but the company had not entered into any
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end of 1997 the company had expanded its reach into a number of retail clothing stockists and had begun to also target the
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In the mid-2000s, Huffer continued to expand across New
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One of Huffer's designs attained widespread recognition on the back of a plug by actor
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This article is about the New
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The early success of the Huffer brand has been attributed to its popularity in the
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In 2019, Huffer's brand received additional attention when
American
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design by substituting the stylized heart with the Huffer separated
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sold his share in the company in 2012. In 2019 he was appointed as
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who sported it at the 2003 premiere of the New
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23:. For the form of substance abuse known as "huffing", see
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27:. For the surname, see
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364:The Register
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204:ski overalls
200:
187:snowboarders
181:
180:
104:Headquarters
49:Company type
1619:Georgie Pie
1598:Coffee Club
1588:Burger King
1578:Boost Juice
1571:Hospitality
1545:West Liquor
1502:Liquor Spot
1497:Liquor King
1426:Smiths City
1367:Unity Books
1327:Rebel Sport
1170:Shoe Clinic
1081:Maher Shoes
1071:Johnny Bigg
1021:Foot Locker
1011:Dr. Martens
940:Smiths City
824:David Jones
812:Ballantynes
692:PlaceMakers
572:FreshChoice
567:Four Square
421:Stuff.co.nz
388:Ahwa, Dan.
366:. ICG Media
309:Post Malone
244:Co-founder
132:New Zealand
127:Area served
109:New Zealand
84:New Zealand
1729:Categories
1660:Noodle Box
1655:McDonald's
1625:Hell Pizza
1608:Donut King
1593:Carl's Jr.
1583:BurgerFuel
1532:The Trusts
1507:LiquorLand
1454:Big Barrel
1377:Whitcoulls
1315:Paper Plus
1278:Icebreaker
1209:Timberland
1182:Strandbags
1111:NOVO Shoes
1106:Nike, Inc.
1076:Just Jeans
884:Electrical
845:Haywrights
648:ColourPlus
623:Woolworths
613:SuperValue
340:References
299:triskelion
224:Wellington
191:streetwear
157:100 (2018)
73:Streetwear
1690:Taco Bell
1680:Pizza Hut
1481:Glengarry
1431:Spotlight
1352:Toy World
1342:Take Note
1293:Kathmandu
1288:JD Sports
986:Cotton On
774:Body Shop
728:Challenge
607:Self Help
594:Pak'nSave
577:New World
554:Countdown
547:Big Fresh
313:Instagram
295:I Love NY
136:Australia
121:11 (2018)
1705:Zambrero
1675:Pita Pit
1670:Pie Face
1518:The Mill
1408:Lincraft
1393:Briscoes
1347:Torpedo7
1283:JB Hi-Fi
1224:Witchery
1204:Tarocash
1141:Portmans
1096:Mi Piaci
1066:Jay Jays
1061:Jacqui E
1031:Goldmark
1026:Glassons
1016:Factorie
925:JB Hi-Fi
903:EB Games
891:2degrees
758:Z Energy
677:Mitre 10
653:Godfreys
639:Bunnings
561:Foodtown
323:See also
301:design.
254:used car
220:t-shirts
218:-themed
142:Products
90:Founders
82:1997 in
59:Industry
25:Inhalant
1436:Stevens
1332:Smiggle
1272:Borders
1187:SUBTYPE
1126:Pascoes
1056:Hype DC
1046:H&M
1041:Hannahs
971:Barkers
839:Farmers
789:Unichem
753:Waitomo
644:Carters
453:27 July
427:27 July
400:27 July
370:27 July
216:Kiwiana
197:History
169:.huffer
162:Website
146:Apparel
79:Founded
53:Private
1685:Subway
1665:Oporto
1448:Liquor
1298:Macpac
1151:Rivers
1146:Postie
1051:Huffer
981:Connor
935:One NZ
920:Jaycar
834:EziBuy
818:D.I.C.
723:Caltex
396:. NZME
329:Stüssy
306:rapper
182:Huffer
63:Retail
35:Huffer
1250:Repco
1198:Supré
1006:Dotti
945:Spark
743:Mobil
264:Style
231:Bondi
69:Genre
1357:Typo
1310:Nike
1234:Zara
1166:Rubi
829:DEKA
738:Gull
706:Fuel
455:2021
429:2021
402:2021
394:Viva
372:2021
1635:KFC
1229:yd.
748:NPD
733:GAS
664:ITM
173:.nz
171:.co
167:www
1731::
718:BP
523:-
445:.
419:.
392:.
380:^
362:.
348:^
260:.
241:.
134:,
96:,
504:e
497:t
490:v
457:.
431:.
404:.
374:.
31:.
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